Ana Raynes of Inceptor was spreading secrets this May about ways to hook your followers through social media. Because of Ana’s agency background, she was able to enlighten audiences on many ways to obtain ROI through simple strategies of social media.
A native of Colombia, educated in fashion design at the London College of Fashion, @StylinAna has a honed her talent for following trends and introducing new concepts.
Previously Ana was responsible for social media and information technology at the internet fashion startup “Smart Is Cool” and was featured in Glamour Magazine, appeared on FOX Strategy Room, and toured the East Coast as a motivational speaker for young girls alongside the nonprofit Girls Take Charge.
Since Smart Is Cool, she has worked in social media at New York and Boston agencies. As Inceptor’s social media manager, Ana focuses on clients’ strategic social media planning, blogger relations, and identifying news, trends, and best practices. Based in Boston, Inceptor is a Didit company.
With Raynes’ tips, the audience learned how to
- Deliver beyond Facebook with Influencer Campaigns
- Utilize Google Plus and its applications (Google Hangouts, Google Circles)
- Track social media outreach using free tools
- Understand social engagement has ROI
Aside from providing “techy” information, Raynes’ talk gave small business owners insight into social branding and customer relationship management.
Missed it? That’s okay – check out this recap
What Works for Agencies That We Can Do Too
Ana Raynes’ social media team at Inceptor handles new media for major national brands. Rather than experiment on your own, find out what works that you can implement – even with limited time and budgets.
Quick tips & ideas from Ana:
How to deliver beyond Facebook with Influencer Campaigns
Google Hangouts LIVE (her secret to agency success)
ROI: The bigger the brand the less you can BS
And, yes, social definitely has ROI
#NIMRI attendees Tweeted these highlights
@Sasimmons15: “Never be afraid to grow your business through influencer campaigns.”
@MiaLupo: Should probably get on this–> “Social Media Calendar helps keep track of content”
@bargainbabe: “Never be afraid of the size of your business.” Wise advice from @stylinana at #nimri
@ Sasimmons15: “Twitter is definitely the biggest driver for revenue.”
@Sue_DesigEditor: Campaigns don’t work on
#social because brands are overly focused in selling rather than connecting, telling a story
@MiaLupo: Identifying local influencers: “Look to your local ‘celebrities’ and who people look up to”- @StylinAna #NIMRI
@Sue_DesigEditor: Networking key to building connections with influencers who have large #social media followings #NIMRI
@Sasimmons15: @StylinAna recommends to network with influencers to grow brand.
@Sue_DesigEditor: @StylinAna Don’t use Hootsuite for Facebook. Can schedule your posts within Facebook b/c it kills your Edgerank
@MiaLupo: “Charging clients: Every client is different, prices should be tailored to a business’s needs”- @StylinAna #NIMRI
@franciscosamuel: #NIMRI Instagram is growing … Pinterest is stagnant … Social media
@MiaLupo: Vine works for artistic, creative industries – think fashion & arts #NIMRI
@Sue_DesigEditor: Real relationships beget followers – that’s really how you grow @StylinAna #NIMRI
@tgruber: “Twitter drives the most revenue across all our brands” via @StylinAna #NIMRI
@MiaLupo: “Twitter drives double the revenue than Facebook” – @StylinAna #NIMRI
@Sue_DesigEditor: One post written by an influencer gathered 8,000 clicks @StylinAna #NIMRI