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ScottIndermaur

DIY Video: Tips From the Experts

Video is becoming increasingly important, especially with Facebook favoring it heavily. Some even speculate that Facebook is trying to take down YouTube.

But it’s is expensive, right?  How can you do-it-yourself? And be successful?

Each panelist at this NIM event not only has decades of experience but has also kept up with technology and is willing to offer tips and pro secrets… because that’s how we roll here at NIM.

The four speakers will cover a wide variety of topics including:

  • How to tell a heartfelt, connected story
  • Corporate and personal strategies
  • How to DIY using smartphones
  • A photojournalistic approach
  • How to keep things short and sweet

By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. So get ahead with social’s new trending strategy!

Meet Our  Pro Panelists

Hal Landen has been working as a freelance cameraman and producer since 1977. Since that time, he has produced award-winning work as well as wrote his first book, Marketing With Digital Video: How to Create a Winning Video for Your Small Business or Non-Profit.

Jim Egan, for 30 years, was a commercial photographer in Providence’s Jewelry District. Additionally, Jim shoots photos and video web content for corporations, ad agencies, and design studios throughout Rhode Island and Southeastern Massachusetts.

Marc Creedon is the owner and creative director at Marc Creedon Multimedia. Marc is a photographer, videographer as well as contributes to a variety of other projects.

Scott Indermaur has been sharing stories for two decades through the visual language of photography. He travels nationally and internationally to create multimedia stories, annual reports, advertisements and editorial and corporate photography.

“You can talk all day about SEM and SEO, what you need is great VIDEO.” – Marc Creedon

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Maximize MultiMedia: A Do-It-Yourself Production!

Why should you think and create multimedia? Data and metrics increasingly spotlight multimedia:

January’s Newport Interactive Marketers event left attendees feeling confident and knowledgeable about how to create a more appealing platform through multimedia. It turns out, creating multimedia can easily be done on your own. It’s not always necessary to spend thousands of dollars on something that can easily be put together with a few but important steps that Donna Mac of DMac Voice & Media was able to share with NIM attendees. So grab a pen and paper and turn your ideas into a creative multimedia creation that will quickly catch the eye of your target audience.

Did you know that 1 minute of video can account for thousands of words? Multimedia can package so much information and be displayed in a creative, attention-grabbing way. So why wouldn’t we all use media to benefit our businesses? Donna Mac asked the audience and here is what we found out:

  • Multimedia production is confusing or overwhelming
  • It seems like a daunting task to create multimedia
  • Takes too long and costs too much money

Donna engaged the audience with just how simple it can be to DO IT YOURSELF. So let’s take a look at her simple steps to managing your own multimedia production:

Multimedia pre-production

  • Choose a platform. Audio, Audio/Visual, or just Video.
  • Know the business: What is your goal and what are you “selling?”
  • Who is the audience: What will they be receptive to?
  • Know the BRAND and pick a style, whether it be professional or funny, make sure to add your flavor.
  • What will turn your audience’s attention to the video? Don’t be too lengthy, pushy, or self-centered.
  • BEGIN THE WRITING PROCESS. Who, what, when, and how. It’s your business, tell your story.
  • Keep it short, simple, and sweet. Remember to be authentic: People need to relate, so don’t sound too automated or commercial. You need to build trust, so be real.

Producing your multimedia

  • Gather your equipment: Make sure you have a quality recording device. And for visual media, make sure to have good lighting, good backgrounds, and look presentable.
  • Make sure the production is directed, whether it’s by you or someone else; you must keep it organized. Schedule your recordings in a timely fashion and make sure everything you need is recorded.
  • When recording, you want to always sound authentic, look presentable, and be true to yourself.
  • Keep in mind the background of your footage: Make sure the focus is you and that there are no distractions. Plan on multiple, so you have the best footage you can get.

Multimedia Post-Production

  • Organize and asses your footage, make sure to remove anything with continuity errors and keep the best of all the takes.
  • Piece it together: Make sure your footage makes chronological sense.
  • Add narration, pictures, background sounds, and an opening and closing – depending on the type of media.
  • IMPORTANT! REVISE: Creating media is much like writing a paper, keep in concise and error-free.

Special thanks to Donna Mac of DMac Voice & Media for sharing her years of expertise and knowledge with NIM. Donna is president and founder of DMac Voice & Media.

