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John Picozzi shares his best tips and tricks on free web services that you can use to help grow your brand.

20 Tips for Success: Web dev’s top picks & recs & free tools

With technology advancements moving at lightning speed, it’s important to stay up on the latest and greatest web tools that will set your business up for success. Not only a multi-presenter at NIM and national conference presenter, John Picozzi has lead web projects for household brand names. Also a JWU adjunct professor & podcaster, John will be sharing his pro tips for not only managing your website but also managing your business.

Come with your questions and learn some helpful free services to make your tech and web life easier. In this NIM talk, you’ll learn 20 innovative tips like:

  • Which new and exciting tools and services available to you that can help your business run better.
  • How to get the most out of web services or tools.
  • Why certain tools are better than others depending on your business.

Whether you’re a small business owner or a sole entrepreneur, you won’t want to miss this FREE talk that will provide you with information you need to use web tools to your advantage. And bring your questions!

Meet John Picozzi

As a Senior Drupal Architect at Oomph, John Picozzi’s claim to fame is being the resident Drupal enthusiast. It’s important to him to be part of the Drupal community, and at-large, in every way he can. Sharing knowledge, staying curious, and trying new things is definitely the name of the game.

Additionally, John is an Acquia-certified Site Builder, Drupal podcaster, and an adjunct professor at Johnson & Wales in Providence, RI. His Drupal work includes projects for CVS Caremark, Leica Geosystems, Blue Cross Blue Shield, and Marriott International. One of his favorite activities is sharing what he has learned.

After receiving his degree in web development and internet commerce from Johnson & Wales University, he was invited back to mold young minds in the Graphic Design & Digital Media department, which is something he finds really rewarding.

The growing in-house team is a Drupal force to be reckoned with, and John is proud to lead that effort. He is a co-organizer of the Drupal Providence Meetup, which takes place at Oomph, and of New England Drupal Camp. He also co-hosts the bi-weekly Talking Drupalpodcast that you should check out.

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Turn Your Web Traffic Into Foot Traffic: Help Google Help Your Business

Fact for small- to mid-sized business: Up to 30% of visitors to your website find you from Googling aka unpaid or ORGANIC search

Don’t leave your 30% to the competition! Learn from a local expert on how to get local businesses found on Google at this FREE #NIMRI event. Learn:

  1. Your next steps to make your business easier to find on Google, Yelp, Bing, TripAdvisor & more.
  2. How Local Search Engine Optimization (SEO aka getting found online) differs from national or global SEO.
  3. How you can tell if you (or someone you’ve hired) is helping or hurting your business
  4. Which data points matter and add up to real revenue.
  5. Which free online tools can help edge out competitors.

Learn the exact steps you need to be on Google’s Page 1

Meet Mark Collins
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Owner of OnWebLocal.com, Mark Collins, assists clients to define their product or service niche as it relates to serving a specific customer need in the marketplace. Additionally, he develops website, blog, video, and social media content with a convincing call to action. Also, Mark works with web designers and agencies to get client(s) website to generate sufficient traffic. This can be achieved by attaining organic page one Google Local search rank. He has an experienced track record of success for getting increased traffic to small- medium-sized business websites. Hence, what makes him the ideal speaker for this presentation.

Connect with Mark on Twitter!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

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Flash Talks Over Newport Harbor: Maximizing Reviews, Podcast Guesting, Woo-ing Influencers

  • Wondering how you can engage influencers?
  • Which big brand social media insights can you adapt?
  • Considering becoming a guest on a podcast?
  • How can you gain and maximize online reviews of your brand?

Eliciting & maximizing online reviews

You’ll learn about:

  • How to get reviews for Yelp, Google, Facebook, and more
  • Top tips to create a review-gen process
  • Templates, best practices, tricks, etc.
  • How to respond to negative reviews
  • How to populate your reviews

Be empowered to maximize your reviews with the right tools, strategies, and a checklist of to-dos.

Meet Darwin Liu!

 

Darwin Liu is a 10-year digital marketing veteran and an avid website investor.  He doesn’t know all the right marketing answers but he’s definitely made enough wrong ones to know what not to do.

Darwin the owner of  xagency.com, an invite-only e-commerce agency, the go-to marketing guy for 30+ small businesses and the founder of Smallbusinessmarketing.com, which is coming soon!

Woo-ing Influencers, Marriott Style

NIM members include some serious social media pros & we’re thrilled to have Marriott International’s very rare social media coordinator sharing her insights, including

  • How Marriott uses social media to create touchpoints throughout the purchasing process
  • Opportunities to find & engage influencers
  • How to evaluate various social channels to promote your brand — Alexa manages 23 channels!
  • Ways to maximize your events with social media

Meet Alexa Furtado!

