Newport Interactive Marketers partnered with the URI Business Engagement Center (BEC) to explain the valuable resources available for businesses at URI.
Think of Katharine Hazard Flynn as your concierge if you have a question about how to work with interns, sponsors research that could become product, or host an event at URI.
Leading the new Business Engagement Center, Katharine Hazard Flynn, serves as the University of Rhode Island’s connector to the private/nonprofit sectors, helping brands leverage URI’s resources for the betterment of the state. A Brown alum, she also has significant finance experience in senior positions at Prudential Bache, Alex Brown & Sons, Toronto Dominion Securities, and Societe General.
Think of Katharine Hazard Flynn as your concierge if you have a question about how to work with interns, sponsors research that could become product, or host an event at URI. Flynn discussed how the BEC was created to give businesses a place to come and connect with URI. This center was modeled after successful programs such as University of Michigan’s BEC.
In addition to the BEC, URI also has another new initiative, the Small Business Development Center. The center is primarily for small businesses to get counseling and financial support in variety of different counseling mechanisms.
The BEC acts a one-stop destination for business owners to connect with the university. Through the BEC businesses can be connected with URI’s students, faculty, equipment and facilities. Here are some of the resources the center offers.
Find Talent
The BEC’s main goal is to increase industry engagement. URI wants to connect their students with jobs, internships, and faculty research. Some 60 percent of the university’s students are from Rhode Island. According to Flynn, this means that students want to stay here, work here, and thrive here.
The BEC is able to connect businesses with students from all disciplines including business, engineering, healthcare, arts and sciences, technology, and many other fields.
Sponsor Research
Whether you have a manufacturing issue, new product concept, or business challenge you’d like to do research on, URI can help. URI student and faculty researchers have experience working with businesses and can help you solve these issues. Use the BEC to aid you in accessing URI’s research expertise.
Develop Your Workforce
The BEC provides customized workforce training and skills development to help you achieve your business goals. It offers opportunities to help your staff polish their skills as well as specialized training programs. Here is the full list of training programs the Business Engagement Center offers.
Facilities & Equipment
URI has facilities perfect for accommodating small and large groups. Its meetings rooms range from small meeting rooms to auditoriums accommodating up to several hundred people, and everything in between.
URI also has equipment that can be a valuable asset for businesses. From the 3-D Imaging capability, to equipment in URI’s Sensor and Surface Technology Lab in chemical engineering, its equipment can fit the needs of many different businesses.
Although new, the BEC has already partnered with many local business. One example is their partnership with the Pizza Gourmet. Co-Owner Jack Parente approached the center to help him create a better, and safer, grill for his pizza crusts. Hazard connected him with with professors at the engineering school and five seniors. They are now working on a capstone project to help improve Parente’s grill. The owner has been thrilled by the students’ discoveries and suggestions.
Another example of the BEC’s success is its YMCA partnership. When the center was approached by the YMCA looking for students to provide physical therapy, the Y was not disappointed, connecting with the URI physical therapy department for and interns.
Lastly, the BEC has helped to connect GTech with writers from URI. Not only does GTech utilize members of URI’s writing and rhetoric majors as interns, but the global giant also often hires these students after graduation.
URI’s BEC has helped a wide range of businesses find what they are looking for.
https://d7c45fe3c6.nxcli.io/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://d7c45fe3c6.nxcli.io/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2014-02-10 07:32:062018-09-25 15:35:41How Can URI’s Business Concierge Help Your Brand?
Newport Interactive Marketers took a broader approach to its usual new-media focus to welcome Harvard Business School’s approach to developing a strategy for your brand.
NEW STRATEGY GROUP Founder P. Lawrence Fagan earned an MBA from HarvardBusiness School, where he spent 11 years researching corporate and organization strategy, six years as a member of the HBS research faculty.
While at HBS, Mr. Fagan contributed to the development of a general theory of organizations and authored numerous business case studies, several of them bestsellers. Subsequently, he worked nine years as a strategy leader causing breakthroughs for clients in diverse industries and geographies with Monitor Company, HBS Executive Education, the Corporate Learning division of Harvard Business Publishing, and independently.
What Is Corporate Strategy?
Strategy is an integrated set of choices an enterprise makes to create a unique and valuable position in market space.
Unfortunately, employees seldom know or understand the corporate strategy.
A study in Australia found that 70% of the company doesn’t “get it” when their CEO talks about strategy.
