Be Part of NIM’s New Advisory Board

Advisory Board Forming Now

Have you enjoyed attending NIM events?

Have you made some valuable contacts through NIM?

Have you been exposed to thought leaders in your field?

If you answered yes to any or all of these questions, you might be the right candidate for  an exciting opportunity to join our newly formed Advisory Board. We’re looking for a few creative people to brainstorm for just an hour a month about ways we can leverage our platform to be more beneficial to our members and to take advantage of the incredible resources we have within our group.

NIM was designed to connect, promote and engage like minded people who share an interest in the rapidly changing digital marketing and social media worlds and we did it! 

>We built one of the largest volunteer networking groups in Southern New England

>We meet consistently and have done so over the last 5 years

>We grew our membership to more than 1000 members

Join our Advisory Board if you want to be part of this exciting time in our development and have some ideas to share. Contact Suzanne at Sue@DesignatedEditor.com. 

Travel Bloggers’ Secrets You Can Use: Part 2

 

As promised here is Part 2 of our “Travel Blogger’s Secrets You Can Use” blog post! If you missed Part 1 be sure to click here and check out all the amazing blogging tips we covered in last week’s post. This week we’re talking about the best marketing, monetizing, and travel tips our lovely panelists, Tamara Gruber of We3Travel, Lillie Marshall of Around the World “L”, and Priscilla Pilon of The Weekend in Paris, shared at our August #NIMRI event. So let’s get started!

Top 8 Marketing/Monetizing Tips

1. Soliciting Sponsors: The emphasis should always be on the content you’re creating. “Write it, and they will come,” said Priscilla sagely, “Produce high-quality content, and they will come.”

The Work With Me Section of the We3Travel Website

The Official “Work with Me” section of We3Travel’s About Page

2. Doing Business With Brands: There are a few ways a blogger can work with a brand: being contacted by people to place ads, contacting people to place ads, sponsored posts, or, if you’re lucky, a sponsored trip.“If I work with a brand or do a sponsored post, it has to be something I believe in. Once your audience doesn’t believe you, you’re done,” Priscilla warned.

“Native Advertising, which is when you have content that is already successful and then work with advertisers who would complement that content, can work very well,” said Lillie.

3. Navigating Negativity: It can be very difficult to figure out what to do when you have a bad experience as a blogger, particularly if the trip is a sponsored one. It is especially tricky because, depending on the country’s laws, you could potentially be sued for a negative review. “Contact the PR people and be sure to start with the positive things and then talk about the disappointments,” advised Priscilla, “I always give them a chance to fix it. If they do, I won’t write a bad review. If they don’t, I will offer to not write about it.”

“Steer away from negative content, even though it can be very effective. Everyone gets fired up over a bad review and they like to share it, but it doesn’t reflect very well on you and can get you into trouble,” offered Lillie.

4. Create a Community: “Facebook has become a pay-to-play platform. You can pay $5 to promote a post (and I do that sometimes), but you won’t see a big difference in your analytics. What’s really powerful is to form alliances and private Facebook groups, not just with other travel bloggers. People who like wine, food, lifestyle, even interior design share readers. The cross-pollenization that happens helps everyone grow,” Priscilla said.

5. Know Your Worth: “It depends on your reach and your demographic,” reasoned Tamara, “I have a group of travel blogger friends, and we share that information.”

“This is why you need the group mentality!” proclaimed Priscilla, “Building your blogging network is key. Whatever you do, don’t write a post for someone for free – it brings the rate for everyone down to $0. You’re time is worth something.

“I would argue that there is a value in giving content to high-traffic sites, so it can be OK to do something like that for free as long as there is some ROI. It’s a value to your resume,” Lillie said.

One of We3Travel's Pinterest boards

We3Travel on Pinterest © Photos by Tamara Gruber

6. A Photo’s Worth a Thousand Shares (nope, still not right): “For me, Pinterest is very important. It drives traffic to my site, often more than google,” Tamara shared.