 

Strategizing & fulfilling demand for 23 social media and customer review channels, Alexa Furtado is the Social Media Coordinator for the Newport Marriott hotel, three restaurants, and a spa and fitness center. A longtime NIM member, Alexa is one of Marriott Americas division’s few social media coordinators, created after the Newport Marriott’s $40 million renovations began in 2014. Alexa previously worked in nonprofit marketing, public relations, and event management.

Becoming an expert guest, podcast-style

According to Pew Research, 21% of Americans over age 12 have listened to a podcast in the past month. With more than 60,000 podcasts to choose from, including a podcast specifically for pizzerias, the opportunity is ripe. Another fab NIM asset, Jessica will share her flash insights, including

  • Why being a guest expert on podcasts is a great way to build your brand
  • Tips on how to get started and be an ideal podcast guest
  • How to position yourself as an asset to the podcast hosts

Meet Jessica Rhodes!

 

Jessica Rhodes is the founder & CEO of Interview Connections,  the leading guest-booking agency for podcasters and guest experts.  Jessica is has been a speaker at Podcast Movement, Podfest.us, and Dream Business Academy.

Come on out for a fun night with NIM: meet some fantastic professionals and entrepreneurs & gather some tips to help your brand thrive.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

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Learn 7 Steps to SEO Sucess in 2017 (and Beyond)

Feeling behind on the latest SEO ranking factors? Overwhelmed by all the SEO news, algorithm changes, or blog posts claiming the ‘newest strategies?’

This session will cut through all the noise and get right to the top seven things you need to focus on for SEO success.

You’ll learn about:

  • The biggest myths to ignore in SEO today.
  • How SEO fits into your overall digital marketing plan.
  • The most critical technical issues to focus on (how to find and fix them).
  • How to find ‘keyword gaps’ for huge marketing opportunities (one client of Shure’s is getting 2,000+ high-quality visits a month from one piece of content, with no link building.)
  • The hugely important metric of SEO success no one is talking about (and how to leverage it).
  • How to really measure and attribute SEO success in Google Analytics (including whether your content is ‘working’).
  • The top three factors for local SEO success.

You’ll leave feeling more empowered and inspired to make immediate changes to your website for SEO success. We’ll provide you with the right tools, strategies, and checklist of to-dos to make that happen in 2017 and beyond!

Meet our expert speaker, Dan Shure!

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Dan Shure is the owner of Evolving SEO and host of Experts On The Wire Podcast.

At Evolving SEO, he has helped companies large and small grow their traffic and solve challenging SEO problems. He is also a Moz Associate, and recently taught a 10 hour SEO course for the Conversation XL Institute.

As a podcast host, Dan has interviewed over 60 marketing experts and influencers like Rand Fishkin (Moz), Jon Mueller (Google), and Pamela Wilson (Copy Blogger). ‘Experts’ is known for in-depth research, digging deep into uncommon questions, and generating compelling discussions.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

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Drive More Leads and Sales: What Works & What Doesn’t

Crucial update on sales strategies, tactics, media and technology

It seems that every day you hear about another new or improved sales marketing tactic, media, or technology you need to know about. It feels like there is too much to do, too little time and too few resources to get everything done. You won’t want to miss this opportunity to tune-up and perhaps trim down your marketing.

At this FREE NIM event, you’ll learn:

  • The latest and proven strategies, tactics, media or technologies you should put to work to get the highest ROI from your marketing for leads and sales;
  • How to generate more leads and sales in the most efficient and cost-effective ways;
  • About tools and technology that will help you get the job done right;
  • Which outdated tactics some marketers are still using, but are simply a waste of money and time.

Meet our expert speaker, M.H. McIntosh!
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President of Mac McIntosh Incorporated, a B2B lead generation and marketing consulting firm, M.H. Also, (Mac) McIntosh is founding partner of B2B demand-generation agency AcquireB2B, which supports clients’ product and service sales to companies, institutions, professionals or government agencies, generating more leads and closing more sales using the latest strategies tactics, technology, and media.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Kristin Zhivago talks to NIM members regarding what they can do to increase their revenue and market confidently.

Harness 8 Principles of the Digital Revolution

If you’ve been testing one tactic after another, with increasingly disappointing results, it’s time to take a step back. Assess the situation & then you can move in a more productive direction. In this session, Kristin Zhivago will share the 8 digital revolution operating principles that the market leaders are using. During this talk, she will cover:

  • Tools that give you deep insight into your customers, competitors, and position in the “eyes” of Google. This way you can understand where you actually stand and what you need to do.
  • How to find and capitalize on the rivers of revenue that are already flowing.
  • How to market confidently – and do what the leaders are doing – in the midst of the Digital Revolution.

