Tag Archive for: tips

Francisco Samuel helps business owners become aware of the inexpensive web services available to them.

Know Before Paying for Web Services

In February, internet expert Francisco Samuel explained to NIM what we’re doing right, wrong, and what we could be doing better. We learned how to avoid being overcharged on development, domains, and hosting. We also found out the secrets to search engine optimization with quick tips on how to enhance your website without getting cheated out of your money.

Audiences learned all about:

  • Internet Consultants (Who is good? What is a good price?)
  • Mobile sites (my website on the iPhone, iPad, & other mobile devices )
  • SEO (search engine optimizations)
  • Domains & Hosting (Must I pay?)
  • Analytics (How to track your traffic)
  • Launch, Maintain, Blog, & Repeat (Ways to keep the flow of your site)

Francisco Samuel was a great guide to being web smart! #NIMRI better understand what services you should get for the price you pay and how to avoid spending $$$ for web services. This NIM talk was empowering and taught audiences to make better decisions for the future of their businesses.

Meet Francisco Samuel

Francisco Samuel helps business owners become aware of the inexpensive web services available to them.
BS Computer Science 1987 from UMass Dartmouth (SMU)

10+ years in software development and project management

5+ years in internet development & dot com

3+ years teaching CS and soft skills at ITT Tech

Started Abacus Software in 1995

Hobbies: golf, cycling, photography

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

ChipLeakas

Quick Tips to Lure Visitors From Newport Interactive Marketing Experts

Smack between tech-savvy Boston and New York, Newport is also hosting the America’s Cup World Series & Tall Ships. How can you use new media to lure visitors to your establishment? Panel featured:

  • Mindfull’s Social Media Training Guru Chip Leakas, specializing in real estate
  • RI Blood Center’s Social Media Maven Kathy Manchester, who rocked NIM’s Social Media on a Budget panel
  • Social Media Manager Brian Hodge, who feeds multimedia for GoProvidence.com

PLUS a blitz round NIM experts will shout-out their best quick tips and fixes

Perfect for organizations and businesses, whether they are technical or not. Come to NIM to learn, network & maximize benefits of Newport’s busy season!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Newport Interactive Marketers: Increase Sales With a Revenue Coach

Revenue Coach Shares Proven Strategies to Increase Sales

Let’s look at our websites and social media from a proven sales perspective. Revenue Coach and author Kristin Zhivago helps helps brands become to customer-centric. 

What Your Current Clients Can Teach You 

  • What you think is important, isn’t what is important to the customer
  • Go where the customers are: a lot of CEOs are NOT on Facebook
  • If you’re imitating another company then you’re blowing it…customers are coming to you for a reason!
  • Best market research/data mining is asking existing customers the RIGHT questions
  • Client interviews will reveal the trends, in 6 phone calls; they’ll all basically say the same thing
  • Anticipate their questions and help buyers on their journey. You guess= you lose!
  • Have to ask current customers the right questions in the right way
  • People are doing their homework on you before they even contact you
  • If you call your customers yourself, you will still get the data, they’ll just be more polite
  • If you’re only asking one question of an existing client, ask them what they would do if they were in your shoes.
  • Channels,social media etc.- without customer knowledge is like whistling in the wind
  • Treat customers properly and give them what they want

Understanding the Buyer’s Process

  • Buying process changing radically. Overall, you are NOT in control of the process
  • Buying: First friends, then websites, and then Google
  • 80% of buyer’s questions are answered by others, not you!
  • Need to know why and how buyer’s bought from you
  • What’s going to happen to me after I buy? A key question buyers have that you need to answer.

Common Marketing Flaws

  • “Marketing is no longer about what you say, it’s about what you do.”
  • Don’t follow fads and don’t obsess with channels!
  • Is your data flawed? If you’re relying on salespeople, focus groups, social media, surveys and 3rd parties, the chances are your data is flawed
  • Stop selling and start supporting the buyer process
  • Relationship marketing is a misnomer. Do you want car dealers showing up to dinner?
  • Surveys are a waste of time, people will not say in writing what they are really thinking
  • Need to understand where you are in the spectrum to know what to say on your site, newsletter and other content
  • Everyone is doing something that gets in the way of sales
  • Usually you’re screwing up how you’re presenting the product or something else that’s fixable
  • Are you emphasizing what everyone already promises anyway? Everyone expects a boat to float
  • The problem with social media, It’s the biggest time-suck!
  • Usability matters more than design: We don’t look at billboards on the highway never mind on your screen

Branding

  • The difference between branding and your brand? Branding is what you say; your brand is what they say about you
  • Branding is the promise you make. Your brand is the promises you keep

 

A special thanks to all the NIM attendees who tweeted during the event! @KristinZhivago, @JoAnnLefebvre, @SusanneDay, @johnpicozzi, @PRnick, @scottindermaur, @vallerieMalkin, @trendyjenny, @NEMultimedia, @sue_DesigEditor, @NewMediaNPT

 

Don’t miss Newport Interactive Marketers’ next gathering: March 29 public is welcome to the film “Connected” at the Jane Pickens Theater. Tickets are $10, payable to the theater. Preregistration requested.