As we enter the 2020s, it is now undeniable that digital marketing and social media are going to be at the forefront of business. Actually, that’s already the case, and if you’re not already optimizing your digital marketing strategies, then that means you are getting left behind.
NIM’s panel of marketing experts are here to demystify the social media age and help you understand how to take advantage of digital marketing and SEO to make your business more successful.
At this NIMRI event, you will learn about:
Current successful digital and social strategies, and what to focus on going into 2020
How big brands apply the fundamentals – which affordable tools can inform personas and solve customer problems
Affordable tools and achievable tactics
Overlooked opportunities
The power of Facebook and ads and local SEO
Utilizing influencers – what lessons can we learn about connection and messaging?
And, of course, get your answers!
Top experts are here to answer your questions and provide New Media insights – and since it is always evolving, there is always more to learn! Join #NIMRI at Spend Wisely: Big-Brand Insights to Move YOUR Needle on June 20th from 6-8 PM at Innovate Newport, the former Sheffield School on Broadway is open!
Meet Ronni Kenoian
Ronni Kenoian is the marketing manager for leading travel insurance comparison site InsureMyTrip. She oversees the digital marketing of the InsureMyTrip brand, including consumer insights, content strategy, paid search/social advertising, social outreach, and earned media strategy. She also has been intimately involved in a number of new product ideas and development efforts and has been closely aligned with customer needs. Given the demonstrated power of big data, Ronni also leverages the company’s current capabilities to help reinforce the brand. Ronni believes merging creative and technology into cross-functional teams and roles is essential to better executing a winning marketing strategy with long-lasting results.
Ana Raynes is a thought-leader in the fields of social media and content marketing. Her creative mind led her to study at the London College of Fashion, after which she co-founded the Internet fashion startup Smart is Cool. Raynes has been a motivational speaker as well as an expert in e-marketing, including social media, content marketing, and information technology. She is currently the Vice President of Content Marketing at Didit. She oversees the content marketing needs of agencies and clients across multiple platforms. Raynes also does strategic planning, business development, and strategic growth for social media and SEO. She maintains relationships with bloggers and influencers to keep up with current trends, and to help with her own campaigns.
Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
https://newportinteractivemarketing.com/wp-content/uploads/2017/06/Screen-Shot-2018-05-30-at-3.46.18-PM-e1559697701433.png171185adminhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgadmin2019-06-04 19:04:072019-09-20 17:49:31Spend Wisely: Big-Brand Insights to Move YOUR Needle
1. Soliciting Sponsors: The emphasis should always be on the content you’re creating. “Write it, and they will come,” said Priscilla sagely, “Produce high-quality content, and they will come.”
The Official “Work with Me” section of We3Travel’s About Page
2. Doing Business With Brands: There are a few ways a blogger can work with a brand: being contacted by people to place ads, contacting people to place ads, sponsored posts, or, if you’re lucky, a sponsored trip.“If I work with a brand or do a sponsored post, it has to be something I believe in. Once your audience doesn’t believe you, you’re done,” Priscilla warned.
“Native Advertising, which is when you have content that is already successful and then work with advertisers who would complement that content, can work very well,” said Lillie.
3. Navigating Negativity: It can be very difficult to figure out what to do when you have a bad experience as a blogger, particularly if the trip is a sponsored one. It is especially tricky because, depending on the country’s laws, you could potentially be sued for a negative review. “Contact the PR people and be sure to start with the positive things and then talk about the disappointments,” advised Priscilla, “I always give them a chance to fix it. If they do, I won’t write a bad review. If they don’t, I will offer to not write about it.”
“Steer away from negative content, even though it can be very effective. Everyone gets fired up over a bad review and they like to share it, but it doesn’t reflect very well on you and can get you into trouble,” offered Lillie.
4. Create a Community: “Facebook has become a pay-to-play platform. You can pay $5 to promote a post (and I do that sometimes), but you won’t see a big difference in your analytics. What’s really powerful is to form alliances and private Facebook groups, not just with other travel bloggers. People who like wine, food, lifestyle, even interior design share readers. The cross-pollenization that happens helps everyone grow,” Priscilla said.
5. Know Your Worth: “It depends on your reach and your demographic,” reasoned Tamara, “I have a group of travel blogger friends, and we share that information.”
“This is why you need the group mentality!” proclaimed Priscilla, “Building your blogging network is key. Whatever you do, don’t write a post for someone for free – it brings the rate for everyone down to $0. You’re time is worth something.
“I would argue that there is a value in giving content to high-traffic sites, so it can be OK to do something like that for free as long as there is some ROI. It’s a value to your resume,” Lillie said.
6. A Photo’s Worth a Thousand Shares (nope, still not right): “For me, Pinterest is very important. It drives traffic to my site, often more than google,” Tamara shared.
“Be sure to link all of your photos: photos on Google and Pinterest should link to your website and have descriptions,” Priscilla said.
“Selling your photos can also be another source of income,” Lillie pointed out.
Here’s a look at the Newport Interactive Marketers’ Hootsuite dashboard
“The Tail Wind app is great for automating Pinterest,” shared Tamara, “Paying a little for the right tools can be worth it.”
“Google trends is an invaluable SEO tool,” said Priscilla, “In WordPress there is a feature where you can try a bunch of different options and put them in Google Trends to see where you are in searches.”
Snapchat! If you want to learn more about using Snapchat as a blogger, check out AdventurousKate
8. Socialize, Socialize, Socialize (your media, that is): “Learn and get busy on all social media sites and thank everyone who follows (NOT by direct message),” Priscilla advised.
