First Impression to Lasting Relationships: Connecting Meaningfully with Your Customers/Clients

February 2019

Like love and cooking, marketing is all about timing — understanding what your web visitors, social media connections, and anyone interacting with you want when he/she wants is the key to connecting and converting. By understanding the Customer/client Lifecycle, you’ll be equipped to better connect, convert & delight with meaningful content and messaging, creating an optimal user experience — aka — “they get me.”

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Did you know that it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer, according to the Harvard Business Review? Learn how to attract, convert, and keep your customers and prospects at each step of your customer’s journey with insights from brand strategist, Jessica Prokup.

At this NIM FREE talk, you’ll learn:

• A system to ensure that you support different types of buyers based on where they are at
• How to tune into your customer’s/client’s needs to deliver the right message at the right time
• Effective content and marketing strategies for each stage of the life cycle
• Easy-to-use tools for planning and organizing your marketing activities
• Practical ways to measure success and optimize your efforts

Learn the best tactics to keep your customers coming back for more by better understanding your audience & aligning it with your business’s goals. Join #NIMRI for First Impression to Lasting Relationships: Connecting Meaningfully with Your Customers/Clients on Thursday, February 28, 6-8 P.M. at Parlor Bar & Kitchen in Newport, RI.

Meet Jessica Prokup

Jessica Prokup is the Marketing Director for Twisted Throttle, a motorcycle-outfitting company specializing in complete, vehicle-specific solutions for long-distance travel and daily commuting. Jessica oversees B2C and B2B marketing and communications efforts for the company’s direct e-commerce business and wholesale division, supporting 14 distributed brands. Her team’s activities span a range of digital marketing channels, media outreach, and advertising, strategic partnerships and sponsorships, and trade shows and consumer events.

A former specialty retail shop owner, communications director, and magazine editor, Jessica has more than 15 years of experience crafting brand identities, building customer relationships, developing strategic initiatives and partnerships, and leading collaborative teams.