“Be sure to link all of your photos: photos on Google and Pinterest should link to your website and have descriptions,” Priscilla said.

“Selling your photos can also be another source of income,” Lillie pointed out.

The Newport Interactive Marketers' Hootsuite dashboard

Here’s a look at the Newport Interactive Marketers’ Hootsuite dashboard

7. Tally Your Toolbox:  “Don’t be afraid to automate! Hootsuite can schedule your posts at the best time for your demographic. You could write the best blog post ever, but if no one ever reads it, it won’t matter,” explained Lillie. To find out when the ideal time for your demographic is, be sure to check out Tweepi. 

“The Tail Wind app is great for automating Pinterest,” shared Tamara, “Paying a little for the right tools can be worth it.”

Google trends is an invaluable SEO tool,” said Priscilla, “In WordPress there is a feature where you can try a bunch of different options and put them in Google Trends to see where you are in searches.”

Snapchat logo

Snapchat! If you want to learn more about using Snapchat as a blogger, check out AdventurousKate

8. Socialize, Socialize, Socialize (your media, that is):  “Learn and get busy on all social media sites and thank everyone who follows (NOT by direct message),” Priscilla advised.

“The biggest mistake people make is to just stop for an extended period of time on social media,” Lille said, “Be consistent and don’t be afraid to self promote!

“Snapchat is the newest thing people must be on, although it does appeal to a younger demographic,” said Tamara, “Its important to know who your audience is and where to find them.”

 

Top 3 Travel Tips

“Use Trivago or another trip-cost comparison site to look for the lowest fare. Then, take a screenshot and call the hotel. They will always match it, and it’s always better to book through the hotel because they tend to have a better cancellation policy and you also will be eligible for upgrades,” advised Priscilla.

“Tuesday is the best day to book airlines usually,” shared Tamara.

“People would pay a lot of money to stay in your home in beautiful Newport so rent it out on Airbnb to get money for travel and also find places to stay in yourself!” Lillie suggested.

All-Time Favorite Hotel

The Phoenix Resort in Belize

Balcony view from the Phoenix Resort in Belize © Photo by Lillie Marshall

Lillie’s Pick: The Phoenix in Belize “No better place for a babymoon!” 

 Kona Village Resort in Hawaii at Sunrise

The now closed Kona Village Resort in Hawaii © Photo by Tamara Grub

Tamara’s Pick: Kona Village Resort in Hawaii “Unfortunately, after 45 years, this resort was forced to permanently close their doors after the March 2011 tsunami.”

A hammock overlooking the ocean at The Bitter End Resort in BVI

The gorgeous Bitter End Resort in BVI © Photo by Priscilla Pilon

Priscilla’s Pick: The Bitter End in the British Virgin Islands “I’ve never been sponsored to stay at this hotel, but I visit every year!”  

And, of course, we had to ask about their favorite place in Newport! 

Castle Hill Inn from the sea

Castle Hill Inn from the sea © Photo by Priscilla Pilon

Priscilla’s Pick: Castle Hill Inn “They have the best lunch and the best views!” 

hotel viking

The beautiful Hotel Viking (#NIMRI venue sponsor for our annual networking event!) © Photo by Lillie Marshall

Lillie’s Pick: Hotel Viking “This is the place to go to feel like royalty!” 

Here’s what #NIMRI members were saying on Instagram and Twitter: 

 

Great turnout at #NIMRI! A photo posted by Suzanne McDonald (@newportinteract) on

 

 

Learning about travel blogging at #NIMRI at @ParlorNewport. #NewportRI A photo posted by The Newport Blast (@thenewportblast) on

Many thanks to our venue sponsor Parlor Kitchen & Bar

Register for the next #NIMRI event now! 

Generate Leads on Instagram

With more than 300 million active users, Instagram is now the fastest-growing social media platform – and when trends online change, your social media marketing strategy needs to shift with it.

