Kristin Zhivago talks to NIM members regarding what they can do to increase their revenue and market confidently.

Harness 8 Principles of the Digital Revolution

If you’ve been testing one tactic after another, with increasingly disappointing results, it’s time to take a step back. Assess the situation & then you can move in a more productive direction. In this session, Kristin Zhivago will share the 8 digital revolution operating principles that the market leaders are using. During this talk, she will cover:

  • Tools that give you deep insight into your customers, competitors, and position in the “eyes” of Google. This way you can understand where you actually stand and what you need to do.
  • How to find and capitalize on the rivers of revenue that are already flowing.
  • How to market confidently – and do what the leaders are doing – in the midst of the Digital Revolution.

Meet our expert speaker, Kristin Zhivago!https://lh3.googleusercontent.com/DWD50WDZAIXaeWLyH6xmX-TB_AaMpXc1pVNIGk4eAk97smrrnsDcNTW9bzpFQS1OHMeoaD-93zXz-4DhuxhCjXjjZYtakKAgJo9g0UWpxuPQ0OmFspAR_lVsrKBfxjT7IEZ1FrNw

Kristin Zhivago is the president and co-founder of Cloud Potential, a digital revenue growth company, and Cloud Wise Academy, a digital work skills training school. She has been practicing and teaching marketing technology for years. Also, she is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, voted one of the top 6 marketing books by Forbes in 2015. Kristin is an expert on the customer’s buying process and speaks worldwide on the subject of marketing and management in the digital age.

Check out Kristin’s powerpoint from the event below and click on her headshot to listen to her presentation!

 

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matt-medeiros

Podcasters Share Their Success Secrets

Podcasting has become a strong platform to communicate your message and expertise to a wider audience. Whether you are considering starting a podcast or thinking of ways to improve one, or interested in being a guest, get your fill of tips from the experts!

After networking with fun & friendly professionals, hear from an expert panel of experienced podcasters. They’ll discuss why podcasting is key to their success & how you can get in the action. Whether you’re starting one or looking to expand your reach as a guest, you’ll want to hear these insights including:

  • Getting your podcast started
  • How to engage with your podcast’s audience
  • How to perfect the content of your podcast
  • Ways to record and post your podcast
  • What would make a good show
  • How to build your podcast audience & your brand

Meet the Expert Podcasters Panel

John Picozzi

john-picozziJohn Picozzi is an original host of the podcast Talking Drupal, which is recorded bi-weekly via Google Hangouts and has produced 135 episodes since its premiere in 2013. Also, He is an avid listener of the podcasts This Week in Tech and The Big Web Show. John enjoys using the podcast medium to share and explore his deep knowledge of web engineering and computer science. Additionally, John is a Senior Drupal Architect at Oomph, a Providence digital design and development agency. He has worked on projects for Marriott International, Blue Cross Blue Shield, and Leica Geosystems. A frequent NIM contributor from the audience or the stage, John is also an adjunct professor at Johnson & Wales University and a co-organizer of the Drupal Providence Meetup.

Matt Medeiros

matt-medeirosMatt Medeiros is the co-founder of Slocum Studio, the host of the Matt Report WordPress podcast, and the podcast trainer at www.podcaster.how. He has produced more than 200 audio podcasts and around 400 videos in the span of five years. Also, Matt has also presented at several NIM events since its founding in 2009.

Helena Harris

helena-harrisHelena Harris is a veteran podcaster (and avid equestrian). She co-founded the Horse Radio Network in 1998 with one show and just 12 listeners. Today, HRN logs more than 10 million episode downloads each year, with subscribers in 42 countries. Additionally, Helena has hosted and produced four shows on HRN, as well as her new, independent podcast, That Newport Show, a lifestyle podcast about love, life, and adventure in Newport, Rhode Island.

That Newport Show launched in March of 2016 and is produced under the umbrella of Helena’s marketing firm, Sparkle and Boom, which provides outsourced expertise in marketing and communications. Prior to her freelance career, Helena served as a product marketing manager in the tech industry for companies like Sybase/SAP, Thomson Financial, and EBSCO Publishing. She left corporate life behind after becoming a mother. She found that working independently was a great fit for her creative spirit. Trading high rises for hay lofts, she now runs Sparkle and Boom from an office in Little Compton that looks an awful lot like a barn.

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JayMurphy

How Google Analytics Can Boost Your Business

Google Analytics has quickly become one of the most helpful tools for any business with an online presence. However, learning how to make it work for you can be tricky.

