Online Ads Showdown: Facebook vs Google vs Social vs Your $$

Did you know that businesses make an average of $2 in revenue for every $1 they spend on digital advertising platforms such as Google Ads? The marketing industry is constantly expanding, and that includes the importance of digital ads. With key strategies and tips from PPC, Facebook, LinkedIn ads experts, you’ll be able to boost your ROI and stop falling into naive traps. Join #NIMRI to hear from our panel of ad experts during the Online Ads Showdown: Facebook vs Google vs Social vs Your $$ on Thursday, November 1st from 6-8 P.M.

Remember, our discussion will be driven by attendees & YOUR questions will guide this discussion.

Your questions will help guide the insights shared by this expert panel and may also include:

Possible topics include:

  • Paid vs unpaid ad content — What’s the best combination for limited budgets?

  • Challenges of various channels

  • What audience is best to target & how to target them

  • PPC advertising

  • What content is most relevant to consumers

  • Facebook vs Instagram vs Adwords vs LinkedIn ads vs other opportunities

  • What you’ll need in place to maximize your ROI and see what’s working and what’s not


Don’t miss this FREE opportunity to hear how you can take control over your advertising & better understand how to boost your content views!

Meet the Panelists

Ted Ives

Ted is the CEO & founder of SEMCopilot. He is an experienced online marketer with big-picture vision, exceptional analysis and planning skills. Also, he has a track record of delivering revenue and profit growth in highly competitive environments through high-impact strategies.Ted-Ives

SEMCopilot ensures PPC account managers succeed by making problems and opportunities obvious.

  • Reduce Wasted Spend
  • Protect Your Brand
  • Control Your Spend

Ted is a veteran speaker at the top search marketing conferences and no stranger to the NIM stage.

Sabrina Pelletier

Sabrina Pelletier is a freelance marketer and social media guru who works with a variety of small marketing agencies to assist their clients. Her passions and expertise include crafting, executing and analyzing social media ads to best help clients reach their business goals. Her experience working with small to large-sized companies in a variety of sectors including B2B and B2C with budgets ranging from $100 to $100K+ a month have given her the insight in what mix of platforms and ads can help clients achieve success.

Ryan Belmore


Ryan Belmore is the Owner, Editor, and Publisher of What’sUpNewp and What’sUpRhodeIsland, two local independent online news publications. What’sUpNewp, which was founded in March 2012, recently won an investigate grant to study, report on, and investigate Affordable Housing in Rhode Island and was named best “local news blog” in the state of Rhode Island by Rhode Island Monthly Readers. Ryan is a member of Investigative Editors and Reporters and LION Publishers. Ryan also hosts What’sUpNewp Radio Edition on AM 1540 WADK Newport every weekday afternoon.


Kyle Reeves

Creative, analytical marketer with 15 years of experience across a wide range of online and offline marketing & advertising activities, with the past 12 being primarily focused on digital and search engine marketing (SEM). He practices an integrated marketing approach across all mediums, both online and off, specializing in leveraging paid search (PPC), AdWords & Bing, as well as organic search (SEO) to drive leads/sales. Visit his site here!

Kyle is another great NIM resource, but too busy to do an entire presentation, although he’s fielded many requests from attendees.


Networking  at 6

Panel begins at 7: Be sure to bring your questions!


Click here to RSVP


Newport Interactive Marketing

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

Newport Interactive Marketing is

sponsored by Angles & Insights & Designated Editor

Field-Tested Tips & Tricks to Create Content and Amp Your SEO

Tired of hearing the same common SEO advice on how to increase your website traffic? Join #NIMRI for a night of networking and hear from SEO expert Dan Shure as he transforms the complex topic of SEO into fresh tips & tricks that are easy to implement and deliver successful results!

Adapt practical SEO techniques to help you succeed, such as:

  • Using free browser plugins like Keywords Everywhere and Moz to do analysis on SERPs for ranking opportunities.
  • “Stealing” content ideas from your competitors
  • How to actually provide useful navigation and “supplementary” content.
  • A “field tested” system that actually gets results – and has nothing to do with “stuffing” keywords into your headers or tweaking meta tags.
  • Actual LIVE demos of tools like; SEMrush, KeywordKeg, Search Console and live SERP analysis — showing practical real-world applications of tools (not just theoretical).

Get the answers to all your SEO questions and learn the feasible strategies that can help improve your results. Whether you’re launching a new site, or looking to enhance an existing one, don’t miss out on this FREE talk.

Meet Dan Shure

Dan Shure is co-owner of Evolving SEO with his wife Sarah and is the host of “Experts On The Wire” – an SEO Podcast. He has helped companies like WGBH, Ring Video Doorbell, Healthy Hearing and more solve challenging SEO problems since 2007.