Meet our expert speaker, Kristin Zhivago!https://lh3.googleusercontent.com/DWD50WDZAIXaeWLyH6xmX-TB_AaMpXc1pVNIGk4eAk97smrrnsDcNTW9bzpFQS1OHMeoaD-93zXz-4DhuxhCjXjjZYtakKAgJo9g0UWpxuPQ0OmFspAR_lVsrKBfxjT7IEZ1FrNw

Kristin Zhivago is the president and co-founder of Cloud Potential, a digital revenue growth company, and Cloud Wise Academy, a digital work skills training school. She has been practicing and teaching marketing technology for years. Also, she is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, voted one of the top 6 marketing books by Forbes in 2015. Kristin is an expert on the customer’s buying process and speaks worldwide on the subject of marketing and management in the digital age.

Check out Kristin’s powerpoint from the event below and click on her headshot to listen to her presentation!

 

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

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How Google Analytics Can Boost Your Business

Google Analytics has quickly become one of the most helpful tools for any business with an online presence. However, learning how to make it work for you can be tricky.

At this #NIMRI FREE event, you will learn about:

  • Google tag manager, a system that makes it easier to manage your digital marketing. You will see a quick demo that will answer all your GA questions.
  • Data Studio, a new dashboard tool that’s easy to use and makes it simple to pull data from multiple sources.  A well-built dashboard shows how your website and online marketing are performing. This way your focus is on improving instead of pulling reports.
  • How to get more timely and relevant interactions to boost your online traffic as well as your business!

Meet Jay Murphy

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Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results. Strategies include delivering analytics, website development, social media strategy, search engine marketing, search engine optimization, and display advertising. These are all optimized with measurable results. He has worked with organizations including GE, Harvard University and Janus Mutual Funds.

Additionally, Jay worked at Sapient Corporation as a director of program management. He led projects in a variety of industries including higher education, financial services, and energy. As for his education, he holds a B.S. in Computer Science from Northeastern University and an M.S. in Electric Engineering from Tufts University. Also, he was awarded a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.

As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.

When he is not tweaking a website,  Jay can be found cheering on his sons at baseball games or racing his sailboat.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch from your device at your convenience.

Sales Consultant Adam Lamagna gives out best practices for keeping your website secure in an easy to understand manner.

Overcome Your Website Securities Worries

Make no mistake, if you own a website, however small or low-trafficked it is, you are a crucial piece to the overall internet ecosystem. How would it make you feel if your friend’s bank account was wiped out after they visited your site? Or if a self-replicating virus destroyed your visitor’s hard-drive after submitting a form to your marketing site? Again, that’s how critical you are to this environment and that’s how dangerous things could get if you’re not educated.

This talk will break down website security at its most fundamental level. However, it’s important to understand that there is no 100% solution out there, there never will be. Security is about technology, processes, and people, and we need to know how to mitigate risk in these areas.

Meet Adam Lamagna, Sales Consultant at Sucuri – top global website security firm.

Sales Consultant Adam Lamagna gives out best practices for keeping your website secure in an easy to understand manner.
Adam will discuss best practices for website security, let you know of your responsibility as a website owner, and hopefully make it less frustrating. We all know it can be difficult to understand the vast landscape that is website security, so this talk will cover:

  • Dispelling the myth of “why would anyone hack me?”
  • Understanding what a Firewall actually protects
  • Hosting and how it plays a role in website security
  • Different types of online threats (what is malware, DDoS, Brute Force?)
  • Essentials of website security (Passwords, updates, user roles, backups, etc.)
  • DIY tools to help mitigate risk and improve your online security posture
  • Resources for staying informed and being responsible

If you own or manage a website, whether it’s an e-commerce store, a blog, or just a simple marketing site, you need to know how to keep it protected and become a responsible steward of the world wide web!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Kristin Zhivago, President and Co-Founder of Cloud Potential will teach attendees how to get the most out of online marketing to avoid overspending.

Adapt Big Marketing Wins to Your Small Budget

The big guys have enough money to throw a lot of spaghetti on the wall, and to hire specialists for all aspects of marketing. Small guys can’t afford these luxuries. Often times, they have to work smarter to get more for their marketing effort. In this talk, past NIM sell-out speaker Kristin Zhivago will reveal best practices for online marketing. These practices actually work, don’t cost a fortune, and put big-company power into the hands of even the smallest companies.

Hear and ask:

  • The six best-practice areas that digital market leaders focus on;
  • The five revenue roadblocks that are costing you a fortune;
  • The three things you can do to move into best-practice territory.

Kristin Zhivago, President and Co-Founder of Cloud Potential will teach attendees how to get the most out of online marketing to avoid overspending.
Kristin Zhivago, President, and Co-Founder of Cloud Potential, has devoted her career to understanding how customers buy. Also, understanding how companies can use the latest digital resources to make it easy for customers to find buy from them.

Additionally, she is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, voted one of the top 6 sales and marketing books by Forbes and a sought-after conference speaker.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.