As we enter the 2020s, it is now undeniable that digital marketing and social media are going to be at the forefront of business. Actually, that’s already the case, and if you’re not already optimizing your digital marketing strategies, then that means you are getting left behind.
NIM’s panel of marketing experts are here to demystify the social media age and help you understand how to take advantage of digital marketing and SEO to make your business more successful.
At this NIMRI event, you will learn about:
Current successful digital and social strategies, and what to focus on going into 2020
How big brands apply the fundamentals – which affordable tools can inform personas and solve customer problems
Affordable tools and achievable tactics
Overlooked opportunities
The power of Facebook and ads and local SEO
Utilizing influencers – what lessons can we learn about connection and messaging?
And, of course, get your answers!
Top experts are here to answer your questions and provide New Media insights – and since it is always evolving, there is always more to learn! Join #NIMRI at Spend Wisely: Big-Brand Insights to Move YOUR Needle on June 20th from 6-8 PM at Innovate Newport, the former Sheffield School on Broadway is open!
Meet Ronni Kenoian
Ronni Kenoian is the marketing manager for leading travel insurance comparison site InsureMyTrip. She oversees the digital marketing of the InsureMyTrip brand, including consumer insights, content strategy, paid search/social advertising, social outreach, and earned media strategy. She also has been intimately involved in a number of new product ideas and development efforts and has been closely aligned with customer needs. Given the demonstrated power of big data, Ronni also leverages the company’s current capabilities to help reinforce the brand. Ronni believes merging creative and technology into cross-functional teams and roles is essential to better executing a winning marketing strategy with long-lasting results.
Ana Raynes is a thought-leader in the fields of social media and content marketing. Her creative mind led her to study at the London College of Fashion, after which she co-founded the Internet fashion startup Smart is Cool. Raynes has been a motivational speaker as well as an expert in e-marketing, including social media, content marketing, and information technology. She is currently the Vice President of Content Marketing at Didit. She oversees the content marketing needs of agencies and clients across multiple platforms. Raynes also does strategic planning, business development, and strategic growth for social media and SEO. She maintains relationships with bloggers and influencers to keep up with current trends, and to help with her own campaigns.
Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
https://newportinteractivemarketing.com/wp-content/uploads/2017/06/Screen-Shot-2018-05-30-at-3.46.18-PM-e1559697701433.png171185adminhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgadmin2019-06-04 19:04:072021-02-23 22:36:31Spend Wisely: Big-Brand Insights to Move YOUR Needle
NIM Founder and Designated Editor Founder Suzanne McDonald and Dacia Daly from the Tick Encounter Research Center, have put in a proposal to speak at SXSW Interactive 2014. Their talk, “Ticks vs. Humans: Can Social Media Crush Pathogens,” discusses how college interns and professionals in social media and public health collaborated on a pilot research project about lyme disease prevention.
In addition to giving information about the impacts of lyme disease, Suzanne and Dacia hope to educate attendees at SXSW Interactive 2014 about how their project forged a new model of public health communications. Also, how they overcame challenges like motivating college interns and working in the virtual workplace.
Here are the questions Suzanne and Dacia’s presentation will answer:
How can brands use visual social media when the subject makes people — including the social media team — literally recoil?
How can higher ed and social media pros forge a new model to best meet the needs of paying client, intern learning experience, and professionals’ interest and fulfillment?
Which social media platforms are most effective in helping to prevent vector-borne diseases and how may they work for other public health campaigns?
What do students know already and are they equipped to jump into effective roles as social media communicators on behalf of a brand?
What to look for in interns and how to keep interns motivated when working virtually?
Show your support for bringing “Ticks vs. Humans” to SXSW by voting on the SXSW Panel Picker website and spreading the word to your friends and colleagues!
https://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2013-09-05 17:07:192018-09-25 17:02:20“Ticks vs. Humans: Can Social Media Crush Pathogens?” at SXSW Interactive 2014
Besides social media, what’s the most important word in the Newport Interactive Marketers vocabulary? That would be “share.” The group shares connections, contacts, information, leads, advice, insight, links, hashtags, business cards, stories, you name it. With social media dominating marketing today, business owners large and small need one another to succeed. So they share – and share often.
