Tag Archive for: Online Presence

MarkCollins OnWebLocal Local SEO Expert

Turn Your Web Traffic Into Foot Traffic: Help Google Help Your Business

Fact for small- to mid-sized business: Up to 30% of visitors to your website find you from Googling aka unpaid or ORGANIC search

Don’t leave your 30% to the competition! Learn from a local expert on how to get local businesses found on Google at this FREE #NIMRI event. Learn:

  1. Your next steps to make your business easier to find on Google, Yelp, Bing, TripAdvisor & more.
  2. How Local Search Engine Optimization (SEO aka getting found online) differs from national or global SEO.
  3. How you can tell if you (or someone you’ve hired) is helping or hurting your business
  4. Which data points matter and add up to real revenue.
  5. Which free online tools can help edge out competitors.

Learn the exact steps you need to be on Google’s Page 1

Meet Mark Collins

Owner of OnWebLocal.com, Mark Collins, assists clients to define their product or service niche as it relates to serving a specific customer need in the marketplace. Additionally, he develops website, blog, video, and social media content with a convincing call to action. Also, Mark works with web designers and agencies to get client(s) website to generate sufficient traffic. This can be achieved by attaining organic page one Google Local search rank. He has an experienced track record of success for getting increased traffic to small- medium-sized business websites. Hence, what makes him the ideal speaker for this presentation.

Connect with Mark on Twitter!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.



How Google Analytics Can Boost Your Business

Google Analytics has quickly become one of the most helpful tools for any business with an online presence. However, learning how to make it work for you can be tricky.

At this #NIMRI FREE event, you will learn about:

  • Google tag manager, a system that makes it easier to manage your digital marketing. You will see a quick demo that will answer all your GA questions.
  • Data Studio, a new dashboard tool that’s easy to use and makes it simple to pull data from multiple sources.  A well-built dashboard shows how your website and online marketing are performing. This way your focus is on improving instead of pulling reports.
  • How to get more timely and relevant interactions to boost your online traffic as well as your business!

Meet Jay Murphy


Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results. Strategies include delivering analytics, website development, social media strategy, search engine marketing, search engine optimization, and display advertising. These are all optimized with measurable results. He has worked with organizations including GE, Harvard University and Janus Mutual Funds.

Additionally, Jay worked at Sapient Corporation as a director of program management. He led projects in a variety of industries including higher education, financial services, and energy. As for his education, he holds a B.S. in Computer Science from Northeastern University and an M.S. in Electric Engineering from Tufts University. Also, he was awarded a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.

As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.

When he is not tweaking a website,  Jay can be found cheering on his sons at baseball games or racing his sailboat.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch from your device at your convenience.

Newport Interactive Marketing

Analyzing Google Analytics With BU Instructor Jay Murphy


Missed March’s NIM Analyzing Google Analytics?

Jay Murphy dug into Google Analytics, showing NIM attendees how they can see who is coming to their websites and engaging with them. With this valuable information, brands can provide more specific information that attracts a greater number of followers.

Why it’s important to know who is following you

Knowing who is following your business online offers unprecedented advantages. With this information, you can clearly identify your target market as well as the customer base  you are trying to reach. You can then implement new strategies to find and attract  potential customers you have yet to reach.

Need to know more about Google Analytics? Sign up for Jay’s workshop at the Chamber of Commerce in Middletown, R.I. [Date Change: JUNE 6]

Google Analytics is a free tool that will enhance your marketing strategy. Jay covers all the basics as well as how to interpret the results and how to make solid business decisions from the data. We we’re able to explore advanced topics like how to setup features such as:

  • Dashboards
  • Integrating with Google AdWords
  • Goals and Segments and more.

This program is free, and it gives you great insights into your website traffic and marketing effectiveness.

Navigating Google’s powerful, flexible and easy-to-use features lets you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives, and create higher-converting websites.

If you have a website and you don’t leverage Google Analytics, you’re throwing money away!