 

Pinterest: A Top-Tier Social Media Tool for Business

 

If instead of posting quotes on Facebook, you’d rather share tapestries you found at the bazaar in India, or smiling sloths from your trip to Costa Rica, then you’ll love Pinterest. But did you know that in addition to providing the perfect platform for those who are more visual- than text-oriented, Pinterest can also help your business gain traffic and credibility?

For baby boomers, the act of “pinning” may still conjure up a fraternity engagement ceremony. But Pinterest is so on the edge of marketing platforms that even the aughts ought to know about. In fact, it’s one of the top three social media tools including Facebook and Twitter, according to Annie Colella of Discover Newport (gonewport.com), who presented a talk to NIM April 26.

So, what’s Pinterest?

Simply defined, Pinterest is a pinboard-style social photo sharing network about your personal and business interests. “Pinners” discover and post photos they love or are inspired by and organize them into a thematic pinboard. Then they share them so that people they know and people they don’t know gain access and the ability to follow them. Think Facebook+Flickr+Twitter+Youtube. (Pinterest even accommodates video uploads for pinning, from Youtube and Vimeo.)

Colella, whose sunny personality, high profile position at gonewport.com, and visual bent make her the quintessential pinner, presented a Powerpoint rich in easy-to-understand tips for business promotion through the fun and surprisingly simple act of “pinning.” The pinning expert summed up Pinterest in one sentence: “It’s Like Fantasy Football for girls.”

Pinterest has cross-reach

While the 80/20 rule applies to Pinterest in terms of women (80) and men (20) are users, in time, Pinterest promises to level out once business people see its merits, Colella said. Those merits are numerous because Pinterest is integrated with Facebook and Twitter. This way users can sign in through one or the other of their social networks, making cross-networking sharing easier. Pinners can pin their own, or, with attribution, re-pin somebody else’s image.

“Great boards promote the event and lifestyle of their demographic,” said Colella, underscoring why Pinterest is such a great tool for brand creation and development.

Generating traffic for your brand via Pinterest comes down to traditional SEO and link building, Colello told NIM. In addition to integration with other social media accounts, pinners can also bring new visitors to their associated websites, blogs and digitally published guest articles.

How does Pinterest stack up to other social?

Not sold yet? Pinterest outsmarts Facebook for time spent, according to mashable.com. And in October of 2011, the website of Tim, Inc’s Real Simple Magazine got more traffic from Pinterest than Facebook.

Pinterest has another advantage: most pinners re-pin rather than pin new items from the Web, and if they are linking back and crediting the way they should, that means Pinterest is a remarkable website traffic referral tool. This is true particularly for apparel retailers.

Another gleaming statistic is that Pinterest hit $10 million U.S. monthly unique visitors, faster than any independent site in history. Like Google, Pinterest also contains analytic tools for tracking traffic such as PinReach, which tracks interests, followers, boards and pins via analytics to measure the most popular boards by re-pin and who your influential followers are.

Now, NIM-ers are savvy marketers already, but so much new stuff comes onto the social media horizon that every new platform introduced can bring apprehension. To reinforce the power of Pinterest, Colello explained that Pinterest was the top social referrer for marthastewartweddings.com and marthastewart.com, sending more traffic to both properties than Facebook and Twitter combined. Pinterest generates more referral traffic to web sites than YouTube, Google+ and Linkedin combined.

You have to be invited

The only downside thus far, Colello said, is Pinterest is still a closed community, therefore users have to request an invite from existing users to join. So Colella promised to take names at the end of her talk so she could send out Pinterest invitations. She then invited guests to find her on Twitter if they had any more Pinterest questions. And that, folks, is the way social media should work!

After the talk, Portsmouth resident Cheryl Digennaro said she would consider using Pinterest in addition to Facebook to promote her reiki business. “I didn’t really know much about Pinterest before,” said Digennaro, “but now I plan on using Pinterest to post photos and quotes from my favorite authors, holistic practitioners, physicians and quantum physicists who support my message.”

