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Learn A Quick Trick to Getting Your Local Business Found Online

Worried about being found on Google? Don’t have a lot of time nor money? Have you lost control of your Google My Business listing? Join the Newport Interactive Marketing networking-learning community to hear fast-track your way to getting found with Google’s version of the Yellow Pages. Mr. Local SEO Mark Collins will walk you through how to get found online by creating your Google My Business Page or tuning up your existing one. 

Did you know that 4 in 5 consumers use search engines to find local information? In fact, 97% of people learn more about a local company online than anywhere else. Today more than ever consumers are turning towards search engines like Google to guide their purchasing decisions.

50 years ago, if a business didn’t exist in a phone book, consumers wouldn’t even know that your business existed– In a modern world… if you don’t exist on Google, you’re missing out on an entire local audience of motivated buyers.

Other things you’re missing out on:

  • Use Google My Business to increase traffic and conversions 
  • Monitor how customers search for your business
  • Learn how to take advantage of key Google tools

 

NIM is here to help make sure that for local businesses there is no barrier to enter and ways that you can make Google work harder for you. Taking advantage of online tools will give you an edge over your competitors, both online and local, and connect you with potential customers.

Join #NIMRI for Learn A Quick Trick to Getting Your Local Business Found Online on Thursday, February 20, 6-8 P.M. at Parlor Bar & Kitchen.

 

Meet Mark Collins

OnWebLocal (DBA Advisortech.biz) was founded by Mark Collins, a UMASS Marketing graduate with over 4 decades of sales, marketing, and technology experience. During this time, Mark found his transition to digital media (from traditional sales management and marketing) and Search Engine Optimization to be a natural process. Based on his affinity for both technology and content writing, Mark provides SEO services to small to medium-sized regional businesses and national firms. His key to success has been to develop a constantly updated local SEO formula that incorporates original content creation on the website as well as the publication of the site into reputable, high authority domain websites. Services range from ongoing organic SEO campaigns to ongoing blogging support.

Email with Impact: Optimizing Your Emails with Personalization

In 2020, consumers want to be seen less as the target audience and more as an individual. In fact, brands that personalize promotional marketing emails earn 11% higher open rates than those that don’t personalize. Companies must find the perfect combination of being relevant and personalized to attract & maintain the attention of their consumers. 

Hear beginner and expert insights on how you can adopt easy techniques to encourage consumer engagement and increase overall revenue. 

At this FREE #NIMRI talk you’ll learn: 

    • How to use segmentation to send the right message to the right person at the right time
    • How to use automation to make sending emails easier
    • Ways to increase engagement & open rates
    • The ingredients of an actionable email

Each consumer is more than just an email. Every individual will have different needs that can often only be met through personalization. Learn expert insights on email personalization to increase not only your open rate and revenue but your brand’s reputation. 

 

 

Join #NIMRI for Email with Impact: Optimizing Your Emails with Personalization: Optimizing Your Emails with Personalization

ONLINE only 

Wednesday, January 29th, 2 P.M. 

RSVP now for access to the call 

Click here to RSVP

 

Meet Erica Goldenberg

Erica Goldenberg joined ActiveCampaign in 2018, and since that time has worked with 1000’s of businesses on email marketing and automation strategies to help them turn prospects into customers, customers into repeat buyers, and repeat buyers into raving fans. 

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Newport Interactive Marketing 

 Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

 

Newport Interactive Marketing is

 sponsored by Angles & Insights & Designated Editor

John Picozzi shares his best tips and tricks on free web services that you can use to help grow your brand.

20 Tips for Success: Web dev’s top picks & recs & free tools

With technology advancements moving at lightning speed, it’s important to stay up on the latest and greatest web tools that will set your business up for success. Not only a multi-presenter at NIM and national conference presenter, John Picozzi has lead web projects for household brand names. Also a JWU adjunct professor & podcaster, John will be sharing his pro tips for not only managing your website but also managing your business.

