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Decoding Your Branding: Lock Down Your Pitch and Unlock Positive Reviews
Decoding Your Branding: Lock Down Your Pitch and Unlock Positive Reviews
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How many times have you tried to explain what your brand is about and you can see the deer in the headlights or the glaze over even before you get to the interesting part?
What does your brand stand for? How are you portraying it — from networking to pitch decks to bios and grant applications — and ultimately reviews?
Join the Newport Interactive Marketing networking-learning community and hear from expert Terry Wildemann as she helps us sort through what is meaningful to you so you can articulate how you can help your client, boss, or yourself in your unique ways.
Unlock how to align your brand — whether your business or your career — to your personal goals with best-selling author and serial entrepreneur Terry Wildemann, who rocked a recent Open Mic Tips Night — many attendees have requested this talk!
This is the NIM talk for you if you’re
- Confused about your branding?
- Stuck on your mission statement?
- Feeling lackluster about your work and professional relationships?
- Seeing negative review?
Making that pitch feel comfortable and easy to articulate will carry through to your entire brand experience. Ultimately it will deliver in brand value, quality customer experience and will generate Positive reviews, which we learned from SEO expert Mark Collins is crucial when it comes to getting found on Google.
This is the NIM talk for you if you’re
- Confused about your branding?
- Stuck on your mission statement?
- Feeling lackluster about your work and professional relationships?
- Seeing negative reviews?
Overcome these blocks and be inspired to move your branding to bring you growth, professionally, personally, or both.
Join #NIMRI for Decoding your branding: lock down your pitch and unlock positive reviews Thursday, April 2, 2020, 7-9 P.M. via Zoom.
UPDATE:
With recommendations from RI Gov Raimondo, #NIMRI events will be online-only until further notice. The good news is we are all pretty tech-savvy. So grab your favorite beverage, and we’ll see you online at 7 PM on Thursday, April 2nd for a deep dive into branding with best-selling author Terry Wildemann.
As you know, the Newport Interactive Marketing community welcomes all. But you may not know some members are older and some immuno-compromised.
Now is a great time to reflect and think longer-term about your brand in this new world.
Can’t make it to this great opportunity?
Consider becoming a NIM $upporting member, if you aren’t already! Being a $upporting member gives you access to a video library of past presentations from your device at your own convenience.
Meet Terry Wildemann
Best-selling author and multi-time entrepreneur Terry Wildemann integrates the practical, tactical, logical, physical, energetic, spiritual, and emotional for clients.
Terry’s careers include founding and owning the Winds of Change Holistic Education and Leadership Center, Image Plus… Associates. She was a partner and CEO of a small manufacturing company, Anaco.
Clients include universities, financial institutions, healthcare institutions, railroad companies, nonprofits, and small businesses.
Learn A Quick Trick to Getting Your Local Business Found Online
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Worried about being found on Google? Don’t have a lot of time nor money? Have you lost control of your Google My Business listing? Join the Newport Interactive Marketing networking-learning community to hear fast-track your way to getting found with Google’s version of the Yellow Pages. Mr. Local SEO Mark Collins will walk you through how to get found online by creating your Google My Business Page or tuning up your existing one.
Did you know that 4 in 5 consumers use search engines to find local information? In fact, 97% of people learn more about a local company online than anywhere else. Today more than ever consumers are turning towards search engines like Google to guide their purchasing decisions.
50 years ago, if a business didn’t exist in a phone book, consumers wouldn’t even know that your business existed– In a modern world… if you don’t exist on Google, you’re missing out on an entire local audience of motivated buyers.
Other things you’re missing out on:
- Use Google My Business to increase traffic and conversions
- Monitor how customers search for your business
- Learn how to take advantage of key Google tools
NIM is here to help make sure that for local businesses there is no barrier to enter and ways that you can make Google work harder for you. Taking advantage of online tools will give you an edge over your competitors, both online and local, and connect you with potential customers.
Join #NIMRI for Learn A Quick Trick to Getting Your Local Business Found Online on Thursday, February 20, 6-8 P.M. at Parlor Bar & Kitchen.
Meet Mar
k Collins
OnWebLocal (DBA Advisortech.biz) was founded by Mark Collins, a UMASS Marketing graduate with over 4 decades of sales, marketing, and technology experience. During this time, Mark found his transition to digital media (from traditional sales management and marketing) and Search Engine Optimization to be a natural process. Based on his affinity for both technology and content writing, Mark provides SEO services to small to medium-sized regional businesses and national firms. His key to success has been to develop a constantly updated local SEO formula that incorporates original content creation on the website as well as the publication of the site into reputable, high authority domain websites. Services range from ongoing organic SEO campaigns to ongoing blogging support.
