Online Ads Showdown: Facebook vs Google vs Social vs Your $$

November 2018

Did you know that businesses make an average of $2 in revenue for every $1 they spend on digital advertising platforms such as Google Ads? The marketing industry is constantly expanding, and that includes the importance of digital ads. With key strategies and tips from PPC, Facebook, LinkedIn ads experts, you’ll be able to boost your ROI and stop falling into naive traps. Join #NIMRI to hear from our panel of ad experts during the Online Ads Showdown: Facebook vs Google vs Social vs Your $$ on Thursday, November 1st from 6-8 P.M.

Remember, our discussion will be driven by attendees & YOUR questions will guide this discussion.

Your questions will help guide the insights shared by this expert panel and may also include:

Possible topics include:

  • Paid vs unpaid ad content — What’s the best combination for limited budgets?

  • Challenges of various channels

  • What audience is best to target & how to target them

  • PPC advertising

  • What content is most relevant to consumers

  • Facebook vs Instagram vs Adwords vs LinkedIn ads vs other opportunities

  • What you’ll need in place to maximize your ROI and see what’s working and what’s not


Don’t miss this FREE opportunity to hear how you can take control over your advertising & better understand how to boost your content views!

Meet the Panelists

Ted Ives

Ted is the CEO & founder of SEMCopilot. He is an experienced online marketer with big-picture vision, exceptional analysis and planning skills. Also, he has a track record of delivering revenue and profit growth in highly competitive environments through high-impact strategies.Ted-Ives

SEMCopilot ensures PPC account managers succeed by making problems and opportunities obvious.

  • Reduce Wasted Spend
  • Protect Your Brand
  • Control Your Spend

Ted is a veteran speaker at the top search marketing conferences and no stranger to the NIM stage.

Sabrina Pelletier

Sabrina Pelletier is a freelance marketer and social media guru who works with a variety of small marketing agencies to assist their clients. Her passions and expertise include crafting, executing and analyzing social media ads to best help clients reach their business goals. Her experience working with small to large-sized companies in a variety of sectors including B2B and B2C with budgets ranging from $100 to $100K+ a month have given her the insight in what mix of platforms and ads can help clients achieve success.

Ryan Belmore


Ryan Belmore is the Owner, Editor, and Publisher of What’sUpNewp and What’sUpRhodeIsland, two local independent online news publications. What’sUpNewp, which was founded in March 2012, recently won an investigate grant to study, report on, and investigate Affordable Housing in Rhode Island and was named best “local news blog” in the state of Rhode Island by Rhode Island Monthly Readers. Ryan is a member of Investigative Editors and Reporters and LION Publishers. Ryan also hosts What’sUpNewp Radio Edition on AM 1540 WADK Newport every weekday afternoon.


Kyle Reeves

Creative, analytical marketer with 15 years of experience across a wide range of online and offline marketing & advertising activities, with the past 12 being primarily focused on digital and search engine marketing (SEM). He practices an integrated marketing approach across all mediums, both online and off, specializing in leveraging paid search (PPC), AdWords & Bing, as well as organic search (SEO) to drive leads/sales. Visit his site here!

Kyle is another great NIM resource, but too busy to do an entire presentation, although he’s fielded many requests from attendees.


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