Learn A Quick Trick to Getting Your Local Business Found Online

 

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Worried about being found on Google? Don’t have a lot of time nor money? Have you lost control of your Google My Business listing? Join the Newport Interactive Marketing networking-learning community to hear fast-track your way to getting found with Google’s version of the Yellow Pages. Mr. Local SEO Mark Collins will walk you through how to get found online by creating your Google My Business Page or tuning up your existing one. 

Did you know that 4 in 5 consumers use search engines to find local information? In fact, 97% of people learn more about a local company online than anywhere else. Today more than ever consumers are turning towards search engines like Google to guide their purchasing decisions.

50 years ago, if a business didn’t exist in a phone book, consumers wouldn’t even know that your business existed– In a modern world… if you don’t exist on Google, you’re missing out on an entire local audience of motivated buyers.

Other things you’re missing out on:

  • Use Google My Business to increase traffic and conversions 
  • Monitor how customers search for your business
  • Learn how to take advantage of key Google tools

 

NIM is here to help make sure that for local businesses there is no barrier to enter and ways that you can make Google work harder for you. Taking advantage of online tools will give you an edge over your competitors, both online and local, and connect you with potential customers.

Join #NIMRI for Learn A Quick Trick to Getting Your Local Business Found Online on Thursday, February 20, 6-8 P.M. at Parlor Bar & Kitchen.

 

Meet Mark Collins

OnWebLocal (DBA Advisortech.biz) was founded by Mark Collins, a UMASS Marketing graduate with over 4 decades of sales, marketing, and technology experience. During this time, Mark found his transition to digital media (from traditional sales management and marketing) and Search Engine Optimization to be a natural process. Based on his affinity for both technology and content writing, Mark provides SEO services to small to medium-sized regional businesses and national firms. His key to success has been to develop a constantly updated local SEO formula that incorporates original content creation on the website as well as the publication of the site into reputable, high authority domain websites. Services range from ongoing organic SEO campaigns to ongoing blogging support.

Become a #NIMRI $upporting Member to watch Mark’s full presentation

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Email with Impact: Optimizing Your Emails with Personalization

In 2020, consumers want to be seen less as the target audience and more as an individual. In fact, brands that personalize promotional marketing emails earn 11% higher open rates than those that don’t personalize. Companies must find the perfect combination of being relevant and personalized to attract & maintain the attention of their consumers. 

Hear beginner and expert insights on how you can adopt easy techniques to encourage consumer engagement and increase overall revenue. 

At this FREE #NIMRI talk you’ll learn: 

    • How to use segmentation to send the right message to the right person at the right time
    • How to use automation to make sending emails easier
    • Ways to increase engagement & open rates
    • The ingredients of an actionable email

Each consumer is more than just an email. Every individual will have different needs that can often only be met through personalization. Learn expert insights on email personalization to increase not only your open rate and revenue but your brand’s reputation. 

 

 

Join #NIMRI for Email with Impact: Optimizing Your Emails with Personalization: Optimizing Your Emails with Personalization

ONLINE only 

Wednesday, January 29th, 2 P.M. 

RSVP now for access to the call 

Click here to RSVP

 

Meet Erica Goldenberg

Erica Goldenberg joined ActiveCampaign in 2018, and since that time has worked with 1000’s of businesses on email marketing and automation strategies to help them turn prospects into customers, customers into repeat buyers, and repeat buyers into raving fans. 

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Newport Interactive Marketing 

 Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

 

Newport Interactive Marketing is

 sponsored by Angles & Insights & Designated Editor

What’s Your Brand’s Story? Be Memorable to Connect, Engage & Grow

 

Everyone loves a good story–In fact, messages delivered as stories can be up to 22 times more memorable than just facts.

So, how does a brand find its story & tell it in a way that captivates audiences?

Hear beginner and expert-level insights on how your brand can fit into the framework of storytelling.

 

Become a #NIMRI $upporting Member to watch John’s full presentation

If you are already a $upporting Member, sign in below to view!

 

Sign in below to watch the expert talk!

 

At this FREE #NIMRI talk you’ll learn:

  • How to think more like a publisher and clarify your brand’s message.

  • How to create the components of a good story.

  • Ways to correlate your brand like it’s a story.

To be successful in 2020, you must connect with your audiences on a deeper level than just a sales pitch. Learn the why and how-to as #NIMRI reveals how you can craft your brand’s story and ultimately maximize your business’s visibility, profit & impact.