According to Fagan, we are living in strategy’s dark age. We are so busy with daily tasks that we don’t see the big picture and to develop something that is effective. You must see the big picture.
10 Fatal Misconceptions About Strategy
Striving to be the best
Strategy is goal-setting
Strategy is innovation
Being all things to all people
It’s your boss’ problem
Strategy is secret
Only abstract
It’s academic
Having one doesn’t matter, execution does
It’s a form of measurement
Strategy and Purpose Are Not the Same
Purpose: Our call to action
Values: Our beliefs and code of conduct
Vision: The immediate future we are creating for the company
Strategy: The choices we make to build unique and valuable positioning in our markets, enabling us to win.
Metrics: How we track the performance
The Universal Structure
A goal that is singular, time-delimited
A clear advantage to customers, in specific geographies with a winning proposition
Activity Set – degree of vertical integration, interlinked activities
The Key to Strategy
If you can’t turn a goal to action, it doesn’t exist
You must offer something unique and different: If you’re for everybody, you’re for nobody
You’ve identified a set of problems on customers’ behalf and owning those problems for them – that’s the key!
How to Be Different
You must always be different. Different in ways that matter to your target customers.
Deliver reliably on your offering. Don’t say one thing and deliver another. Be reliably different.
What Is Your Winning Proposition?
What is uniquely yours to say?
Paint a portrait to the customer to articulate your value proposition.
For example, what is the unique winning proposition of Coke Zero?
First, determine Coke Zero’s unique qualities and the target audience.
Zero calories
For people who like Coke
Dieting, health conscious
Now, craft your unique winning proposition Only Coke Zero gives you zero calories with the same great taste.
On Tuesday, August 13th, WordPress expert Matt Medeiros highlighted “Must-Have WordPress Plugins” to the Newport Interactive Marketers audience at the International Yacht Restoration School.
To better understand the difference, Matt explained the relationship between a website, WordPress, and plugins in this analogy:
Website : iPhone
WordPress : iOs software
Plugins : Apps
Before installing, make sure that your web host can support a lot of bandwidth in the long run. Once your web host is set up, do thorough research on any plugins you are considering for your site: read reviews, check the number of installations and the dates of the most recent updates. Staying up to date for safety’s sake avoids malware, site lag, and loss of data.
Free and Premium versions are available. Although free ones are great because they’re “accessible, fast and free,” Matt pointed out that there is a difference between Free and Premium—Premium is better.
Premium plugins have more features, better quality, great support, longer product cycle and higher compatibility. If you get what you pay for, it’s worth paying for premium plugins for contact forms and e-commerce.
Matt Medeiros explains the effectiveness of WordPress plugins
In addition to explaining the basics, Matt also shared his favorite WordPress plugins:
Ultimate Coming Soon Page
Redirection– great for transitioning domain change to WordPress
Yoast– WordPress SEO and Video SEO
BackWPup-Wordpress backup plugin
BackUp Buddy– premium version of BackWPup
Gravity Forms– premium, very powerful; creates contact forms and can create users
W3 Total Cache-“cache-ing” helps server, which ultimately helps drive the bottom line for business
Paid Membership Pro– available in free version and premium version
Responsive WordPress Slider by Soliloquy
WooCommerce– E-commerce plugin, also provides extensions for shipping
bbPress– “be all, end all” discussion platform for WordPress
JetPack-“a single plugin that does a thousand things”; it has its own analytics and has the capability to cache images and speed up load time
WPtouch– premium mobile version of WordPress site
Powerpress– the only one for podcasts
**Can’t find a plugin you want? Matt advises to have a developer create it
On Tuesday, July 24th, #NIMRI hosted its annual networking event on the rooftop of Hotel Viking. Professionals from Rhode Island & across New England enjoyed a summer evening in Newport & connected with new faces.
A big thanks to the staff at Hotel Viking for making the event possible!
https://newportinteractivemarketing.com/wp-content/uploads/2017/06/Screen-Shot-2018-05-30-at-3.46.18-PM-e1559697701433.png171185Suzanne McDonaldhttps://d7c45fe3c6.nxcli.io/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2013-07-24 14:59:162018-09-25 17:10:48Networking, Drinks, and Views Over Newport
These days, whether it’s Google+ or SEO, the concept of authorship is abuzz. Award-winning book coach Lisa Tener shares her strategies, tips, and insights to a packed room.
