Posts

Email with Impact: Optimizing Your Emails with Personalization

In 2020, consumers want to be seen less as the target audience and more as an individual. In fact, brands that personalize promotional marketing emails earn 11% higher open rates than those that don’t personalize. Companies must find the perfect combination of being relevant and personalized to attract & maintain the attention of their consumers. 

Hear beginner and expert insights on how you can adopt easy techniques to encourage consumer engagement and increase overall revenue. 

At this FREE #NIMRI talk you’ll learn: 

    • How to use segmentation to send the right message to the right person at the right time
    • How to use automation to make sending emails easier
    • Ways to increase engagement & open rates
    • The ingredients of an actionable email

Each consumer is more than just an email. Every individual will have different needs that can often only be met through personalization. Learn expert insights on email personalization to increase not only your open rate and revenue but your brand’s reputation. 

 

 

Join #NIMRI for Email with Impact: Optimizing Your Emails with Personalization: Optimizing Your Emails with Personalization

ONLINE only 

Wednesday, January 29th, 2 P.M. 

RSVP now for access to the call 

Click here to RSVP

 

Meet Erica Goldenberg

Erica Goldenberg joined ActiveCampaign in 2018, and since that time has worked with 1000’s of businesses on email marketing and automation strategies to help them turn prospects into customers, customers into repeat buyers, and repeat buyers into raving fans. 

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Newport Interactive Marketing 

 Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

 

Newport Interactive Marketing is

 sponsored by Angles & Insights & Designated Editor

Newport Interactive Marketing

Spend Wisely: Big-Brand Insights to Move YOUR Needle

June 2019

As we enter the 2020s, it is now undeniable that digital marketing and social media are going to be at the forefront of business. Actually, that’s already the case, and if you’re not already optimizing your digital marketing strategies, then that means you are getting left behind.

 

But it’s not too late!

Become a #NIMRI $upporting Member to watch the panel’s full presentation

If you are already a $upporting Member, sign in below to view!

Sign in below to watch the expert talk!

 

NIM’s panel of marketing experts are here to demystify the social media age and help you understand how to take advantage of digital marketing and SEO to make your business more successful.

 At this NIMRI event, you will learn about:

  • Current successful digital and social strategies, and what to focus on going into 2020
  • How big brands apply the fundamentals – which affordable tools can inform personas and solve customer problems
  • Affordable tools and achievable tactics
  • Overlooked opportunities
  • The power of Facebook and ads and local SEO
  • Utilizing influencers – what lessons can we learn about connection and messaging?
  • And, of course, get your answers!

Top experts are here to answer your questions and provide New Media insights – and since it is always evolving, there is always more to learn! Join #NIMRI at Spend Wisely: Big-Brand Insights to Move YOUR Needle on June 20th from 6-8 PM at Innovate Newport, the former Sheffield School on Broadway is open!

 

 

Meet Ronni Kenoian

Ronni Kenoian is the marketing manager for leading travel insurance comparison site InsureMyTrip. She oversees the digital marketing of the InsureMyTrip brand, including consumer insights, content strategy, paid search/social advertising, social outreach, and earned media strategy. She also has been intimately involved in a number of new product ideas and development efforts and has been closely aligned with customer needs. Given the demonstrated power of big data, Ronni also leverages the company’s current capabilities to help reinforce the brand. Ronni believes merging creative and technology into cross-functional teams and roles is essential to better executing a winning marketing strategy with long-lasting results.

 

Meet Kevin Vine

Kevin Vine is a digital marketing strategist and he is currently Director of Marketing for Level Ex, a start-up that creates mobile, AR and VR games for physician training using state-of-the-art video game technology and cognitive neuroscience. Previously, he was head of Customer Experience at Collette Tours, and prior to that he led the web, social and mobile teams at Dunkin’ Brands. His experience also extends to consumer insights, content strategy, communications development and, of course, he is always keeping his fingers on the pulse of new and emerging trends and platforms. 

 

 

 

Meet Ana Raynes

Ana Raynes is a thought-leader in the fields of social media and content marketing. Her creative mind led her to study at the London College of Fashion, after which she co-founded the Internet fashion startup Smart is Cool. Raynes has been a motivational speaker as well as an expert in e-marketing, including social media, content marketing, and information technology. She is currently the Vice President of Content Marketing at Didit. She oversees the content marketing needs of agencies and clients across multiple platforms. Raynes also does strategic planning, business development, and strategic growth for social media and SEO. She maintains relationships with bloggers and influencers to keep up with current trends, and to help with her own campaigns.

 

Become a #NIMRI $upporting Member to watch the panel’s full presentation

If you are already a $upporting Member, sign in below to view!

