Eric CovinoEric Covino

SEO Mythology and Tactics from SEO Book Community Manager Eric Covino

NIM was thrilled to have Eric Covino, of internationally regarded SEO community SeoBook.com and CreativeSignals.com answer questions on Search Engine Optimization and Google rankings. NIM attendees learned tactics to get search engines to rank their sites number one. Eric gave tips on how marketers can boost their websites in just one week! He also explained how SEO differs for service businesses and local retailers.

About Eric Covino

Eric Covino

Eric started his web career in 2003 as a freelance designer and PHP developer. Since then, Eric’s company Creative Signals has evolved to provide search engine marketing and consulting for all types of businesses, from large B2B companies to small-town mom-and-pop shops.

Currently, Eric manages a handful of clients, runs his own websites. Also, he is the community manager at SeoBook.com, where he blogs as “vanillacoke.” Eric lives in Connecticut with his wife and daughter.

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Newport Interactive Marketing

Facebook Marketing Best Practices to Boost ROI

Tom Schuyler, Pandemic Labs’ director of accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business

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Newport Interactive Marketing

Learn and Leverage Video for your Brand Success with Newport Interactive Marketers

NIM hosted Patrick Hughes of Visual Post and Scott Quillin of New England Multimedia to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.

Meet the Presenters

Patrick Hughes is the Production Director at Visual Post.  Visual Post is a media production company, specializing in online and offline video campaigns. Additionally, Visual Post provides consulting in addition to hands-on training and development for businesses looking to add video marketing into their growth strategy.

Scott Quillin is the owner and technical/creative director of New England Multimedia. Which is a well-known hands-on Rhode Island firm specializing in combining websites with web video, social media, and blogging to spread your message to your target market on the Internet.  In business since 1999, New England Multimedia is the region’s go-to for small- to medium-sized businesses, entrepreneurs, non-profits. Basically, anyone who wants to drive qualified traffic to their website.

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Tamara-Gruber

Mobile for Marketing with Newport Interactive Marketers

Tamara Gruber, founder of Red Giant Consulting, guided NIM attendees into the mobile marketing world. She explored the difference between mobile apps and mobile sites. Also, she discussed how they could optimize their businesses.

Meet Tamara Gruber
Tamara-Gruber
Tamara Gruber is the founder of Red Giant Consulting and provides strategic marketing and communications services to tech and mobile startups.  She has spent more than 13 years in mobile as a consultant. Additionally, she was the VP of Marketing for Crisp Media and Scan Mobile, and Director of Marketing for Broadbeam Corp.  Last year, she had the honor of being named one of the Top 50 Women in Mobile Content by Mobile Entertainment and the Women to Watch in 2010 by Mobile Marketer. She is @tgruber on Twitter, and you can also find her at Providence Geeks or organizing events for MobileMondays Boston.

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Social Media Secrets with Newport Interactive Marketers

Newport Interactive Marketers hosted a panel of social media experts to teach attendees how to optimize social media. Experts shared the best way to connect with customers through social media and discussed the most effective platforms to use.

Meet the Panel

Kathie Manchester from the Rhode Island Blood Center “I believe social media offers a positive way to talk with our donors without being intrusive. Having been in the industry long enough to see many forms of communications come and go, I am passionate about all forms of social media as a way to build long-term relationships.”

Dana Duellman & My Perfect Space Entrepreneur, consultant, Realtor “The key to having your business active in social media is to engage your fans: show them you love what you do, you are passionate about it, and rewarded every day by your experiences.  My goal with my business page – and the pages of the businesses I manage – is to put forth uplifting, pertinent information that really allows our clients to relate and benefit from our relationships.”

Moderator: Nick Brown, Community Manager at Astonish Results, a student of social media for nearly 10 years at a high-tech PR agency and at a digital marketing company focused on insurance agencies, Nick has taught social media and community-building in college classrooms and at trade show seminars. Nick brings a keen understanding of the tools, best practices, and skills necessary for successful social networking.

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Newport Interactive Marketing

Search Engine Optimization Insights with Newport Interactive Marketers

Newport Interactive Marketers hosted Doug Wilson SEO specialist at Netsense, a Pawtucket-based market leader in outsourced IT, website, and web marketing solutions. NIM attendees received a how-to seminar on search engine optimization insights. Attendees also learned how to boost their Google rankings.

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Newport Interactive Marketing

Social Media Answers with Newport Interactive Marketers

NIM hosted internationally known social media expert Patrick O’Malley. Patrick is the former VP of Operations for Northern Light, Google’s former top competitor, and has spoken across the country and nationally. He is an expert on LinkedIn, Twitter, Facebook, YouTube and Google. Attendees gained insights to use social media to effectively boost their businesses.

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Newport Interactive Marketing

Verbal Branding: Newport Interactive Marketers Networking

Stephen Melanson opened the attendees’ eyes to the importance of Verbal Branding. The seminar focused on concise messaging.

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Newport Interactive Marketing

Newport Interactive Marketers Networking

Highlights from Conferences: Jessan Dunn Otis, a linch pin, recapped Seth Godin’s talk in Boston on June 17, 2010. Suzanne McDonald also highlighted from the OMMA Social media Conference.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

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