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Spend Wisely: Big-Brand Insights to Move YOUR Needle
June 2019
As we enter the 2020s, it is now undeniable that digital marketing and social media are going to be at the forefront of business. Actually, that’s already the case, and if you’re not already optimizing your digital marketing strategies, then that means you are getting left behind.
But it’s not too late!
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NIM’s panel of marketing experts are here to demystify the social media age and help you understand how to take advantage of digital marketing and SEO to make your business more successful.
At this NIMRI event, you will learn about:
- Current successful digital and social strategies, and what to focus on going into 2020
- How big brands apply the fundamentals – which affordable tools can inform personas and solve customer problems
- Affordable tools and achievable tactics
- Overlooked opportunities
- The power of Facebook and ads and local SEO
- Utilizing influencers – what lessons can we learn about connection and messaging?
- And, of course, get your answers!
Top experts are here to answer your questions and provide New Media insights – and since it is always evolving, there is always more to learn! Join #NIMRI at Spend Wisely: Big-Brand Insights to Move YOUR Needle on June 20th from 6-8 PM at Innovate Newport, the former Sheffield School on Broadway is open!
Meet Ronni Kenoian
Ronni Kenoian is the marketing manager for leading travel insurance comparison site InsureMyTrip. She oversees the digital marketing of the InsureMyTrip brand, including consumer insights, content strategy, paid search/social advertising, social outreach, and earned media strategy. She also has been intimately involved in a number of new product ideas and development efforts and has been closely aligned with customer needs. Given the demonstrated power of big data, Ronni also leverages the company’s current capabilities to help reinforce the brand. Ronni believes merging creative and technology into cross-functional teams and roles is essential to better executing a winning marketing strategy with long-lasting results.
Meet Kevin Vine
Kevin Vine is a digital marketing strategist and he is currently Director of Marketing for Level Ex, a start-up that creates mobile, AR and VR games for physician training using state-of-the-art video game technology and cognitive neuroscience. Previously, he was head of Customer Experience at Collette Tours, and prior to that he led the web, social and mobile teams at Dunkin’ Brands. His experience also extends to consumer insights, content strategy, communications development and, of course, he is always keeping his fingers on the pulse of new and emerging trends and platforms.
Meet Ana Raynes
Ana Raynes is a thought-leader in the fields of social media and content marketing. Her creative mind led her to study at the London College of Fashion, after which she co-founded the Internet fashion startup Smart is Cool. Raynes has been a motivational speaker as well as an expert in e-marketing, including social media, content marketing, and information technology. She is currently the Vice President of Content Marketing at Didit. She oversees the content marketing needs of agencies and clients across multiple platforms. Raynes also does strategic planning, business development, and strategic growth for social media and SEO. She maintains relationships with bloggers and influencers to keep up with current trends, and to help with her own campaigns.
Become a #NIMRI $upporting Member to watch the panel’s full presentation
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Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
Newport Interactive Marketing is
sponsored by Angles & Insights & Designated Editor
Future-Proofing Your Digital Marketing: SEO, Content & Social
April 2019
Rather than chasing algorithms, why not invest in future-proofing your digital marketing efforts?
What can you do now that will pay off in the future: to keep Google happy, customers & prospects engaged & stay ahead of competitors?
Wondering what’s coming next in digital marketing? Seeking to lay the groundwork ahead of your competitors? What small efforts can I make now that will reap greater impact for my brand in 6 months? a year? 5 years?
At this #NIMRI webinar you learn:
- How machine learning will change search forever (or not)
- Getting found on Google now & in the future
- How to recognize and avoid crackpot SEO ideas
- Creating longtime value content for your site in 2019 & beyond
- Leverage visual search as a current opportunity for long-term results
Want to go even deeper?
NIM is offering discount codes for the Next10x daylong conference in Boston. Use discount code NIMRI19 to receive the discounted rate of $450!
Click here to read more about the conference
Click here to register for the conference
Leave your competitors in the dust & adapt your digital marketing efforts to reflect the newest trends with SEO, content, and social. Join #NIMRI for Future-Proofing Your Digital Marketing: SEO, Content & Social on Wednesday, April 17, 12-2 P.M. via Zoom.
Meet Eric Enge
Eric Enge is General Manager of Perficient Digital, a full-service, award-winning digital agency. Previously, Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is a prolific writer, researcher, teacher, and a sought-after keynote speaker and panelist at major industry conferences.