Luckily, NIM brought #InstagramExpert Sue B Zimmerman to Newport June 9 to share her expertise on making your Instagram work for your business.

Zimmerman is founder of Insta-Results, the world’s first comprehensive online Instagram course, and author of the No. 1 e-book “Instagram Basics for Your Business.”

An entrepreneur and founder of 18 businesses, including her own boutique, Zimmerman is passionate about teaching other business owners, execs, and marketing professionals how to best leverage social media platforms, such as Instagram, to see tangible results.

Zimmerman’s Instagram photos portray a lot of excitement and enthusiasm as part of her branding.

Keys of “Insta-Success”

Zimmerman says there are three components of Instagram that are essential to success.

  • Bio
  • Compelling Content
  • Active Engagement

Tips to Making Your Instagram Bio Pop

  • Name – Use the same name as your Twitter account so that your accounts are recognizably linked. If the name you want is taken, don’t be afraid to use underscores or symbols.
  • Avatar – Make this image pop! You can use a logo, but you want your audience to feel that they’re doing business with a smiling human, not a robot. Use bright colors here, and feel free to use props.
  • Bio – You have 150 characters to tell your audience who you are. Make every character count. This is a great place to use emojis and show personality!
  • Call to Action – Instagram is a great funnel for leads, meaning by the time they get to your bio, they’re likely to be very interested in your brand, so carefully consider what you want someone to do once they get to your account.
  • Link – You have space for only one link, so make sure you’re sending your link where you want them to go. Try sending them to your online store, email newsletter sign-up or strategy guide.

Creating Compelling Instagram Content

  • Stick to your niche market – don’t confuse people.
  • Add value to every post by including useful information in the image’s description.
  • Create images that stand out. Use third-party apps to make picture collages or to edit images.
  • Post daily. If you have fewer than 500 followers, post two times a day.
  • Humanize your brand. People want to see the person behind the business.
  • Engage with other accounts. Giving a shout out to accounts you like will encourage them to check out your account.
  • Hashtags are so important for potential followers to find your content. But instead of putting the hashtags in the description of the image, which makes the post look cluttered, post a comment on the photo immediately after you post with as many as 30 hashtags. Try Keyhole, to help find the most useful and targeted hashtags to find your key audience.

Six Mistakes to Avoid on Instagram

  • Never post a blurry photo. If it’s your only image, use a sharpening tool in Instagram to make a photo less blurry.
  • Don’t post irrelevant “stuff.” You may lose followers if too much of your content seems useless or unrelated to their interests.
  • Don’t over-post. If you saturate your feed with images, people will unfollow you.
  • Don’t under-post. If you aren’t active enough, people won’t follow you in the first place.
  • Don’t repost the same images. Instagram posts have a life of about 24 hours, so there’s no need to post an image more than once.
  • Avoid posed, catalogue-type shots. Your audience doesn’t want to feel like they’re being sold to online.

What were #NIMRI attendees saying on Twitter?

 

 

 Sue b NIMRI

 

Check out NIM’s next event here. Make sure you preregister before it fills up!

A special thank you to the event host 41 North in Newport.

Newport Interactive Marketers is sponsored by web and social specialists Designated Editor, named Newport County Chamber of Commerce Microbusiness of the Year and International Business Award Internet/New Media Company of the Year.

Competitive Intelligence: Ask Why?

Competitive intelligence is the key to making smart and educated decisions for your business strategy – and understanding why a competitor’s business strategy works is the key to integrating that information into your own business model.

Big Fish Results founder Tony Guarnaccia presented at NIM’s April 15 networking-learning event, and emphasized the importance of competitive intelligence and of asking “Why?” Drawing upon 15+ years of experience, Guarnaccia gave an animated and detailed lecture to help Rhode Island’s local businesses, bigger brands, and agencies improve their strategic planning.