Become a #NIMRI $upporting Member to watch Mark’s full presentation
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Email with Impact: Optimizing Your Emails with Personalization
In 2020, consumers want to be seen less as the target audience and more as an individual. In fact, brands that personalize promotional marketing emails earn 11% higher open rates than those that don’t personalize. Companies must find the perfect combination of being relevant and personalized to attract & maintain the attention of their consumers.
Hear beginner and expert insights on how you can adopt easy techniques to encourage consumer engagement and increase overall revenue.
At this FREE #NIMRI talk you’ll learn:
-
- How to use segmentation to send the right message to the right person at the right time
- How to use automation to make sending emails easier
- Ways to increase engagement & open rates
- The ingredients of an actionable email
Each consumer is more than just an email. Every individual will have different needs that can often only be met through personalization. Learn expert insights on email personalization to increase not only your open rate and revenue but your brand’s reputation.
Join #NIMRI for Email with Impact: Optimizing Your Emails with Personalization: Optimizing Your Emails with Personalization
ONLINE only
Wednesday, January 29th, 2 P.M.
RSVP now for access to the call
Meet Erica Goldenberg
Erica Goldenberg joined ActiveCampaign in 2018, and since that time has worked with 1000’s of businesses on email marketing and automation strategies to help them turn prospects into customers, customers into repeat buyers, and repeat buyers into raving fans.
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Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
Newport Interactive Marketing is
sponsored by Angles & Insights & Designated Editor
Spend Wisely: Big-Brand Insights to Move YOUR Needle
June 2019
As we enter the 2020s, it is now undeniable that digital marketing and social media are going to be at the forefront of business. Actually, that’s already the case, and if you’re not already optimizing your digital marketing strategies, then that means you are getting left behind.
But it’s not too late!
Become a #NIMRI $upporting Member to watch the panel’s full presentation
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Sign in below to watch the expert talk!
NIM’s panel of marketing experts are here to demystify the social media age and help you understand how to take advantage of digital marketing and SEO to make your business more successful.
At this NIMRI event, you will learn about:
- Current successful digital and social strategies, and what to focus on going into 2020
- How big brands apply the fundamentals – which affordable tools can inform personas and solve customer problems
- Affordable tools and achievable tactics
- Overlooked opportunities
- The power of Facebook and ads and local SEO
- Utilizing influencers – what lessons can we learn about connection and messaging?
- And, of course, get your answers!
Top experts are here to answer your questions and provide New Media insights – and since it is always evolving, there is always more to learn! Join #NIMRI at Spend Wisely: Big-Brand Insights to Move YOUR Needle on June 20th from 6-8 PM at Innovate Newport, the former Sheffield School on Broadway is open!
Meet Ronni Kenoian
Ronni Kenoian is the marketing manager for leading travel insurance comparison site InsureMyTrip. She oversees the digital marketing of the InsureMyTrip brand, including consumer insights, content strategy, paid search/social advertising, social outreach, and earned media strategy. She also has been intimately involved in a number of new product ideas and development efforts and has been closely aligned with customer needs. Given the demonstrated power of big data, Ronni also leverages the company’s current capabilities to help reinforce the brand. Ronni believes merging creative and technology into cross-functional teams and roles is essential to better executing a winning marketing strategy with long-lasting results.
Meet Kevin Vine
Kevin Vine is a digital marketing strategist and he is currently Director of Marketing for Level Ex, a start-up that creates mobile, AR and VR games for physician training using state-of-the-art video game technology and cognitive neuroscience. Previously, he was head of Customer Experience at Collette Tours, and prior to that he led the web, social and mobile teams at Dunkin’ Brands. His experience also extends to consumer insights, content strategy, communications development and, of course, he is always keeping his fingers on the pulse of new and emerging trends and platforms.
Meet Ana Raynes
Ana Raynes is a thought-leader in the fields of social media and content marketing. Her creative mind led her to study at the London College of Fashion, after which she co-founded the Internet fashion startup Smart is Cool. Raynes has been a motivational speaker as well as an expert in e-marketing, including social media, content marketing, and information technology. She is currently the Vice President of Content Marketing at Didit. She oversees the content marketing needs of agencies and clients across multiple platforms. Raynes also does strategic planning, business development, and strategic growth for social media and SEO. She maintains relationships with bloggers and influencers to keep up with current trends, and to help with her own campaigns.
Become a #NIMRI $upporting Member to watch the panel’s full presentation
If you are already a $upporting Member, sign in below to view!
The following content is accessible for members only, please sign in.
Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
Newport Interactive Marketing is
sponsored by Angles & Insights & Designated Editor
Future-Proofing Your Digital Marketing: SEO, Content & Social
April 2019
Rather than chasing algorithms, why not invest in future-proofing your digital marketing efforts?
