SEO guru Eric Enge broke SEO and Social Media down into plain English at NIM’s Aug. 23 event. Stressing an integrative approach using SEO and Social, Enge said the best way to compete in SEO keywords is to be user-centric.
If anyone knows how to boil down complex ideas for an audience, it’s Enge, who is CEO of Stone Temple Consulting, a 25+ person SEO firm with offices in Massachusetts and California. Enge is also a frequent speaker at marketing conferences like SES, PubCon, and SMX.
According to Enge, the job of any website is to be first in that search. So his PowerPoint presentation boiled down complex SEO and Social Media topics so that attendees of all social media aptitudes could learn just how.
Integrating Search and Social Media highlights
Spun or garbage content or cheap tricks to build brand and rank is not the best way to go
Devote the right amount of space to anchor text, key phrases, brand names, and domains
Avoid bad link-building and backlinking practices, e.g. low-cost or paid-for tactics
Eric Enge featured guest speaker at NIM’s Aug. 23 networking and learning event.
Emphasize users in your web content, because they are central to the Google algorithm
Make sure your brand lends itself to your audience (and if it doesn’t, ask yourself what it will take to get there)
Provide diverse, quality content
Title tags play a big role
Meta description influences click-through rate
Learning Google’s Algorithm
Quoting Google Search Quality Group expert Matt Cutts throughout the talk, Enge explained that Google algorithm finds quality, diverse results help solve problems for users.
Enge discussed the impact of Google’s Panda algorithm update, ushered in on Feb. 23, 2011, and the impact of Penguin, which came to the fore April 24, 2012. He discussed the viability of SEO, Social, PR and Real Content integrated together for a masterful integrative marketing plan.
You can build a huge audience even if you’re a small brand, according to Enge, who said 48.8% of the population uses Google+ (that’s 150 million US users) and Google+ creates community circles. But he warned against trying to get too much out of driving FB “likes” and Google+ “+1’s” since these don’t specifically address which part of your content is working. Likes, +1’s and shares aren’t visible to Google. Tweeted links, for example, can help Google discover content faster than Facebook and Google+.
Title Tage, Meta Description & CTR
NIM attendees learned how large a role Title Tags play, how Meta Description can influence click-through rate (CTR), and more specifically, how Bing uses CTR.
“Saying SEO is dead is like saying you 85-year-old grandmother can configure your web server,” Enge explained.
In addition to good content that is user-focused, Enge provided an example of how one guest posting propelled one site from 0 to 100,000 customers using an integrated approach.
In the hierarchy of social media effort, the 1-on-1 meeting is at the top (takes the most effort), then the meeting, then meetups, then blogging, then LinkedIn, Twitter, then Facebook. The bottom line? Make the effort to meet with actual people to build real communities, and that will fuel social media activity that builds your reputation, since that’s what people (users) value most.
Thanks to Eric Enge for speaking in Newport; you can visit his website at www.stonetemple.com, follow him on Twitter @stonetemple, or add him to your Google+: +Eric Enge.
https://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2012-09-05 19:49:452018-09-25 20:22:22Integrating SEO and Social Media With Google’s Eric Enge
Thanks to all of you, NIM boasts the biggest turnout so far! 100% Networking saw 150 signups plus some walk-ins – lots of new faces. Raindrops were avoided, connections were made, views were enjoyed, drinks were downed.
Beautiful views of Newport from the Hotel Viking rooftop
Ruth Bazine of PRSA chats with former colleagues from Roger Williams University
Was it the venue (who doesn’t enjoy a view of Newport from a rooftop?) or is the word being spread?
Coming in August … NIM is pleased to feature “Search & Social Marketing” with global expert Eric Enge. Details are forthcoming.
https://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2012-08-13 20:39:292018-09-25 20:29:37Record Turnout for 100% Networking!
Let’s take a look at our websites and social media from a proven sales perspective.