At this #NIMRI FREE event, you will learn about:

  • Google tag manager, a system that makes it easier to manage your digital marketing. You will see a quick demo that will answer all your GA questions.
  • Data Studio, a new dashboard tool that’s easy to use and makes it simple to pull data from multiple sources.  A well-built dashboard shows how your website and online marketing are performing. This way your focus is on improving instead of pulling reports.
  • How to get more timely and relevant interactions to boost your online traffic as well as your business!

Meet Jay Murphy

JayMurphy

Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results. Strategies include delivering analytics, website development, social media strategy, search engine marketing, search engine optimization, and display advertising. These are all optimized with measurable results. He has worked with organizations including GE, Harvard University and Janus Mutual Funds.

Additionally, Jay worked at Sapient Corporation as a director of program management. He led projects in a variety of industries including higher education, financial services, and energy. As for his education, he holds a B.S. in Computer Science from Northeastern University and an M.S. in Electric Engineering from Tufts University. Also, he was awarded a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.

As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.

When he is not tweaking a website,  Jay can be found cheering on his sons at baseball games or racing his sailboat.

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Ted-Ives

Strategize Your Content for Maximum SEO and Social ROI

Trying to get to the top of Google? Seeking social media followers? Don’t miss this crucial #NIMRI talk, not just about SEO/social but HOW to maximize your marketing.

Keywords are out, long-form, expertise-showcasing content is in, not to mention infographics, images, and more.

“It’s all about repurposing creatively and squeezing all the value you can out of limited efforts – and – budgets.” – Ted Ives

Once again, a fellow #NIMRI member is graciously sharing insights THAT WORK – insights that folks paid $THOUSANDS$ to hear at the SMX conference.

Hear and ask:

  • Why content is vital for marketing online and off
  • How to market across multiple channels
  • Top ways to be more effective and efficient.

Whether you’re a writer, photographer, marketer, or a “technophobe,” this non-techie talk will spark ideas and help get content flowing.

Ted-IvesMeet Ted Ives!

Ted Ives has deep experience at technology companies ranging through every layer of the information technology stack (including Apple, Microsoft, APC, and National Semiconductor), previously served as Vice President of Product Management at The Search Agency, and currently helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations.

Ted writes for his blog and also SearchEngineLand on a variety of online marketing topics with a special emphasis on Paid Search and SEO.

Connect with Ted on Twitter!

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Eric Covino, CEO at boutique digital marketing, brings his experience to help others understand the advantages of Facebook advertising.

Facebook Advertising Secrets: From Start to Success

Advertising on Facebook is crucial and affordable for even the smallest of brands. Why?

  1. Extreme targeting lets you narrow down to only the folks who are most likely to buy: think parents of tweens in 25 miles of you with incomes of $100K or more with an interest in sailing.
  2. Your regular (organic) posts are simply a waste of time.
  3. The average cost of a Facebook ad click is $.64 while Google AdWords costs $1-$2 per click on average.
  4. Even if you have NO budget at all, you can use Facebook’s ad platform for audience research.

So don’t miss out on Eric Covino’s in-depth know-how. Whether you’re new to Facebook ads or looking to improve your game, you won’t want to miss this Newport Interactive Marketers exclusive.

This in-depth talk is designed to break down Facebook ads to its most fundamental level to help maximize your use of the platform and ensure your success:

  • Targeting mistakes to avoid
  • How to get started with tracking leads and conversions
  • Split testing pitfalls
  • Much more!

Whether you already have a Facebook page and are looking to enhance it, or you’re completely new to Facebook, Eric Covino is sure to have the answers to your questions!

Meet Eric Covino

Eric Covino, CEO at boutique digital marketing, brings his experience to help others understand the advantages of Facebook advertising.
Entrepreneur and CEO at boutique digital marketing agency Creative Signals, Eric brings nearly a decade of digital marketing experience, working with some of the biggest names in travel, education, and e-commerce. When Eric isn’t working on super-secret internal projects, he enjoys spending time with his family.

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Newport Interactive Marketing

Trade Tips & Network at Newport Interactive Marketer’s Open Mic Night!

Network, Learning, Sharing & More at #NIMRI’s Open Mic Tip Night!

After the incredible success of NIM’s Open Mic Tip Nights in the past, we are very excited to once again host an insightful evening of networking, learning & sharing. We’ll be covering topics such as the latest in SEO, social media, project management & more. Join us & experience the collective wisdom the #NIMRI community has to offer, share your own bit of expertise & network with other RI professionals!

What’s involved?

Just 1 quick 2-minute tip that would help other businesses/nonprofits, whether it’s SEO, design, Facebook, time-savings. No powerpoint or anything fancy. Just an opportunity to showcase your brand and your know-how.

This event is not to be missed!

