How Machine Learning Will Transform Search & Create New Opportunities
Gain Google traffic right now with the right types of quality content and be prepared for the coming changes.
Machine learning is an advanced computer programming methodology that is being used by major companies such as Google and Facebook to improve the quality of their products. This means that how SEO works is evolving in significant ways. This creates new threats to your SEO traffic, but it also creates new opportunities as well, ones that you can take advantage of immediately. In this session, we’ll show you how to adapt and prepare, and better still, take advantage of the coming changes.
You will learn
- What machine learning is and why Google and other search engines are using it.
- The ways content quality is evaluated by Google, and how to create better content on your site.
- How the value of links will evolve, and how to adapt your marketing strategy to benefit.
- How SEO must adapt and change in the era of machine learning and search.
Meet our expert speaker, Eric Enge!
Eric Enge returns for his third NIM talk! An internationally sought-after speaker, you’d normally spend thousands to hear his insights.
Eric was the 2016 US Search Awards Search Personality of the Year, and 2016 Landys Search Marketer of the Year. Also, he publishes on a regular basis in The Digital Marketing Excellence blog, Search Engine Land, Moz, and elsewhere.
He is the co-author of The Art of SEO, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric speaks at many industry conferences, including Search Marketing Expo, Pubcon, State of Search, MNSearch, and many more. Additionally, Eric is the CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.