Tag Archive for: story

What’s Your Brand’s Story? Be Memorable to Connect, Engage & Grow


Everyone loves a good story–In fact, messages delivered as stories can be up to 22 times more memorable than just facts.

So, how does a brand find its story & tell it in a way that captivates audiences?

Hear beginner and expert-level insights on how your brand can fit into the framework of storytelling.


Become a #NIMRI $upporting Member to watch John’s full presentation

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Sign in below to watch the expert talk!


At this FREE #NIMRI talk you’ll learn:

  • How to think more like a publisher and clarify your brand’s message.

  • How to create the components of a good story.

  • Ways to correlate your brand like it’s a story.

To be successful in 2020, you must connect with your audiences on a deeper level than just a sales pitch. Learn the why and how-to as #NIMRI reveals how you can craft your brand’s story and ultimately maximize your business’s visibility, profit & impact.

Join #NIMRI for What’s Your Brand’s Story? Be Memorable to Connect, Engage & Grow on Thursday, September 26, 6-8 P.M. at Parlor Kitchen & Bar in Newport.

This talk will consist of two parts: Storytelling & the Video Production. The second talk on Secrets to Successful Video will take place on October 24th, 6-8 P.M. at Parlor Kitchen & Bar in Newport with more details to follow. To get the most value, attend both talks either virtually (as a $upporting Member only $99/year) or in-person.

Meet John Antonacci

From the TV studio at Rhode Island College to The Video Jungle, John has been helping companies and brands “Find Their Fascinating” and tell their stories with video for almost 25 years.

John is a born and raised Rhode Islander and a graduate from Rhode Island College. His professional career started in the jewelry industry. However, soon after entering the workforce, he discovered the arena of sales and found a love for connecting people with solutions.  His first sales job was selling TV commercials for WPRI channel 12, moving on to selling trade magazine advertising space, eventually becoming a CMO at one of the largest precious metal recovery companies in the United States. He has served on several boards for local jewelry associations and helped bring those industries into the new digital marketing age. Currently, John works at Animus Studios creating videos designed to connect and resonate with a company’s audience.  He is also the co-host of “The Video Jungle Podcast” where you can hear him and his Co-Host Arty Gold speaks with guests such as authors, thought-leaders, marketers and Hollywood directors.

Become a #NIMRI $upporting Member to watch Lisa’s full presentation

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Newport Interactive Marketing 

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

Newport Interactive Marketing is

 sponsored by Angles & Insights & Designated Editor



DIY Video: Tips From the Experts

Video is becoming increasingly important, especially with Facebook favoring it heavily. Some even speculate that Facebook is trying to take down YouTube.

But it’s is expensive, right?  How can you do-it-yourself? And be successful?

Each panelist at this NIM event not only has decades of experience but has also kept up with technology and is willing to offer tips and pro secrets… because that’s how we roll here at NIM.

The four speakers will cover a wide variety of topics including:

  • How to tell a heartfelt, connected story
  • Corporate and personal strategies
  • How to DIY using smartphones
  • A photojournalistic approach
  • How to keep things short and sweet

By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. So get ahead with social’s new trending strategy!

Meet Our  Pro Panelists

Hal Landen has been working as a freelance cameraman and producer since 1977. Since that time, he has produced award-winning work as well as wrote his first book, Marketing With Digital Video: How to Create a Winning Video for Your Small Business or Non-Profit.

Jim Egan, for 30 years, was a commercial photographer in Providence’s Jewelry District. Additionally, Jim shoots photos and video web content for corporations, ad agencies, and design studios throughout Rhode Island and Southeastern Massachusetts.

Marc Creedon is the owner and creative director at Marc Creedon Multimedia. Marc is a photographer, videographer as well as contributes to a variety of other projects.

Scott Indermaur has been sharing stories for two decades through the visual language of photography. He travels nationally and internationally to create multimedia stories, annual reports, advertisements and editorial and corporate photography.

“You can talk all day about SEM and SEO, what you need is great VIDEO.” – Marc Creedon

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Jamie Palmer

Create and Market Your Brand Story

Jamie Palmer Senior Practitioner at University Business Consultants LLC, taught NIM attendees how to tactfully articulate the brand. Jamie stressed the importance of telling the story and not selling the story. NIM attendees learned how to engage their audience with messages that would resonate.

Meet Jamie Palmer

Jamie Palmer
Jamie Palmer spent her early years unofficially tutored in life and business by her father, Lee Palmer, SVP at Bank of America. Since those early learning days, Jamie earned her BS in Accounting and extended her learning at the Art Institute in Boston in Graphic Arts and Design.

After spring-boarding into her Web Development& Marketing Business, her business grew as she leveraged learning provided from University Business Consultants. She integrated story and dialogue with unique question techniques into her sales approach. Soon after, Jamie was awarded an agency agreement by University Business Consultants LLC. This is where she often lectures on the Storytelling Sales and Leadership Programs.

Jamie has recently spoken at the RIBAR Association to discuss “How Systematic Storying Can Help Lawyers Show Value in Sales Conversations.” Her other featured topics are: “Story as a Means of Understanding the Other,” and “How Rhetorical Can be Your Best Friend in Business Development.”

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.