Join Zoom Meeting
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Meeting ID: 926 704 908
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Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
Newport Interactive Marketing is
sponsored by Angles & Insights & Designated Editor
Field-Tested Tips & Tricks to Create Content and Amp Your SEO
September 2018
Tired of hearing the same common SEO advice on how to increase your website traffic? Join #NIMRI for a night of networking and hear from SEO expert Dan Shure as he transforms the complex topic of SEO into fresh tips & tricks that are easy to implement and deliver successful results!
Become a #NIMRI $upporting Member to watch Dan’s full presentation
If you are already a $upporting Member, sign in below to view!
Sign in below to watch the expert talk!
Adapt practical SEO techniques to help you succeed, such as:
- Using free browser plugins like Keywords Everywhere and Moz to do analysis on SERPs for ranking opportunities.
- “Stealing” content ideas from your competitors
- How to actually provide useful navigation and “supplementary” content.
- A “field tested” system that actually gets results – and has nothing to do with “stuffing” keywords into your headers or tweaking meta tags.
- Actual LIVE demos of tools like; SEMrush, KeywordKeg, Search Console and live SERP analysis — showing practical real-world applications of tools (not just theoretical).
Get the answers to all your SEO questions and learn the feasible strategies that can help improve your results. Whether you’re launching a new site, or looking to enhance an existing one, don’t miss out on this FREE talk.
Meet Dan Shure
Dan Shure is co-owner of Evolving SEO with his wife Sarah and is the host of “Experts On The Wire” – an SEO Podcast. He has helped companies like WGBH, Ring Video Doorbell, Healthy Hearing and more solve challenging SEO problems since 2007.
Dan is a MOZ Associate and was recently given a prominent mention in Rand Fishkin’s new book “Lost and Founder” advice he gave for Moz’s popular Keyword Explorer tool).
As a Podcast host, Dan has interviewed more than 90 marketing experts including Brian Dean (Backlinko) John Mueller (Google), and Pamela Wilson (CopyBlogger). Dan has presented at notable groups and conferences such as SMX East, Affiliate Summit, Mozcation Portsmouth, Carnegie Conference, SEMNE, and Content Jam.
Become a #NIMRI $upporting Member to watch Dan’s full presentation
If you are already a $upporting Member, sign in below to view!
The following content is accessible for members only, please sign in.
Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
Newport Interactive Marketing is
sponsored by Angles & Insights & Designated Editor
Newport Interactive Marketing’s Open Mic Tips Night
Are you looking to get free tips that will help your business thrive? Join #NIMRI and share your expertise with potential employers/clients and network with other professionals from across Southern New England. This insightful event will be full of networking, learning and sharing with other professionals from the community. Topics will include SEO, social media, and digital marketing.
If you’re looking to get to know marketers, graphic designers, SEO gurus, PR pros, project managers, developers, creatives — or just to pick up a few tips, join us!
Experience the collective wisdom the NIM community has to offer & share your own expertise as well!
What’s involved?
1 quick 2-minute tip that would help other businesses/nonprofits. Whether it’s SEO, design, Facebook, time-savings. No PowerPoint nor anything fancy. Just an opportunity to showcase your brand and your expertise.
Feel free to invite … friends, colleagues, clients, and bosses who can benefit, too. There will be great food and drinks for purchase, and plenty of networking for free! Even if you’re not doing the marketing yourself, help optimize your team with insights from NIM.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.
Turn Your Web Traffic Into Foot Traffic: Help Google Help Your Business
Fact for small- to mid-sized business: Up to 30% of visitors to your website find you from Googling aka unpaid or ORGANIC search
Don’t leave your 30% to the competition! Learn from a local expert on how to get local businesses found on Google at this FREE #NIMRI event. Learn:
- Your next steps to make your business easier to find on Google, Yelp, Bing, TripAdvisor & more.
- How Local Search Engine Optimization (SEO aka getting found online) differs from national or global SEO.
- How you can tell if you (or someone you’ve hired) is helping or hurting your business
- Which data points matter and add up to real revenue.
- Which free online tools can help edge out competitors.
Learn the exact steps you need to be on Google’s Page 1
Meet Mark Collins
Owner of OnWebLocal.com, Mark Collins, assists clients to define their product or service niche as it relates to serving a specific customer need in the marketplace. Additionally, he develops website, blog, video, and social media content with a convincing call to action. Also, Mark works with web designers and agencies to get client(s) website to generate sufficient traffic. This can be achieved by attaining organic page one Google Local search rank. He has an experienced track record of success for getting increased traffic to small- medium-sized business websites. Hence, what makes him the ideal speaker for this presentation.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.
