As we enter the 2020s, it is now undeniable that digital marketing and social media are going to be at the forefront of business. Actually, that’s already the case, and if you’re not already optimizing your digital marketing strategies, then that means you are getting left behind.
NIM’s panel of marketing experts are here to demystify the social media age and help you understand how to take advantage of digital marketing and SEO to make your business more successful.
At this NIMRI event, you will learn about:
Current successful digital and social strategies, and what to focus on going into 2020
How big brands apply the fundamentals – which affordable tools can inform personas and solve customer problems
Affordable tools and achievable tactics
Overlooked opportunities
The power of Facebook and ads and local SEO
Utilizing influencers – what lessons can we learn about connection and messaging?
And, of course, get your answers!
Top experts are here to answer your questions and provide New Media insights – and since it is always evolving, there is always more to learn! Join #NIMRI at Spend Wisely: Big-Brand Insights to Move YOUR Needle on June 20th from 6-8 PM at Innovate Newport, the former Sheffield School on Broadway is open!
Meet Ronni Kenoian
Ronni Kenoian is the marketing manager for leading travel insurance comparison site InsureMyTrip. She oversees the digital marketing of the InsureMyTrip brand, including consumer insights, content strategy, paid search/social advertising, social outreach, and earned media strategy. She also has been intimately involved in a number of new product ideas and development efforts and has been closely aligned with customer needs. Given the demonstrated power of big data, Ronni also leverages the company’s current capabilities to help reinforce the brand. Ronni believes merging creative and technology into cross-functional teams and roles is essential to better executing a winning marketing strategy with long-lasting results.
Ana Raynes is a thought-leader in the fields of social media and content marketing. Her creative mind led her to study at the London College of Fashion, after which she co-founded the Internet fashion startup Smart is Cool. Raynes has been a motivational speaker as well as an expert in e-marketing, including social media, content marketing, and information technology. She is currently the Vice President of Content Marketing at Didit. She oversees the content marketing needs of agencies and clients across multiple platforms. Raynes also does strategic planning, business development, and strategic growth for social media and SEO. She maintains relationships with bloggers and influencers to keep up with current trends, and to help with her own campaigns.
Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
https://newportinteractivemarketing.com/wp-content/uploads/2017/06/Screen-Shot-2018-05-30-at-3.46.18-PM-e1559697701433.png171185adminhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgadmin2019-06-04 19:04:072021-02-23 22:36:31Spend Wisely: Big-Brand Insights to Move YOUR Needle
Newport Interactive Marketers teamed up with the Hive for October to host a social media lunch. Suzanne McDonald’s presentation focused on strategies and tactics to harness the power of social media to improve your events. Topic included how to incorporate Facebook, LinkedIn, Pinterest, Twitter, and Instagram to increase awareness for your campaigns and learn how you can save time with sites like Hootsuite and Eventbrite.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.
https://newportinteractivemarketing.com/wp-content/uploads/2017/06/Screen-Shot-2018-05-30-at-3.46.18-PM-e1559697701433.png171185miyahttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgmiya2014-09-16 21:53:572021-02-23 22:54:21Integrating Events and Social Media Lunch & Learn
Besides social media, what’s the most important word in the Newport Interactive Marketers vocabulary? That would be “share.” The group shares connections, contacts, information, leads, advice, insight, links, hashtags, business cards, stories, you name it. With social media dominating marketing today, business owners large and small need one another to succeed. So they share – and share often.
Mindfull’s Social Media Training Guru Chip Leakas, specializing in real estate
RI Blood Center’s Social Media Maven Kathy Manchester, who rocked NIM’s Social Media on a Budget panel
Social Media Manager Brian Hodge, who feeds multimedia for GoProvidence.com
The May 17 panel focused on marketing and new media, trading short cuts, hot tips, and best practices that could be implemented by businesses based in Newport and in surrounding locations. Participants came away with their brains chock full of tips they could try immediately and … of course, share via Twitter, Facebook, and all manner of social media platforms.
Events and Social Media
There are 3 phases to any planned event: lead-up, spreading, get others to share, generate buzz during event & post-event
Facebook lets brands schedule ads via an “offers” button right from the brand page
Understanding customers via social comes first; getting them to know you is second
Social Media To-Dos
Update Facebook header image often. Look on Flickr for Creative Commons, which let’s you use photos freely. Highlighted posts cover the width of your Facebook page
Facebook and Twitter move on an momentary basis; be actively engaged or you will lose business
If you’re on Twitter, you need to be monitoring the feed. People expect answers, and they expect their complaints to be answered
Host a Twitter powerhour for social media savvy folks, offer some freebies, or a prize
Restaurants should be sharing menus and specials on Facebook and Twitter
Offer social customers discounts. Create an event, because social media people love to interact in real life, too
Ask customers who have had a great experience to review your business, because testimonials are huge
Encourage people to tag themselves when you feature them in your photo and post it to Facebook
Check privacy settings so you are notified when people post on your Facebook. page
Encourage people to share their photos and post them on your brand page.
