Drive ROI from Google Analytics

Boston University’s Center for Digital Imaging Arts instructor Jay Murphy showed Newport Interactive Marketers how to maximize Google Analytics to drive ROI. NIM attendees learned how to attract people that will actually buy and how to bring in more buyers and prospects.

Find out more about what attendees learned from “Google Analytics with Jay Murphy at Newport Interactive Marketers.” Discover how to get the best results from your online efforts, on Designated Editor’s blog.

Meet Jay Murphy

Teaches at Boston University’s CDIA (classes cost $200). Has been using Google Analytics since beta in 2004. Holds a Google Analytics Individual Qualification certificate. Presents Google Analytics to audiences of more than 400 people. Founded Trionia: all-inclusive online marketing for mid-sized to Fortune 100 businesses,  web development, Search Marketing, SEO, and analytics.

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