Dan is a MOZ Associate and was recently given a prominent mention in Rand Fishkin’s new book “Lost and Founder” advice he gave for Moz’s popular Keyword Explorer tool).

As a Podcast host, Dan has interviewed more than 90 marketing experts including Brian Dean (Backlinko) John Mueller (Google), and Pamela Wilson (CopyBlogger). Dan has presented at notable groups and conferences such as SMX East, Affiliate Summit, Mozcation Portsmouth, Carnegie Conference, SEMNE, and Content Jam.

Networking at 6

Presentation begins at 7

Eventbrite - Field-Tested Tips & Tricks to Create Content & Amp Your SEO

Newport Interactive Marketing

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

Newport Interactive Marketing is
sponsored by Angles & Insights & Designated Editor

Monetize You: Multimedia Travel Pros’ & Influencers’ Insights

Interested in joining the thriving movement of influencers and travel blogging but don’t know where to start? Join #NIMRI for a night of networking and hear from top travel content creators & influencers as they answer questions such as:

  • How do you gain followers?
  • What are the best platforms for travel bloggers and/or influencers in other sectors?
  • How hard is it to break into the business at this point?

Adapt their insights to help you succeed:

  • What it really takes to make money in this business
  • Gaining sponsorships & free stuff
  • Taking advantage of multiple revenue streams

Whether you’re an aspiring influencer or looking to gain sponsorships to support your enthusiastic hobby, don’t miss out on this FREE talk. The easiest way to kickstart a new adventure is to hear from the pros first.


Meet the Panelists

Tamara Gruber of We3Travel

We3Travel is designed to inspire families to explore the world by providing tips, reviews, destination information, and sample itineraries that make family vacation planning easier.

Since 2013, this family of three has been showing parents how, with a little planning and preparation, they can take kids anywhere — and have fun! From the cathedrals of Europe to the rainforests of Costa Rica to the battlefields of Gettysburg, we are raising a global citizen, one trip at a time. We3Travel was named one of the Top 20 Family Travel Blogs in 2015 by Holiday Lettings (a TripAdvisor Company).

Priscilla Pilon of Weekend in Paris

Though she travels the world, Priscilla is an admitted Paris addict. She began her career as a food and travel writer. She based her content off of her own personal trips and time spent living and working abroad. Her 20+ year passion for Paris led to the creation of the hugely successful site, TheWeekendInParis.com. Additionally, Priscilla is the Senior Travel Editor of LuxeGetaways and Contributor for Upscale Living Magazine.

Priscilla’s priority is her reader.  Often times, She states her truthful opinions and looks for the unique and unusual to recommend to them. She cherishes the many comments and letters she receives from peers and readers on how grateful they were for recommendations, advice and travel tips.

Remember, Spots fill up quickly, so be sure to register at bit.ly/NIMevents. Paid parking available in Mary Street lot across from the venue or street parking. Please note Queen Anne’s Loft is above the Thames Street Starbucks, enter from side street and up the stairs.  


Newport Interactive Marketing

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

Newport Interactive Marketers is

sponsored by Angles & Insights & Designated Editor


Newport Interactive Marketing’s Open Mic Tips Night

Are you looking to get free tips that will help your business thrive? Join #NIMRI and share your expertise with potential employers/clients and network with other professionals from across Southern New England. This insightful event will be full of networking, learning and sharing with other professionals from the community. Topics will include SEO, social media, and digital marketing.

If you’re looking to get to know marketers, graphic designers, SEO gurus, PR pros, project managers, developers, creatives — or just to pick up a few tips,  join us!

Experience the collective wisdom the NIM community has to offer & share your own expertise as well!

What’s involved?

1 quick 2-minute tip that would help other businesses/nonprofits. Whether it’s SEO, design, Facebook, time-savings. No PowerPoint nor anything fancy. Just an opportunity to showcase your brand and your expertise.

Feel free to invite … friends, colleagues, clients, and bosses who can benefit, too. There will be great food and drinks for purchase, and plenty of networking for free! Even if you’re not doing the marketing yourself, help optimize your team with insights from NIM.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

John Picozzi shares his best tips and tricks on free web services that you can use to help grow your brand.

20 Tips for Success: Web dev’s top picks & recs & free tools

With technology advancements moving at lightning speed, it’s important to stay up on the latest and greatest web tools that will set your business up for success. Not only a multi-presenter at NIM and national conference presenter, John Picozzi has lead web projects for household brand names. Also a JWU adjunct professor & podcaster, John will be sharing his pro tips for not only managing your website but also managing your business.

Come with your questions and learn some helpful free services to make your tech and web life easier. In this NIM talk, you’ll learn 20 innovative tips like:

  • Which new and exciting tools and services available to you that can help your business run better.
  • How to get the most out of web services or tools.
  • Why certain tools are better than others depending on your business.