Set up a Facebook contest, use Wildfire to help with contests, set up a photo contest during Americas Cup and Tall Ships, offer a gift certificate to the winner
Post events to RI Monthly, Patch, and @NewportBuzz willing to share.
Social Media Resources
Fbcovers.com and similar tools allow you to customize your Facebook header.images
Inboxq is another helpful tool to build campaigns around keywords
Foursquare is a great tool to drive awareness and loyalty
Yelp is a great tool to build awareness, want to be sure you’ve claimed your biz
Google Places (now converted to Google+ pages) give you an opportunity to upload photos and videos. 84% of people use consumer videos when travel planning
QR codes can be really handy, just need to make sure your site is mobile-friendly
If instead of posting quotes on Facebook, you’d rather share tapestries you found at the bazaar in India, or smiling sloths from your trip to Costa Rica, then you’ll love Pinterest. But did you know that in addition to providing the perfect platform for those who are more visual- than text-oriented, Pinterest can also help your business gain traffic and credibility?
For baby boomers, the act of “pinning” may still conjure up a fraternity engagement ceremony. But Pinterest is so on the edge of marketing platforms that even the aughts ought to know about. In fact, it’s one of the top three social media tools including Facebook and Twitter, according to Annie Colella of Discover Newport (gonewport.com), who presented a talk to NIM April 26.
So, what’s Pinterest?
Simply defined, Pinterest is a pinboard-style social photo sharing network about your personal and business interests. “Pinners” discover and post photos they love or are inspired by and organize them into a thematic pinboard. Then they share them so that people they know and people they don’t know gain access and the ability to follow them. Think Facebook+Flickr+Twitter+Youtube. (Pinterest even accommodates video uploads for pinning, from Youtube and Vimeo.)
Colella, whose sunny personality, high profile position at gonewport.com, and visual bent make her the quintessential pinner, presented a Powerpoint rich in easy-to-understand tips for business promotion through the fun and surprisingly simple act of “pinning.” The pinning expert summed up Pinterest in one sentence: “It’s Like Fantasy Football for girls.”
Pinterest has cross-reach
While the 80/20 rule applies to Pinterest in terms of women (80) and men (20) are users, in time, Pinterest promises to level out once business people see its merits, Colella said. Those merits are numerous because Pinterest is integrated with Facebook and Twitter. This way users can sign in through one or the other of their social networks, making cross-networking sharing easier. Pinners can pin their own, or, with attribution, re-pin somebody else’s image.
“Great boards promote the event and lifestyle of their demographic,” said Colella, underscoring why Pinterest is such a great tool for brand creation and development.
Generating traffic for your brand via Pinterest comes down to traditional SEO and link building, Colello told NIM. In addition to integration with other social media accounts, pinners can also bring new visitors to their associated websites, blogs and digitally published guest articles.
How does Pinterest stack up to other social?
Not sold yet? Pinterest outsmarts Facebook for time spent, according to mashable.com. And in October of 2011, the website of Tim, Inc’s Real Simple Magazine got more traffic from Pinterest than Facebook.
Pinterest has another advantage: most pinners re-pin rather than pin new items from the Web, and if they are linking back and crediting the way they should, that means Pinterest is a remarkable website traffic referral tool. This is true particularly for apparel retailers.
Another gleaming statistic is that Pinterest hit $10 million U.S. monthly unique visitors, faster than any independent site in history. Like Google, Pinterest also contains analytic tools for tracking traffic such as PinReach, which tracks interests, followers, boards and pins via analytics to measure the most popular boards by re-pin and who your influential followers are.
Now, NIM-ers are savvy marketers already, but so much new stuff comes onto the social media horizon that every new platform introduced can bring apprehension. To reinforce the power of Pinterest, Colello explained that Pinterest was the top social referrer for marthastewartweddings.com and marthastewart.com, sending more traffic to both properties than Facebook and Twitter combined. Pinterest generates more referral traffic to web sites than YouTube, Google+ and Linkedin combined.
You have to be invited
The only downside thus far, Colello said, is Pinterest is still a closed community, therefore users have to request an invite from existing users to join. So Colella promised to take names at the end of her talk so she could send out Pinterest invitations. She then invited guests to find her on Twitter if they had any more Pinterest questions. And that, folks, is the way social media should work!
After the talk, Portsmouth resident Cheryl Digennaro said she would consider using Pinterest in addition to Facebook to promote her reiki business. “I didn’t really know much about Pinterest before,” said Digennaro, “but now I plan on using Pinterest to post photos and quotes from my favorite authors, holistic practitioners, physicians and quantum physicists who support my message.”
Some of Annie’s hot Pinterest tips & takeaways:
Don’t be selfish; pin from sources other than your own site
Re-pin, “favorite” and comment on other users’ pins
Always provide linkbacks and credit your sources
Use keywords to make your pins easy to find
Be nice!
