Good to Great: SciComm Proven Tools & Strategies for Public Engagement
Communications isn’t rocket science, but couldn’t you use a boost?
Zoom in to NIM for master science communicator top tips to set up your campaign for bigger success.
At this NIM talk, expert science communicator and international speaker Sara Poirier will dive deep into tools, tips & strategies to increase awareness, improve understanding, and/or drive behavioral change.
Join #NIMRI virtually to learn to
- Identify your audience and meet them where they are
- Set SMART objectives to achieve your communication goals
- Explore a spectrum of objectives to foster deeper engagement with your audiences.
No matter the channel or platform — now more than ever — audiences demand deeper engagement to inspire their behavior or beliefs — yes there’s research to back that up.
After This Deep Dive
You’ll be able to adapt these proven science communication frameworks to maximize your success for your brand and/or your clients. Don’t assume it’ll be more work. Instead, you’ll be maximizing your return on all of the passion and effort you’re putting in.
To fully maximize and implement what you’ll learn, join in for the full series
Save these dates — Zoom details to come:
June 2 — Interactive Marketing Insights Podcast
Join in as we discuss why science communications frameworks are so successful
June 11 — #NIMRI Deep Dive
#NIMRI mastermind-accountability call to apply these best practices to your brand(s) and get custom feedback from our expert speaker
Click here to download the Mastermind #ActivationSheet
Meet Sara Poirier, MSc.
Founder, Spark Strategic Science Communication & Public Engagement
As a strategic communicator, Sara helps clients clarify science communication goals and guides them to success with proven tools and approaches. Her expertise ranges from writing and producing educational television programs to developing hands-on exhibits, online games, and other interactive media. Her clients include TVOKids, Relish Interactive, Apartment 11 Productions, Big Bad Boo Studios, Imagine Create Media, and Science North.
As a staff scientist at the Ontario Science Centre, Sara developed exhibits and educational programs, and created content for Discovery Channel Canada and the Centre’s podcast and YouTube channels. “Ask Sara,” for TVOKids, became a kids’ favorite. In 2017 she co-produced “When I Grow Up!,” about STEM careers. The Canadian Association of Science Centres recognized her as a 2011 Telus Innovator.
Sara has a MSc. in Science Communication and Public Engagement and a BSc. in Astrophysics. Her work has appeared in the Association of Science and Technology Centers’ Dimensions, Yale’s Climate Connections, Canadian Water & Wastewater’s e-Bulletin, and the Coalition of Museums for Climate Justice Blog.
Sara lives in Middletown, R.I. with her husband and two children. She volunteers on the Town’s Open Space and Fields Committee and led the coordination of the first Aquidneck Island Earth Week, a community-wide celebration on the 50th anniversary of Earth Day.
Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
Newport Interactive Marketing is
sponsored by Angles & Insights & Designated Editor
Desired Results Require Effective Delegation
Next up: Productivity expert Margo Crawford Guides us through effective delegation for yourself, your brand, and your future. Be ready to Help more clients with systems that scale.
Like never before your current or near-future knowhow will soon be in greatest demand. Interactive / digital / virtual / remote / online will carry many brands through the post-Corona era. Will you be ready to support your fellow business owners and grow your brand?
Join NIMRI to apply expert insights to
- Bring sanity to your new normal — successful strategies for yourself and influencing others
- Implement achievable Organizing & prioritizing tips and tricks quickly and effectively
- Communicate more effectively and efficiently — which tools and strategies make sense and reduce friction
- Is it you or them? How to tell what can be fixed or not in a virtual working relationship and what to do next.
Why bother?
- Build systems that enable you to support more businesses as they recover, without being overwhelmed.
- Step Closer to the work-from-home dream you’ve envisioned with less stress and greater productivity with this free #NIMRI expert series segments.
And be sure to bring your questions and insights — now via Zoom, the Newport Interactive Marketing networking-learning community — enables us to be as interactive as ever.
Meet Margo Crawford
Margo Crawford is a master at helping her clients create a thriving workspace and sparking immediate action with her audiences. Margo has been in the productivity and organizing industry for over 15 years. 
She has gone through numerous trainings for her work. With the Institute of Applied Coaching, an accredited program through the International Coaching Federation, Margo received her certification as a C.O.C-Certified Organizer Coach. She received her Specialist Certificate through the National Association of Productivity and Organizing Professionals (NAPO).
Margo is experienced and trained in many different methodologies enabling her to create tailored solutions for her audiences and individual clients. Before long they’re reporting a dramatic increase in productivity and well-being, excited to be performing at a higher level. People walk out of her workshops, conferences, and coaching sessions feeling that they have a sharper focus, better tools, and a clearer direction on work and life.