Mindfull’s Social Media Training Guru Chip Leakas, specializing in real estate
RI Blood Center’s Social Media Maven Kathy Manchester, who rocked NIM’s Social Media on a Budget panel
Social Media Manager Brian Hodge, who feeds multimedia for GoProvidence.com
The May 17 panel focused on marketing and new media, trading short cuts, hot tips, and best practices that could be implemented by businesses based in Newport and in surrounding locations. Participants came away with their brains chock full of tips they could try immediately and … of course, share via Twitter, Facebook, and all manner of social media platforms.
Events and Social Media
There are 3 phases to any planned event: lead-up, spreading, get others to share, generate buzz during event & post-event
Facebook lets brands schedule ads via an “offers” button right from the brand page
Understanding customers via social comes first; getting them to know you is second
Social Media To-Dos
Update Facebook header image often. Look on Flickr for Creative Commons, which let’s you use photos freely. Highlighted posts cover the width of your Facebook page
Facebook and Twitter move on an momentary basis; be actively engaged or you will lose business
If you’re on Twitter, you need to be monitoring the feed. People expect answers, and they expect their complaints to be answered
Host a Twitter powerhour for social media savvy folks, offer some freebies, or a prize
Restaurants should be sharing menus and specials on Facebook and Twitter
Offer social customers discounts. Create an event, because social media people love to interact in real life, too
Ask customers who have had a great experience to review your business, because testimonials are huge
Encourage people to tag themselves when you feature them in your photo and post it to Facebook
Check privacy settings so you are notified when people post on your Facebook. page
Encourage people to share their photos and post them on your brand page.
Set up a Facebook contest, use Wildfire to help with contests, set up a photo contest during Americas Cup and Tall Ships, offer a gift certificate to the winner
Post events to RI Monthly, Patch, and @NewportBuzz willing to share.
Social Media Resources
Fbcovers.com and similar tools allow you to customize your Facebook header.images
Inboxq is another helpful tool to build campaigns around keywords
Foursquare is a great tool to drive awareness and loyalty
Yelp is a great tool to build awareness, want to be sure you’ve claimed your biz
Google Places (now converted to Google+ pages) give you an opportunity to upload photos and videos. 84% of people use consumer videos when travel planning
QR codes can be really handy, just need to make sure your site is mobile-friendly
Let’s take a look at our websites and social media from a proven sales perspective.
Does your website put customers off? You think your website describes your company and products or services. You think you’re not “in the way” when they come to your site to learn about you — or via social media Read More
1/26/2012 Make Your Website Mobile Friendly
Annette Tonti, CEO of MoFuse, shared mobile web best practices for publishers and advertisers. NIM attendees learned the difference between a mobile app and a mobile site and how to build effective web content.
Newport Interactive Marketers joined the University of Rhode Island for the URI Social Media Social. The NIM speakers provided insights to students and Newport Interactive Marketers about what an intern can do and how social media can boost a business.
Jamie Palmer, the Senior Practitioner at University Business Consultants LLC, taught NIM attendees how to tactfully articulate the brand. Jamie stressed the importance of telling the story and not selling the story. NIM attendees learned how to engage their audience with messages that would resonate.
Panelists Matt Medeiros of Slocum Studios and Michelle Quillin of New England Multimedia shared their insights on Google+ just as it launched. A general consensus was Google+ was not appropriate for all brands at that time. But for those who are concerned about SEO, it’s worth considering.
Chuck Dennis, Vice President and Senior Consultant for Knowledgence Associates, taught NIM how to infuse social media with customer service to boost engagement and ROI. NIM attendees learned how to interact with customers’ concerns and complaints through social media. Tips for detecting and redirecting what could become a PR debacle were also included.