Join #NIMRI for What’s Your Brand’s Story? Be Memorable to Connect, Engage & Grow on Thursday, September 26, 6-8 P.M. at Parlor Kitchen & Bar in Newport.

This talk will consist of two parts: Storytelling & the Video Production. The second talk on Secrets to Successful Video will take place on October 24th, 6-8 P.M. at Parlor Kitchen & Bar in Newport with more details to follow. To get the most value, attend both talks either virtually (as a $upporting Member only $99/year) or in-person.

Meet John Antonacci

From the TV studio at Rhode Island College to The Video Jungle, John has been helping companies and brands “Find Their Fascinating” and tell their stories with video for almost 25 years.

John is a born and raised Rhode Islander and a graduate from Rhode Island College. His professional career started in the jewelry industry. However, soon after entering the workforce, he discovered the arena of sales and found a love for connecting people with solutions.  His first sales job was selling TV commercials for WPRI channel 12, moving on to selling trade magazine advertising space, eventually becoming a CMO at one of the largest precious metal recovery companies in the United States. He has served on several boards for local jewelry associations and helped bring those industries into the new digital marketing age. Currently, John works at Animus Studios creating videos designed to connect and resonate with a company’s audience.  He is also the co-host of “The Video Jungle Podcast” where you can hear him and his Co-Host Arty Gold speaks with guests such as authors, thought-leaders, marketers and Hollywood directors.

Become a #NIMRI $upporting Member to watch Lisa’s full presentation

If you are already a $upporting Member, sign in below to view!

 

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Newport Interactive Marketing 

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

Newport Interactive Marketing is

 sponsored by Angles & Insights & Designated Editor

 

Newport Interactive Marketing

Spend Wisely: Big-Brand Insights to Move YOUR Needle

June 2019

As we enter the 2020s, it is now undeniable that digital marketing and social media are going to be at the forefront of business. Actually, that’s already the case, and if you’re not already optimizing your digital marketing strategies, then that means you are getting left behind.

 

But it’s not too late!

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NIM’s panel of marketing experts are here to demystify the social media age and help you understand how to take advantage of digital marketing and SEO to make your business more successful.

 At this NIMRI event, you will learn about:

  • Current successful digital and social strategies, and what to focus on going into 2020
  • How big brands apply the fundamentals – which affordable tools can inform personas and solve customer problems
  • Affordable tools and achievable tactics
  • Overlooked opportunities
  • The power of Facebook and ads and local SEO
  • Utilizing influencers – what lessons can we learn about connection and messaging?
  • And, of course, get your answers!

Top experts are here to answer your questions and provide New Media insights – and since it is always evolving, there is always more to learn! Join #NIMRI at Spend Wisely: Big-Brand Insights to Move YOUR Needle on June 20th from 6-8 PM at Innovate Newport, the former Sheffield School on Broadway is open!

 

 

Meet Ronni Kenoian

Ronni Kenoian is the marketing manager for leading travel insurance comparison site InsureMyTrip. She oversees the digital marketing of the InsureMyTrip brand, including consumer insights, content strategy, paid search/social advertising, social outreach, and earned media strategy. She also has been intimately involved in a number of new product ideas and development efforts and has been closely aligned with customer needs. Given the demonstrated power of big data, Ronni also leverages the company’s current capabilities to help reinforce the brand. Ronni believes merging creative and technology into cross-functional teams and roles is essential to better executing a winning marketing strategy with long-lasting results.

 

Meet Kevin Vine

Kevin Vine is a digital marketing strategist and he is currently Director of Marketing for Level Ex, a start-up that creates mobile, AR and VR games for physician training using state-of-the-art video game technology and cognitive neuroscience. Previously, he was head of Customer Experience at Collette Tours, and prior to that he led the web, social and mobile teams at Dunkin’ Brands. His experience also extends to consumer insights, content strategy, communications development and, of course, he is always keeping his fingers on the pulse of new and emerging trends and platforms. 

 

 

 

Meet Ana Raynes

Ana Raynes is a thought-leader in the fields of social media and content marketing. Her creative mind led her to study at the London College of Fashion, after which she co-founded the Internet fashion startup Smart is Cool. Raynes has been a motivational speaker as well as an expert in e-marketing, including social media, content marketing, and information technology. She is currently the Vice President of Content Marketing at Didit. She oversees the content marketing needs of agencies and clients across multiple platforms. Raynes also does strategic planning, business development, and strategic growth for social media and SEO. She maintains relationships with bloggers and influencers to keep up with current trends, and to help with her own campaigns.