Writing a book isn’t for everyone — but many people who think they’re not writers find out that they have a book in them after all.
This month’s Newport Interactive Marketers inspired audiences to figure out whether a book is for them and, if so, how to write one that’s worthy and worthwhile — without a lot of stress or pain. In fact, we found out how it can even be an exciting and fun process.
Should I write a book?
How to know if writing a book is for you
5 compelling reasons to get started now
3 keys to get past overwhelm and make it easy
Your critical first 3 steps
Ways & Reasons to Write a Book
To reinvent yourself, establish your credibility by writing a book
Helps focus your brand and vision
To get known as an expert in your field
When you research something, write something on it, you then become the expert
How to brandit
Using a catchy, to the point title, that offers a solution to the problem of your market: example: The Creativity CURE by Drs. Carrie and Alton Barron.
“Complimentology”: think about your publicity for the future: what are you and what is your brand?
Include tip lists: 5 things to ____________ OR 5 reasons why ________________
Ways to write your book: Tips From Lisa’s Course
8-12 weeks to have a draft or a proposal.
Fill in the holes later (research, interviews, etc) … get the concrete down first.
Write what you know, or interview experts if you are new to the field.
Passion — write what you’re passionate about.
Ways to Publish
A traditional publisher will take care of final edits, layout, cover, and distribution. However, you’ll still need to market and sell your book. In fact, it’s generally a good idea to hire a publicist as well, because publishers rarely get their authors much publicity. However, do get references as you can waste a good deal of money on a publicist if you are not careful.
Self-Publishing can be a cost-effective way of writing and selling your book, especially using websites like Amazon to market and sell your content. When self-publishing, make sure to use professional resources to design, edit, and market.
Questions Answered!
What channel do I use to publish?
People are reading paper! If you’re going to be speaking anywhere, it’s ideal to have a physical version to sell. It almost always makes sense to have both e-book and a physical copy.
What’s the important thing to remember about blogs? And what’s their appeal?
They’re up there forever and sometimes the conversation continues years beyond the date of posting. Blogs can be interactive, which helps you understand what your audience wants (helpful in book writing) and also connects you to your audience and develops a relationship.
What’s the “Bestseller formula?”
A strong title and topic, of course
One that resonates with a large audience that wants and needs what you have to offer.
Marketing: everything from great design and cover to executing a strategic plan for reaching your audience (which means understanding where they “hang out”—online and off line.
Don’t forget to attend next month’s NIM event: Social Media Insights, What Works.
https://d7c45fe3c6.nxcli.io/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://d7c45fe3c6.nxcli.io/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2013-04-17 05:32:152018-09-25 19:11:24Build Your Brand With Award-Winning Book Coach
January’s Newport Interactive Marketers event left attendees feeling confident and knowledgeable about how to create a more appealing platform through multimedia. It turns out, creating multimedia can easily be done on your own. It’s not always necessary to spend thousands of dollars on something that can easily be put together with a few but important steps that Donna Mac of DMac Voice & Media was able to share with NIM attendees. So grab a pen and paper and turn your ideas into a creative multimedia creation that will quickly catch the eye of your target audience.
Did you know that 1 minute of video can account for thousands of words? Multimedia can package so much information and be displayed in a creative, attention-grabbing way. So why wouldn’t we all use media to benefit our businesses? Donna Mac asked the audience and here is what we found out:
Multimedia production is confusing or overwhelming
It seems like a daunting task to create multimedia
Takes too long and costs too much money
Donna engaged the audience with just how simple it can be to DO IT YOURSELF. So let’s take a look at her simple steps to managing your own multimedia production:
Multimedia pre-production
Choose a platform. Audio, Audio/Visual, or just Video.
Know the business: What is your goal and what are you “selling?”
Who is the audience: What will they be receptive to?
Know the BRAND and pick a style, whether it be professional or funny, make sure to add your flavor.
What will turn your audience’s attention to the video? Don’t be too lengthy, pushy, or self-centered.
BEGIN THE WRITING PROCESS. Who, what, when, and how. It’s your business, tell your story.
Keep it short, simple, and sweet. Remember to be authentic: People need to relate, so don’t sound too automated or commercial. You need to build trust, so be real.
Producing your multimedia
Gather your equipment: Make sure you have a quality recording device. And for visual media, make sure to have good lighting, good backgrounds, and look presentable.
Make sure the production is directed, whether it’s by you or someone else; you must keep it organized. Schedule your recordings in a timely fashion and make sure everything you need is recorded.