Learn 7 Steps to SEO Sucess in 2017 (and Beyond)
Feeling behind on the latest SEO ranking factors? Overwhelmed by all the SEO news, algorithm changes, or blog posts claiming the ‘newest strategies?’
This session will cut through all the noise and get right to the top seven things you need to focus on for SEO success.
Become a #NIMRI $upporting Member to watch Dan’s full presentation
If you are already a $upporting Member, sign in below to view!
Sign in below to watch the expert talk!
You’ll learn about:
- The biggest myths to ignore in SEO today.
- How SEO fits into your overall digital marketing plan.
- The most critical technical issues to focus on (how to find and fix them).
- How to find ‘keyword gaps’ for huge marketing opportunities (one client of Shure’s is getting 2,000+ high-quality visits a month from one piece of content, with no link building.)
- The hugely important metric of SEO success no one is talking about (and how to leverage it).
- How to really measure and attribute SEO success in Google Analytics (including whether your content is ‘working’).
- The top three factors for local SEO success.
You’ll leave feeling more empowered and inspired to make immediate changes to your website for SEO success. We’ll provide you with the right tools, strategies, and checklist of to-dos to make that happen in 2017 and beyond!
Meet our expert speaker, Dan Shure!
Dan Shure is the owner of Evolving SEO and host of Experts On The Wire Podcast.
At Evolving SEO, he has helped companies large and small grow their traffic and solve challenging SEO problems. He is also a Moz Associate, and recently taught a 10 hour SEO course for the Conversation XL Institute.
As a podcast host, Dan has interviewed over 60 marketing experts and influencers like Rand Fishkin (Moz), Jon Mueller (Google), and Pamela Wilson (Copy Blogger). ‘Experts’ is known for in-depth research, digging deep into uncommon questions, and generating compelling discussions.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.
Become a #NIMRI $upporting Member to watch Dan’s full presentation
If you are already a $upporting Member, sign in below to view!
The following content is accessible for members only, please sign in.
Gain Google Traffic Now & In The Future
How Machine Learning Will Transform Search & Create New Opportunities
Gain Google traffic right now with the right types of quality content and be prepared for the coming changes.
Machine learning is an advanced computer programming methodology that is being used by major companies such as Google and Facebook to improve the quality of their products. This means that how SEO works is evolving in significant ways. This creates new threats to your SEO traffic, but it also creates new opportunities as well, ones that you can take advantage of immediately. In this session, we’ll show you how to adapt and prepare, and better still, take advantage of the coming changes.
You will learn
- What machine learning is and why Google and other search engines are using it.
- The ways content quality is evaluated by Google, and how to create better content on your site.
- How the value of links will evolve, and how to adapt your marketing strategy to benefit.
- How SEO must adapt and change in the era of machine learning and search.
Meet our expert speaker, Eric Enge!
Eric Enge returns for his third NIM talk! An internationally sought-after speaker, you’d normally spend thousands to hear his insights.
Eric was the 2016 US Search Awards Search Personality of the Year, and 2016 Landys Search Marketer of the Year. Also, he publishes on a regular basis in The Digital Marketing Excellence blog, Search Engine Land, Moz, and elsewhere.
He is the co-author of The Art of SEO, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric speaks at many industry conferences, including Search Marketing Expo, Pubcon, State of Search, MNSearch, and many more. Additionally, Eric is the CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.
Strategize Your Content for Maximum SEO and Social ROI
Trying to get to the top of Google? Seeking social media followers? Don’t miss this crucial #NIMRI talk, not just about SEO/social but HOW to maximize your marketing.
Keywords are out, long-form, expertise-showcasing content is in, not to mention infographics, images, and more.
“It’s all about repurposing creatively and squeezing all the value you can out of limited efforts – and – budgets.” – Ted Ives
Once again, a fellow #NIMRI member is graciously sharing insights THAT WORK – insights that folks paid $THOUSANDS$ to hear at the SMX conference.
Hear and ask:
- Why content is vital for marketing online and off
- How to market across multiple channels
- Top ways to be more effective and efficient.
Whether you’re a writer, photographer, marketer, or a “technophobe,” this non-techie talk will spark ideas and help get content flowing.
Meet Ted Ives!
Ted Ives has deep experience at technology companies ranging through every layer of the information technology stack (including Apple, Microsoft, APC, and National Semiconductor), previously served as Vice President of Product Management at The Search Agency, and currently helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations.
Ted writes for his blog and also SearchEngineLand on a variety of online marketing topics with a special emphasis on Paid Search and SEO.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.
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