The following content is accessible for members only, please sign in.

 

Newport Interactive Marketing

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

 Newport Interactive Marketing is

sponsored by Angles & Insights & Designated Editor

Newport Interactive Marketing

Newport Interactive Marketing’s Open Mic Tips Night

First Impression to Lasting Relationships: Connecting Meaningfully with Your Customers/Clients

February 2019

Like love and cooking, marketing is all about timing — understanding what your web visitors, social media connections, and anyone interacting with you want when he/she wants is the key to connecting and converting. By understanding the Customer/client Lifecycle, you’ll be equipped to better connect, convert & delight with meaningful content and messaging, creating an optimal user experience — aka — “they get me.”

Become a #NIMRI $upporting Member to watch Jessica’s full presentation

If you are already a $upporting Member, sign in below to view!

 

 

Sign in below to watch the expert talk!

 

Did you know that it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer, according to the Harvard Business Review? Learn how to attract, convert, and keep your customers and prospects at each step of your customer’s journey with insights from brand strategist, Jessica Prokup.

 

At this NIM FREE talk, you’ll learn:

  • A system to ensure that you support different types of buyers based on where they are at
  • How to tune into your customer’s/client’s needs to deliver the right message at the right time
  • Effective content and marketing strategies for each stage of the life cycle
  • Easy-to-use tools for planning and organizing your marketing activities
  • Practical ways to measure success and optimize your efforts

 

Learn the best tactics to keep your customers coming back for more by better understanding your audience & aligning it with your business’s goals. Join #NIMRI for First Impression to Lasting Relationships: Connecting Meaningfully with Your Customers/Clients on Thursday, February 28, 6-8 P.M. at Parlor Bar & Kitchen in Newport, RI.

 

Meet Jessica Prokup

Jessica Prokup is the Marketing Director for Twisted Throttle, a motorcycle-outfitting company specializing in complete, vehicle-specific solutions for long-distance travel and daily commuting. Jessica oversees B2C and B2B marketing and communications efforts for the company’s direct e-commerce business and wholesale division, supporting 14 distributed brands. Her team’s activities span a range of digital marketing channels, media outreach, and advertising, strategic partnerships and sponsorships, and trade shows and consumer events.

A former specialty retail shop owner, communications director, and magazine editor, Jessica has more than 15 years of experience crafting brand identities, building customer relationships, developing strategic initiatives and partnerships, and leading collaborative teams.

 

 

 

Become a #NIMRI $upporting Member to watch Jessica’s full presentation

If you are already a $upporting Member, sign in below to view!

 

The following content is accessible for members only, please sign in.

businessman in his office

Drive More Leads and Sales: What Works & What Doesn’t

Crucial update on sales strategies, tactics, media and technology

It seems that every day you hear about another new or improved sales marketing tactic, media, or technology you need to know about. It feels like there is too much to do, too little time and too few resources to get everything done. You won’t want to miss this opportunity to tune-up and perhaps trim down your marketing.

At this FREE NIM event, you’ll learn:

  • The latest and proven strategies, tactics, media or technologies you should put to work to get the highest ROI from your marketing for leads and sales;
  • How to generate more leads and sales in the most efficient and cost-effective ways;
  • About tools and technology that will help you get the job done right;
  • Which outdated tactics some marketers are still using, but are simply a waste of money and time.

Meet our expert speaker, M.H. McIntosh!
businessman in his office
President of Mac McIntosh Incorporated, a B2B lead generation and marketing consulting firm, M.H. Also, (Mac) McIntosh is founding partner of B2B demand-generation agency AcquireB2B, which supports clients’ product and service sales to companies, institutions, professionals or government agencies, generating more leads and closing more sales using the latest strategies tactics, technology, and media.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Ted-Ives

Strategize Your Content for Maximum SEO and Social ROI

Trying to get to the top of Google? Seeking social media followers? Don’t miss this crucial #NIMRI talk, not just about SEO/social but HOW to maximize your marketing.

Keywords are out, long-form, expertise-showcasing content is in, not to mention infographics, images, and more.

“It’s all about repurposing creatively and squeezing all the value you can out of limited efforts – and – budgets.” – Ted Ives

Once again, a fellow #NIMRI member is graciously sharing insights THAT WORK – insights that folks paid $THOUSANDS$ to hear at the SMX conference.

Hear and ask:

  • Why content is vital for marketing online and off
  • How to market across multiple channels
  • Top ways to be more effective and efficient.

Whether you’re a writer, photographer, marketer, or a “technophobe,” this non-techie talk will spark ideas and help get content flowing.

Ted-IvesMeet Ted Ives!