Become a #NIMRI $upporting Member to watch John’s full presentation

If you are already a $upporting Member, sign in below to view!

Sign in below to watch the expert talk!

 

Come with your questions and learn some helpful free services to make your tech and web life easier. In this NIM talk, you’ll learn 20 innovative tips like:

  • Which new and exciting tools and services available to you that can help your business run better.
  • How to get the most out of web services or tools.
  • Why certain tools are better than others depending on your business.

Whether you’re a small business owner or a sole entrepreneur, you won’t want to miss this FREE talk that will provide you with information you need to use web tools to your advantage. And bring your questions!

Meet John Picozzi

As a Senior Drupal Architect at Oomph, John Picozzi’s claim to fame is being the resident Drupal enthusiast. It’s important to him to be part of the Drupal community, and at-large, in every way he can. Sharing knowledge, staying curious, and trying new things is definitely the name of the game.

Additionally, John is an Acquia-certified Site Builder, Drupal podcaster, and an adjunct professor at Johnson & Wales in Providence, RI. His Drupal work includes projects for CVS Caremark, Leica Geosystems, Blue Cross Blue Shield, and Marriott International. One of his favorite activities is sharing what he has learned.

After receiving his degree in web development and internet commerce from Johnson & Wales University, he was invited back to mold young minds in the Graphic Design & Digital Media department, which is something he finds really rewarding.

The growing in-house team is a Drupal force to be reckoned with, and John is proud to lead that effort. He is a co-organizer of the Drupal Providence Meetup, which takes place at Oomph, and of New England Drupal Camp. He also co-hosts the bi-weekly Talking Drupalpodcast that you should check out.

 

Become a #NIMRI $upporting Member to watch John’s full presentation

If you are already a $upporting Member, sign in below to view!

The following content is accessible for members only, please sign in.

businessman in his office

Drive More Leads and Sales: What Works & What Doesn’t

Crucial update on sales strategies, tactics, media and technology

It seems that every day you hear about another new or improved sales marketing tactic, media, or technology you need to know about. It feels like there is too much to do, too little time and too few resources to get everything done. You won’t want to miss this opportunity to tune-up and perhaps trim down your marketing.

At this FREE NIM event, you’ll learn:

  • The latest and proven strategies, tactics, media or technologies you should put to work to get the highest ROI from your marketing for leads and sales;
  • How to generate more leads and sales in the most efficient and cost-effective ways;
  • About tools and technology that will help you get the job done right;
  • Which outdated tactics some marketers are still using, but are simply a waste of money and time.

Meet our expert speaker, M.H. McIntosh!
businessman in his office
President of Mac McIntosh Incorporated, a B2B lead generation and marketing consulting firm, M.H. Also, (Mac) McIntosh is founding partner of B2B demand-generation agency AcquireB2B, which supports clients’ product and service sales to companies, institutions, professionals or government agencies, generating more leads and closing more sales using the latest strategies tactics, technology, and media.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Sales Consultant Adam Lamagna gives out best practices for keeping your website secure in an easy to understand manner.

Overcome Your Website Securities Worries

Make no mistake, if you own a website, however small or low-trafficked it is, you are a crucial piece to the overall internet ecosystem. How would it make you feel if your friend’s bank account was wiped out after they visited your site? Or if a self-replicating virus destroyed your visitor’s hard-drive after submitting a form to your marketing site? Again, that’s how critical you are to this environment and that’s how dangerous things could get if you’re not educated.

This talk will break down website security at its most fundamental level. However, it’s important to understand that there is no 100% solution out there, there never will be. Security is about technology, processes, and people, and we need to know how to mitigate risk in these areas.

Meet Adam Lamagna, Sales Consultant at Sucuri – top global website security firm.

