Now that digital marketing has taken center stage, now’s the ideal time to arm yourself not only with the tactics but the ways to track effectiveness. If you built it, have they come? From where? Why? Why not? These answers need not be elusive. It’s a matter of identifying crucial business growth questions to get the answers from Google Analytics and other low-cost or free tracking tools.
This NIM Deep-Dive into Google Analytics and Goal-Mapping tools is ideal for beginners and/or anyone wondering about updates and refreshers on Thursday 8/13 on Zoom, presented by Newport Interactive Marketers networking-learning community. And stay tuned for (beginner and advanced) workshops to apply Jay’s insights specific to your business.
Don’t miss tapping into actionable insights that normally cost thousands … join in with NIM.
Evaluating your goals with metrics can be tricky, especially if you’re not even sure what your goals are for your business!
Zoom in to NIM for Google Analytics pro Jay Murphy’s top tips to give your business a boost when it comes to analyzing your metrics. At this NIM talk, expert Jay Murphy will dive deep into tools, tips & strategies to accurately set & evaluate business goals.
Join #NIMRI virtually to learn to
- Understand the fundamentals of data science – what it can & can’t do for you
- Identify goals that work for your business
- Track your data using tools like Google Analytics
After This Deep Dive… You will see how data can improve your understanding of your customers and your marketing.
To fully maximize and implement what you’ll learn, join in for the full series
Save these dates — Zoom details to come:
August 11 — Interactive Marketing Insights Podcast
Join in as we discuss how to identify what real digital business goals are
August 13 — #NIMRI Deep Dive
What’s Working? How to Formulate & Evaluate Your Business Goals
TBA — Expert Q&A Workshop
#NIMRI workshop to apply these best practices to your brand(s) and get custom feedback from our expert speaker
Meet Jay Murphy
CEO of Trionia, Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results. He has worked with many companies including GE, Harvard University, and Janus Mutual Funds. Jay previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including higher education, financial services, and energy.
He holds a B.S. in Computer Science from Northeastern University and an M.S. in Electric Engineering from Tufts University. He was awarded a Draper Fellowship to attend Tufts University and took doctoral-level course work at MIT in Aerospace Engineering.
As a project leader on digital marketing and measurement initiatives, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day. When he is not tweaking a website – Jay can be found cheering on his sons at baseball games or racing his sailboat.
What’s Working For Your Business? Formulating & Evaluating Business Goals
Thursday, August 13, 4:30-5:30 PM via Zoom