Posts

First Impression to Lasting Relationships: Connecting Meaningfully with Your Customers/Clients

Like love and cooking, marketing is all about timing — understanding what your web visitors, social media connections, and anyone interacting with you want when he/she wants is the key to connecting and converting. By understanding the Customer/client Lifecycle, you’ll be equipped to better connect, convert & delight with meaningful content and messaging, creating an optimal user experience — aka — “they get me.”

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Did you know that it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer, according to the Harvard Business Review? Learn how to attract, convert, and keep your customers and prospects at each step of your customer’s journey with insights from brand strategist, Jessica Prokup.

 

At this NIM FREE talk, you’ll learn:

  • A system to ensure that you support different types of buyers based on where they are at
  • How to tune into your customer’s/client’s needs to deliver the right message at the right time
  • Effective content and marketing strategies for each stage of the life cycle
  • Easy-to-use tools for planning and organizing your marketing activities
  • Practical ways to measure success and optimize your efforts

 

Learn the best tactics to keep your customers coming back for more by better understanding your audience & aligning it with your business’s goals. Join #NIMRI for First Impression to Lasting Relationships: Connecting Meaningfully with Your Customers/Clients on Thursday, February 28, 6-8 P.M. at Parlor Bar & Kitchen in Newport, RI.

 

Meet Jessica Prokup

Jessica Prokup is the Marketing Director for Twisted Throttle, a motorcycle-outfitting company specializing in complete, vehicle-specific solutions for long-distance travel and daily commuting. Jessica oversees B2C and B2B marketing and communications efforts for the company’s direct e-commerce business and wholesale division, supporting 14 distributed brands. Her team’s activities span a range of digital marketing channels, media outreach, and advertising, strategic partnerships and sponsorships, and trade shows and consumer events.

A former specialty retail shop owner, communications director, and magazine editor, Jessica has more than 15 years of experience crafting brand identities, building customer relationships, developing strategic initiatives and partnerships, and leading collaborative teams.

 

 

 

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NIM members gather to brainstorm and solve problems that their companies may be facing.

Gain Fresh Perspectives with Design Thinking

How Design Thinking Helps

Design thinking is a creative process that uses human-centered design in generating innovative solutions to products, businesses and services. Design thinking starts with empathy to understand the end-user/client’s needs and feelings regarding the problem. It encourages radical collaboration among team members, and uses rapid prototyping, testing and iterating in order to create the best concept/design/idea: fail early and cheaply.

Gain Strategies and Tactics for:

  • Deeper insights into clients’ needs
  • Enhanced creative thinking and problem-solving
  • Better ways to conduct brainstorming sessions
  • Finding ways to pivot quickly and cheaply

Rather than a presentation on Design Thinking, we’ll be diving in to tackle a fascinating question that has a great impact on the region. With expert leadership, you’ll actually be practicing design thinking and will be transformed by this problem-solving paradigm:

  • Discover your creative strengths
  • Apply new methods for problem-solving
  • Save time, money, & resources with rapid prototyping and feedback framework

 

  • Having trouble brainstorming solutions to problems for your company?
  • Need to know how to switch things up to bring in more revenue?
  • Wondering if your design is truly desirable, if it is actually feasible, or if it is even viable?

Learn the process that companies such as Airbnb, GE and Tesla are using to solve problems and create innovative products and services.

Meet our Expert, Allison Ingalsbe de Horsey!

Allison holds a B.A. from Rutgers University and an ALM from Harvard University. She has been with St. George’s School since 1994 where she has taught all levels of French and creates experiential programs for students. In 2010 she pioneered the Global Cultural Initiatives Program (GCIP), a cultural immersion program that takes place in the context of an international internship in Paris, Madrid, and London.

As the director of Signature Programs, she continues to develop experiential programs for students that allow them to learn by engaging in the real world —  the learning that happens beyond the classroom. She oversees St. George’s new initiative, SGx, a student based, highly collaborative and innovative program that uses the design thinking process to solve real-world problems. It puts empathy at the center of its process, encourages collaboration, and creativity, and rapid prototyping and testing.

Additionally, Allison works with organizations (Martin Luther King Center, City of Newport, Curie Institute, Paris, France) and schools (Brown, Salve Regina, University of Rhode Island, Millbrook School) to create and facilitate design thinking workshops, as well as to train teachers and students in the design thinking process.

How Design Thinking Turned Around Air BnB

This is an event that you will not want to miss! Join us Tuesday, August 29th from 6-9 PM! Enjoy drinks and Newport’s spectacular sunset views!

Experience three hours of non-stop brainstorming on your design thinking techniques to improve your brand’s goals.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

businessman in his office

Drive More Leads and Sales: What Works & What Doesn’t

Crucial update on sales strategies, tactics, media and technology

It seems that every day you hear about another new or improved sales marketing tactic, media, or technology you need to know about. It feels like there is too much to do, too little time and too few resources to get everything done. You won’t want to miss this opportunity to tune-up and perhaps trim down your marketing.

At this FREE NIM event, you’ll learn:

  • The latest and proven strategies, tactics, media or technologies you should put to work to get the highest ROI from your marketing for leads and sales;
  • How to generate more leads and sales in the most efficient and cost-effective ways;
  • About tools and technology that will help you get the job done right;
  • Which outdated tactics some marketers are still using, but are simply a waste of money and time.

Meet our expert speaker, M.H. McIntosh!
businessman in his office
President of Mac McIntosh Incorporated, a B2B lead generation and marketing consulting firm, M.H. Also, (Mac) McIntosh is founding partner of B2B demand-generation agency AcquireB2B, which supports clients’ product and service sales to companies, institutions, professionals or government agencies, generating more leads and closing more sales using the latest strategies tactics, technology, and media.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

danshure

Transcending SEO in 2016 and Beyond (in Plain English)

SEO moves fast. The 2014-era “rules” for showing up on Google likely are doing more harm than good. Whether you are a writer, business owner, social media marketer, or marketing VP — knowing the current rules is critical to your success and to ensuring whoever’s helping you know the current methodologies. Whether your search marketing budget is large or small, come to learn the newest ranking factors, plus tactics and strategies to improve your SEO results in 2016 and beyond!

This session will also cover the best free and affordable tools you can use right away to improve your search engine optimization. If you’re launching new sites, optimizing an existing site, or looking for advanced tips, don’t miss this free talk!

Get your answers, including:

  • How links still matter (but which ones does Google hate & love?)
  • The right way to use content for SEO
  • What are “user metrics” & why do they matter?
  • Why it’s still important to track rankings (but only if you do it the right way)

Newport Interactive Marketers welcomes Dan Shure to speak AGAIN

danshure
Former full-time musician and teacher, Dan Shure’s SEO career began in 2007, helping a few businesses with their websites and presence online. Upon discovering this new passion and career, he started Evolving SEO — now a 3-person boutique SEO agency. Clients include well-known consumer brands, technology companies, B2B companies and, yes, affiliate-based websites.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Newport Interactive Marketing

Integrating Events and Social Media Lunch & Learn

Newport Interactive Marketers teamed up with the Hive for October to host a social media lunch. Suzanne McDonald’s presentation focused on strategies and tactics to harness the power of social media to improve your events.  Topic included how to incorporate Facebook, LinkedIn, Pinterest, Twitter, and Instagram to increase awareness for your campaigns and learn how you can save time with sites like Hootsuite and Eventbrite.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.