 

Become a #NIMRI $upporting Member to watch the panel’s full presentation

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Newport Interactive Marketing

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

 Newport Interactive Marketing is

sponsored by Angles & Insights & Designated Editor

Battling Back Digital Distraction: Gain Growth With a Time Management Expert

May 2019

Are you tired of looking at the clock every day at 5:00, or 6:00, or even 11:00 pm, wondering, “what on earth did I accomplish today?” Got a bunch of projects that have lingered, unfinished, for months, or even years? Does your to-do list never get done?

 

Become a #NIMRI $upporting Member to watch Lisa’s full presentation

If you are already a $upporting Member, sign in below to view!

 

Sign in below to watch the expert talk!

 

Whether you struggle with procrastination or just too much to do in too little time, sometimes your day can slip away with nothing to show for it. In this presentation, you will discover a productivity consultant’s five favorite time management tips to boost your productivity and get that to-do list DONE.

 

At this FREE #NIMRI talk you learn:

  • How to figure out your most productive time & use it wisely
  • Ways to set deadlines for yourself and stick to them
  • Tips to avoid procrastination
  • The best project management tools
  • How to prioritize your tasks

Don’t let time be what’s stopping you from completing all the work you want to accomplish. While some people may be natural productivity-masters, join us to hear 5 tips that can help you reach your highest productivity potential! Join #NIMRI for Battling Back Digital Distraction: Gain Growth With a Time Management Expert on Thursday, May 30, 6-8 P.M. at Parlor Bar & Kitchen.

Meet Lisa Griffith

Lisa S. Griffith, Speaker and Certified Professional Organizer® and Productivity consultant, began her career as a teacher and director of musical performing groups and administrator of performing arts in schools, churches, and community organizations. In 2008, she decided to put over thirty years of organizational and teaching skills to work and established The Organized Way. Her specialties are business and home office organizing and time management coaching. Also, She offers one-on-one coaching, both virtually and on-site, workshops on both home and office organizing topics, and seminars for group settings. Speaking to groups of all sizes and persuasions about the strategies and benefits of organization and productivity is a particular joy for Lisa, and she is an experienced and motivating presenter. In addition to her certification as a Professional Organizer, she also holds a certificate in Time Management and Productivity from the Institute for Challenging Disorganization.

Become a #NIMRI $upporting Member to watch Lisa’s full presentation

If you are already a $upporting Member, sign in below to view!

 

The following content is accessible for members only, please sign in.

 

Newport Interactive Marketing

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

Newport Interactive Marketing is

sponsored by Angles & Insights & Designated Editor

Future-Proofing Your Digital Marketing: SEO, Content & Social

April 2019

Rather than chasing algorithms, why not invest in future-proofing your digital marketing efforts?

What can you do now that will pay off in the future: to keep Google happy, customers & prospects engaged & stay ahead of competitors?

Wondering what’s coming next in digital marketing? Seeking to lay the groundwork ahead of your competitors? What small efforts can I make now that will reap greater impact for my brand in 6 months? a year? 5 years?

At this #NIMRI webinar you learn:

  • How machine learning will change search forever (or not)
  • Getting found on Google now & in the future
  • How to recognize and avoid crackpot SEO ideas
  • Creating longtime value content for your site in 2019 & beyond
  • Leverage visual search as a current opportunity for long-term results

Want to go even deeper?

NIM is offering discount codes for the Next10x daylong conference in Boston. Use discount code NIMRI19 to receive the discounted rate of $450!

Click here to read more about the conference

Click here to register for the conference

 

Leave your competitors in the dust & adapt your digital marketing efforts to reflect the newest trends with SEO, content, and social. Join #NIMRI for Future-Proofing Your Digital Marketing: SEO, Content & Social on Wednesday, April 17, 12-2 P.M. via Zoom.

 

 

Meet Eric Enge

Eric Enge is General Manager of Perficient Digital, a full-service, award-winning digital agency. Previously, Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is a prolific writer, researcher, teacher, and a sought-after keynote speaker and panelist at major industry conferences.

 

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Newport Interactive Marketing

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

Newport Interactive Marketing is

sponsored by Angles & Insights & Designated Editor

Newport Interactive Marketing

Newport Interactive Marketing’s Open Mic Tips Night