5 Big Questions to Ask

When conducting a competitive analysis, Big Fish Results uses a top-down process to answer five questions:

  1. How much traffic do you generate versus your competitors?
  2. Where is this traffic coming from?
  3. How much does your competitor spend on advertising?
  4. What are the specific search terms they use to create SEO?
  5. WHY? What’s triggering certain types of data and data points?

Tools to Use to Aquire Competitive Intelligence

You can use online tools to acquire data on your competitors and work toward answering these questions. But Guarnaccia reminded everyone, “The tools aren’t the secret. It’s what you do with them that makes a difference.”

Here are just a few examples:

  • SEMrush – Online software that offers keyword research and other data on competitors.
  • Google Trends – Offers data on keywords and shows trends in topics online.
  • Google Keyword Planner – Find data and conduct tests on keywords before you use them.
  • SimilarWeb – Allows you to compare your traffic data to that of your competitors.
  • Simply Measured – Provides data on audiences, competitors, and conversations to help develop a targeted strategy.

Competitive Intelligence

Once you’ve acquired information on your competitors, learn how to use it. This is what Big Fish Results would do:

• Segment your data – Keep your outreach relevant to each target audience by personalizing information.
• Look at trends – Find out what your target audience cares about and what your competitors are doing well.
• Benchmark – Have measures to compare your results to your competitors’ and set goals.
• Filter – Only use the strategies that apply to your brand and your audience so you don’t confuse or turn away people who you want to reach.
• Exclude Brand Keywords – Use keywords that your potential clients will be searching for.
• CREATE ACTION! – Use calls to action that inspire your audience.

About Tony Guarnaccia

Now the “captain” of Big Fish Results, Guarnaccia formerly ran digital advertising for ADP, where he worked with dozens of Fortune 500 companies, such as Ford Motor Company, Lithia, General Motors and BMW. Guarnaccia uses his experience with these big-name brands to make Rhode Island’s local businesses, bigger brands and agencies compete with huge names and become Big Fish in their market.

big-fish-results-logo

Here’s what some of the Newport Interactive Marketers were saying on Twitter about NIM’s event, “Secrets of Your Competition”:

Mia Lupo: For traffic trends, compare long-term performance; identify surprising peaks and dips then WHY this happens #NIMRI #trends

David Englund: Getting “schooled” from Big Fish Results is like drinking from the fire hydrant at #nimri

Ryan Belmore: So much great information was shared last night at #NIMRI! Nice to see everyone and thank you Midtown Oyster Bar and @sue_DesigEditor!

Newport Restoration: Archive.org- a good way to see how far a company’s come & what they can do to improve. #NIMRI

Join the Conversation on Twitter using #NIMRI. Or sign up for NIM event announcements using the box at the top right of this page.

Check out the next NIM event here. Make sure you preregister to get a spot before it fills up!

Matt-Roche

Making Cents of PPC and AdWords

Google Agency Partner Matt Roche’s presentation at May’s  Newport Interactive Marketers focused on how businesses can utilize Google AdWords/PPC. Matt explained why businesses should consider advertising with Google and shared his secrets for success.  Here are the highlights of the presentation.

AdWords is a Keyword Action 

  • AdWords is Google’s brand name for their pay per click ad platform)
  • Keywords are words or phrases users search for on Google to locate what they’re interested in
  • Advertisers bid on keywords used to describe their business
  • When your keywords are eligible in the auction an ad you write, appears in the search results
  • When a user clicks on your ad Google charges the you a cost for the click (CPC)

PPC is Highly Targeted

  • Keywords: “Red Running Shoes” is 50% more profitable than “Red Running Sneakers”
  • Ad Messaging: “Fast Shipping” is 25% more profitable than “Fast Delivery“
  • Geo Targeting: a [X] mile radius around your business, city/towns and countries
  • Devices: desktops, tablets and mobile, and even mobile providers
  • Time and Day: only during your business open hours or 24/5