Whether you’re a small business owner or a sole entrepreneur, you won’t want to miss this FREE talk that will provide you with information you need to use web tools to your advantage. And bring your questions!

Meet John Picozzi

As a Senior Drupal Architect at Oomph, John Picozzi’s claim to fame is being the resident Drupal enthusiast. It’s important to him to be part of the Drupal community, and at-large, in every way he can. Sharing knowledge, staying curious, and trying new things is definitely the name of the game.

Additionally, John is an Acquia-certified Site Builder, Drupal podcaster, and an adjunct professor at Johnson & Wales in Providence, RI. His Drupal work includes projects for CVS Caremark, Leica Geosystems, Blue Cross Blue Shield, and Marriott International. One of his favorite activities is sharing what he has learned.

After receiving his degree in web development and internet commerce from Johnson & Wales University, he was invited back to mold young minds in the Graphic Design & Digital Media department, which is something he finds really rewarding.

The growing in-house team is a Drupal force to be reckoned with, and John is proud to lead that effort. He is a co-organizer of the Drupal Providence Meetup, which takes place at Oomph, and of New England Drupal Camp. He also co-hosts the bi-weekly Talking Drupalpodcast that you should check out.

Bryan Mason gives tips on how to boost your profits by taking advantage of pricing.

Pricing: Tips & Tricks to Boost Profits & Grow Your Brand

IFeeling like you’re not in control of your business growth? However, you can get rid of these doubtful feelings by taking advantage of the aspects you do have control over, like price. Actually, You have way more control than you think. If you think you don’t, you won’t want to miss this crucial NIM talk on pricing for your products and services.

Pricing is a critical tool in creating a successful business. Therefore, if used properly, a pricing strategy can help to drive customer behavior. In this NIM talk, you’ll learn:

  • The role of pricing in business success
  • What you need to know before setting prices
  • Which different pricing strategies are appropriate for each situation

If you are a small business owner or are involved with setting prices at your company, you won’t want to miss this FREE talk to help make your pricing profitable.

Meet Bryan Mason
Bryan Mason is a Principal of the Apollo Consulting Group. Apollo Consulting, a business consulting organization, works with small and medium-sized companies. It works to improve profitability, get more customers and improve operational efficiency. He brings over thirty years of corporate, consulting and entrepreneurial experience in a variety of industries. Also, he holds two degrees in Economics and is the originator of the Apollo Profit Acceleration Technique™, Apollo’s uniquely effective profit improvement process. It is simply the fasted way to increase profits. Also, he was a Volunteer Mentor for the Rhode Island Center for Innovation and Entrepreneurship (RI-CIE). In addition, he is an active member of the Institute of Management Consultants USA and the Association of Strategic Planning. Additionally, Bryan writes a blog providing useful advice for small companies.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Remember if you missed this talk, become a NIM $upporting member for access to the vast video library of past presentations and watch from your device at your convenience.

Suzi Nance talking with NIM members on the ways that you can balance your personal and professional life.

Perfecting the Balancing Act: Insights on Professional & Personal Organization

Interested in starting up a new business, while still managing your other profession? Looking to gain insights into any and all aspects of organization? For many, the idea of balancing two professions at once can be daunting. However, if done right, it can be achievable and even rewarding.

Break through this misconceived idea that juggling two professions simultaneously is unattainable. Learn the practical tools and strategies to make starting a new business doable and very rewarding from international speaker, Suzi Nance. At this FREE Newport Interactive Marketers event you’ll:

  • Create a mission statement for both professions
  • Discover cross-pollination
  • Identify scheduling opportunities
  • Implement a new action plan

Whether you’re interested in starting a new business while keeping your current job or just looking to gain insights on balancing any and all aspects of your life: Get inspired at this FREE talk.

Meet Suzi Nance

Suzi Conklin Nance is both a Certified Hypnotherapist and a Certified Hypnosis Instructor with the National Guild of Hypnotists. Also, she is a life coach and motivational/inspirational speaker. Founder of Newport Center for Hypnotherapy, Suzi is also the second-generation President of Capitol Realty Company, a leading real estate firm in Newport RI. Here for over 50 years, her team of 6 have enjoyed the success that comes with a reputation of exceptional client service. Suzi’s broad and rich knowledge and experience allow her the credentials to speak authentically on a variety of topics. These include topics relevant to business, non-profits, student, and personal empowerment. Her passion, humor, energy, and conviction allow her the ability to transform audiences. Suzi empowers attendees with the tools to be agents of change…in their lives, their businesses, and the world!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.