Boston University’s Center for Digital Imaging Arts instructor Jay Murphy showed Newport Interactive Marketers how to maximize Google Analytics to drive ROI. NIM attendees learned how to attract people that will actually buy and how to bring in more buyers and prospects.
NIM was thrilled to have Eric Covino of internationally regarded SEO community SeoBook.com and CreativeSignals.com answer questions on Search Engine Optimization and Google rankings. NIM attendees learned tactics to get search engines to rank their sites number one. Eric gave tips on how marketers can boost their websites in just one week! He also explained how SEO differs for service businesses and local retailers.
Tom Schuyler, Pandemic Labs’ Director of Accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business.
NIM hosted Patrick Hughes and Scott Quillin to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.
Tamara Gruber, the founder of Red Giant Consulting, guided NIM attendees into the mobile marketing world. She explored the difference between mobile apps and mobile sites and how they could optimize their businesses.
Newport Interactive Marketers hosted a panel of social media experts to teach attendees how to optimize social media. Experts shared the best way to connect with customers through social media and discussed the most effective platforms to use.
Newport Interactive Marketers hosted Doug Wilson SEO specialist at Netsense, a Pawtucket-based market leader in outsourced IT, website, and web marketing solutions. NIM attendees received a how-to seminar on search engine optimization insights. Attendees also learned how to boost their Google rankings.
Social Media Answers With Newport Interactive Marketers
NIM hosted nationally known expert Partick O’Malley. Patrick is the former VP of Operations for Northern Light, Google’s former top competitor, and has spoken across the country and nationally. He is an expert on LinkedIn, Twitter, Facebook, YouTube, and Google. Attendees gained insights to use social media to effectively boost their businesses.
Matthew Mamet of EditMe presented how small businesses and individuals can use a Wiki platform to share information and foster communities. NIM attendees learned how to up their online presence quickly and easily.
Do you know why people buy from you? What about those who don’t?
Find out with Revenue Coach and author Kristin Zhivago at Newport Interactive Marketers on March 1 in Newport, RI.
Revenue Coach Kristin Zhivago is an expert at aligning buyers’ perceptions with sellers’ assumptions. Zhivago has interviewed hundreds of business owners and their customers to determine what attracts people and what makes them come back.
Sellers, Zhivago says, do not know these crucial components: “What you think is important about your business may not be important at all, and what they think is important may be something you never even talk about.”
Her main goal is to help her customers understand the relationship they have with their own clients. And on Thursday March 1, Zhivago will help Newport Interactive Marketers attendees do the same.
“With that knowledge, all of your messaging – everything from your signage to your emails – will be relevant to new customers looking for the same experience,” Zhivago says.
The biggest mistake small businesses and local retailers make: They never find out why someone chose them in the first place – nor why they keep coming back.
“These interviews work best because people talk freely when they are engaged in a private conversation,” she says. Using the information acquired from the interviews, businesses can make relevant changes to attract new clients.
It only takes about seven customer interviews for the business to see profitable trends. These interviews will show the company exactly what customers’ value about their business.
“The differences are sometimes subtle but always significant. Words matter. Sellers always talk to buyers in one kind of language, and buyers talk to other buyers in another kind of language. Until you actually interview your buyers, you won’t know what those exact words and phrases are,” Zhivago warns.
“And your words and phrases will not resonate with potential customers. And, by the way, you won’t get this data from social media discussions, interesting as they are,” she said.
Social Media and the Revenue Coach’s Perspective
In today’s modern age where every company seems to have a social media site, it can be difficult to “stand out” in the crowd.
“The trick, is to be helpful in a relevant way (interviews help with this also – you’ll know what is relevant).”
Zhivago advises companies to set up a content production system and work on it daily, whether it’s creating content from scratch or curating for your audience.
“Social media is the most resource-hungry marketing method ever invented. You can’t be lazy about it.”
Learn what to say to your customers, via social media and offline
https://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2012-02-27 06:00:362018-09-26 14:38:54Revenue Expert Shares Proven Strategies on How to Increase Sales