When recording, you want to always sound authentic, look presentable, and be true to yourself.
Keep in mind the background of your footage: Make sure the focus is you and that there are no distractions. Plan on multiple, so you have the best footage you can get.
Multimedia Post-Production
Organize and asses your footage, make sure to remove anything with continuity errors and keep the best of all the takes.
Piece it together: Make sure your footage makes chronological sense.
Add narration, pictures, background sounds, and an opening and closing – depending on the type of media.
IMPORTANT! REVISE: Creating media is much like writing a paper, keep in concise and error-free.
Special thanks to Donna Mac of DMac Voice & Media for sharing her years of expertise and knowledge with NIM. Donna is president and founder of DMac Voice & Media.
https://d7c45fe3c6.nxcli.io/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://d7c45fe3c6.nxcli.io/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2013-02-07 14:54:022018-09-25 19:41:25Maximize MultiMedia: A Do-It-Yourself Production!
NIM: As a marketer of a narrow-niche store, it must be challenging to get new customers. How has Facebook helped?
WQ: People visit the shop, visit my website, or E-bay store just to meet the eccentric person behind the Facebook page.
NIM: Tell us what they’ll find if they make an appearance in your store.
WQ: A mess. Stacks and walls of comics and product, the aforementioned local artwork, masks, clown dolls, and DVDs everywhere.
NIM: What’s the misconception about comics?
WQ: Some Americans have the opinion that comics are for kids or for the unintelligent, or they think the store will provide a rarified atmosphere of hipster elitist geekdom. Comics used to be for everybody and, in many countries of the world, they still are. They are unique artwork by a single creator or small group of creators telling an immersing and synergistic story in a way that is not possible in any other medium.
NIM: You’re a little in love with the industry, and I think that authenticity translates on your Facebook and web pages. Describe graphic love, the comic-book kind.
WQ: Comics allow an imaginative freedom in way that isn’t seen in films or in video games. There is an aesthetic pleasure in the pictures that isn’t present when reading fiction. With comics, the reader has to imagine the sounds, smells, and motion that are implied by the language and vision portrayed.
NIM: Everything has changed so much in the past 10 or 15 years. How have comic books changed?
WQ: That would take an essay. Simply, the 32-page full-color slim pamphlet remains the same but with more sophisticated coloring and better paper. But other forms of presentation of the art form have come into being from graphic novels, which are a thick collection of individual and previously published stories.
NIM: What’s popular with the Kids now? Zombies seem to be a big theme. I don’t get it.
WQ: Zombies are best used as a metaphor in fiction … they can symbolize the horror of “the other,” rampant consumerism, the pervasive anti-intellectualism of American society, the infantile and lizard brain hunger that lives in everyone, the hive mind … And everyone has a lingering fear of being bitten really hard.
NIM: Yes, it makes sense. Hey, do you have any plans for cyber-expansion?
WQ: I’m running four different Facebook accounts: my personal account, the store account, the store small business account, and the Annex Art Society page, so I really haven’t had time. Luckily, I have a Webmaster in charge of the store website.
NIM: I know it’s not polite to talk about religion or politics, but in business, it’s always polite to talk about money! Has social media helped your business financially?
WQ: Yes.
NIM: See? That’s sort of the point that gets lost because social media is so much fun. I know you’re not a fan of hash tags, but #NIMRI is one hashtag you should “follow” on Twitter. You’ll learn so much about even more social media opportunities to promote your brand.
WQ: I found out about NIM from friends. The acronym reminds me a little of Nine Inch Nails. I would attend those meetings.
NIM: Hashtag NIN! That’s funny. Well, NIM can help you learn search optimization, to spread the word effortlessly and worldwide about the Annex, so we look forward to seeing you at the next meeting.
NIM: ListenWayne, it was a pleasure talking to you about the Annex. I’m really happy that you have taken the social media bull by the horns, and it’s wonderful to learn you’re also helping kids tap their creativity. #socialmedia
https://d7c45fe3c6.nxcli.io/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://d7c45fe3c6.nxcli.io/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2012-07-13 16:14:332018-09-25 20:38:21Newport Comic Book Store Thrives With Social Media
Around since the 80s, Annex Comics flourishes in 2012, due in large part to the way in which owner Wayne Quackenbush took the social media bull by the horns to promote the fine (and funny) art of comic books.
