How Machine Learning Will Transform Search & Create New Opportunities
Gain Google traffic right now with the right types of quality content and be prepared for the coming changes.
Machine learning is an advanced computer programming methodology that is being used by major companies such as Google and Facebook to improve the quality of their products. This means that how SEO works is evolving in significant ways. This creates new threats to your SEO traffic, but it also creates new opportunities as well, ones that you can take advantage of immediately. In this session, we’ll show you how to adapt and prepare, and better still, take advantage of the coming changes.
You will learn
What machine learning is and why Google and other search engines are using it.
The ways content quality is evaluated by Google, and how to create better content on your site.
How the value of links will evolve, and how to adapt your marketing strategy to benefit.
How SEO must adapt and change in the era of machine learning and search.
Meet our expert speaker, Eric Enge!
Eric Enge returns for his third NIM talk! An internationally sought-after speaker, you’d normally spend thousands to hear his insights.
He is the co-author of The Art of SEO, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric speaks at many industry conferences, including Search Marketing Expo, Pubcon, State of Search, MNSearch, and many more. Additionally, Eric is the CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.
https://newportinteractivemarketing.com/wp-content/uploads/2017/03/eric-enge.jpg325600miyahttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgmiya2017-03-15 20:56:532021-02-23 22:49:52Gain Google Traffic Now & In The Future
Let’s take a look at our websites and social media from a proven sales perspective.
Does your website put customers off? You think your website describes your company and products or services. You think you’re not “in the way” when they come to your site to learn about you — or via social media Read More
1/26/2012 Make Your Website Mobile Friendly
Annette Tonti, CEO of MoFuse, shared mobile web best practices for publishers and advertisers. NIM attendees learned the difference between a mobile app and a mobile site and how to build effective web content.
Newport Interactive Marketers joined the University of Rhode Island for the URI Social Media Social. The NIM speakers provided insights to students and Newport Interactive Marketers about what an intern can do and how social media can boost a business.
Jamie Palmer, the Senior Practitioner at University Business Consultants LLC, taught NIM attendees how to tactfully articulate the brand. Jamie stressed the importance of telling the story and not selling the story. NIM attendees learned how to engage their audience with messages that would resonate.
Panelists Matt Medeiros of Slocum Studios and Michelle Quillin of New England Multimedia shared their insights on Google+ just as it launched. A general consensus was Google+ was not appropriate for all brands at that time. But for those who are concerned about SEO, it’s worth considering.
Chuck Dennis, Vice President and Senior Consultant for Knowledgence Associates, taught NIM how to infuse social media with customer service to boost engagement and ROI. NIM attendees learned how to interact with customers’ concerns and complaints through social media. Tips for detecting and redirecting what could become a PR debacle were also included.
Boston University’s Center for Digital Imaging Arts instructor Jay Murphy showed Newport Interactive Marketers how to maximize Google Analytics to drive ROI. NIM attendees learned how to attract people that will actually buy and how to bring in more buyers and prospects.
NIM was thrilled to have Eric Covino of internationally regarded SEO community SeoBook.com and CreativeSignals.com answer questions on Search Engine Optimization and Google rankings. NIM attendees learned tactics to get search engines to rank their sites number one. Eric gave tips on how marketers can boost their websites in just one week! He also explained how SEO differs for service businesses and local retailers.
Tom Schuyler, Pandemic Labs’ Director of Accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business.
NIM hosted Patrick Hughes and Scott Quillin to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.
Tamara Gruber, the founder of Red Giant Consulting, guided NIM attendees into the mobile marketing world. She explored the difference between mobile apps and mobile sites and how they could optimize their businesses.
Newport Interactive Marketers hosted a panel of social media experts to teach attendees how to optimize social media. Experts shared the best way to connect with customers through social media and discussed the most effective platforms to use.
Newport Interactive Marketers hosted Doug Wilson SEO specialist at Netsense, a Pawtucket-based market leader in outsourced IT, website, and web marketing solutions. NIM attendees received a how-to seminar on search engine optimization insights. Attendees also learned how to boost their Google rankings.
Social Media Answers With Newport Interactive Marketers
NIM hosted nationally known expert Partick O’Malley. Patrick is the former VP of Operations for Northern Light, Google’s former top competitor, and has spoken across the country and nationally. He is an expert on LinkedIn, Twitter, Facebook, YouTube, and Google. Attendees gained insights to use social media to effectively boost their businesses.
Matthew Mamet of EditMe presented how small businesses and individuals can use a Wiki platform to share information and foster communities. NIM attendees learned how to up their online presence quickly and easily.
As a tourism Mecca, easily reached from Boston and New York metropolitan areas, Newport businesses need to be in the know about mobile. Nearly half of all local searches on a mobile phone result in in-store visits, according to a March 2011 study.
Newport attracts thousands of visitors. What do at least 40% those visitors have in common?
1. Disposable income
2. A smartphone … iPhone, Android, Blackberry
They’re looking for places to eat and things to do and buy. Where are they getting that information? There’s a repository of locations, phone numbers, hours — right in their pockets.
BUT only if your website can be found, this is particularly true for hours. (Yelp, Google Places, etc seem to be not as up-to-date.)
It’s imperative to be there when people want YOU.
Thus, the first Newport Interactive Marketers of 2012 gave attendees an in-depth look at
• What’s happening
• What to do about it with limited time and resources
• How to maximize ROI as a result
Rhode Island-based MoFuse powers mobile websites for a wide variety of customers such as the US State Department, Pandora,Ghiradelli chocolate and numerous local businesses. Similar to WordPress, MoFuse offers a platform for businesses large and small to ensure they’re websites work via mobile phones.
Annette shared her insights with the 40+ Newport Interactive Marketers attendees who gathered at 41 North.
What does MoFuse do?
• Optimizes for thousands of mobile browsers and handsets
• Customers have the option to either use the platform or let MoFuse develop the mobile site
• Can be used to ensure that world languages and character sets will work
• Ensures your site will work on 5,200 mobile devices, iPhone and Android being the major ones.
Mobile Sites Vs. Apps
• Mobile sites are more cost- efficient
• Apps take a lot of upkeep & require different versions for each device type
• Mobile sites are easier to maintain
• Apps are device-specific & harder to find in iTunes or Android Marketplace for example
Lessons Learned
• Context is everything: When searching with your phone, you want it now.
• Mobile is primarily used to create content: Uploading photos, posting to Facebook
• Mobile sites can be SEO optimized: Ensure you’re found in search engines like Google
• Can be a low-cost way for businesses to launch websites or campaign-specific landing pages.
NIM was thrilled to have Eric Covino, of internationally regarded SEO community SeoBook.com and CreativeSignals.com answer questions on Search Engine Optimization and Google rankings. NIM attendees learned tactics to get search engines to rank their sites number one. Eric gave tips on how marketers can boost their websites in just one week! He also explained how SEO differs for service businesses and local retailers.
About Eric Covino
Eric started his web career in 2003 as a freelance designer and PHP developer. Since then, Eric’s company Creative Signals has evolved to provide search engine marketing and consulting for all types of businesses, from large B2B companies to small-town mom-and-pop shops.
Currently, Eric manages a handful of clients, runs his own websites. Also, he is the community manager at SeoBook.com, where he blogs as “vanillacoke.” Eric lives in Connecticut with his wife and daughter.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.
https://newportinteractivemarketing.com/wp-content/uploads/2011/04/eric-studiopress-author-pro-headshot.jpg710498miyahttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgmiya2011-04-17 22:32:162021-02-23 23:00:46SEO Mythology and Tactics from SEO Book Community Manager Eric Covino
Eric Covino