Become a $upporting Member to Watch Margo’s Full Presentation!
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Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
Newport Interactive Marketing is
sponsored by Angles & Insights & Designated Editor
Decoding Your Branding: Lock Down Your Pitch and Unlock Positive Reviews
Decoding Your Branding: Lock Down Your Pitch and Unlock Positive Reviews
The following content is accessible for members only, please sign in.
How many times have you tried to explain what your brand is about and you can see the deer in the headlights or the glaze over even before you get to the interesting part?
What does your brand stand for? How are you portraying it — from networking to pitch decks to bios and grant applications — and ultimately reviews?
Join the Newport Interactive Marketing networking-learning community and hear from expert Terry Wildemann as she helps us sort through what is meaningful to you so you can articulate how you can help your client, boss, or yourself in your unique ways.
Unlock how to align your brand — whether your business or your career — to your personal goals with best-selling author and serial entrepreneur Terry Wildemann, who rocked a recent Open Mic Tips Night — many attendees have requested this talk!
This is the NIM talk for you if you’re
- Confused about your branding?
- Stuck on your mission statement?
- Feeling lackluster about your work and professional relationships?
- Seeing negative review?
Making that pitch feel comfortable and easy to articulate will carry through to your entire brand experience. Ultimately it will deliver in brand value, quality customer experience and will generate Positive reviews, which we learned from SEO expert Mark Collins is crucial when it comes to getting found on Google.
This is the NIM talk for you if you’re
- Confused about your branding?
- Stuck on your mission statement?
- Feeling lackluster about your work and professional relationships?
- Seeing negative reviews?
Overcome these blocks and be inspired to move your branding to bring you growth, professionally, personally, or both.
Join #NIMRI for Decoding your branding: lock down your pitch and unlock positive reviews Thursday, April 2, 2020, 7-9 P.M. via Zoom.
UPDATE:
With recommendations from RI Gov Raimondo, #NIMRI events will be online-only until further notice. The good news is we are all pretty tech-savvy. So grab your favorite beverage, and we’ll see you online at 7 PM on Thursday, April 2nd for a deep dive into branding with best-selling author Terry Wildemann.
As you know, the Newport Interactive Marketing community welcomes all. But you may not know some members are older and some immuno-compromised.
Now is a great time to reflect and think longer-term about your brand in this new world.
Can’t make it to this great opportunity?
Consider becoming a NIM $upporting member, if you aren’t already! Being a $upporting member gives you access to a video library of past presentations from your device at your own convenience.
Meet Terry Wildemann
Best-selling author and multi-time entrepreneur Terry Wildemann integrates the practical, tactical, logical, physical, energetic, spiritual, and emotional for clients.
Terry’s careers include founding and owning the Winds of Change Holistic Education and Leadership Center, Image Plus… Associates. She was a partner and CEO of a small manufacturing company, Anaco.
Clients include universities, financial institutions, healthcare institutions, railroad companies, nonprofits, and small businesses.
Learn A Quick Trick to Getting Your Local Business Found Online
Sign in below to watch the expert talk!
Worried about being found on Google? Don’t have a lot of time nor money? Have you lost control of your Google My Business listing? Join the Newport Interactive Marketing networking-learning community to hear fast-track your way to getting found with Google’s version of the Yellow Pages. Mr. Local SEO Mark Collins will walk you through how to get found online by creating your Google My Business Page or tuning up your existing one.
Did you know that 4 in 5 consumers use search engines to find local information? In fact, 97% of people learn more about a local company online than anywhere else. Today more than ever consumers are turning towards search engines like Google to guide their purchasing decisions.
50 years ago, if a business didn’t exist in a phone book, consumers wouldn’t even know that your business existed– In a modern world… if you don’t exist on Google, you’re missing out on an entire local audience of motivated buyers.
Other things you’re missing out on:
- Use Google My Business to increase traffic and conversions
- Monitor how customers search for your business
- Learn how to take advantage of key Google tools
NIM is here to help make sure that for local businesses there is no barrier to enter and ways that you can make Google work harder for you. Taking advantage of online tools will give you an edge over your competitors, both online and local, and connect you with potential customers.
Join #NIMRI for Learn A Quick Trick to Getting Your Local Business Found Online on Thursday, February 20, 6-8 P.M. at Parlor Bar & Kitchen.