Here’s Part I of our two-part interview.
NIM: Wayne Quackenbush, I can’t think of a better name to stick onto a Web domain than Quackenbush, but you’re Annex Comics. How long has the Annex been around?
WQ: I started working at the Annex in 1994, and bought it from the owner in 1998. I had an extensive background in retail, having managed several photo-processing and video stores in NYC.
NIM: What’s photo processing? Just kidding. So you’re a savvy retailer who likes new media. Are you a wave-rider in your business, or does the Annex rely on your fan base/repeat customers for its success?
WQ: We’ve ridden through fads over the years, made a lot of changes and experimented with product as much as possible. I introduced video sales and rentals, for instance. The Annex was the first store in the state to go all DVD, and now we have dinosaur status because we’re the last store in Rhode Island to offer DVD rentals.
NIM: That’s very cool, Wayne. I miss the excitement of going to a place and renting something. Speaking of dinosaurs, a few businesses still have yet to embrace social media as a genius marketing tool. But you have. Tell us how you market Annex these days, and how that’s different from before.
WQ: I used to run occasional ads in the local papers, I put up flyers for events and got interviewed in local magazines and on public access TV. Word-of-mouth was and is most effective.
NIM: And what’s faster at getting words out of mouths than Facebook? Your store has quite the presence there. You have a Facebook page for your store, and a Web page for Annex Art Society.
NIM: Before I started following (stalking?!!) you on Facebook, I thought of your clientele as the hipster/nerd/geek squad. Am I on- or off-base?
WQ: My customer base fits the categories named but there’s more. A general description would be male, college educated, mostly in their 20s and 30s.
NIM: How to you market to the Kids who know everything and think everything’s “whatever”?
WQ: I always try to shock and amaze. The store markets a sense of wonder.
NIM: What’s shocking or amazing at the Annex these days?
WQ: I think people would be surprised at the inroads we’ve achieved in promoting local artists via Facebook through our daily artistic challenges, where artists all over the world participate, and our efforts to encourage creativity, especially in young people.
NIM: How do you reach the young’uns?
WQ: The Annex showcases at least 30 artists a year in our galleries. I work with local high schools in artistic intern programs and I teach a drawing class in the store every Saturday morning.
NIM: Well it must be fun, if people are getting anyone under 80 out of bed Saturday mornings! I think that’s great.
NIM: It takes a lot of effort to man those contests because they are so popular! And social media gives people lots of access to your wall. Why has the response to these contests been so great and how do you keep up with them?
WQ: Personally, the daily Art Challenge is a kind of creative calisthenics, an exercise to keep my brain hopping. I know a few others feel the same way. Plus, humans are social creatures, and it’s extremely gratifying to connect in this way and share images and ideas.
NIM: Isn’t that the beauty of social media? It allows you to actually have fun while you promote your business and grow your numbers. And, it gets people in your door who might otherwise just have walked by, had they not seen the quality of the art that’s being posted on your timeline.
https://d7c45fe3c6.nxcli.io/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://d7c45fe3c6.nxcli.io/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2012-06-05 19:53:222018-09-26 10:00:55Annex Comics Taps Social Media to Boost its Base
Rhode Island-based Athletic Standard simplifies the college athlete recruiting process, resulting in a win-win for both student-athletes and the institutions where they will pursue higher education and athletics.
Through certified athleticism and athletic potential testing, Athletic Standard provides potential players a gateway to college coaches across the country. Testing is based on the EPIC Index, which was used by a major Division 1 university to win more than 25 national championships in 25 years.
Via social media, Athletic Standard registers prospective college athletes’ information and test results into a database that can be accessed by coaches across the nation. The coaches are able to view a complete athletic profile, which includes academic records, videos of students on the field or court, and more.
“Athletic Standard is revolutionizing the youth athletic market through this testing. If an athlete wants a recruiting edge then Athletic Standard is a must.” –Steve Gibbs, Hoop Mountain Basketball.
Hoop Mountain Basketball is one of Athletic Standard’s key players. With numerous locations throughout the country, facilitators of these programs assist scholastic basketball players in meeting their athletic and academic goals. The testing tool also provides student-athletes with maximum exposure to college and prep school scouts, which is a crucial connection for prospective players. Other key players include Noble and Greenough School and Elite 75, which is specific to New England.
Athletic Standard benefits Rhode Island by preventing nationwide coaches from overlooking the small state’s potential athletes. It gives coaches outside of our state the opportunity to observe the talents of students whom they might not have access to otherwise.
