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Scott Indermaur discusses the best practices for using photography to your advantage in a tech-savvy world.

Get Seen! Videos & Visuals: Pro’s tips at your fingertips

Looking to amp your Instagram? How else can you capture your brand visually? How do you use those images to boost your brand online & beyond?

Get straightforward answers to these & more from professional photographer and video specialist Scott Indermaur — plus tips & tricks you need be relevant in a world where:

  • People remember 80% of what they see vs. 20% of what they read & 10% of what they hear.
  • Instagram engagement is 10x Facebook. 71% of brands are expected to be on Instagram in 2018.
  • By 2019, video content will comprise 80% of global Internet consumption.

With visuals to show you how you’ll learn

  • How to frame your images and video for mobile consumption
  • Which digital &  social media channels and tools to use to save time
  • Tips & tricks to be motivated and keep your brand relevant
  • Strategies & processes to keep the images flowing

Whether you’re a photographer wanting to sharpen your digital edge or a thrifty entrepreneur with no budget, or simply looking to expand your personal skillset: Don’t miss this FREE talk.

Stay relevant in this ever-visual world we aim to succeed in with NIM.

To kickoff 2018 and heading into NIM’s 10th year, we welcome back professional photographer and video specialist Scott Indermaur for his 3x time speaking at NIM.

Meet Scott Indermaur

With 20+ years of photography and video experience, Scott Indermaur has built his career sharing stories through visuals. His gift lies in discovering the familiar in the exotic and the remarkable in the ordinary. Also, he is the backbone and member of the Indermaur Media team, serving clients like BCBS of Rhode Island, Black & Decker, Ryder, Land Rover and IBM,  plus titans of the financial industry. Returning to his photojournalism roots from his early days, Scott remains very involved in creating multimedia stories.

Fly over the common bumps in the photography business, whether you’re an events/wedding specialist, commercial, corporate, or a veteran photographer. Stop struggling and enjoy your business and your craft with time-tested and proven wisdom from a 25-year photography veteran who’s living the life he loves. It’s free to call. https://www.visualcreativecoach.com/20-min-intro-form

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Remember, become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience

Simple Tips for DIY Videos

“You can talk all day about SEM and SEO. What your client needs is great VIDEO,” said photographer and video producer Marc Creedon.

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Panelists speak to the #NIMRI attendees at Caleb & Broad in Newport, offering tips on how to make DIY videos look professional.

Video is increasingly important on social media – even Facebook has begun to feature it heavily. If social media is becoming more focused on video, so should your social media marketing strategy.

But video is expensive, right? How can you do-it-yourself without compromising quality?

Newport Interactive Marketers brought a panel of professionals who can give you tips and tricks of the trade in order to begin incorporating video more prominently in your social media strategy.

Each panelist has decades of experience but has also kept up with current technology. We’ve brought them to Newport for you, because that’s how we roll here at NIM.

Meet Our Video Pro Panelists

Hal Landen is a cameraman, producer, and author who has traveled the world on assignments and written how to books to assist businesspeople incorporate video in their marketing strategy. He says to check your equipment before you start shooting so you know that when the time comes, everything will be working correctly.

Jim Egan, who was a commercial photographer for 30 years and now runs the Newport Tower Museum on weekends, has also written 12 books and now shoots web content for agencies and businesses in Rhode Island. Egan says the key to a successful image is gesture and proper lighting. Motion, emotion and visual appeal are essential to a good video.

Marc Creedon, a photographer and video producer, says the best camera is the one you have with you. Journalists often use their phones to document what is happening, so learn how to use your phone to make your video look professional.

Scott Indermaur is a former journalist who is now a commercial photographer, handling multimedia projects for clients. It’s important to interview well, he says, but make it feel like a conversation, with moments of true emotion.

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  • Don’t be afraid to shoot with your phone.
  • Make sure adequate battery and memory is available.
  • Close all other apps.
  • Shoot in landscape mode.
  • Instead of using zoom, use your legs and get closer.
  • Pan the camera sparingly.
  • Don’t be afraid to get the shot.

Editing Tips

  • Don’t edit on your phone; edit on the computer.
  • Take advantage of free photo editing software.
  • Use short snippets to show different aspects of a scene.
  • Leave cliffhangers to entice people to watch your other videos.
  • Music is essential to make a video professional. Try Free Stock Music for free downloads.
  • Create a look by trying Font Squirrel for free fonts and Fiverr for logos.
  • Shoot a lot, edit a lot, and make mistakes.

What were participants tweeting during the panel?

 


Many thanks to our venue sponsor, Caleb & Broad. It’s a familiar location for longtime NIM folks, but it’s totally renovated inside and has excellent food at locals’ prices.

Check out NIM’s upcoming event here. Make sure you preregister because events fill up quickly!

ScottIndermaur

DIY Video: Tips From the Experts

Video is becoming increasingly important, especially with Facebook favoring it heavily. Some even speculate that Facebook is trying to take down YouTube.

But it’s is expensive, right?  How can you do-it-yourself? And be successful?

Each panelist at this NIM event not only has decades of experience but has also kept up with technology and is willing to offer tips and pro secrets… because that’s how we roll here at NIM.

The four speakers will cover a wide variety of topics including:

  • How to tell a heartfelt, connected story
  • Corporate and personal strategies
  • How to DIY using smartphones
  • A photojournalistic approach
  • How to keep things short and sweet

By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. So get ahead with social’s new trending strategy!

