danshure

Transcending SEO in 2016 and Beyond (in Plain English)

SEO moves fast. The 2014-era “rules” for showing up on Google likely are doing more harm than good. Whether you are a writer, business owner, social media marketer, or marketing VP — knowing the current rules is critical to your success and to ensuring whoever’s helping you know the current methodologies. Whether your search marketing budget is large or small, come to learn the newest ranking factors, plus tactics and strategies to improve your SEO results in 2016 and beyond!

This session will also cover the best free and affordable tools you can use right away to improve your search engine optimization. If you’re launching new sites, optimizing an existing site, or looking for advanced tips, don’t miss this free talk!

Get your answers, including:

  • How links still matter (but which ones does Google hate & love?)
  • The right way to use content for SEO
  • What are “user metrics” & why do they matter?
  • Why it’s still important to track rankings (but only if you do it the right way)

Newport Interactive Marketers welcomes Dan Shure to speak AGAIN

danshure
Former full-time musician and teacher, Dan Shure’s SEO career began in 2007, helping a few businesses with their websites and presence online. Upon discovering this new passion and career, he started Evolving SEO — now a 3-person boutique SEO agency. Clients include well-known consumer brands, technology companies, B2B companies and, yes, affiliate-based websites.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Headshot of Julia Scott, Founder of ICM, who talked to NIM about the in's and out's of public relations and what you need to do in order to get noticed online.

A Pro’s Secrets to DIY your PR

Want attention from traditional and online media outlets like the Projo, the Rhode Show, or Boston.com? Don’t miss this essential #NIMRI talk, not just about how to pitch media, but WHAT to pitch to get your business covered.

Following a proven step-by-step process, learn the secrets of a Pulitzer Prize-winning journalist who now regularly gets her clients noticed by top media outlets.

“It’s all about relentlessly honing in on what aspect of your story is meaningful to media.” – Julia Scott, @icm_pr

Giving her second #NIMRI talk, Julia will reveal a PR process THAT WORKS. (A process that her clients pay thousands for!)

Hear and ask:

  • What stories are reporters and editors interested in?
  • Do I really need a press release?
  • Where do I start?

Whether you’re a small business owner, graphic designer, or a marketer, this talk will be chockfull of practical steps to pursue media coverage.

Headshot of Julia Scott, Founder of ICM, who talked to NIM about the in's and out's of public relations and what you need to do in order to get noticed online. Meet Julia Scott

Julia Scott, founder of Integrated Communications + Marketing (ICM), is a seasoned communications and marketing expert who is passionate about success. Julia grew up in California and moved across the country three times before settling in Newport. Additionally, She received her B.A. from Barnard College and her M.A. from Rutgers University.

After six years as a newspaper reporter, including a stint at the Star-Ledger where she contributed to a Pulitzer Prize, Julia started a website to help people save money. She turned herself into a national brand through persistence, dedication, and passion. Her features include the Wall Street Journal, Good Morning America, NPR, and dozens of more national media outlets.

Nowadays, Julia combines her passion for integrated communications and marketing with her love of solving what a business needs to experience rapid growth.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

Newport Interactive Marketing

Trade Tips at Newport Interactive Marketer’s Second Open Mic Night!

After the incredible success of NIM’s first-ever Open Mic Tips Night, we are very excited to once again host an insightful evening of networking, learning & sharing. We’ll be covering topics such as the latest in SEO, social media, project management & more. Come join us and experience the collective wisdom the NIM community has to offer & share your own bit of expertise!

What’s involved?

Just 1 quick 2-minute tips that would help other businesses/nonprofits, whether it’s SEO, design, Facebook, time-savings. No powerpoint or anything fancy. Just an opportunity to showcase your brand and your know-how.

This event is not to be missed!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Priscilla-Pilon

Travel Bloggers’ Secrets You Can Use

Whether you’re in it for free stuff & trips or to build a following or engage influencers, in between amazing trips, a panel of travel bloggers shares:

  • How they travel for free to exotic locales like South Africa and Iceland?
  • How they got started?
  • Do they really make a living?