Some of Annie’s hot Pinterest tips & takeaways:

  • Don’t be selfish; pin from sources other than your own site
  • Re-pin, “favorite” and comment on other users’ pins
  • Always provide linkbacks and credit your sources
  • Use keywords to make your pins easy to find
  • Be nice!
  • Include item price in description
  • Link back to your e-commerce site so the consumer can make a purchase
  • Use pleasing graphics, good inspirational images – a “wow” effect makes a good Pinterest board for users to follow
  • Don’t be over-promotional. Concentrate on great products, inspirations, corporate and social responsibility.

 

Photos by Ramon at www.smalltimevideo.com

DE/NIM would like to thank @anniecolellahttp://www.gonewport.com/@41northhttp://www.41north.com

Please stay tuned for the next meeting of NIM in June!

Innovatour: Athletic Standard Helps Recruiters I.D. Student-Athletes

Athletic Standard Logo Rhode Island-based Athletic Standard simplifies the college athlete recruiting process, resulting in a win-win for both student-athletes and the institutions where they will pursue higher education and athletics.

Through certified athleticism and athletic potential testing, Athletic Standard provides potential players a gateway to college coaches across the country. Testing is based on the EPIC Index, which was used by a major Division 1 university to win more than 25 national championships in 25 years.

Via social media, Athletic Standard registers prospective college athletes’ information and test results into a database that can be accessed by coaches across the nation. The coaches are able to view a complete athletic profile, which includes academic records, videos of students on the field or court, and more.

Athletic Standard is revolutionizing the youth athletic market through this testing. If an athlete wants a recruiting edge then Athletic Standard is a must.” –Steve Gibbs, Hoop Mountain Basketball.

Hoop Mountain Basketball is one of Athletic Standard’s key players. With numerous locations throughout the country, facilitators of these programs assist scholastic basketball players in meeting their athletic and academic goals. The testing tool also provides student-athletes with maximum exposure to college and prep school scouts, which is a crucial connection for prospective players. Other key players include Noble and Greenough School and Elite 75, which is specific to New England.

Athletic Standard benefits Rhode Island by preventing nationwide coaches from overlooking the small state’s potential athletes. It gives coaches outside of our state the opportunity to observe the talents of students whom they might not have access to otherwise.

Who are Athletic Standard’s key players?

  • Their key players are Mountain Hoop Basketball, Elite 75 New England and Noble and Greenough School.

What is the Process Athletic Standard uses?

  • ATHLETIC STANDARD can help simplify the college recruiting process by testing and registering potential college athletes for free onto a secure database that can be seen by college coaches from all over the country. Coaches will have a certified athletic test score as well as a complete athletic profile including academic records, game video, and more. (athleticstandard.com)

How does Athletic Standard benefit Rhode Island student-athletes?

  • Allows students to be matched with Rhode Island colleges.
  • It helps high school and club coaches looking to provide opportunities for athletes.
  • It helps college coaches who want to take advantage of the recruiting process a high school or club coach looking to provide o

Why do you personally find it interesting?

  • I personally find it interesting because I have never heard of this type of organization. Rhode Island can benefit from this because it is the smallest state and high school athletes can be overlooked. I think the website is a great and safe way to help coaches and athletes in the right direction.

Alexa O’Rourke and Claudia Blanco

Newport Interactive Marketing

Learn and Leverage Video for your Brand Success with Newport Interactive Marketers

NIM hosted Patrick Hughes of Visual Post and Scott Quillin of New England Multimedia to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.

Meet the Presenters

Patrick Hughes is the Production Director at Visual Post.  Visual Post is a media production company, specializing in online and offline video campaigns. Additionally, Visual Post provides consulting in addition to hands-on training and development for businesses looking to add video marketing into their growth strategy.

Scott Quillin is the owner and technical/creative director of New England Multimedia. Which is a well-known hands-on Rhode Island firm specializing in combining websites with web video, social media, and blogging to spread your message to your target market on the Internet.  In business since 1999, New England Multimedia is the region’s go-to for small- to medium-sized businesses, entrepreneurs, non-profits. Basically, anyone who wants to drive qualified traffic to their website.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast library of past presentations and watch at your convenience.

Newport Interactive Marketing

Social Media Answers with Newport Interactive Marketers

NIM hosted internationally known social media expert Patrick O’Malley. Patrick is the former VP of Operations for Northern Light, Google’s former top competitor, and has spoken across the country and nationally. He is an expert on LinkedIn, Twitter, Facebook, YouTube and Google. Attendees gained insights to use social media to effectively boost their businesses.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.