Meet Our  Pro Panelists

Hal Landen has been working as a freelance cameraman and producer since 1977. Since that time, he has produced award-winning work as well as wrote his first book, Marketing With Digital Video: How to Create a Winning Video for Your Small Business or Non-Profit.

Jim Egan, for 30 years, was a commercial photographer in Providence’s Jewelry District. Additionally, Jim shoots photos and video web content for corporations, ad agencies, and design studios throughout Rhode Island and Southeastern Massachusetts.

Marc Creedon is the owner and creative director at Marc Creedon Multimedia. Marc is a photographer, videographer as well as contributes to a variety of other projects.

Scott Indermaur has been sharing stories for two decades through the visual language of photography. He travels nationally and internationally to create multimedia stories, annual reports, advertisements and editorial and corporate photography.

“You can talk all day about SEM and SEO, what you need is great VIDEO.” – Marc Creedon

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Maximize MultiMedia: A Do-It-Yourself Production!

Why should you think and create multimedia? Data and metrics increasingly spotlight multimedia:

January’s Newport Interactive Marketers event left attendees feeling confident and knowledgeable about how to create a more appealing platform through multimedia. It turns out, creating multimedia can easily be done on your own. It’s not always necessary to spend thousands of dollars on something that can easily be put together with a few but important steps that Donna Mac of DMac Voice & Media was able to share with NIM attendees. So grab a pen and paper and turn your ideas into a creative multimedia creation that will quickly catch the eye of your target audience.

Did you know that 1 minute of video can account for thousands of words? Multimedia can package so much information and be displayed in a creative, attention-grabbing way. So why wouldn’t we all use media to benefit our businesses? Donna Mac asked the audience and here is what we found out:

  • Multimedia production is confusing or overwhelming
  • It seems like a daunting task to create multimedia
  • Takes too long and costs too much money

Donna engaged the audience with just how simple it can be to DO IT YOURSELF. So let’s take a look at her simple steps to managing your own multimedia production:

Multimedia pre-production

  • Choose a platform. Audio, Audio/Visual, or just Video.
  • Know the business: What is your goal and what are you “selling?”
  • Who is the audience: What will they be receptive to?
  • Know the BRAND and pick a style, whether it be professional or funny, make sure to add your flavor.
  • What will turn your audience’s attention to the video? Don’t be too lengthy, pushy, or self-centered.
  • BEGIN THE WRITING PROCESS. Who, what, when, and how. It’s your business, tell your story.
  • Keep it short, simple, and sweet. Remember to be authentic: People need to relate, so don’t sound too automated or commercial. You need to build trust, so be real.

Producing your multimedia

  • Gather your equipment: Make sure you have a quality recording device. And for visual media, make sure to have good lighting, good backgrounds, and look presentable.
  • Make sure the production is directed, whether it’s by you or someone else; you must keep it organized. Schedule your recordings in a timely fashion and make sure everything you need is recorded.
  • When recording, you want to always sound authentic, look presentable, and be true to yourself.
  • Keep in mind the background of your footage: Make sure the focus is you and that there are no distractions. Plan on multiple, so you have the best footage you can get.

Multimedia Post-Production

  • Organize and asses your footage, make sure to remove anything with continuity errors and keep the best of all the takes.
  • Piece it together: Make sure your footage makes chronological sense.
  • Add narration, pictures, background sounds, and an opening and closing – depending on the type of media.
  • IMPORTANT! REVISE: Creating media is much like writing a paper, keep in concise and error-free.

Special thanks to Donna Mac of DMac Voice & Media for sharing her years of expertise and knowledge with NIM. Donna is president and founder of DMac Voice & Media.

 

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Maximizing your Multimedia Output

Donna Mac of DMacVoice & Media shared her expert advice on how you can you bring your website alive AND help boost SEO by turning boring text into exciting audio/visual content.

At this NIM event, audiences learned how to create their own professional production with a few simple tools and techniques that will bring your market alive with exciting new content.

Audiences received advice on how to obtain a more interactive and appealing selling point through subjects like the following:

  • Importance of multimedia, such as video and podcasts
  • Responsive design and material
  • Understanding the audience
  • Authentic delivery & what to include
  • Do it yourself production overview
  • Implementing production and your final product

Meet Donna Mac

DonnaMac
Donna Mac is a pioneering female broadcaster with live, on-air experience as a news producer, editor, and radio personality. She’s led countless events as a keynote speaker and facilitator. She’s owned DMacVoice & Media since 2003, giving her clients the ability to create high-quality multimedia products that promote businesses and educate audiences. She also coaches executives on improving their presentation skills. This way, their messages are concise and compelling, whether delivered live or virtually.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

Newport Interactive Marketing

Learn and Leverage Video for your Brand Success with Newport Interactive Marketers

NIM hosted Patrick Hughes of Visual Post and Scott Quillin of New England Multimedia to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.

Meet the Presenters

Patrick Hughes is the Production Director at Visual Post.  Visual Post is a media production company, specializing in online and offline video campaigns. Additionally, Visual Post provides consulting in addition to hands-on training and development for businesses looking to add video marketing into their growth strategy.

Scott Quillin is the owner and technical/creative director of New England Multimedia. Which is a well-known hands-on Rhode Island firm specializing in combining websites with web video, social media, and blogging to spread your message to your target market on the Internet.  In business since 1999, New England Multimedia is the region’s go-to for small- to medium-sized businesses, entrepreneurs, non-profits. Basically, anyone who wants to drive qualified traffic to their website.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast library of past presentations and watch at your convenience.