Posts

Eric Covino, CEO at boutique digital marketing, brings his experience to help others understand the advantages of Facebook advertising.

Facebook Advertising Secrets: From Start to Success

Advertising on Facebook is crucial and affordable for even the smallest of brands. Why?

  1. Extreme targeting lets you narrow down to only the folks who are most likely to buy: think parents of tweens in 25 miles of you with incomes of $100K or more with an interest in sailing.
  2. Your regular (organic) posts are simply a waste of time.
  3. The average cost of a Facebook ad click is $.64 while Google AdWords costs $1-$2 per click on average.
  4. Even if you have NO budget at all, you can use Facebook’s ad platform for audience research.

So don’t miss out on Eric Covino’s in-depth know-how. Whether you’re new to Facebook ads or looking to improve your game, you won’t want to miss this Newport Interactive Marketers exclusive.

This in-depth talk is designed to break down Facebook ads to its most fundamental level to help maximize your use of the platform and ensure your success:

  • Targeting mistakes to avoid
  • How to get started with tracking leads and conversions
  • Split testing pitfalls
  • Much more!

Whether you already have a Facebook page and are looking to enhance it, or you’re completely new to Facebook, Eric Covino is sure to have the answers to your questions!

Meet Eric Covino

Eric Covino, CEO at boutique digital marketing, brings his experience to help others understand the advantages of Facebook advertising.
Entrepreneur and CEO at boutique digital marketing agency Creative Signals, Eric brings nearly a decade of digital marketing experience, working with some of the biggest names in travel, education, and e-commerce. When Eric isn’t working on super-secret internal projects, he enjoys spending time with his family.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Deb Goeschel, who discusses the ways to engage your customers through engaging messaging.

How to Perfect Your Messaging to Engage Your Perfect Clients

Accurate and authentic messaging is imperative to thrive in today’s online world. Too often websites, social media, printed materials, and branding aren’t working due to muddled content. Frustrated? Poor ROI? High bounce rates? No Likes, no shares? Let’s pull it together:

At this Newport Interactive Marketers FREE event, you’ll learn:

  • How to target your messaging to enhance all your marketing efforts
  • Ways to clarify your content so your marketing materials speak to ideal clients
  • How you can save time & money with better messaging

About Deb Goeschel

Deb-Goeschel

Message Artist Deb Goeschel ensures her clients’ authentic and powerful messaging meets any marketing or branding challenge. Deb possesses 17 years of marketing communications experience and offers her skills and knowledge to women-owned and small- and mid-sized businesses, the wellness industry, and local businesses making a positive impact. Also, she speaks frequently about messaging and marketing and offers both group and one-on-one workshop intensives.

Many small and mid-sized businesses struggle to engage with their ideal clients and articulate why they’re the unique solution to their client’s problems. Deb guides her clients through their messaging, helping them to develop a unique and authentic voice for their company. Then Deb’s team of talented writers, graphic designers, and web designers create everything they need for stand-out-from-the-crowd marketing materials—without the worry and stress.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Newport Interactive Marketers: Increase Sales With a Revenue Coach

Revenue Coach Shares Proven Strategies to Increase Sales

Let’s look at our websites and social media from a proven sales perspective. Revenue Coach and author Kristin Zhivago helps helps brands become to customer-centric. 

What Your Current Clients Can Teach You 

  • What you think is important, isn’t what is important to the customer
  • Go where the customers are: a lot of CEOs are NOT on Facebook
  • If you’re imitating another company then you’re blowing it…customers are coming to you for a reason!
  • Best market research/data mining is asking existing customers the RIGHT questions
  • Client interviews will reveal the trends, in 6 phone calls; they’ll all basically say the same thing
  • Anticipate their questions and help buyers on their journey. You guess= you lose!
  • Have to ask current customers the right questions in the right way
  • People are doing their homework on you before they even contact you
  • If you call your customers yourself, you will still get the data, they’ll just be more polite
  • If you’re only asking one question of an existing client, ask them what they would do if they were in your shoes.
  • Channels,social media etc.- without customer knowledge is like whistling in the wind
  • Treat customers properly and give them what they want

Understanding the Buyer’s Process

  • Buying process changing radically. Overall, you are NOT in control of the process
  • Buying: First friends, then websites, and then Google
  • 80% of buyer’s questions are answered by others, not you!
  • Need to know why and how buyer’s bought from you
  • What’s going to happen to me after I buy? A key question buyers have that you need to answer.

Common Marketing Flaws

  • “Marketing is no longer about what you say, it’s about what you do.”
  • Don’t follow fads and don’t obsess with channels!
  • Is your data flawed? If you’re relying on salespeople, focus groups, social media, surveys and 3rd parties, the chances are your data is flawed
  • Stop selling and start supporting the buyer process
  • Relationship marketing is a misnomer. Do you want car dealers showing up to dinner?
  • Surveys are a waste of time, people will not say in writing what they are really thinking
  • Need to understand where you are in the spectrum to know what to say on your site, newsletter and other content
  • Everyone is doing something that gets in the way of sales
  • Usually you’re screwing up how you’re presenting the product or something else that’s fixable
  • Are you emphasizing what everyone already promises anyway? Everyone expects a boat to float
  • The problem with social media, It’s the biggest time-suck!
  • Usability matters more than design: We don’t look at billboards on the highway never mind on your screen

Branding

  • The difference between branding and your brand? Branding is what you say; your brand is what they say about you
  • Branding is the promise you make. Your brand is the promises you keep

 

A special thanks to all the NIM attendees who tweeted during the event! @KristinZhivago, @JoAnnLefebvre, @SusanneDay, @johnpicozzi, @PRnick, @scottindermaur, @vallerieMalkin, @trendyjenny, @NEMultimedia, @sue_DesigEditor, @NewMediaNPT

 

Don’t miss Newport Interactive Marketers’ next gathering: March 29 public is welcome to the film “Connected” at the Jane Pickens Theater. Tickets are $10, payable to the theater. Preregistration requested.