Adapt their insights to your industry:

  • Working with sponsors and brands
  • Negotiating to get better deals
  • Using SEO and social media to build your brand
  • Benefits and downsides of doing what you love

Meet Priscilla Pilon aka Weekend in Paris

Priscilla-Pilon
Priscilla Pilon (left) in the Alps, travels the world but is an admitted Paris addict. She is the Publisher of The Weekend In Paris as well as the Travel Editor for The Daily Basics, a contributor for Upscale Living Magazine, The Daily Meal, and Travel Squire.

 

 

 

Meet Tamara Gruber of We 3 Travel

Tamara-Gruber
We3Travel is designed to inspire families to explore the world by providing tips, reviews, destination information and sample itineraries. All to make family vacation planning easier.

Since 2013, this family of three has been showing parents how, with a little planning and preparation, they can take kids anywhere — and have fun! From the cathedrals of Europe to the rainforests of Costa Rica to the battlefields of Gettysburg we are raising a global citizen, one trip at a time. We3Travel was recently named one of the Top 20 Family Travel Blogs in 2015 by Holiday Lettings (a TripAdvisor Company).

Meet Lillie Marshall of Around the World “L”

Lillie-Marshall
Lillie launched Around the World “L” in 2009, which has been consistently selected for Top 100 Travel Blog rankings since. The site uses vibrant photos and engaging writing to feature a wide range of voyages, from solo budget trips to luxury family travel, now that Lillie has a young son. Also, Lillie is a public school teacher in Boston, and runs TeachingTraveling.com, a blog that interviews “Teacher-Travelers.” Lillie has one of the largest social media followings of any teacher in the world! Her travels just this past year have taken her to Turkey, Ireland and Quebec.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

100% Networking at Newport’s Best Sunset Spot

Newport Interactive Marketers is gathering again for its annual night of networking, drinks, and friends. That’s right – no speaker at this month’s event, just networking with other business professionals in your area on the roof of the Hotel Viking, overlooking Newport Harbor. This #NIMRI annual rooftop 100% networking event is one of Rhode Island’s top networking events of the summer, co-hosted by:

  • Search Engine Marketing New England (SEMNE)
  • Newport County Chamber Connections
  • South Shore Designers, Writers, and Web Folks
  • Providence Entrepreneurs

Whether you’re a returning NIM member or want to see what all the hype is about, this is the perfect opportunity to catch up with old friends and make new connections.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Sue-Zimmerman

#InstagramExpert National Speaker Comes to Newport

Instagram = opportunity for your brand, whether you’re a shop or a B2B. Find out how to make Instagram pay off from the leading #InstagramExpert who just spoke at Social Media Marketing World in San Diego.  And she’s coming to teach you, here in Newport, for FREE.

Google and Facebook also value visual storytelling, but Instagram is now the fastest-growing social media platform. Now is the time to make Instagram work for your brand or businesses.

Don’t miss this unique opportunity to learn

  • Ways to make Instagram a part of your comprehensive social media marketing plan
  • How to get started on Instagram and have a strategy to support you
  • How to generate leads and foster a community for business growth

Plus, see what you can do that’s worked for small businesses and big brands to gain maximum exposure on Instagram and beyond.

Meet The #InstagramExpert Sue B. Zimmerman
Sue-Zimmerman

Sue B. Zimmerman is the #instagramexpert, founder of Insta-Results (the world’s first comprehensive online Instagram course) and author of the #1 e-book Instagram Basics for Your Business. She’s a popular CreativeLive instructor, powerful speaker on prominent stages like #SMMW15, and highly sought-after business coach. She’s passionate about teaching entrepreneurs, business execs, and marketing professionals. She teaches how to easily leverage the power of Instagram to get tangible business results. A serial entrepreneur, Sue B. has started more than 18 businesses, including her own boutique SueB Do, Boxer Rebellion, and Sue B. Zimmerman Enterprise. With her extensive knowledge in social media and 30+ years of business experience, it’s Sue B.’s mission to teach, mentor, and empower others to be highly successful entrepreneurs.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

ScottIndermaur

DIY Video: Tips From the Experts

Video is becoming increasingly important, especially with Facebook favoring it heavily. Some even speculate that Facebook is trying to take down YouTube.

