If you’ve been testing one tactic after another, with increasingly disappointing results, it’s time to take a step back. Assess the situation & then you can move in a more productive direction. In this session, Kristin Zhivago will share the 8 digital revolution operating principles that the market leaders are using. During this talk, she will cover:
- Tools that give you deep insight into your customers, competitors, and position in the “eyes” of Google. This way you can understand where you actually stand and what you need to do.
- How to find and capitalize on the rivers of revenue that are already flowing.
- How to market confidently – and do what the leaders are doing – in the midst of the Digital Revolution.
Kristin Zhivago is the president and co-founder of Cloud Potential, a digital revenue growth company, and Cloud Wise Academy, a digital work skills training school. She has been practicing and teaching marketing technology for years. Also, she is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, voted one of the top 6 marketing books by Forbes in 2015. Kristin is an expert on the customer’s buying process and speaks worldwide on the subject of marketing and management in the digital age.
Check out Kristin’s powerpoint from the event below and click on her headshot to listen to her presentation!
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