Include item price in description
Link back to your e-commerce site so the consumer can make a purchase
Use pleasing graphics, good inspirational images – a “wow” effect makes a good Pinterest board for users to follow
Don’t be over-promotional. Concentrate on great products, inspirations, corporate and social responsibility.
DE/NIM would like to thank @anniecolellahttp://www.gonewport.com/@41northhttp://www.41north.com
Please stay tuned for the next meeting of NIM in June!
https://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2012-06-11 19:50:552018-09-25 20:45:16Pinterest: A Top-Tier Social Media Tool for Business
Let’s take a look at our websites and social media from a proven sales perspective.
Does your website put customers off? You think your website describes your company and products or services. You think you’re not “in the way” when they come to your site to learn about you — or via social media Read More
1/26/2012 Make Your Website Mobile Friendly
Annette Tonti, CEO of MoFuse, shared mobile web best practices for publishers and advertisers. NIM attendees learned the difference between a mobile app and a mobile site and how to build effective web content.
Newport Interactive Marketers joined the University of Rhode Island for the URI Social Media Social. The NIM speakers provided insights to students and Newport Interactive Marketers about what an intern can do and how social media can boost a business.
Jamie Palmer, the Senior Practitioner at University Business Consultants LLC, taught NIM attendees how to tactfully articulate the brand. Jamie stressed the importance of telling the story and not selling the story. NIM attendees learned how to engage their audience with messages that would resonate.
Panelists Matt Medeiros of Slocum Studios and Michelle Quillin of New England Multimedia shared their insights on Google+ just as it launched. A general consensus was Google+ was not appropriate for all brands at that time. But for those who are concerned about SEO, it’s worth considering.
Chuck Dennis, Vice President and Senior Consultant for Knowledgence Associates, taught NIM how to infuse social media with customer service to boost engagement and ROI. NIM attendees learned how to interact with customers’ concerns and complaints through social media. Tips for detecting and redirecting what could become a PR debacle were also included.
Boston University’s Center for Digital Imaging Arts instructor Jay Murphy showed Newport Interactive Marketers how to maximize Google Analytics to drive ROI. NIM attendees learned how to attract people that will actually buy and how to bring in more buyers and prospects.
NIM was thrilled to have Eric Covino of internationally regarded SEO community SeoBook.com and CreativeSignals.com answer questions on Search Engine Optimization and Google rankings. NIM attendees learned tactics to get search engines to rank their sites number one. Eric gave tips on how marketers can boost their websites in just one week! He also explained how SEO differs for service businesses and local retailers.
Tom Schuyler, Pandemic Labs’ Director of Accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business.
NIM hosted Patrick Hughes and Scott Quillin to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.
Tamara Gruber, the founder of Red Giant Consulting, guided NIM attendees into the mobile marketing world. She explored the difference between mobile apps and mobile sites and how they could optimize their businesses.
Newport Interactive Marketers hosted a panel of social media experts to teach attendees how to optimize social media. Experts shared the best way to connect with customers through social media and discussed the most effective platforms to use.
Newport Interactive Marketers hosted Doug Wilson SEO specialist at Netsense, a Pawtucket-based market leader in outsourced IT, website, and web marketing solutions. NIM attendees received a how-to seminar on search engine optimization insights. Attendees also learned how to boost their Google rankings.
Social Media Answers With Newport Interactive Marketers
NIM hosted nationally known expert Partick O’Malley. Patrick is the former VP of Operations for Northern Light, Google’s former top competitor, and has spoken across the country and nationally. He is an expert on LinkedIn, Twitter, Facebook, YouTube, and Google. Attendees gained insights to use social media to effectively boost their businesses.
Matthew Mamet of EditMe presented how small businesses and individuals can use a Wiki platform to share information and foster communities. NIM attendees learned how to up their online presence quickly and easily.
Newport Interactive Marketers members will join the University of Rhode Island’s student-led Public Relations Society for URI’s first Social Media Social on Tuesday, Nov. 29, 2011 at 6:30 p.m. on the Kingston campus. For more information or to register, visit http://bit.ly/NIMatURI11.
As a Social Media Strategist and professor of Social Media Strategies at URI, Newport Interactive Marketers founder Suzanne McDonald will discuss how social media interns can benefit businesses and organizations as well as what interns should know to be prepared for the workplace.
McDonald will also discuss social media in the context of:
https://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2011-11-21 20:23:582018-09-26 15:16:01Newport Interactive Marketers team up with University of Rhode Island for inaugural Social Media Social
NIM hosted internationally known social media expert Patrick O’Malley. Patrick is the former VP of Operations for Northern Light, Google’s former top competitor, and has spoken across the country and nationally. He is an expert on LinkedIn, Twitter, Facebook, YouTube and Google. Attendees gained insights to use social media to effectively boost their businesses.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.
https://newportinteractivemarketing.com/wp-content/uploads/2017/06/Screen-Shot-2018-05-30-at-3.46.18-PM-e1559697701433.png171185miyahttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgmiya2010-07-18 09:11:582021-02-23 23:02:32Social Media Answers with Newport Interactive Marketers