Turn Your Web Traffic Into Foot Traffic: Help Google Help Your Business

Fact for small- to mid-sized business: Up to 30% of visitors to your website find you from Googling aka unpaid or ORGANIC search

Don’t leave your 30% to the competition! Learn from a local expert on how to get local businesses found on Google at this FREE #NIMRI event. Learn:

  1. Your next steps to make your business easier to find on Google, Yelp, Bing, TripAdvisor & more.
  2. How Local Search Engine Optimization (SEO aka getting found online) differs from national or global SEO.
  3. How you can tell if you (or someone you’ve hired) is helping or hurting your business
  4. Which data points matter and add up to real revenue.
  5. Which free online tools can help edge out competitors.

Learn the exact steps you need to be on Google’s Page 1

Meet Mark Collins

Owner of OnWebLocal.com, Mark Collins, assists clients to define their product or service niche as it relates to serving a specific customer need in the marketplace. Additionally, he develops website, blog, video, and social media content with a convincing call to action. Also, Mark works with web designers and agencies to get client(s) website to generate sufficient traffic. This can be achieved by attaining organic page one Google Local search rank. He has an experienced track record of success for getting increased traffic to small- medium-sized business websites. Hence, what makes him the ideal speaker for this presentation.

Connect with Mark on Twitter!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.


Scott Indermaur discusses the best practices for using photography to your advantage in a tech-savvy world.

Get Seen! Videos & Visuals: Pro’s tips at your fingertips

Looking to amp your Instagram? How else can you capture your brand visually? How do you use those images to boost your brand online & beyond?

Get straightforward answers to these & more from professional photographer and video specialist Scott Indermaur — plus tips & tricks you need be relevant in a world where:

  • People remember 80% of what they see vs. 20% of what they read & 10% of what they hear.
  • Instagram engagement is 10x Facebook. 71% of brands are expected to be on Instagram in 2018.
  • By 2019, video content will comprise 80% of global Internet consumption.

With visuals to show you how you’ll learn

  • How to frame your images and video for mobile consumption
  • Which digital &  social media channels and tools to use to save time
  • Tips & tricks to be motivated and keep your brand relevant
  • Strategies & processes to keep the images flowing

Whether you’re a photographer wanting to sharpen your digital edge or a thrifty entrepreneur with no budget, or simply looking to expand your personal skillset: Don’t miss this FREE talk.

Stay relevant in this ever-visual world we aim to succeed in with NIM.

To kickoff 2018 and heading into NIM’s 10th year, we welcome back professional photographer and video specialist Scott Indermaur for his 3x time speaking at NIM.

Meet Scott Indermaur

With 20+ years of photography and video experience, Scott Indermaur has built his career sharing stories through visuals. His gift lies in discovering the familiar in the exotic and the remarkable in the ordinary. Also, he is the backbone and member of the Indermaur Media team, serving clients like BCBS of Rhode Island, Black & Decker, Ryder, Land Rover and IBM,  plus titans of the financial industry. Returning to his photojournalism roots from his early days, Scott remains very involved in creating multimedia stories.

Fly over the common bumps in the photography business, whether you’re an events/wedding specialist, commercial, corporate, or a veteran photographer. Stop struggling and enjoy your business and your craft with time-tested and proven wisdom from a 25-year photography veteran who’s living the life he loves. It’s free to call. https://www.visualcreativecoach.com/20-min-intro-form

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Remember, become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience

Christine Casper helps organizations to find their core values to reach their goals.

Emotional Intelligence’s Secret Success Strategies

Managing your emotions can become your greatest source of energy, motivation, connection, and influence.

  • Do you want to increase your effectiveness under pressure?
  • Enhance your creativity?
  • Or maximize human capital?

Now, more than ever, leaders, organizations, “marketers” and individuals need an understanding and application of Emotional Intelligence (EI). To succeed in today’s chaotic and changing world, you have to understand yourself and how you interact with others.

Organizations that focus on Emotional Intelligence skills nurture people, engage their minds and hearts, and attain and sustain a path of excellence, and profitability for all stakeholders. Only then will organizations be able to truly align their core values with culture to achieve strategic results.

Seizing the Power of Your Emotional Intelligence will enable you to:

  • Make wise decisions
  • Influence others
  • Transform the work environment
  • Achieve your personal and professional goals
  • Enhance interpersonal skills
  • Manage conflict

Meet our Emotional Intelligence Expert, Christine Mockler Casper!

Christine Casper received her MBA from Northeastern University and a Certification in Emotional Intelligence. Author of the award-winning book, From Now on With Passion — A Guide to Emotional Intelligence, her most recent book is Breaking Corporate Silence — How High-Influence Leaders Create Cultures of Voice.

Christine is the founder of Communication, Motivation & Management, and is a Keynote, Executive Coach, and Trainer. In the past, she has held an executive position supporting the Sales Force at Honeywell. She currently works with executives, leaders, and individual contributors to challenge, inspire, and develop their professional and personal performance to maximize business results. Her firm has provided consulting, coaching, design, and training programs for more than 450 leading corporations and 500,000 individuals.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.