Sales Consultant Adam Lamagna gives out best practices for keeping your website secure in an easy to understand manner.
Adam will discuss best practices for website security, let you know of your responsibility as a website owner, and hopefully make it less frustrating. We all know it can be difficult to understand the vast landscape that is website security, so this talk will cover:

  • Dispelling the myth of “why would anyone hack me?”
  • Understanding what a Firewall actually protects
  • Hosting and how it plays a role in website security
  • Different types of online threats (what is malware, DDoS, Brute Force?)
  • Essentials of website security (Passwords, updates, user roles, backups, etc.)
  • DIY tools to help mitigate risk and improve your online security posture
  • Resources for staying informed and being responsible

If you own or manage a website, whether it’s an e-commerce store, a blog, or just a simple marketing site, you need to know how to keep it protected and become a responsible steward of the world wide web!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

ScottIndermaur

DIY Video: Tips From the Experts

Video is becoming increasingly important, especially with Facebook favoring it heavily. Some even speculate that Facebook is trying to take down YouTube.

But it’s is expensive, right?  How can you do-it-yourself? And be successful?

Each panelist at this NIM event not only has decades of experience but has also kept up with technology and is willing to offer tips and pro secrets… because that’s how we roll here at NIM.

The four speakers will cover a wide variety of topics including:

  • How to tell a heartfelt, connected story
  • Corporate and personal strategies
  • How to DIY using smartphones
  • A photojournalistic approach
  • How to keep things short and sweet

By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. So get ahead with social’s new trending strategy!

Meet Our  Pro Panelists

Hal Landen has been working as a freelance cameraman and producer since 1977. Since that time, he has produced award-winning work as well as wrote his first book, Marketing With Digital Video: How to Create a Winning Video for Your Small Business or Non-Profit.

Jim Egan, for 30 years, was a commercial photographer in Providence’s Jewelry District. Additionally, Jim shoots photos and video web content for corporations, ad agencies, and design studios throughout Rhode Island and Southeastern Massachusetts.

Marc Creedon is the owner and creative director at Marc Creedon Multimedia. Marc is a photographer, videographer as well as contributes to a variety of other projects.

Scott Indermaur has been sharing stories for two decades through the visual language of photography. He travels nationally and internationally to create multimedia stories, annual reports, advertisements and editorial and corporate photography.

“You can talk all day about SEM and SEO, what you need is great VIDEO.” – Marc Creedon

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

EricEnge

Search Marketing and Social Media: What Works Now With Eric Enge

Learn from search engine optimization guru Eric Enge. Eric is a mainstay at the major search marketing conferences like SES. Suzanne has seen Eric speak numerous times and credits him as “one of the few SEOs who can translate the tech-talk into plain English and offer tips anyone with basic knowledge can implement.”

Meet Eric Enge
EricEnge

Eric Enge publishes regularly in top industry resources: Search Engine Land, Search Engine Watch, and the Stone Temple blog.  Eric is also co-author of “The Art of SEO” along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola.

Eric is the CEO of Stone Temple Consulting, a 25+ person SEO firm with offices in Massachusetts and California.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Annie-Colello-pointing

Pinterest for Business

Pinterest brings more people to your website than YouTube, Google+ and LinkedIn combined. Learn how to tell your brand’s story!

Join Newport Interactive Marketers as Annie Colella of Discover Newport (the Convention and Visitors Bureau) shares how Pinterest can work for your business.

Highlights from Pinterest for Business via the Newport Interactive Marketers blog

Meet Annie Colella
Annie-Colello-pointing

Annie Colella is the Advertising and Marketing Manager at Discover Newport (the Convention & Visitors Bureau). Discover Newport is a private, nonprofit organization promoting the city of Newport and Newport & Bristol County: Barrington, Bristol, Jamestown, Little Compton, Middletown, Newport, Portsmouth, Tiverton & Warren.

The film “Connected” at the Jane Pickens Theater  – March 29, 2012

Director Tiffany Shlain shares her bittersweet relationship with technology and how it impacts modern life. Are we missing out on the bigger picture because we always need to be connected to the media.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.