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Newport Interactive Marketing

Spend Wisely: Big-Brand Insights to Move YOUR Needle

June 2019

As we enter the 2020s, it is now undeniable that digital marketing and social media are going to be at the forefront of business. Actually, that’s already the case, and if you’re not already optimizing your digital marketing strategies, then that means you are getting left behind.

 

But it’s not too late!

Become a #NIMRI $upporting Member to watch the panel’s full presentation

If you are already a $upporting Member, sign in below to view!

Sign in below to watch the expert talk!

 

NIM’s panel of marketing experts are here to demystify the social media age and help you understand how to take advantage of digital marketing and SEO to make your business more successful.

 At this NIMRI event, you will learn about:

  • Current successful digital and social strategies, and what to focus on going into 2020
  • How big brands apply the fundamentals – which affordable tools can inform personas and solve customer problems
  • Affordable tools and achievable tactics
  • Overlooked opportunities
  • The power of Facebook and ads and local SEO
  • Utilizing influencers – what lessons can we learn about connection and messaging?
  • And, of course, get your answers!

Top experts are here to answer your questions and provide New Media insights – and since it is always evolving, there is always more to learn! Join #NIMRI at Spend Wisely: Big-Brand Insights to Move YOUR Needle on June 20th from 6-8 PM at Innovate Newport, the former Sheffield School on Broadway is open!

 

 

Meet Ronni Kenoian

Ronni Kenoian is the marketing manager for leading travel insurance comparison site InsureMyTrip. She oversees the digital marketing of the InsureMyTrip brand, including consumer insights, content strategy, paid search/social advertising, social outreach, and earned media strategy. She also has been intimately involved in a number of new product ideas and development efforts and has been closely aligned with customer needs. Given the demonstrated power of big data, Ronni also leverages the company’s current capabilities to help reinforce the brand. Ronni believes merging creative and technology into cross-functional teams and roles is essential to better executing a winning marketing strategy with long-lasting results.

 

Meet Kevin Vine

Kevin Vine is a digital marketing strategist and he is currently Director of Marketing for Level Ex, a start-up that creates mobile, AR and VR games for physician training using state-of-the-art video game technology and cognitive neuroscience. Previously, he was head of Customer Experience at Collette Tours, and prior to that he led the web, social and mobile teams at Dunkin’ Brands. His experience also extends to consumer insights, content strategy, communications development and, of course, he is always keeping his fingers on the pulse of new and emerging trends and platforms. 

 

 

 

Meet Ana Raynes

Ana Raynes is a thought-leader in the fields of social media and content marketing. Her creative mind led her to study at the London College of Fashion, after which she co-founded the Internet fashion startup Smart is Cool. Raynes has been a motivational speaker as well as an expert in e-marketing, including social media, content marketing, and information technology. She is currently the Vice President of Content Marketing at Didit. She oversees the content marketing needs of agencies and clients across multiple platforms. Raynes also does strategic planning, business development, and strategic growth for social media and SEO. She maintains relationships with bloggers and influencers to keep up with current trends, and to help with her own campaigns.

 

Become a #NIMRI $upporting Member to watch the panel’s full presentation

If you are already a $upporting Member, sign in below to view!

The following content is accessible for members only, please sign in.

 

Newport Interactive Marketing

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

 Newport Interactive Marketing is

sponsored by Angles & Insights & Designated Editor

Future-Proofing Your Digital Marketing: SEO, Content & Social

April 2019

Rather than chasing algorithms, why not invest in future-proofing your digital marketing efforts?

What can you do now that will pay off in the future: to keep Google happy, customers & prospects engaged & stay ahead of competitors?

Wondering what’s coming next in digital marketing? Seeking to lay the groundwork ahead of your competitors? What small efforts can I make now that will reap greater impact for my brand in 6 months? a year? 5 years?

At this #NIMRI webinar you learn:

  • How machine learning will change search forever (or not)
  • Getting found on Google now & in the future
  • How to recognize and avoid crackpot SEO ideas
  • Creating longtime value content for your site in 2019 & beyond
  • Leverage visual search as a current opportunity for long-term results

Want to go even deeper?

