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First Impression to Lasting Relationships: Connecting Meaningfully with Your Customers/Clients

Like love and cooking, marketing is all about timing — understanding what your web visitors, social media connections, and anyone interacting with you want when he/she wants is the key to connecting and converting. By understanding the Customer/client Lifecycle, you’ll be equipped to better connect, convert & delight with meaningful content and messaging, creating an optimal user experience — aka — “they get me.”

 

Did you know that it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer, according to the Harvard Business Review? Learn how to attract, convert, and keep your customers and prospects at each step of your customer’s journey with insights from brand strategist, Jessica Prokup.

 

 

At this NIM FREE talk, you’ll learn:

  • A system to ensure that you support different types of buyers based on where they are at
  • How to tune into your customer’s/client’s needs to deliver the right message at the right time
  • Effective content and marketing strategies for each stage of the life cycle
  • Easy-to-use tools for planning and organizing your marketing activities
  • Practical ways to measure success and optimize your efforts

 

Learn the best tactics to keep your customers coming back for more by better understanding your audience & aligning it with your business’s goals. Join #NIMRI for First Impression to Lasting Relationships: Connecting Meaningfully with Your Customers/Clients on Thursday, February 28, 6-8 P.M. at Parlor Bar & Kitchen in Newport, RI.

 

Meet Jessica Prokup

Jessica Prokup is the Marketing Director for Twisted Throttle, a motorcycle-outfitting company specializing in complete, vehicle-specific solutions for long-distance travel and daily commuting. Jessica oversees B2C and B2B marketing and communications efforts for the company’s direct e-commerce business and wholesale division, supporting 14 distributed brands. Her team’s activities span a range of digital marketing channels, media outreach, and advertising, strategic partnerships and sponsorships, and trade shows and consumer events.

A former specialty retail shop owner, communications director, and magazine editor, Jessica has more than 15 years of experience crafting brand identities, building customer relationships, developing strategic initiatives and partnerships, and leading collaborative teams.

 

Networking  at 6

Presentation begins at 7

 

Newport Interactive Marketing

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

Newport Interactive Marketing is

sponsored by Angles & Insights & Designated Editor

Gail Alofsin, who works to promote in-person networking to ensure a sincere and organic connection with others to increase professional growth.

Top Tips to Maximize Your 2015 Networking

Another networking event,” “I am tired, do I have to go?” “It’s raining and cold.”

It’s always easy, not to go. However, sincere and organic networking is a crucial element for your personal and professional growth, especially if you’re active on social media, perhaps even more so.

In-person networking cements online relationships and may actually reduce the amount of time you need to spend online. Plus, networking done well builds support and interest in your career or business.

If you enjoy networking or even dread it, you’ll be sure to take away top tips from one of Newport’s best connectors, Gail Alofsin. If you know Gail, you won’t miss her … and if you DON’T know Gail, you need to see her speak. Don’t miss this national keynote speaker on work/life integration and personal leadership, share her top tips to maximize your 2015 networking.

Meet Gail Lowney Alofsin

Gail-Lowney
Gail Alofsin is a lifelong student and educator. The intersection of her personal and professional relationships has served to build a sincere and impactful network. Gail has had the privilege of working for Newport Harbor Corporation for over two decades. Additionally, Gail has served as an adjunct professor at University of Rhode Island since 1999 and is the author of Your Someday is NOW – What are YOU Waiting For?  launched in April 2014. A graduate of Tufts University, Gail serves on the boards of the Martin Luther King Jr. Center and St. Michael’s Country Day School. She has been a volunteer for her family’s foundation, the Haitian Health Foundation, for over three decades.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

John Picozzi shares his best tips and tricks on free web services that you can use to help grow your brand.

Maximize Partner-Consultant Relationships for Successful Projects

Maximize Partner-Consultant Relationships for Successful Projects

Speaker John Picozzi discussed the importance of keeping partner-consultant relationships on track at NIM’s November event. He shared his favorite tips for how to handle minor disagreements, a bad work dynamic, or just poor communication.

Meet John Picozzi

John Picozzi shares his best tips and tricks on free web services that you can use to help grow your brand.
John Picozzi is Oomph Inc.’s resident Drupal enthusiast, a co-podcaster, and adjunct professor in his spare time. John has done impressive work for CVS Caremark, Leica, BlueCross, and Marriott International. He not only understands client-side development; he teaches it. After receiving his B.A. Cum Laude in Web Development and Internet Commerce from Johnson & Wales University, he was invited back to mold young minds in the “Graphic Design & Digital Media” department. He is an active Drupal community member, as one of the first co-founders of both the Providence Drupal Meetup group, and New England Drupal Camp. He is weekly on the Talking Drupal podcast, a digital discussion on platform news, tips, and industry basics.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.