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businessman in his office

Drive More Leads and Sales: What Works & What Doesn’t

Crucial update on sales strategies, tactics, media and technology

It seems that every day you hear about another new or improved sales marketing tactic, media, or technology you need to know about. It feels like there is too much to do, too little time and too few resources to get everything done. You won’t want to miss this opportunity to tune-up and perhaps trim down your marketing.

At this FREE NIM event, you’ll learn:

  • The latest and proven strategies, tactics, media or technologies you should put to work to get the highest ROI from your marketing for leads and sales;
  • How to generate more leads and sales in the most efficient and cost-effective ways;
  • About tools and technology that will help you get the job done right;
  • Which outdated tactics some marketers are still using, but are simply a waste of money and time.

Meet our expert speaker, M.H. McIntosh!
businessman in his office
President of Mac McIntosh Incorporated, a B2B lead generation and marketing consulting firm, M.H. Also, (Mac) McIntosh is founding partner of B2B demand-generation agency AcquireB2B, which supports clients’ product and service sales to companies, institutions, professionals or government agencies, generating more leads and closing more sales using the latest strategies tactics, technology, and media.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Deb Goeschel, who discusses the ways to engage your customers through engaging messaging.

How to Perfect Your Messaging to Engage Your Perfect Clients

Accurate and authentic messaging is imperative to thrive in today’s online world. Too often websites, social media, printed materials, and branding aren’t working due to muddled content. Frustrated? Poor ROI? High bounce rates? No Likes, no shares? Let’s pull it together:

At this Newport Interactive Marketers FREE event, you’ll learn:

  • How to target your messaging to enhance all your marketing efforts
  • Ways to clarify your content so your marketing materials speak to ideal clients
  • How you can save time & money with better messaging

About Deb Goeschel

Deb-Goeschel

Message Artist Deb Goeschel ensures her clients’ authentic and powerful messaging meets any marketing or branding challenge. Deb possesses 17 years of marketing communications experience and offers her skills and knowledge to women-owned and small- and mid-sized businesses, the wellness industry, and local businesses making a positive impact. Also, she speaks frequently about messaging and marketing and offers both group and one-on-one workshop intensives.

Many small and mid-sized businesses struggle to engage with their ideal clients and articulate why they’re the unique solution to their client’s problems. Deb guides her clients through their messaging, helping them to develop a unique and authentic voice for their company. Then Deb’s team of talented writers, graphic designers, and web designers create everything they need for stand-out-from-the-crowd marketing materials—without the worry and stress.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Generate Leads on Instagram

With more than 300 million active users, Instagram is now the fastest-growing social media platform – and when trends online change, your social media marketing strategy needs to shift with it.

Luckily, NIM brought #InstagramExpert Sue B Zimmerman to Newport June 9 to share her expertise on making your Instagram work for your business.

Zimmerman is founder of Insta-Results, the world’s first comprehensive online Instagram course, and author of the No. 1 e-book “Instagram Basics for Your Business.”

An entrepreneur and founder of 18 businesses, including her own boutique, Zimmerman is passionate about teaching other business owners, execs, and marketing professionals how to best leverage social media platforms, such as Instagram, to see tangible results.

Zimmerman’s Instagram photos portray a lot of excitement and enthusiasm as part of her branding.

Keys of “Insta-Success”

Zimmerman says there are three components of Instagram that are essential to success.

  • Bio
  • Compelling Content
  • Active Engagement

Tips to Making Your Instagram Bio Pop

  • Name – Use the same name as your Twitter account so that your accounts are recognizably linked. If the name you want is taken, don’t be afraid to use underscores or symbols.
  • Avatar – Make this image pop! You can use a logo, but you want your audience to feel that they’re doing business with a smiling human, not a robot. Use bright colors here, and feel free to use props.
  • Bio – You have 150 characters to tell your audience who you are. Make every character count. This is a great place to use emojis and show personality!
  • Call to Action – Instagram is a great funnel for leads, meaning by the time they get to your bio, they’re likely to be very interested in your brand, so carefully consider what you want someone to do once they get to your account.
  • Link – You have space for only one link, so make sure you’re sending your link where you want them to go. Try sending them to your online store, email newsletter sign-up or strategy guide.