NIM is offering discount codes for the Next10x daylong conference in Boston. Use discount code NIMRI19 to receive the discounted rate of $450!

Click here to read more about the conference

Click here to register for the conference

 

Leave your competitors in the dust & adapt your digital marketing efforts to reflect the newest trends with SEO, content, and social. Join #NIMRI for Future-Proofing Your Digital Marketing: SEO, Content & Social on Wednesday, April 17, 12-2 P.M. via Zoom.

 

 

Meet Eric Enge

Eric Enge is General Manager of Perficient Digital, a full-service, award-winning digital agency. Previously, Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is a prolific writer, researcher, teacher, and a sought-after keynote speaker and panelist at major industry conferences.

 

Join Zoom Meeting

https://us04web.zoom.us/j/926704908

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Meeting ID: 926 704 908

Find your local number: https://us04web.zoom.us/u/fbqROVcUss

 

Newport Interactive Marketing

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

Newport Interactive Marketing is

sponsored by Angles & Insights & Designated Editor

Scott Indermaur discusses the best practices for using photography to your advantage in a tech-savvy world.

Get Seen! Videos & Visuals: Pro’s tips at your fingertips

Looking to amp your Instagram? How else can you capture your brand visually? How do you use those images to boost your brand online & beyond?

Become a #NIMRI $upporting Member to watch Scott’s full presentation

If you are already a $upporting Member, sign in below to view!

Sign in below to watch the expert talk!

 

Get straightforward answers to these & more from professional photographer and video specialist Scott Indermaur — plus tips & tricks you need be relevant in a world where:

  • People remember 80% of what they see vs. 20% of what they read & 10% of what they hear.
  • Instagram engagement is 10x Facebook. 71% of brands are expected to be on Instagram in 2018.
  • By 2019, video content will comprise 80% of global Internet consumption.

With visuals to show you how you’ll learn

  • How to frame your images and video for mobile consumption
  • Which digital &  social media channels and tools to use to save time
  • Tips & tricks to be motivated and keep your brand relevant
  • Strategies & processes to keep the images flowing

Whether you’re a photographer wanting to sharpen your digital edge or a thrifty entrepreneur with no budget, or simply looking to expand your personal skillset: Don’t miss this FREE talk.

Stay relevant in this ever-visual world we aim to succeed in with NIM.

To kickoff 2018 and heading into NIM’s 10th year, we welcome back professional photographer and video specialist Scott Indermaur for his 3x time speaking at NIM.

Meet Scott Indermaur

With 20+ years of photography and video experience, Scott Indermaur has built his career sharing stories through visuals. His gift lies in discovering the familiar in the exotic and the remarkable in the ordinary. Also, he is the backbone and member of the Indermaur Media team, serving clients like BCBS of Rhode Island, Black & Decker, Ryder, Land Rover and IBM,  plus titans of the financial industry. Returning to his photojournalism roots from his early days, Scott remains very involved in creating multimedia stories.

Fly over the common bumps in the photography business, whether you’re an events/wedding specialist, commercial, corporate, or a veteran photographer. Stop struggling and enjoy your business and your craft with time-tested and proven wisdom from a 25-year photography veteran who’s living the life he loves. It’s free to call. https://www.visualcreativecoach.com/20-min-intro-form

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Remember, become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience

Become a #NIMRI $upporting Member to watch Scott’s full presentation

If you are already a $upporting Member, sign in below to view!

The following content is accessible for members only, please sign in.

darwinliu-284x300

Flash Talks Over Newport Harbor: Maximizing Reviews, Podcast Guesting, Woo-ing Influencers

  • Wondering how you can engage influencers?
  • Which big brand social media insights can you adapt?
  • Considering becoming a guest on a podcast?
  • How can you gain and maximize online reviews of your brand?