Ted Ives has deep experience at technology companies ranging through every layer of the information technology stack (including Apple, Microsoft, APC, and National Semiconductor), previously served as Vice President of Product Management at The Search Agency, and currently helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations.

Ted writes for his blog and also SearchEngineLand on a variety of online marketing topics with a special emphasis on Paid Search and SEO.

Connect with Ted on Twitter!

Missed this great talk? Learn more about video & visuals  and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Newport Interactive Marketing

100% networking with PRSA, AMP-RI, and Newport County Chamber Connections

Whether you’re a start-up company or the oldest non-profit in the area, meeting new people & networking can be key. You may find that one person who can build a partnership with your brand, offer essential marketing intel, or connect you to the biggest name in your field.

Join us for an evening of networking and scenic views with the Public Relations Society of America, the Rhode Island chapter of Advertising, Marketing, and Public Relations, and Newport County Chamber Connections. 

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Deb Goeschel, who discusses the ways to engage your customers through engaging messaging.

How to Perfect Your Messaging to Engage Your Perfect Clients

Accurate and authentic messaging is imperative to thrive in today’s online world. Too often websites, social media, printed materials, and branding aren’t working due to muddled content. Frustrated? Poor ROI? High bounce rates? No Likes, no shares? Let’s pull it together:

At this Newport Interactive Marketers FREE event, you’ll learn:

  • How to target your messaging to enhance all your marketing efforts
  • Ways to clarify your content so your marketing materials speak to ideal clients
  • How you can save time & money with better messaging

About Deb Goeschel

Deb-Goeschel

Message Artist Deb Goeschel ensures her clients’ authentic and powerful messaging meets any marketing or branding challenge. Deb possesses 17 years of marketing communications experience and offers her skills and knowledge to women-owned and small- and mid-sized businesses, the wellness industry, and local businesses making a positive impact. Also, she speaks frequently about messaging and marketing and offers both group and one-on-one workshop intensives.

Many small and mid-sized businesses struggle to engage with their ideal clients and articulate why they’re the unique solution to their client’s problems. Deb guides her clients through their messaging, helping them to develop a unique and authentic voice for their company. Then Deb’s team of talented writers, graphic designers, and web designers create everything they need for stand-out-from-the-crowd marketing materials—without the worry and stress.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Kristin Zhivago, President and Co-Founder of Cloud Potential will teach attendees how to get the most out of online marketing to avoid overspending.

Adapt Big Marketing Wins to Your Small Budget

The big guys have enough money to throw a lot of spaghetti on the wall, and to hire specialists for all aspects of marketing. Small guys can’t afford these luxuries. Often times, they have to work smarter to get more for their marketing effort. In this talk, past NIM sell-out speaker Kristin Zhivago will reveal best practices for online marketing. These practices actually work, don’t cost a fortune, and put big-company power into the hands of even the smallest companies.

Hear and ask:

  • The six best-practice areas that digital market leaders focus on;
  • The five revenue roadblocks that are costing you a fortune;
  • The three things you can do to move into best-practice territory.

Kristin Zhivago, President and Co-Founder of Cloud Potential will teach attendees how to get the most out of online marketing to avoid overspending.
Kristin Zhivago, President, and Co-Founder of Cloud Potential, has devoted her career to understanding how customers buy. Also, understanding how companies can use the latest digital resources to make it easy for customers to find buy from them.

Additionally, she is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, voted one of the top 6 sales and marketing books by Forbes and a sought-after conference speaker.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

danshure

Transcending SEO in 2016 and Beyond (in Plain English)

SEO moves fast. The 2014-era “rules” for showing up on Google likely are doing more harm than good. Whether you are a writer, business owner, social media marketer, or marketing VP — knowing the current rules is critical to your success and to ensuring whoever’s helping you know the current methodologies. Whether your search marketing budget is large or small, come to learn the newest ranking factors, plus tactics and strategies to improve your SEO results in 2016 and beyond!

This session will also cover the best free and affordable tools you can use right away to improve your search engine optimization. If you’re launching new sites, optimizing an existing site, or looking for advanced tips, don’t miss this free talk!

Get your answers, including:

  • How links still matter (but which ones does Google hate & love?)
  • The right way to use content for SEO
  • What are “user metrics” & why do they matter?
  • Why it’s still important to track rankings (but only if you do it the right way)

Newport Interactive Marketers welcomes Dan Shure to speak AGAIN

danshure
Former full-time musician and teacher, Dan Shure’s SEO career began in 2007, helping a few businesses with their websites and presence online. Upon discovering this new passion and career, he started Evolving SEO — now a 3-person boutique SEO agency. Clients include well-known consumer brands, technology companies, B2B companies and, yes, affiliate-based websites.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.