Good to Great: SciComm Proven Tools & Strategies for Public Engagement

Communications isn’t rocket science, but couldn’t you use a boost? 

Zoom in to NIM for master science communicator top tips to set up your campaign for bigger success.

At this NIM talk, expert science communicator and international speaker Sara Poirier will dive deep into tools, tips & strategies to increase awareness, improve understanding, and/or drive behavioral change.

Join #NIMRI virtually to learn to 

  • Identify your audience and meet them where they are
  • Set SMART objectives to achieve your communication goals 
  • Explore a spectrum of objectives to foster deeper engagement with your audiences. 

No matter the channel or platform — now more than ever — audiences demand deeper engagement to inspire their behavior or beliefs — yes there’s research to back that up.


After This Deep Dive

You’ll be able to adapt these proven science communication frameworks to maximize your success for your brand and/or your clients. Don’t assume it’ll be more work. Instead, you’ll be maximizing your return on all of the passion and effort you’re putting in. 


To fully maximize and implement what you’ll learn, join in for the full series

Save these dates — Zoom details to come:

June 2 — Interactive Marketing Insights Podcast 

Join in as we discuss why science communications frameworks are so successful

June 11 — #NIMRI Deep Dive 


POSTPONED | Date TBD | Expert 

#NIMRI mastermind-accountability call to apply these best practices to your brand(s) and get custom feedback from our expert speaker 

Click here to download the Mastermind #ActivationSheet


Meet Sara Poirier, MSc. 

Founder, Spark Strategic Science Communication & Public Engagement

As a strategic communicator, Sara helps clients clarify science communication goals and guides them to success with proven tools and approaches. Her expertise ranges from writing and producing educational television programs to developing hands-on exhibits, online games, and other interactive media. Her clients include TVOKids, Relish Interactive, Apartment 11 Productions, Big Bad Boo Studios, Imagine Create Media, and Science North

As a staff scientist at the Ontario Science Centre, Sara developed exhibits and educational programs, and created content for Discovery Channel Canada and the Centre’s podcast and YouTube channels. “Ask Sara,” for TVOKids, became a kids’ favorite. In 2017 she co-produced “When I Grow Up!,” about STEM careers. The Canadian Association of Science Centres recognized her as a 2011 Telus Innovator. 

Sara has a MSc. in Science Communication and Public Engagement and a BSc. in Astrophysics. Her work has appeared in the Association of Science and Technology Centers’ Dimensions, Yale’s Climate Connections, Canadian Water & Wastewater’s e-Bulletin, and the Coalition of Museums for Climate Justice Blog. 

Sara lives in Middletown, R.I. with her husband and two children. She volunteers on the Town’s Open Space and Fields Committee and led the coordination of the first Aquidneck Island Earth Week, a community-wide celebration on the 50th anniversary of Earth Day.


Newport Interactive Marketing 

 Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!


Newport Interactive Marketing is

 sponsored by Angles & Insights & Designated Editor


Desired Results Require Effective Delegation

Next up: Productivity expert Margo Crawford Guides us through effective delegation for yourself, your brand, and your future. Be ready to Help more clients with systems that scale. 

Like never before your current or near-future knowhow will soon be in greatest demand. Interactive / digital / virtual / remote / online will carry many brands through the post-Corona era. Will you be ready to support your fellow business owners and grow your brand? 

Join NIMRI to apply expert insights to 

  • Bring sanity to your new normal — successful strategies for yourself and influencing others 
  • Implement achievable Organizing & prioritizing tips and tricks quickly and effectively 
  • Communicate more effectively and efficiently — which tools and strategies make sense and reduce friction 
  • Is it you or them? How to tell what can be fixed or not in a virtual working relationship and what to do next. 

Why bother?

  1. Build systems that enable you to support more businesses as they recover, without being overwhelmed.
  2. Step Closer to the work-from-home dream you’ve envisioned with less stress and greater productivity with this free #NIMRI expert series segments. 

And be sure to bring your questions and insights — now via Zoom, the Newport Interactive Marketing networking-learning community — enables us to be as interactive as ever.


Meet Margo Crawford

Margo Crawford is a master at helping her clients create a thriving workspace and sparking immediate action with her audiences. Margo has been in the productivity and organizing industry for over 15 years. She has gone through numerous trainings for her work. With the Institute of Applied Coaching, an accredited program through the International Coaching Federation, Margo received her certification as a C.O.C-Certified Organizer Coach. She received her Specialist Certificate through the National Association of Productivity and Organizing Professionals (NAPO).

Margo is experienced and trained in many different methodologies enabling her to create tailored solutions for her audiences and individual clients. Before long they’re reporting a dramatic increase in productivity and well-being, excited to be performing at a higher level. People walk out of her workshops, conferences, and coaching sessions feeling that they have a sharper focus, better tools, and a clearer direction on work and life.


Become a $upporting Member to Watch Margo’s Full Presentation!


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Newport Interactive Marketing 

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

Newport Interactive Marketing is

 sponsored by Angles & Insights & Designated Editor