Eliciting & maximizing online reviews

You’ll learn about:

  • How to get reviews for Yelp, Google, Facebook, and more
  • Top tips to create a review-gen process
  • Templates, best practices, tricks, etc.
  • How to respond to negative reviews
  • How to populate your reviews

Be empowered to maximize your reviews with the right tools, strategies, and a checklist of to-dos.

Meet Darwin Liu!

 

Darwin Liu is a 10-year digital marketing veteran and an avid website investor.  He doesn’t know all the right marketing answers but he’s definitely made enough wrong ones to know what not to do.

Darwin the owner of  xagency.com, an invite-only e-commerce agency, the go-to marketing guy for 30+ small businesses and the founder of Smallbusinessmarketing.com, which is coming soon!

Woo-ing Influencers, Marriott Style

NIM members include some serious social media pros & we’re thrilled to have Marriott International’s very rare social media coordinator sharing her insights, including

  • How Marriott uses social media to create touchpoints throughout the purchasing process
  • Opportunities to find & engage influencers
  • How to evaluate various social channels to promote your brand — Alexa manages 23 channels!
  • Ways to maximize your events with social media

Meet Alexa Furtado!

 

Strategizing & fulfilling demand for 23 social media and customer review channels, Alexa Furtado is the Social Media Coordinator for the Newport Marriott hotel, three restaurants, and a spa and fitness center. A longtime NIM member, Alexa is one of Marriott Americas division’s few social media coordinators, created after the Newport Marriott’s $40 million renovations began in 2014. Alexa previously worked in nonprofit marketing, public relations, and event management.

Becoming an expert guest, podcast-style

According to Pew Research, 21% of Americans over age 12 have listened to a podcast in the past month. With more than 60,000 podcasts to choose from, including a podcast specifically for pizzerias, the opportunity is ripe. Another fab NIM asset, Jessica will share her flash insights, including

  • Why being a guest expert on podcasts is a great way to build your brand
  • Tips on how to get started and be an ideal podcast guest
  • How to position yourself as an asset to the podcast hosts

Meet Jessica Rhodes!

 

Jessica Rhodes is the founder & CEO of Interview Connections,  the leading guest-booking agency for podcasters and guest experts.  Jessica is has been a speaker at Podcast Movement, Podfest.us, and Dream Business Academy.

Come on out for a fun night with NIM: meet some fantastic professionals and entrepreneurs & gather some tips to help your brand thrive.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Ted-Ives

Strategize Your Content for Maximum SEO and Social ROI

Trying to get to the top of Google? Seeking social media followers? Don’t miss this crucial #NIMRI talk, not just about SEO/social but HOW to maximize your marketing.

Keywords are out, long-form, expertise-showcasing content is in, not to mention infographics, images, and more.

“It’s all about repurposing creatively and squeezing all the value you can out of limited efforts – and – budgets.” – Ted Ives

Once again, a fellow #NIMRI member is graciously sharing insights THAT WORK – insights that folks paid $THOUSANDS$ to hear at the SMX conference.

Hear and ask:

  • Why content is vital for marketing online and off
  • How to market across multiple channels
  • Top ways to be more effective and efficient.

Whether you’re a writer, photographer, marketer, or a “technophobe,” this non-techie talk will spark ideas and help get content flowing.

Ted-IvesMeet Ted Ives!

Ted Ives has deep experience at technology companies ranging through every layer of the information technology stack (including Apple, Microsoft, APC, and National Semiconductor), previously served as Vice President of Product Management at The Search Agency, and currently helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations.

Ted writes for his blog and also SearchEngineLand on a variety of online marketing topics with a special emphasis on Paid Search and SEO.

Connect with Ted on Twitter!

Missed this great talk? Learn more about video & visuals  and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Newport Interactive Marketing

Trade Tips & Network at Newport Interactive Marketer’s Open Mic Night!

Network, Learning, Sharing & More at #NIMRI’s Open Mic Tip Night!

