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Build Your Brand With Award-Winning Book Coach

Book coach lisa tenerThese days, whether it’s Google+ or SEO, the concept of authorship is abuzz. Award-winning book coach Lisa Tener shares her strategies, tips, and insights to a packed room.

Writing a book isn’t for everyone — but many people who think they’re not writers find out that they have a book in them after all.

This month’s Newport Interactive Marketers inspired audiences to figure out whether a book is for them and, if so, how to write one that’s worthy and worthwhile — without a lot of stress or pain. In fact, we found out how it can even be an exciting and fun process.

Should I write a book?

  • How to know if writing a book is for you
  • 5 compelling reasons to get started now
  • 3 keys to get past overwhelm and make it easy
  • Your critical first 3 steps

Ways & Reasons to Write a Book

  • To reinvent yourself, establish your credibility by writing a book
  • Helps focus your brand and vision
  • To get known as an expert in your field
  • When you research something, write something on it, you then become the expert

How to brand it

  • Using a catchy, to the point title, that offers a solution to the problem of your market: example: The Creativity CURE by Drs. Carrie and Alton Barron.
  • “Complimentology”: think about your publicity for the future: what are you and what is your brand?
  • Include tip lists: 5 things to ____________ OR 5 reasons why ________________

Ways to write your book: Tips From Lisa’s Course

  • 8-12 weeks to have a  draft or a proposal.
  • Fill in the holes later (research, interviews, etc) … get the concrete down first.
  • Write what you know, or interview experts if you are new to the field.
  • Passion — write what you’re passionate about.

Ways to Publish

A traditional publisher will take care of final edits, layout, cover, and distribution. However, you’ll still need to market and sell your book. In fact, it’s generally a good idea to hire a publicist as well, because publishers rarely get their authors much publicity. However, do get references as you can waste a good deal of money on a publicist if you are not careful.

Self-Publishing can be a cost-effective way of writing and selling your book, especially using websites like Amazon to market and sell your content.  When self-publishing, make sure to use professional resources to design, edit, and market.

Questions Answered!

What channel do I use to publish?

People are reading paper! If you’re going to be speaking anywhere, it’s ideal to have a physical version to sell. It almost always makes sense to have both e-book and a physical copy.

What’s the important thing to remember about blogs? And what’s their appeal?

They’re up there forever and sometimes the conversation continues years beyond the date of posting. Blogs can be interactive, which helps you understand what your audience wants (helpful in book writing) and also connects you to your audience and develops a relationship.

What’s the “Bestseller formula?”

  • A strong title and topic, of course
  • One that resonates with a large audience that wants and needs what you have to offer.
  • Marketing: everything from great design and cover to executing a strategic plan for reaching your audience (which means understanding where they “hang out”—online and off line.

Lisa Tener‘s Book-Writing Classes come in virtual and in-person options.  Click here to learn more.

Don’t forget to attend next month’s NIM event: Social Media Insights, What Works.

LisaTener

Build Your Brand with Tips from Award-Winning Book Coach

#NIMRI hosted Award-Winning Book Coach Lisa Tener to speak about the possibilities of writing and publishing a book. Writing a book is not for everyone, but many people who think they are not writers find out that they have something to write about after all.

Tener’s presentation discussed:

  • How to know if writing a book is for you
  • 5 compelling reasons to get started now
  • 3 keys to get past overwhelm and make it easy
  • The critical first 3 steps

Meet Lisa Tener

LisaTener
Award Winning Book Coach, Lisa Tener, specializes in helping experts/enlightened entrepreneurs write/publish a compelling how-to, self-help book or memoir. She takes you step-by-step through her award-winning process. Her clients have signed 5- and 6-figure publishing deals with Random House, Simon and Schuster, Charles Scribner’s Sons, & more—as well as self-published. You’ve seen them on the Today Show, Oprah, CBS Early Show, Good Morning America, Fox News, CNN and in national publications, such as Parade and the Atlantic.

A graduate of MIT’s Sloan School of Management, Lisa Tener teaches on the faculty of Harvard Medical School’s CME publishing course, at URI’s Ocean State Summer Writing Conference. Additionally, in her own private Award Winning 8-week Bring Your Book to Life Program by highly interactive teleseminar, using cutting edge technology. She blogs on writing and publishing for the Huffington Post. Also, she was on ABC World News, PBS TV and been quoted in Glamour, USA Weekend, The Boston Globe, Providence Journal and much more. Lisa has received two American Business Awards and her Bring Your Book to Life Program won a Silver Stevie award for Best New Service of the Year in Media.

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