What can you do now that will pay off in the future: to keep Google happy, customers & prospects engaged & stay ahead of competitors?
Wondering what’s coming next in digital marketing? Seeking to lay the groundwork ahead of your competitors? What small efforts can I make now that will reap greater impact for my brand in 6 months? a year? 5 years?
At this #NIMRI webinar you learn:
- How machine learning will change search forever (or not)
- Getting found on Google now & in the future
- How to recognize and avoid crackpot SEO ideas
- Creating longtime value content for your site in 2019 & beyond
- Leverage visual search as a current opportunity for long-term results
Want to go even deeper?
NIM is offering discount codes for the Next10x daylong conference in Boston. Use discount code NIMRI19 to receive the discounted rate of $450!
Click here to read more about the conference
Click here to register for the conference
Leave your competitors in the dust & adapt your digital marketing efforts to reflect the newest trends with SEO, content, and social. Join #NIMRI for Future-Proofing Your Digital Marketing: SEO, Content & Social on Wednesday, April 17, 12-2 P.M. via Zoom.
Meet Eric Enge
Eric Enge is General Manager of Perficient Digital, a full-service, award-winning digital agency. Previously, Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is a prolific writer, researcher, teacher, and a sought-after keynote speaker and panelist at major industry conferences.
Join Zoom Meeting
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Meeting ID: 926 704 908
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Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
Newport Interactive Marketing is
sponsored by Angles & Insights & Designated Editor
Field-Tested Tips & Tricks to Create Content and Amp Your SEO
September 2018
Tired of hearing the same common SEO advice on how to increase your website traffic? Join #NIMRI for a night of networking and hear from SEO expert Dan Shure as he transforms the complex topic of SEO into fresh tips & tricks that are easy to implement and deliver successful results!
Become a #NIMRI $upporting Member to watch Dan’s full presentation
If you are already a $upporting Member, sign in below to view!
Sign in below to watch the expert talk!
Adapt practical SEO techniques to help you succeed, such as:
- Using free browser plugins like Keywords Everywhere and Moz to do analysis on SERPs for ranking opportunities.
- “Stealing” content ideas from your competitors
- How to actually provide useful navigation and “supplementary” content.
- A “field tested” system that actually gets results – and has nothing to do with “stuffing” keywords into your headers or tweaking meta tags.
- Actual LIVE demos of tools like; SEMrush, KeywordKeg, Search Console and live SERP analysis — showing practical real-world applications of tools (not just theoretical).
Get the answers to all your SEO questions and learn the feasible strategies that can help improve your results. Whether you’re launching a new site, or looking to enhance an existing one, don’t miss out on this FREE talk.
Meet Dan Shure
Dan Shure is co-owner of Evolving SEO with his wife Sarah and is the host of “Experts On The Wire” – an SEO Podcast. He has helped companies like WGBH, Ring Video Doorbell, Healthy Hearing and more solve challenging SEO problems since 2007.
Dan is a MOZ Associate and was recently given a prominent mention in Rand Fishkin’s new book “Lost and Founder” advice he gave for Moz’s popular Keyword Explorer tool).
As a Podcast host, Dan has interviewed more than 90 marketing experts including Brian Dean (Backlinko) John Mueller (Google), and Pamela Wilson (CopyBlogger). Dan has presented at notable groups and conferences such as SMX East, Affiliate Summit, Mozcation Portsmouth, Carnegie Conference, SEMNE, and Content Jam.
Become a #NIMRI $upporting Member to watch Dan’s full presentation
If you are already a $upporting Member, sign in below to view!
The following content is accessible for members only, please sign in.
Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
Newport Interactive Marketing is
sponsored by Angles & Insights & Designated Editor
Newport Interactive Marketing’s Open Mic Tips Night
Are you looking to get free tips that will help your business thrive? Join #NIMRI and share your expertise with potential employers/clients and network with other professionals from across Southern New England. This insightful event will be full of networking, learning and sharing with other professionals from the community. Topics will include SEO, social media, and digital marketing.
If you’re looking to get to know marketers, graphic designers, SEO gurus, PR pros, project managers, developers, creatives — or just to pick up a few tips, join us!
Experience the collective wisdom the NIM community has to offer & share your own expertise as well!
What’s involved?
1 quick 2-minute tip that would help other businesses/nonprofits. Whether it’s SEO, design, Facebook, time-savings. No PowerPoint nor anything fancy. Just an opportunity to showcase your brand and your expertise.
Feel free to invite … friends, colleagues, clients, and bosses who can benefit, too. There will be great food and drinks for purchase, and plenty of networking for free! Even if you’re not doing the marketing yourself, help optimize your team with insights from NIM.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.
