Meet Ayat Shukairy

With more than 5 years of entrepreneurial and marketing experience, Ayat took her consulting business, Invesp, from a solopreneur shop to a global consulting brand that helps companies increase online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, and many more.

In 2016, Ayat co-founded FigPii, an all-in-one growth hacking platform. Her new startup leveraged the success of Invesp as well as the growth hacking methods she had deployed across some of the leading brands to solve marketers’ most pressing problems.

Ayat’s book, Conversion Optimization, combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors and grow them into lifetime customers. She provides insights grounded in comprehensive research and the best contemporary psychology and behavioral science, which any company can start implementing immediately.

Ayat is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences, business groups and academic forums throughout the world including Inbound, SMX, SES, Content Marketing World, BofS, and many others. She has inspired audiences to rethink their approach to marketing, and her work has helped hundreds of businesses to increase sales and growth.

Meet Dan Shure

Longtime NIM supporter and multi-time speaker, Dan Shure co-owns Evolving SEO with his wife, Sarah, and is the host of “Experts On The Wire” SEO Podcast with 700,000+ downloads. Since 2007 Dan has helped companies like WGBH, Ring Video Doorbell, Healthy Hearing, and more solve challenging SEO problems. 

Dan is a MOZ Associate and was recently given a prominent mention in Rand Fishkin’s new book, “Lost and Founder,” for advice he gave for Moz’s popular Keyword Explorer tool). Dan has presented at conferences such as

Social Media Marketing World, Content Jam, Content Marketing World,SMX,  Affiliate Summit, Mozcation Portsmouth, Carnegie Conference, SEMNE, and more. Dan’s articles and quotes have also appeared on sites like Moz, The Next Web, Entrepreneurs on Fire, The New York Times, Search Engine Roundtable and more!

As a Podcast host, Dan has interviewed more than 90 marketing experts including Brian Dean (Backlinko) John Mueller (Google), and Pamela Wilson (CopyBlogger).

Meet Darwin Liu

X Agency CEO Darwin Liu broke 7 figures within a year of launching his invite-only digital marketing agency. Managing $50 million in annual spending, he was the fasted-promoted at his prior agency, making a name in the industry running strategy for major brands everyone recognizes. Darwin also founded AmericanBully.com, an online company that sells premium apparel and accessories for Bully breeds.