New Media events you may have missed
April 26, 2012 – Pinterest for Business: All You Need to Know
Annie Colella of Discover Newport (the Convention and Visitors Bureau) shared how Pinterest can work for your business. Attendees learned how to get to get started with Pinterest and how to get the most out of the social media site. Highlights from Pinterest for Business are posted on the Newport Interactive Marketers blog.
March 29, 2012 – The film “Connected” at the Jane Pickens Theater
Let’s take a look at our websites and social media from a proven sales perspective.
Does your website put customers off? You think your website describes your company and products or services. You think you’re not “in the way” when they come to your site to learn about you — or via social media Read More
1/26/2012 Make Your Website Mobile Friendly
Annette Tonti, CEO of MoFuse, shared mobile web best practices for publishers and advertisers. NIM attendees learned the difference between a mobile app and a mobile site and how to build effective web content.
Newport Interactive Marketers @ URI Social Media Social
Newport Interactive Marketers joined the University of Rhode Island for the URI Social Media Social. The NIM speakers provided insights to students and Newport Interactive Marketers about what an intern can do and how social media can boost a business.
Create and Market Your Brand Story
Jamie Palmer, the Senior Practitioner at University Business Consultants LLC, taught NIM attendees how to tactfully articulate the brand. Jamie stressed the importance of telling the story and not selling the story. NIM attendees learned how to engage their audience with messages that would resonate.
Enhance your Brand with Google+ and Twitter
Panelists Matt Medeiros of Slocum Studios and Michelle Quillin of New England Multimedia shared their insights on Google+ just as it launched. A general consensus was Google+ was not appropriate for all brands at that time. But for those who are concerned about SEO, it’s worth considering.
Intertwining Social Media and Customer Service
Chuck Dennis, Vice President and Senior Consultant for Knowledgence Associates, taught NIM how to infuse social media with customer service to boost engagement and ROI. NIM attendees learned how to interact with customers’ concerns and complaints through social media. Tips for detecting and redirecting what could become a PR debacle were also included.
Join NIM at the top of Newport Tweetup
Keeping the social in NIM, attendees gathered high over Newport for free appetizers, drink specials, and nonstop networking.
Drive ROI from Google Analytics
Boston University’s Center for Digital Imaging Arts instructor Jay Murphy showed Newport Interactive Marketers how to maximize Google Analytics to drive ROI. NIM attendees learned how to attract people that will actually buy and how to bring in more buyers and prospects.
Find out more about what attendees learned from “Google Analytics with Jay Murphy at Newport Interactive Marketers.” Discover how to get the best results from your online efforts, on Designated Editor’s blog.
SEO Mythology and Tactics from SEO Book Community Manager Eric Covino
NIM was thrilled to have Eric Covino of internationally regarded SEO community SeoBook.com and CreativeSignals.com answer questions on Search Engine Optimization and Google rankings. NIM attendees learned tactics to get search engines to rank their sites number one. Eric gave tips on how marketers can boost their websites in just one week! He also explained how SEO differs for service businesses and local retailers.
Facebook Marketing Best Practices to Boost ROI
Tom Schuyler, Pandemic Labs’ Director of Accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business.
Find out more about what Newport Interactive Marketers learned from “Facebook Marketing: Best Practices to Boost ROI.” Discover how to increase your return on investment using Facebook on Designated Editor’s blog.
Learn and Leverage Video for your Brand Success with Newport Interactive Marketers
NIM hosted Patrick Hughes and Scott Quillin to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.
Mobile for Marketing with Newport Interactive Marketers
Tamara Gruber, the founder of Red Giant Consulting, guided NIM attendees into the mobile marketing world. She explored the difference between mobile apps and mobile sites and how they could optimize their businesses.
Social Media Secrets with Newport Interactive Marketers
Newport Interactive Marketers hosted a panel of social media experts to teach attendees how to optimize social media. Experts shared the best way to connect with customers through social media and discussed the most effective platforms to use.
Search Engine Optimization Insights with Newport Interactive Marketers
Newport Interactive Marketers hosted Doug Wilson SEO specialist at Netsense, a Pawtucket-based market leader in outsourced IT, website, and web marketing solutions. NIM attendees received a how-to seminar on search engine optimization insights. Attendees also learned how to boost their Google rankings.
Social Media Answers With Newport Interactive Marketers
NIM hosted nationally known expert Partick O’Malley. Patrick is the former VP of Operations for Northern Light, Google’s former top competitor, and has spoken across the country and nationally. He is an expert on LinkedIn, Twitter, Facebook, YouTube, and Google. Attendees gained insights to use social media to effectively boost their businesses.
Newport Interactive Marketers Networking
Stephen Melanson opened the attendees’ eyes to the importance of Verbal Branding. The seminar focused on concise messaging.
Newport Interactive Marketers Networking
Jessan Dunn Otis
Jessan Dunn Otis, a linchpin, recapped Seth Godin’s talk in Boston on June 17, 2010. The seminar also highlighted from the OMMA Conference.
Newport Interactive Marketers
Matthew Mamet of EditMe presented how small businesses and individuals can use a Wiki platform to share information and foster communities. NIM attendees learned how to up their online presence quickly and easily.