What You Pay for a Click

  • You set your monthly budget and divide it over a 30 day period
  • For example: $1,000 monthly budget equates to $33 a day
  • If your average cost per click is $1.00 you’ll get 33 clicks in a day
  • One day you may get $33 worth of clicks, another day you may get $36 worth of clicks
  • You won’t pay more than $1,000 in a month

YOU Set Your Maximum Cost Per click (CPC)

  • Often you’ll actually pay less per click than your max CPC.
  • For example: Your max CPC is $1.00, the advertiser below you has max CPC
  •    at $0.80. When a user clicks on your ad  you pay only $0.81 for the click

How Your Ad Ranks

  • Ad Rank determines your ad’s position in relation to other advertiser’s ads
  • Ad Rank = Quality Score x Maximum Cost per Click
  • Quality Score = The quality of your ads, keywords and landing pages
  • Ad Rank is recalculated each time your ad is eligible to appear – ad position fluctuates
  • Even if Brand X has higher bids than yours, you can still win a higher position at a lower price by using highly relevant keywords, ads and landing pages!

What to Do Before You Get Started

1. Establish Clearly Defined Goals – What may seem really obvious to you may not to good portion of your visitors. What do you want your visitors to do?

2. Why Should Visitors Buy From You? – What makes your product or service unique?

3. Understanding ROI – You need to understand your ROI to determine how profitable your PPC advertising is. To calculate ROI sales you need 3 numbers: revenue from PPC advertising, cost related to goods sold, and Adwords cost. The formula is:

Revenue – Overall Costs / Overall Costs = Profit Percentage (Overall Cost = Cost related to good sold + Adwords cost). 

Ex. R = 1,300 O= 1,000

($1,300   –   $1,000)   /  $1,000          =  0.3

Revenue    Overall Costs   Overall Costs   Profit is 30%

Explaining Keywords

  • Broad Match: Most traffic BUT lots of irrelevant clicks – least CPC
  • Modified + Broad Match: Less traffic than broad – more relevant clicks – higher CPC
  • Phrase Match: Less traffic than broad  –  more  relevant clicks  –  higher CPC than broad
  • Exact Match: Least amount of traffic –  most relevant clicks  –  highest CPCs
  • Negative Match: Keeps your ads from appearing for irrelevant queries. Not using negative matches is one of the biggest mistakes advertisers make. Adding negatives is a huge cost controller especially when using broad match terms.

Writing Effective Ads

  • Include target keywords in your ad content
  • Include a value or unique selling proposition
  • Have a call to action
  • Don’t forget transactional words such as prices, fee, discount, etc.
  • Create a sense of urgency

Monitoring and Measuring Your Campaigns

Daily

  • Are your ads running?

Weekly

  •  Are impressions , clicks and conversions normal?
  • Did you think of new keywords in the shower this morning?
  • Do you have a new promotion | product | value proposition?

Monthly  

  • Month to month, quarter to quarter, year to year
  • Keep in mind seasonality
  • Make note of promotions
  • Note of major website changes
  • Make note of major news events, weather, holidays, etc.

Here’s what Newport Interactive Marketers were saying on Twitter:

:  Networking with friends Katrina & Emily enjoying !  

@Sue_DesigEditor:Ingredients to a better quality score by

: … A view from the back … Great presentation on

 

Recipe for an effective ad via @semseopro #NIMRI #MidtownOyster  

mattrocheMeet Matt Roche

Certified AdWords Professional since 2005, Google Agency Partner Matt Roche currently manages $100,000+ in monthly client ad spend. Prior to launching his firm SEM/SEO Pro, Matt served as Director of Search Marketing at Boston-based Emagine Communications and was WIMCO’s Online Marketing Manager from 2000-2006.

Thor-Johnson

How to Amp Your Business by Capturing and Nurturing Leads

Former Eloqua CMO Thor Johnson’s presentation focused on what strategies and tactics businesses can use to better gather and grow leads into sales.  Here are the highlights of the presentation.

