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Sales Consultant Adam Lamagna gives out best practices for keeping your website secure in an easy to understand manner.

Overcome Your Website Securities Worries

Make no mistake, if you own a website, however small or low-trafficked it is, you are a crucial piece to the overall internet ecosystem. How would it make you feel if your friend’s bank account was wiped out after they visited your site? Or if a self-replicating virus destroyed your visitor’s hard-drive after submitting a form to your marketing site? Again, that’s how critical you are to this environment and that’s how dangerous things could get if you’re not educated.

This talk will break down website security at its most fundamental level. However, it’s important to understand that there is no 100% solution out there, there never will be. Security is about technology, processes, and people, and we need to know how to mitigate risk in these areas.

Meet Adam Lamagna, Sales Consultant at Sucuri – top global website security firm.

Sales Consultant Adam Lamagna gives out best practices for keeping your website secure in an easy to understand manner.
Adam will discuss best practices for website security, let you know of your responsibility as a website owner, and hopefully make it less frustrating. We all know it can be difficult to understand the vast landscape that is website security, so this talk will cover:

  • Dispelling the myth of “why would anyone hack me?”
  • Understanding what a Firewall actually protects
  • Hosting and how it plays a role in website security
  • Different types of online threats (what is malware, DDoS, Brute Force?)
  • Essentials of website security (Passwords, updates, user roles, backups, etc.)
  • DIY tools to help mitigate risk and improve your online security posture
  • Resources for staying informed and being responsible

If you own or manage a website, whether it’s an e-commerce store, a blog, or just a simple marketing site, you need to know how to keep it protected and become a responsible steward of the world wide web!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

AnneHolland

Get More From Your Website

WhichTestWon publisher Anne Holland’s held a quiz-show-style presentation at February’s Newport Interactive Marketers event. The event focused on how to use simple tests to improve website sales, signups, and conversion rates.

Holland provided copious examples of how small – often nontechnical – tweaks can result in huge improvements.

Meet Anne Holland

AnneHolland
Holland has been quoted in The Wall Street Journal, The New York Times, DMNews, Entrepreneur.com  and Target Marketing Magazine, among many others.  She has been a featured speaker, often keynote, at more than 100 industry events. These include Email Summit, eTail shows, Affiliate Summit, Direct Marketing Association events, Omniture Summits, and Ad-Tech conferences.  She has served as a judge for the Testing Awards, Ad-Tech Awards, DMA Awards, Interactive PR Awards, Viral Marketing Awards, the Stevies, and Email Awards.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

DonnaMac

How Much Should a Website Really Cost?

Donna Mac of DMacVoice & Media shared her expert advice on how you can you bring your website alive AND help boost SEO by turning boring text into exciting audio/visual content.

At this NIM event, audiences learned how to create their own professional production with a few simple tools and techniques that will bring your market alive with exciting new content.

Audiences received advice on how to obtain a more interactive and appealing selling point through subjects like the following:

  • Importance of multimedia, such as video and podcasts
  • Responsive design and material
  • Understanding the audience
  • Authentic delivery & what to include
  • Do it yourself production overview
  • Implementing production and your final product

Meet Donna Mac
DonnaMac

Donna Mac is a pioneering female broadcaster with live, on-air experience as a news producer, editor, and radio personality. She’s led countless events as a keynote speaker and facilitator. She’s owned DMacVoice & Media since 2003, giving her clients the ability to create high-quality multimedia products that promote businesses and educate audiences. Also, she coaches executives on improving their presentation skills. This way, their messages are concise and compelling, delivered live or virtually

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

Kristin Zhivago, President and Co-Founder of Cloud Potential will teach attendees how to get the most out of online marketing to avoid overspending.

Optimize Online Marketing Secrets of a Revenue Coach

Let’s look at our websites and social media from a proven sales perspective. Revenue Coach and author Kristin Zhivago helps  brands become customer-centric.

Does your website put customers off? You think your website describes your company and products or services. You think you’re not “in the way” when they come to your site to learn about you – or via social media.

Check out slides and highlight’s from Kristin’s informative talk.

About Kristin Zhivago

Kristin is a revenue coach and author who helps CEOs and entrepreneurs grow their companies. She helps companies get to the next level in revenue, by understanding what their customers want to buy from them and how they want to buy it — and then structuring their companies to meet those needs and provide an exceptional customer experience.

Kristin also helps companies make the shift from company-centered to customer-centric. She has interviewed literally thousands of customers for her clients and has become an expert on the customer’s buying process. Kristin blogs at RevenueJournal.com & for more information about her book: RoadmaptoRevenue.com.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Newport Interactive Marketing

Search Engine Optimization Insights with Newport Interactive Marketers

Newport Interactive Marketers hosted Doug Wilson SEO specialist at Netsense, a Pawtucket-based market leader in outsourced IT, website, and web marketing solutions. NIM attendees received a how-to seminar on search engine optimization insights. Attendees also learned how to boost their Google rankings.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.