After the incredible success of NIM’s Open Mic Tip Nights in the past, we are very excited to once again host an insightful evening of networking, learning & sharing. We’ll be covering topics such as the latest in SEO, social media, project management & more. Join us & experience the collective wisdom the #NIMRI community has to offer, share your own bit of expertise & network with other RI professionals!

What’s involved?

Just 1 quick 2-minute tip that would help other businesses/nonprofits, whether it’s SEO, design, Facebook, time-savings. No powerpoint or anything fancy. Just an opportunity to showcase your brand and your know-how.

This event is not to be missed!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Deb Goeschel, who discusses the ways to engage your customers through engaging messaging.

How to Perfect Your Messaging to Engage Your Perfect Clients

Accurate and authentic messaging is imperative to thrive in today’s online world. Too often websites, social media, printed materials, and branding aren’t working due to muddled content. Frustrated? Poor ROI? High bounce rates? No Likes, no shares? Let’s pull it together:

At this Newport Interactive Marketers FREE event, you’ll learn:

  • How to target your messaging to enhance all your marketing efforts
  • Ways to clarify your content so your marketing materials speak to ideal clients
  • How you can save time & money with better messaging

About Deb Goeschel

Deb-Goeschel

Message Artist Deb Goeschel ensures her clients’ authentic and powerful messaging meets any marketing or branding challenge. Deb possesses 17 years of marketing communications experience and offers her skills and knowledge to women-owned and small- and mid-sized businesses, the wellness industry, and local businesses making a positive impact. Also, she speaks frequently about messaging and marketing and offers both group and one-on-one workshop intensives.

Many small and mid-sized businesses struggle to engage with their ideal clients and articulate why they’re the unique solution to their client’s problems. Deb guides her clients through their messaging, helping them to develop a unique and authentic voice for their company. Then Deb’s team of talented writers, graphic designers, and web designers create everything they need for stand-out-from-the-crowd marketing materials—without the worry and stress.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

danshure

Transcending SEO in 2016 and Beyond (in Plain English)

SEO moves fast. The 2014-era “rules” for showing up on Google likely are doing more harm than good. Whether you are a writer, business owner, social media marketer, or marketing VP — knowing the current rules is critical to your success and to ensuring whoever’s helping you know the current methodologies. Whether your search marketing budget is large or small, come to learn the newest ranking factors, plus tactics and strategies to improve your SEO results in 2016 and beyond!

This session will also cover the best free and affordable tools you can use right away to improve your search engine optimization. If you’re launching new sites, optimizing an existing site, or looking for advanced tips, don’t miss this free talk!

Get your answers, including:

  • How links still matter (but which ones does Google hate & love?)
  • The right way to use content for SEO
  • What are “user metrics” & why do they matter?
  • Why it’s still important to track rankings (but only if you do it the right way)

Newport Interactive Marketers welcomes Dan Shure to speak AGAIN

danshure
Former full-time musician and teacher, Dan Shure’s SEO career began in 2007, helping a few businesses with their websites and presence online. Upon discovering this new passion and career, he started Evolving SEO — now a 3-person boutique SEO agency. Clients include well-known consumer brands, technology companies, B2B companies and, yes, affiliate-based websites.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Be Part of NIM’s New Advisory Board

Advisory Board Forming Now

Have you enjoyed attending NIM events?

Have you made some valuable contacts through NIM?

Have you been exposed to thought leaders in your field?

If you answered yes to any or all of these questions, you might be the right candidate for  an exciting opportunity to join our newly formed Advisory Board. We’re looking for a few creative people to brainstorm for just an hour a month about ways we can leverage our platform to be more beneficial to our members and to take advantage of the incredible resources we have within our group.

NIM was designed to connect, promote and engage like minded people who share an interest in the rapidly changing digital marketing and social media worlds and we did it! 

>We built one of the largest volunteer networking groups in Southern New England

>We meet consistently and have done so over the last 5 years

>We grew our membership to more than 1000 members

Join our Advisory Board if you want to be part of this exciting time in our development and have some ideas to share. Contact Suzanne at Sue@DesignatedEditor.com.