Good to Great: SciComm Proven Tools & Strategies for Public Engagement

Communications isn’t rocket science, but couldn’t you use a boost? 

Zoom in to NIM for master science communicator top tips to set up your campaign for bigger success.

At this NIM talk, expert science communicator and international speaker Sara Poirier will dive deep into tools, tips & strategies to increase awareness, improve understanding, and/or drive behavioral change.

Join #NIMRI virtually to learn to 

  • Identify your audience and meet them where they are
  • Set SMART objectives to achieve your communication goals 
  • Explore a spectrum of objectives to foster deeper engagement with your audiences. 

No matter the channel or platform — now more than ever — audiences demand deeper engagement to inspire their behavior or beliefs — yes there’s research to back that up.


After This Deep Dive

You’ll be able to adapt these proven science communication frameworks to maximize your success for your brand and/or your clients. Don’t assume it’ll be more work. Instead, you’ll be maximizing your return on all of the passion and effort you’re putting in. 


To fully maximize and implement what you’ll learn, join in for the full series

Save these dates — Zoom details to come:

June 2 — Interactive Marketing Insights Podcast 

Join in as we discuss why science communications frameworks are so successful

June 11 — #NIMRI Deep Dive 


#NIMRI mastermind-accountability call to apply these best practices to your brand(s) and get custom feedback from our expert speaker 

Click here to download the Mastermind #ActivationSheet


Meet Sara Poirier, MSc. 

Founder, Spark Strategic Science Communication & Public Engagement

Meet Sara Poirier, MSc.   Founder, Spark Strategic Science Communication & Public Engagement

As a strategic communicator, Sara helps clients clarify science communication goals and guides them to success with proven tools and approaches. Her expertise ranges from writing and producing educational television programs to developing hands-on exhibits, online games, and other interactive media. Her clients include TVOKids, Relish Interactive, Apartment 11 Productions, Big Bad Boo Studios, Imagine Create Media, and Science North

As a staff scientist at the Ontario Science Centre, Sara developed exhibits and educational programs, and created content for Discovery Channel Canada and the Centre’s podcast and YouTube channels. “Ask Sara,” for TVOKids, became a kids’ favorite. In 2017 she co-produced “When I Grow Up!,” about STEM careers. The Canadian Association of Science Centres recognized her as a 2011 Telus Innovator. 

Sara has a MSc. in Science Communication and Public Engagement and a BSc. in Astrophysics. Her work has appeared in the Association of Science and Technology Centers’ Dimensions, Yale’s Climate Connections, Canadian Water & Wastewater’s e-Bulletin, and the Coalition of Museums for Climate Justice Blog. 

Sara lives in Middletown, R.I. with her husband and two children. She volunteers on the Town’s Open Space and Fields Committee and led the coordination of the first Aquidneck Island Earth Week, a community-wide celebration on the 50th anniversary of Earth Day.


Newport Interactive Marketing 

 Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!


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 sponsored by Angles & Insights & Designated Editor