Truth One: No Processes to Manage Leads

  • Idealized Lead Management Process
  • Reality: Data Flows Broken or Non-Existent

Truth Two: No One Understands their Customer

  •  Why they buy or HOW they buy
  • Sit down with customers and figure out why they buy their stuff
  • If you’re in retail it’s pretty much walk in and buy
  • For B2B, it’s probably a couple of interaction s before they buy
  • If it’s a big company it’s a long process

Marketing the Complete Buying Cycle

  1.  Collect Leads…at any stage
  2. Engage and Nurture…throughout
  3. Win & Deliver
  4. Set Expectations…. Declare Victory

1) Collect Leads

  • Buy ‘em
  • Meet ‘em
  • Reel ‘em in

Where to collect leads:

  •  Your website
  • Facebook – big mailer
  • Twitter – it’s great listening tool
  • LinkedIn – b2b astonishingly powerful, get information out to the people who will consume it
  • Google+ – Up and comer, who knows how big they will grow

Get referrals

  • And save them where you can use them again and again

Get Organized 

Outlook is not a business tool, so you should not use it as if it is. Here are two inexpensive tool options.

  • Salesforce.com $200/year single user
  • Nimble $180/year single user

Engage and Nurture

  • Offer fresh and relevant info to your customer
  • Get ‘em on your website

Where there’s more challenges…

  • What are you producing?
  • How do you get them there?
  • What  do you do when they’re there?

Make a promise…and keep it

Example: NIM makes the promise to share, connect, and grow. They validate this by offering meetings, networking events, and blogs with relevant information. NIM makes a promise and keeps it. This is what you want to do.

 Declare Victory

Declaring victory is especially important  if what you are selling is complicated or expensive.

Take stock by…

  • Sat Survey NPX
  • Referral
  • Testimonial
  • Pictures
  • Videos

Ask your customers what’s going on. Ask if they’re happy. Take videos. Get referrals. Get testimonials.

Videos of happy customers cost nothing, but you can’t make them without happy customers. So you have to remind people they’re happy and take advantage of it.

Your Full Lifecycle Marketing 

  • Have some discipline around
  • Collecting contacts and prospects – if these contacts and prospects are not being put in a database you’re doing all this work capturing interest, but you’re missing out on these opportunities.

Communicate Regularly

  • Keep it fresh
  • Keep it relevant

With some business it’s okay to pepper emails with sales and leads…but don’t bombard your customers.  Manage your website actively. Everyone will end up at your website. You want to focus on delivering on the same promise you are sending out.

Manage Your Website Actively

  • 100% of your customers will visit it
  • make your promise
  • make content available

Email Tools

  • Constant Contact $180/year and up
  • Icontact $164/year and up

Website Analytics

  • Google Analytics (free and super useful)

Challenges for Us All

Thor examined the websites of the meetings attendees prior to the presentation. He shared the common challenges he found among the websites.

All about me? – The website is all about the  who wrote it. According to Thor, looking at a website the last person you care about is the “me.”  Customers are going to the website looking to solve a problem. They want to know if the website can solve thier problem. Instead of all about me, it should be all about the customer.

Ongoing Converstation? OOD? Sales Pitch? – Many of the blogs were out of date.  Thor saw websites that were copyrighted years ago. These simples mistakes show that you are not paying enough attention to your website.

Lead Capture? The lead capture should NOT be a contact form with 90 things on it. Customers don’t want to tell you all these different things about them. First, get the email and ask these questions later.