Meet Mar
k Collins
OnWebLocal (DBA Advisortech.biz) was founded by Mark Collins, a UMASS Marketing graduate with over 4 decades of sales, marketing, and technology experience. During this time, Mark found his transition to digital media (from traditional sales management and marketing) and Search Engine Optimization to be a natural process. Based on his affinity for both technology and content writing, Mark provides SEO services to small to medium-sized regional businesses and national firms. His key to success has been to develop a constantly updated local SEO formula that incorporates original content creation on the website as well as the publication of the site into reputable, high authority domain websites. Services range from ongoing organic SEO campaigns to ongoing blogging support.
Become a #NIMRI $upporting Member to watch Mark’s full presentation
If you are already a $upporting Member, sign in below to view!
The following content is accessible for members only, please sign in.
Email with Impact: Optimizing Your Emails with Personalization
In 2020, consumers want to be seen less as the target audience and more as an individual. In fact, brands that personalize promotional marketing emails earn 11% higher open rates than those that don’t personalize. Companies must find the perfect combination of being relevant and personalized to attract & maintain the attention of their consumers.
Hear beginner and expert insights on how you can adopt easy techniques to encourage consumer engagement and increase overall revenue.
At this FREE #NIMRI talk you’ll learn:
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- How to use segmentation to send the right message to the right person at the right time
- How to use automation to make sending emails easier
- Ways to increase engagement & open rates
- The ingredients of an actionable email
Each consumer is more than just an email. Every individual will have different needs that can often only be met through personalization. Learn expert insights on email personalization to increase not only your open rate and revenue but your brand’s reputation.
Join #NIMRI for Email with Impact: Optimizing Your Emails with Personalization: Optimizing Your Emails with Personalization
ONLINE only
Wednesday, January 29th, 2 P.M.
RSVP now for access to the call
Meet Erica Goldenberg
Erica Goldenberg joined ActiveCampaign in 2018, and since that time has worked with 1000’s of businesses on email marketing and automation strategies to help them turn prospects into customers, customers into repeat buyers, and repeat buyers into raving fans.
The following content is accessible for members only, please sign in.
Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
Newport Interactive Marketing is
sponsored by Angles & Insights & Designated Editor
What’s Your Brand’s Story? Be Memorable to Connect, Engage & Grow
Everyone loves a good story–In fact, messages delivered as stories can be up to 22 times more memorable than just facts.
So, how does a brand find its story & tell it in a way that captivates audiences?
Hear beginner and expert-level insights on how your brand can fit into the framework of storytelling.
Become a #NIMRI $upporting Member to watch John’s full presentation
If you are already a $upporting Member, sign in below to view!
Sign in below to watch the expert talk!
At this FREE #NIMRI talk you’ll learn:
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How to think more like a publisher and clarify your brand’s message.
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How to create the components of a good story.
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Ways to correlate your brand like it’s a story.
To be successful in 2020, you must connect with your audiences on a deeper level than just a sales pitch. Learn the why and how-to as #NIMRI reveals how you can craft your brand’s story and ultimately maximize your business’s visibility, profit & impact.
Join #NIMRI for What’s Your Brand’s Story? Be Memorable to Connect, Engage & Grow on Thursday, September 26, 6-8 P.M. at Parlor Kitchen & Bar in Newport.
This talk will consist of two parts: Storytelling & the Video Production. The second talk on Secrets to Successful Video will take place on October 24th, 6-8 P.M. at Parlor Kitchen & Bar in Newport with more details to follow. To get the most value, attend both talks either virtually (as a $upporting Member only $99/year) or in-person.
Meet John Antonacci
From the TV studio at Rhode Island College to The Video Jungle, John has been helping companies and brands “Find Their Fascinating” and tell their stories with video for almost 25 years.
John is a born and raised Rhode Islander and a graduate from Rhode Island College. His professional career started in the jewelry industry. However, soon after entering the workforce, he discovered the arena of sales and found a love for connecting people with solutions. His first sales job was selling TV commercials for WPRI channel 12, moving on to selling trade magazine advertising space, eventually becoming a CMO at one of the largest precious metal recovery companies in the United States. He has served on several boards for local jewelry associations and helped bring those industries into the new digital marketing age. Currently, John works at Animus Studios creating videos designed to connect and resonate with a company’s audience. He is also the co-host of “The Video Jungle Podcast” where you can hear him and his Co-Host Arty Gold speaks with guests such as authors, thought-leaders, marketers and Hollywood directors.
Become a #NIMRI $upporting Member to watch Lisa’s full presentation
If you are already a $upporting Member, sign in below to view!
The following content is accessible for members only, please sign in.
Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
Newport Interactive Marketing is
sponsored by Angles & Insights & Designated Editor