Creating Compelling Instagram Content

  • Stick to your niche market – don’t confuse people.
  • Add value to every post by including useful information in the image’s description.
  • Create images that stand out. Use third-party apps to make picture collages or to edit images.
  • Post daily. If you have fewer than 500 followers, post two times a day.
  • Humanize your brand. People want to see the person behind the business.
  • Engage with other accounts. Giving a shout out to accounts you like will encourage them to check out your account.
  • Hashtags are so important for potential followers to find your content. But instead of putting the hashtags in the description of the image, which makes the post look cluttered, post a comment on the photo immediately after you post with as many as 30 hashtags. Try Keyhole, to help find the most useful and targeted hashtags to find your key audience.

Six Mistakes to Avoid on Instagram

  • Never post a blurry photo. If it’s your only image, use a sharpening tool in Instagram to make a photo less blurry.
  • Don’t post irrelevant “stuff.” You may lose followers if too much of your content seems useless or unrelated to their interests.
  • Don’t over-post. If you saturate your feed with images, people will unfollow you.
  • Don’t under-post. If you aren’t active enough, people won’t follow you in the first place.
  • Don’t repost the same images. Instagram posts have a life of about 24 hours, so there’s no need to post an image more than once.
  • Avoid posed, catalogue-type shots. Your audience doesn’t want to feel like they’re being sold to online.

What were #NIMRI attendees saying on Twitter?

 

 

 Sue b NIMRI

 

Check out NIM’s next event here. Make sure you preregister before it fills up!

A special thank you to the event host 41 North in Newport.

Newport Interactive Marketers is sponsored by web and social specialists Designated Editor, named Newport County Chamber of Commerce Microbusiness of the Year and International Business Award Internet/New Media Company of the Year.

Competitive Intelligence: Ask Why?

Competitive intelligence is the key to making smart and educated decisions for your business strategy – and understanding why a competitor’s business strategy works is the key to integrating that information into your own business model.

Big Fish Results founder Tony Guarnaccia presented at NIM’s April 15 networking-learning event, and emphasized the importance of competitive intelligence and of asking “Why?” Drawing upon 15+ years of experience, Guarnaccia gave an animated and detailed lecture to help Rhode Island’s local businesses, bigger brands, and agencies improve their strategic planning.

5 Big Questions to Ask

When conducting a competitive analysis, Big Fish Results uses a top-down process to answer five questions:

  1. How much traffic do you generate versus your competitors?
  2. Where is this traffic coming from?
  3. How much does your competitor spend on advertising?
  4. What are the specific search terms they use to create SEO?
  5. WHY? What’s triggering certain types of data and data points?

Tools to Use to Aquire Competitive Intelligence

You can use online tools to acquire data on your competitors and work toward answering these questions. But Guarnaccia reminded everyone, “The tools aren’t the secret. It’s what you do with them that makes a difference.”

Here are just a few examples:

  • SEMrush – Online software that offers keyword research and other data on competitors.
  • Google Trends – Offers data on keywords and shows trends in topics online.
  • Google Keyword Planner – Find data and conduct tests on keywords before you use them.
  • SimilarWeb – Allows you to compare your traffic data to that of your competitors.
  • Simply Measured – Provides data on audiences, competitors, and conversations to help develop a targeted strategy.

Competitive Intelligence

Once you’ve acquired information on your competitors, learn how to use it. This is what Big Fish Results would do:

• Segment your data – Keep your outreach relevant to each target audience by personalizing information.
• Look at trends – Find out what your target audience cares about and what your competitors are doing well.
• Benchmark – Have measures to compare your results to your competitors’ and set goals.
• Filter – Only use the strategies that apply to your brand and your audience so you don’t confuse or turn away people who you want to reach.
• Exclude Brand Keywords – Use keywords that your potential clients will be searching for.
• CREATE ACTION! – Use calls to action that inspire your audience.

About Tony Guarnaccia

Now the “captain” of Big Fish Results, Guarnaccia formerly ran digital advertising for ADP, where he worked with dozens of Fortune 500 companies, such as Ford Motor Company, Lithia, General Motors and BMW. Guarnaccia uses his experience with these big-name brands to make Rhode Island’s local businesses, bigger brands and agencies compete with huge names and become Big Fish in their market.

big-fish-results-logo

Here’s what some of the Newport Interactive Marketers were saying on Twitter about NIM’s event, “Secrets of Your Competition”:

Mia Lupo: For traffic trends, compare long-term performance; identify surprising peaks and dips then WHY this happens #NIMRI #trends

David Englund: Getting “schooled” from Big Fish Results is like drinking from the fire hydrant at #nimri

Ryan Belmore: So much great information was shared last night at #NIMRI! Nice to see everyone and thank you Midtown Oyster Bar and @sue_DesigEditor!