Here’s what Newport Interactive Marketers were saying on Twitter:

@NPTRestoration You don’t have control over Facebook. Facebook has control over Facebook. #NIMRI #socialmedia

@sue_DesigEditor Salesforce, nimble well-priced tools even for low budget. Outlook does not cut it! @ThorJohnson #NIMRI

@JoshSinger33 “I’m the customer, it’s all about me, solve my problems” –@ThorJohnson #Truth #Marketing #Websites #NIMRI

@NPTRestoration Communicate regularly, manage your website actively, but don’t bombard customers #NIMRI

@franciscosamuel #nimri testimonial from a happy customer … Costs $000

@JoshSinger33 You’ve got to figure out why your customer buy your stuff. Seems simple yet #marketers don’t bother to understand their customers #NIMRI

@NPTRestoration Everyone wants videos on websites #NIMRI

@sue_DesigEditor Challenge of small biz folks — your website shouldn’t be about your company. It should be about solving your problems @ThorJohnson #NIMRI

Newport Interactive Marketers speaker Thor JohnsonMeet Thor Johnson

A Demand Generation and Marketing Automation pioneer, Thor Johnson leads Team Thor Marketing, a US-based marketing consulting agency that drives sales via demand-generation strategic planning and implementation.

Thor has pioneered B2B and online marketing for more than two decades.  As chief marketer for Eloqua, now Oracle, the industry leader in B2B marketing automation software, Thor’s team drove explosive revenue growth for nearly four years and helped define today’s marketing automation industry and best practices.

As Agency.com President, he lead its largest and most successful divisions, in New York and Boston. Thor was also Juno Online Services’ COO. He learned B2B marketing internationally with Schlumberger, while based in Paris. He earned a Harvard MBA and a Bachelor of Science in Computer Science from Brown.

Don’t miss  Newport Interactive Marketers’ FREE monthly networking-learning gatherings.

“Ticks vs. Humans: Can Social Media Crush Pathogens?” at SXSW Interactive 2014

NIM Founder and Designated Editor Founder Suzanne McDonald and Dacia Daly from the Tick Encounter Research Center, have put in a proposal to speak at SXSW Interactive 2014. Their talk, “Ticks vs. Humans: Can Social Media Crush Pathogens,” discusses how college interns and professionals in social media and public health collaborated on a pilot research project about lyme disease prevention.

SXSW_Logo_2013_BlackBG_CS

In addition to giving information about the impacts of lyme disease, Suzanne and Dacia hope to educate attendees at SXSW Interactive 2014 about how their project forged a new model of public health communications. Also, how they overcame challenges like motivating college interns and working in the virtual workplace.

Here are the questions Suzanne and Dacia’s presentation will answer:

  • How can brands use visual social media when the subject makes people — including the social media team — literally recoil?
  • How can higher ed and social media pros forge a new model to best meet the needs of paying client, intern learning experience, and professionals’ interest and fulfillment?
  • Which social media platforms are most effective in helping to prevent vector-borne diseases and how may they work for other public health campaigns?
  • What do students know already and are they equipped to jump into effective roles as social media communicators on behalf of a brand?
  • What to look for in interns and how to keep interns motivated when working virtually?

Show your support for bringing “Ticks vs. Humans” to SXSW by voting on the SXSW Panel Picker website and spreading the word to your friends and colleagues!

Social Media Agency Secrets

anaAna Raynes of Inceptor was spreading secrets this May about ways to hook your followers through social media. Because of Ana’s agency background, she was able to enlighten audiences on many ways to obtain ROI through simple strategies of social media.

A native of Colombia, educated in fashion design at the London College of Fashion, @StylinAna has a honed her talent for following trends and introducing new concepts.

Previously Ana was responsible for social media and information technology at the internet fashion startup “Smart Is Cool” and was featured in Glamour Magazine, appeared on FOX Strategy Room, and toured the East Coast as a motivational speaker for young girls alongside the nonprofit Girls Take Charge.

Since Smart Is Cool, she has worked in social media at New York and Boston agencies. As Inceptor’s social media manager, Ana focuses on clients’ strategic social media planning, blogger relations, and identifying news, trends, and best practices. Based in Boston, Inceptor is a Didit company.