Who are Athletic Standard’s key players?
Their key players are Mountain Hoop Basketball, Elite 75 New England and Noble and Greenough School.
What is the Process Athletic Standard uses?
ATHLETIC STANDARD can help simplify the college recruiting process by testing and registering potential college athletes for free onto a secure database that can be seen by college coaches from all over the country. Coaches will have a certified athletic test score as well as a complete athletic profile including academic records, game video, and more. (athleticstandard.com)
How does Athletic Standard benefit Rhode Island student-athletes?
Allows students to be matched with Rhode Island colleges.
It helps high school and club coaches looking to provide opportunities for athletes.
It helps college coaches who want to take advantage of the recruiting process a high school or club coach looking to provide o
Why do you personally find it interesting?
I personally find it interesting because I have never heard of this type of organization. Rhode Island can benefit from this because it is the smallest state and high school athletes can be overlooked. I think the website is a great and safe way to help coaches and athletes in the right direction.
Let’s take a look at our websites and social media from a proven sales perspective.
Does your website put customers off? You think your website describes your company and products or services. You think you’re not “in the way” when they come to your site to learn about you — or via social media Read More
1/26/2012 Make Your Website Mobile Friendly
Annette Tonti, CEO of MoFuse, shared mobile web best practices for publishers and advertisers. NIM attendees learned the difference between a mobile app and a mobile site and how to build effective web content.
Newport Interactive Marketers joined the University of Rhode Island for the URI Social Media Social. The NIM speakers provided insights to students and Newport Interactive Marketers about what an intern can do and how social media can boost a business.
Jamie Palmer, the Senior Practitioner at University Business Consultants LLC, taught NIM attendees how to tactfully articulate the brand. Jamie stressed the importance of telling the story and not selling the story. NIM attendees learned how to engage their audience with messages that would resonate.
Panelists Matt Medeiros of Slocum Studios and Michelle Quillin of New England Multimedia shared their insights on Google+ just as it launched. A general consensus was Google+ was not appropriate for all brands at that time. But for those who are concerned about SEO, it’s worth considering.
Chuck Dennis, Vice President and Senior Consultant for Knowledgence Associates, taught NIM how to infuse social media with customer service to boost engagement and ROI. NIM attendees learned how to interact with customers’ concerns and complaints through social media. Tips for detecting and redirecting what could become a PR debacle were also included.
Boston University’s Center for Digital Imaging Arts instructor Jay Murphy showed Newport Interactive Marketers how to maximize Google Analytics to drive ROI. NIM attendees learned how to attract people that will actually buy and how to bring in more buyers and prospects.
NIM was thrilled to have Eric Covino of internationally regarded SEO community SeoBook.com and CreativeSignals.com answer questions on Search Engine Optimization and Google rankings. NIM attendees learned tactics to get search engines to rank their sites number one. Eric gave tips on how marketers can boost their websites in just one week! He also explained how SEO differs for service businesses and local retailers.
Tom Schuyler, Pandemic Labs’ Director of Accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business.
NIM hosted Patrick Hughes and Scott Quillin to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.
Tamara Gruber, the founder of Red Giant Consulting, guided NIM attendees into the mobile marketing world. She explored the difference between mobile apps and mobile sites and how they could optimize their businesses.
Newport Interactive Marketers hosted a panel of social media experts to teach attendees how to optimize social media. Experts shared the best way to connect with customers through social media and discussed the most effective platforms to use.
Newport Interactive Marketers hosted Doug Wilson SEO specialist at Netsense, a Pawtucket-based market leader in outsourced IT, website, and web marketing solutions. NIM attendees received a how-to seminar on search engine optimization insights. Attendees also learned how to boost their Google rankings.
Social Media Answers With Newport Interactive Marketers
NIM hosted nationally known expert Partick O’Malley. Patrick is the former VP of Operations for Northern Light, Google’s former top competitor, and has spoken across the country and nationally. He is an expert on LinkedIn, Twitter, Facebook, YouTube, and Google. Attendees gained insights to use social media to effectively boost their businesses.
Matthew Mamet of EditMe presented how small businesses and individuals can use a Wiki platform to share information and foster communities. NIM attendees learned how to up their online presence quickly and easily.
Business School, where he spent 11 years researching corporate and organization strategy, six years as a member of the HBS research faculty.