Newport Restoration: Archive.org- a good way to see how far a company’s come & what they can do to improve. #NIMRI

Join the Conversation on Twitter using #NIMRI. Or sign up for NIM event announcements using the box at the top right of this page.

Check out the next NIM event here. Make sure you preregister to get a spot before it fills up!

Newport Interactive Marketing

Analyzing Google Analytics With BU Instructor Jay Murphy

 

Missed March’s NIM Analyzing Google Analytics?

Jay Murphy dug into Google Analytics, showing NIM attendees how they can see who is coming to their websites and engaging with them. With this valuable information, brands can provide more specific information that attracts a greater number of followers.

Why it’s important to know who is following you

Knowing who is following your business online offers unprecedented advantages. With this information, you can clearly identify your target market as well as the customer base  you are trying to reach. You can then implement new strategies to find and attract  potential customers you have yet to reach.

Need to know more about Google Analytics? Sign up for Jay’s workshop at the Chamber of Commerce in Middletown, R.I. [Date Change: JUNE 6]

Google Analytics is a free tool that will enhance your marketing strategy. Jay covers all the basics as well as how to interpret the results and how to make solid business decisions from the data. We we’re able to explore advanced topics like how to setup features such as:

  • Dashboards
  • Integrating with Google AdWords
  • Goals and Segments and more.

This program is free, and it gives you great insights into your website traffic and marketing effectiveness.

Navigating Google’s powerful, flexible and easy-to-use features lets you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives, and create higher-converting websites.

If you have a website and you don’t leverage Google Analytics, you’re throwing money away!

Ana Raynes gives tips on how to improve social media strategy through things like outreach and social engagement.

More Social Media Agency Secrets

Newport Interactive Marketers hosted Ana Maria Raynes, a social media specialist at Inceptor, to educate small business owners on how to improve their social media strategy.

With Raynes’ tips, the audience learned how to:

  • Deliver beyond Facebook with Influencer Campaigns
  • Utilize Google Plus and its applications (Google Hangouts, Google Circles)
  • Track social media outreach using free tools
  • Understand social engagement has ROI

Aside from providing “techy” information, Raynes’ talk gave small business owners insight on social branding and customer relationship management.

Meet Ana Raynes

Ana Raynes gives tips on how to improve social media strategy through things like outreach and social engagement.
A native of Colombia, educated in fashion design at the London College of Fashion, @StylinAna has a honed her talent for following trends and introducing new concepts.

Previously Ana was responsible for social media and information technology at the internet fashion startup “Smart Is Cool”. Also, she was featured in Glamour Magazine, appeared on FOX Strategy Room, and toured the East Coast as a motivational speaker for young girls alongside the nonprofit Girls Take Charge.

Since Smart Is Cool, she has worked in social media at New York and Boston agencies. As Inceptor’s social media manager, Ana focuses on clients’ strategic social media planning, blogger relations, and identifying news, trends, and best practices. Based in Boston, Inceptor is a Didit company.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

Build Your Brand With Award-Winning Book Coach

Book coach lisa tenerThese days, whether it’s Google+ or SEO, the concept of authorship is abuzz. Award-winning book coach Lisa Tener shares her strategies, tips, and insights to a packed room.

Writing a book isn’t for everyone — but many people who think they’re not writers find out that they have a book in them after all.

This month’s Newport Interactive Marketers inspired audiences to figure out whether a book is for them and, if so, how to write one that’s worthy and worthwhile — without a lot of stress or pain. In fact, we found out how it can even be an exciting and fun process.

Should I write a book?

  • How to know if writing a book is for you
  • 5 compelling reasons to get started now
  • 3 keys to get past overwhelm and make it easy
  • Your critical first 3 steps

Ways & Reasons to Write a Book

  • To reinvent yourself, establish your credibility by writing a book
  • Helps focus your brand and vision
  • To get known as an expert in your field
  • When you research something, write something on it, you then become the expert

How to brand it

  • Using a catchy, to the point title, that offers a solution to the problem of your market: example: The Creativity CURE by Drs. Carrie and Alton Barron.
  • “Complimentology”: think about your publicity for the future: what are you and what is your brand?
  • Include tip lists: 5 things to ____________ OR 5 reasons why ________________

Ways to write your book: Tips From Lisa’s Course

  • 8-12 weeks to have a  draft or a proposal.
  • Fill in the holes later (research, interviews, etc) … get the concrete down first.
  • Write what you know, or interview experts if you are new to the field.
  • Passion — write what you’re passionate about.