With Raynes’ tips, the audience learned how to

  • Deliver beyond Facebook with Influencer Campaigns
  • Utilize Google Plus and its applications (Google Hangouts, Google Circles)
  • Track social media outreach using free tools
  • Understand social engagement has ROI

Aside from providing “techy” information, Raynes’ talk gave small business owners insight into social branding and customer relationship management.

Missed it? That’s okay – check out this recap

What Works for Agencies That We Can Do Too

Ana Raynes’ social media team at Inceptor handles new media for major national brands. Rather than experiment on your own, find out what works that you can implement – even with limited time and budgets.

Quick tips & ideas from Ana:

How to deliver beyond Facebook with Influencer Campaigns
Google Hangouts LIVE (her secret to agency success)
ROI: The bigger the brand the less you can BS
And, yes, social definitely has ROI

#NIMRI attendees Tweeted these highlights

@Sasimmons15: “Never be afraid to grow your business through influencer campaigns.”

@MiaLupo: Should probably get on this–> “Social Media Calendar helps keep track of content”

@bargainbabe: “Never be afraid of the size of your business.” Wise advice from @stylinana at #nimri

@ Sasimmons15: “Twitter is definitely the biggest driver for revenue.”

@Sue_DesigEditor: Campaigns don’t work on #social because brands are overly focused in selling rather than connecting, telling a story

@MiaLupo: Identifying local influencers: “Look to your local ‘celebrities’ and who people look up to”- @StylinAna #NIMRI

@Sue_DesigEditor: Networking key to building connections with influencers who have large #social media followings #NIMRI

@Sasimmons15: @StylinAna recommends to network with influencers to grow brand.

@Sue_DesigEditor: @StylinAna Don’t use Hootsuite for Facebook. Can schedule your posts within Facebook b/c it kills your Edgerank

@MiaLupo: “Charging clients: Every client is different, prices should be tailored to a business’s needs”- @StylinAna #NIMRI

@franciscosamuel: #NIMRI Instagram is growing … Pinterest is stagnant … Social media

@MiaLupo: Vine works for artistic, creative industries – think fashion & arts #NIMRI

@Sue_DesigEditor: Real relationships beget followers – that’s really how you grow @StylinAna #NIMRI

@tgruber: “Twitter drives the most revenue across all our brands” via @StylinAna #NIMRI

@MiaLupo: “Twitter drives double the revenue than Facebook” – @StylinAna #NIMRI

@Sue_DesigEditor: One post written by an influencer gathered 8,000 clicks @StylinAna #NIMRI

Don’t miss monthly #NIMRI gatherings.

Newport Interactive Marketing

Analyzing Google Analytics With BU Instructor Jay Murphy

 

Missed March’s NIM Analyzing Google Analytics?

Jay Murphy dug into Google Analytics, showing NIM attendees how they can see who is coming to their websites and engaging with them. With this valuable information, brands can provide more specific information that attracts a greater number of followers.

Why it’s important to know who is following you

Knowing who is following your business online offers unprecedented advantages. With this information, you can clearly identify your target market as well as the customer base  you are trying to reach. You can then implement new strategies to find and attract  potential customers you have yet to reach.

Need to know more about Google Analytics? Sign up for Jay’s workshop at the Chamber of Commerce in Middletown, R.I. [Date Change: JUNE 6]

Google Analytics is a free tool that will enhance your marketing strategy. Jay covers all the basics as well as how to interpret the results and how to make solid business decisions from the data. We we’re able to explore advanced topics like how to setup features such as:

  • Dashboards
  • Integrating with Google AdWords
  • Goals and Segments and more.

This program is free, and it gives you great insights into your website traffic and marketing effectiveness.

Navigating Google’s powerful, flexible and easy-to-use features lets you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives, and create higher-converting websites.

If you have a website and you don’t leverage Google Analytics, you’re throwing money away!