But it’s is expensive, right?  How can you do-it-yourself? And be successful?

Each panelist at this NIM event not only has decades of experience but has also kept up with technology and is willing to offer tips and pro secrets… because that’s how we roll here at NIM.

The four speakers will cover a wide variety of topics including:

  • How to tell a heartfelt, connected story
  • Corporate and personal strategies
  • How to DIY using smartphones
  • A photojournalistic approach
  • How to keep things short and sweet

By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. So get ahead with social’s new trending strategy!

Meet Our  Pro Panelists

Hal Landen has been working as a freelance cameraman and producer since 1977. Since that time, he has produced award-winning work as well as wrote his first book, Marketing With Digital Video: How to Create a Winning Video for Your Small Business or Non-Profit.

Jim Egan, for 30 years, was a commercial photographer in Providence’s Jewelry District. Additionally, Jim shoots photos and video web content for corporations, ad agencies, and design studios throughout Rhode Island and Southeastern Massachusetts.

Marc Creedon is the owner and creative director at Marc Creedon Multimedia. Marc is a photographer, videographer as well as contributes to a variety of other projects.

Scott Indermaur has been sharing stories for two decades through the visual language of photography. He travels nationally and internationally to create multimedia stories, annual reports, advertisements and editorial and corporate photography.

“You can talk all day about SEM and SEO, what you need is great VIDEO.” – Marc Creedon

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

TonyGuarnaccia

Learn from Your Competition and GET AHEAD

On April 7, Big Fish Results founder Tony Guarnaccia shared agency-level marketing strategy, tools, and techniques.  Guarnaccia discussed how to develop your edge by discovering which strategies work for your competitors.

TonyGuarnaccia

He also shared the tactics Big Fish utilizes to help its clients spy on their competitors including:

  • Audience – competitor size and market share, site referral mix
  • Reach – traffic sources, paid vs. organic reach, seasonality and traffic trends
  • SEO – organic rankings, backlink analysis, fast-moving and trending search terms
  • Search Advertising – targeted keywords, share of search engine traffic
  • Digital Advertising  – advertising spend, ad copy and banner ad designs
  • Social Media – shares, likes, fans, followers, reach and engagement

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Newport Interactive Marketing

Share Wisdom: NIM’s First Open Mic Night

On March 11, NIM pros shared 1 quick 2-minute tips to help other businesses and nonprofits! The tips focused on SEO, design, Facebook, time-saving and more.  Speakers included:

  • Katie Dyer on social media tools
  • Katherine Gagliano on email marketing tips for 2015
  • Chris Sheehy on SEO
  • Matt Roche on AdWords
  • and Julia “Bargain Babe” Cavanaugh, who had this great idea.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Gail Alofsin, who works to promote in-person networking to ensure a sincere and organic connection with others to increase professional growth.

Top Tips to Maximize Your 2015 Networking

“Another networking event,” “I am tired, do I have to go?” “It’s raining and cold.”

It’s always easy, not to go. However, sincere and organic networking is a crucial element for your personal and professional growth, especially if you’re active on social media, perhaps even more so.

In-person networking cements online relationships and may actually reduce the amount of time you need to spend online. Plus, networking done well builds support and interest in your career or business.

If you enjoy networking or even dread it, you’ll be sure to take away top tips from one of Newport’s best connectors, Gail Alofsin. If you know Gail, you won’t miss her … and if you DON’T know Gail, you need to see her speak. Don’t miss this national keynote speaker on work/life integration and personal leadership, share her top tips to maximize your 2015 networking.

Meet Gail Lowney Alofsin

Gail-Lowney
Gail Alofsin is a lifelong student and educator. The intersection of her personal and professional relationships has served to build a sincere and impactful network. Gail has had the privilege of working for Newport Harbor Corporation for over two decades. Additionally, Gail has served as an adjunct professor at University of Rhode Island since 1999 and is the author of Your Someday is NOW – What are YOU Waiting For?  launched in April 2014. A graduate of Tufts University, Gail serves on the boards of the Martin Luther King Jr. Center and St. Michael’s Country Day School. She has been a volunteer for her family’s foundation, the Haitian Health Foundation, for over three decades.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.