Ways to Publish

A traditional publisher will take care of final edits, layout, cover, and distribution. However, you’ll still need to market and sell your book. In fact, it’s generally a good idea to hire a publicist as well, because publishers rarely get their authors much publicity. However, do get references as you can waste a good deal of money on a publicist if you are not careful.

Self-Publishing can be a cost-effective way of writing and selling your book, especially using websites like Amazon to market and sell your content.  When self-publishing, make sure to use professional resources to design, edit, and market.

Questions Answered!

What channel do I use to publish?

People are reading paper! If you’re going to be speaking anywhere, it’s ideal to have a physical version to sell. It almost always makes sense to have both e-book and a physical copy.

What’s the important thing to remember about blogs? And what’s their appeal?

They’re up there forever and sometimes the conversation continues years beyond the date of posting. Blogs can be interactive, which helps you understand what your audience wants (helpful in book writing) and also connects you to your audience and develops a relationship.

What’s the “Bestseller formula?”

  • A strong title and topic, of course
  • One that resonates with a large audience that wants and needs what you have to offer.
  • Marketing: everything from great design and cover to executing a strategic plan for reaching your audience (which means understanding where they “hang out”—online and off line.

Lisa Tener‘s Book-Writing Classes come in virtual and in-person options.  Click here to learn more.

Don’t forget to attend next month’s NIM event: Social Media Insights, What Works.

2nd Annual Social Media Social: Through the Eyes of the Professional

Newport Interactive Marketers attended the University of Rhode Island Public Relations Society’s 2nd Annual Social Media Social. The event began with a panel of professionals, who discussed the topic in the agency setting–how to manage campaigns, how to build a strategy for paying clients, and how to track ROI–followed by networking.

Panelists:

Moderator: Adam David Roth, Assistant Professor in Communication Studies at URI

Sponsored by the Harrington School of Communications and Media and the URI Communication Studies Department

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Chuck Dennis

Intertwining Social Media and Customer Service

Chuck Dennis, Vice President and Senior Consultant for Knowledgence Associates, taught NIM how to infuse social media with customer service to boost engagement and ROI. NIM attendees learned how to interact with customers’ concerns and complaints through social media. Also, tips for detecting and re-directing what could become a PR debacle.

Meet Chuck Dennis

Chuck Dennis

A Customer Service champion, Chuck Dennis is Vice President and Senior Consultant for Knowledgence Associates of Cambridge, MA.  His consulting practice includes Customer Service strategy and delivery programs. They also include the creation and delivery of customer-focused communications, such as email and social media campaigns.

Chuck’s key strength is his relationships with customers, and his background leading the internal teams that serve them. He stresses active listening, swift action, and sincere follow-up as a method of maintaining customer loyalty. He specializes in the careful handling of “Angry Customers,” teaching businesses to manage that anger and to embrace the business improvements that is made by acknowledging and repairing those problematic issues.

Prior to joining Knowledgence Associates, Chuck held Customer Service management positions with CompuMark and Thomson & Thomson (both member companies of Thomson Reuters) as well as Northern Light Technology.

Chuck serves on the board of directors of SOCAP – New England, and is a member of the Boston chapter of SMEI. He has served on the Customer Advisory Board for Constant Contact Inc. Additionally, he was a member of the Planning Committee of the Boston Cell of Fast Company magazine’s Company of Friends network.

JayMurphy

Drive ROI from Google Analytics

Boston University’s Center for Digital Imaging Arts instructor Jay Murphy showed Newport Interactive Marketers how to maximize Google Analytics to drive ROI. NIM attendees learned how to attract people that will actually buy and how to bring in more buyers and prospects.

Find out more about what attendees learned from “Google Analytics with Jay Murphy at Newport Interactive Marketers.” Discover how to get the best results from your online efforts, on Designated Editor’s blog.

Meet Jay Murphy
JayMurphy

Teaches at Boston University’s CDIA (classes cost $200). Has been using Google Analytics since beta in 2004. Holds a Google Analytics Individual Qualification certificate. Presents Google Analytics to audiences of more than 400 people. Founded Trionia: all-inclusive online marketing for mid-sized to Fortune 100 businesses,  web development, Search Marketing, SEO, and analytics.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.