Does your website put customers off? You think your website describes your company and products or services. You think you’re not “in the way” when they come to your site to learn about you — or via social media Read More
1/26/2012 Make Your Website Mobile Friendly
Annette Tonti, CEO of MoFuse, shared mobile web best practices for publishers and advertisers. NIM attendees learned the difference between a mobile app and a mobile site and how to build effective web content.
Newport Interactive Marketers joined the University of Rhode Island for the URI Social Media Social. The NIM speakers provided insights to students and Newport Interactive Marketers about what an intern can do and how social media can boost a business.
Jamie Palmer, the Senior Practitioner at University Business Consultants LLC, taught NIM attendees how to tactfully articulate the brand. Jamie stressed the importance of telling the story and not selling the story. NIM attendees learned how to engage their audience with messages that would resonate.
Panelists Matt Medeiros of Slocum Studios and Michelle Quillin of New England Multimedia shared their insights on Google+ just as it launched. A general consensus was Google+ was not appropriate for all brands at that time. But for those who are concerned about SEO, it’s worth considering.
Chuck Dennis, Vice President and Senior Consultant for Knowledgence Associates, taught NIM how to infuse social media with customer service to boost engagement and ROI. NIM attendees learned how to interact with customers’ concerns and complaints through social media. Tips for detecting and redirecting what could become a PR debacle were also included.
Boston University’s Center for Digital Imaging Arts instructor Jay Murphy showed Newport Interactive Marketers how to maximize Google Analytics to drive ROI. NIM attendees learned how to attract people that will actually buy and how to bring in more buyers and prospects.
NIM was thrilled to have Eric Covino of internationally regarded SEO community SeoBook.com and CreativeSignals.com answer questions on Search Engine Optimization and Google rankings. NIM attendees learned tactics to get search engines to rank their sites number one. Eric gave tips on how marketers can boost their websites in just one week! He also explained how SEO differs for service businesses and local retailers.
Tom Schuyler, Pandemic Labs’ Director of Accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business.
NIM hosted Patrick Hughes and Scott Quillin to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.
Tamara Gruber, the founder of Red Giant Consulting, guided NIM attendees into the mobile marketing world. She explored the difference between mobile apps and mobile sites and how they could optimize their businesses.
Newport Interactive Marketers hosted a panel of social media experts to teach attendees how to optimize social media. Experts shared the best way to connect with customers through social media and discussed the most effective platforms to use.
Newport Interactive Marketers hosted Doug Wilson SEO specialist at Netsense, a Pawtucket-based market leader in outsourced IT, website, and web marketing solutions. NIM attendees received a how-to seminar on search engine optimization insights. Attendees also learned how to boost their Google rankings.
Social Media Answers With Newport Interactive Marketers
NIM hosted nationally known expert Partick O’Malley. Patrick is the former VP of Operations for Northern Light, Google’s former top competitor, and has spoken across the country and nationally. He is an expert on LinkedIn, Twitter, Facebook, YouTube, and Google. Attendees gained insights to use social media to effectively boost their businesses.
Matthew Mamet of EditMe presented how small businesses and individuals can use a Wiki platform to share information and foster communities. NIM attendees learned how to up their online presence quickly and easily.
Newport Interactive Marketers members will join the University of Rhode Island’s student-led Public Relations Society for URI’s first Social Media Social on Tuesday, Nov. 29, 2011 at 6:30 p.m. on the Kingston campus. For more information or to register, visit http://bit.ly/NIMatURI11.
As a Social Media Strategist and professor of Social Media Strategies at URI, Newport Interactive Marketers founder Suzanne McDonald will discuss how social media interns can benefit businesses and organizations as well as what interns should know to be prepared for the workplace.
McDonald will also discuss social media in the context of:
https://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2011-11-21 20:23:582018-09-26 15:16:01Newport Interactive Marketers team up with University of Rhode Island for inaugural Social Media Social