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Newport Interactive Marketing

100% networking with PRSA, AMP-RI, and Newport County Chamber Connections

Whether you’re a start-up company or the oldest non-profit in the area, meeting new people & networking can be key. You may find that one person who can build a partnership with your brand, offer essential marketing intel, or connect you to the biggest name in your field.

Join us for an evening of networking and scenic views with the Public Relations Society of America, the Rhode Island chapter of Advertising, Marketing, and Public Relations, and Newport County Chamber Connections. 

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Sales Consultant Adam Lamagna gives out best practices for keeping your website secure in an easy to understand manner.

Overcome Your Website Securities Worries

Make no mistake, if you own a website, however small or low-trafficked it is, you are a crucial piece to the overall internet ecosystem. How would it make you feel if your friend’s bank account was wiped out after they visited your site? Or if a self-replicating virus destroyed your visitor’s hard-drive after submitting a form to your marketing site? Again, that’s how critical you are to this environment and that’s how dangerous things could get if you’re not educated.

This talk will break down website security at its most fundamental level. However, it’s important to understand that there is no 100% solution out there, there never will be. Security is about technology, processes, and people, and we need to know how to mitigate risk in these areas.

Meet Adam Lamagna, Sales Consultant at Sucuri – top global website security firm.

Sales Consultant Adam Lamagna gives out best practices for keeping your website secure in an easy to understand manner.
Adam will discuss best practices for website security, let you know of your responsibility as a website owner, and hopefully make it less frustrating. We all know it can be difficult to understand the vast landscape that is website security, so this talk will cover:

  • Dispelling the myth of “why would anyone hack me?”
  • Understanding what a Firewall actually protects
  • Hosting and how it plays a role in website security
  • Different types of online threats (what is malware, DDoS, Brute Force?)
  • Essentials of website security (Passwords, updates, user roles, backups, etc.)
  • DIY tools to help mitigate risk and improve your online security posture
  • Resources for staying informed and being responsible

If you own or manage a website, whether it’s an e-commerce store, a blog, or just a simple marketing site, you need to know how to keep it protected and become a responsible steward of the world wide web!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

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Deb Goeschel, who discusses the ways to engage your customers through engaging messaging.

How to Perfect Your Messaging to Engage Your Perfect Clients

Accurate and authentic messaging is imperative to thrive in today’s online world. Too often websites, social media, printed materials, and branding aren’t working due to muddled content. Frustrated? Poor ROI? High bounce rates? No Likes, no shares? Let’s pull it together:

At this Newport Interactive Marketers FREE event, you’ll learn:

  • How to target your messaging to enhance all your marketing efforts
  • Ways to clarify your content so your marketing materials speak to ideal clients
  • How you can save time & money with better messaging

About Deb Goeschel

Deb-Goeschel

Message Artist Deb Goeschel ensures her clients’ authentic and powerful messaging meets any marketing or branding challenge. Deb possesses 17 years of marketing communications experience and offers her skills and knowledge to women-owned and small- and mid-sized businesses, the wellness industry, and local businesses making a positive impact. Also, she speaks frequently about messaging and marketing and offers both group and one-on-one workshop intensives.

Many small and mid-sized businesses struggle to engage with their ideal clients and articulate why they’re the unique solution to their client’s problems. Deb guides her clients through their messaging, helping them to develop a unique and authentic voice for their company. Then Deb’s team of talented writers, graphic designers, and web designers create everything they need for stand-out-from-the-crowd marketing materials—without the worry and stress.

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Kristin Zhivago, President and Co-Founder of Cloud Potential will teach attendees how to get the most out of online marketing to avoid overspending.

Adapt Big Marketing Wins to Your Small Budget

The big guys have enough money to throw a lot of spaghetti on the wall, and to hire specialists for all aspects of marketing. Small guys can’t afford these luxuries. Often times, they have to work smarter to get more for their marketing effort. In this talk, past NIM sell-out speaker Kristin Zhivago will reveal best practices for online marketing. These practices actually work, don’t cost a fortune, and put big-company power into the hands of even the smallest companies.

Hear and ask:

  • The six best-practice areas that digital market leaders focus on;
  • The five revenue roadblocks that are costing you a fortune;
  • The three things you can do to move into best-practice territory.

Kristin Zhivago, President and Co-Founder of Cloud Potential will teach attendees how to get the most out of online marketing to avoid overspending.
Kristin Zhivago, President, and Co-Founder of Cloud Potential, has devoted her career to understanding how customers buy. Also, understanding how companies can use the latest digital resources to make it easy for customers to find buy from them.

Additionally, she is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, voted one of the top 6 sales and marketing books by Forbes and a sought-after conference speaker.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.