“The biggest mistake people make is to just stop for an extended period of time on social media,” Lille said, “Be consistent and don’t be afraid to self promote!
“Use Trivago or another trip-cost comparison site to look for the lowest fare. Then, take a screenshot and call the hotel. They will always match it, and it’s always better to book through the hotel because they tend to have a better cancellation policy and you also will be eligible for upgrades,” advised Priscilla.
“Tuesday is the best day to book airlines usually,” shared Tamara.
https://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2015-09-18 21:57:372015-09-18 21:57:37Travel Bloggers’ Secrets You Can Use: Part 2
Wow! We covered so much incredible information at our August 12 event, Travel Bloggers’ Secrets You Can Use. Our three amazing panelists, Tamara Gruber of We3Travel, Lillie Marshall of Around the World “L”, and Priscilla Pilon of The Weekend in Paris shared invaluable insights about blogging, marketing, monetizing, and, of course, traveling. We wanted to put together a couple of posts summing up all the best tips for any of you who might not have been able to make it or any #NIMRI members who want to refresh on what they learned. Part 1 will cover a little bit of background about our panelists and their top blogging tips. Stay tuned for Part 2 next week!
How They Got Started
Tamara Gruber of We3Travel and her daughter, Hannah, visiting a breathtaking waterfall in Iceland
Lillie Marshall, of Around the World “L”, enjoying a stunning view in Turkey
Lillie Marshall: “I started at age 27, sleeping in $10 broom closets because I wanted to travel the world,” said Lillie. Around the World “L” which began in 2009, has covered everything from nomadic budget traveler trips to luxury family travel, now that its creator, Lillie Marshall, is married with a young son (and another on the way! Congrats Lillie!!). She works as an English teacher in Boston, and runs TeachingTraveling.com, a blog that interviews “Teacher-Travelers.” Lillie has one of the largest social media followings of any teacher in the world and Around the World “L” has been consistently selected for Top 100 Travel Blog rankings. She was also recently invited to attend White House Travel Bloggers Summit on Study Abroad and Global Engagement.
Priscilla Pilon of The Weekend in Paris (left) sharing a few drinks with her friend, Leah, in the Alps
Priscilla Pilon: “When I first started writing my blog I didn’t realize other people could see it. I made it for my friends and family. The first time I got a comment from a stranger, I was like ‘who is this?!’,” laughed Priscilla Pilon of The Weekend In Paris. Priscilla has traveled the world, but is an admitted Paris addict. In addition to her own blog, she is the Travel Editor for The Daily Basics (the editor of which she actually met at a #NIMRI event!), as well as a contributor for Upscale Living Magazine, The Daily Meal, and Travel Squire.
Top 6 Blogging Tips
1. Preferred Platform: Lillie, Tamara and Priscilla all recommend WordPress as a blogging platform. “You can really create your own identity since there are so many themes to choose from and they’re so easy to customize,” said Lillie, “and there are so many useful plugins!”
2. Traversing the Themes: Sifting through the bazillion or so WordPress themes can be a bit intimidating but it helps if you know want you want it to look like. Magazine-ish? Newspaper-ish? Word-driven? Photo-driven?
4. A Word For Every Thousand Pictures (wait, that’s not right) : “People are captivated first by a photo,” Priscilla explained, “I like to pick the pictures first, then write the story. I took 8,000 photos on my recent trip to Africa and narrowed that down to about 20 for my article. Obviously you can’t fit all of your pictures in one post, but it is nice to build up a big media library so you can share the other photos on social media or in a later article.”
5. Feelings on Freelancing: “I think freelancing can be a little bit dangerous because you are putting all of this effort into someone else’s site. However, it’s different for everyone, and some people get a lot out of it,” Lillie said.
“I focused first on building my own blog and my own presence before moving into freelancing,” explained Tamara.
“You can get some street cred if you’re writing for other sources, but you have to have a thick skin. I was sending out 20 pitches and getting 19 no’s and 1 positive response. It makes you doubt yourself, but once you get going and they know your reputation, you’ll get 19 yes’,” shared Priscilla, “Just make sure you promise appropriately and over-deliver. Also, be on time!”
6. Share with Care: It isn’t a good idea to post things live in case of stalkers, and never post pictures of children without their parent’s permission. “I write about family travel, but for the longest time I didn’t use my daughter’s name,” shared Tamara, “Finally, it became too awkward writing ‘my daughter’ over and over, but it is something to be cautious about.”
“Make sure that what you’re posting is not traceable to you or where you live, and that it’s appropriate,” advised Lille, “Beware of geo-tagging!”
Next week our travel bloggers top marketing/monetizing and travel tips!
https://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2015-09-10 15:32:362015-09-10 15:32:36Travel Bloggers’ Secrets You Can Use: Part 1
SEO guru Eric Enge broke SEO and Social Media down into plain English at NIM’s Aug. 23 event. Stressing an integrative approach using SEO and Social, Enge said the best way to compete in SEO keywords is to be user-centric.
If anyone knows how to boil down complex ideas for an audience, it’s Enge, who is CEO of Stone Temple Consulting, a 25+ person SEO firm with offices in Massachusetts and California. Enge is also a frequent speaker at marketing conferences like SES, PubCon, and SMX.
According to Enge, the job of any website is to be first in that search. So his PowerPoint presentation boiled down complex SEO and Social Media topics so that attendees of all social media aptitudes could learn just how.
Integrating Search and Social Media highlights
Spun or garbage content or cheap tricks to build brand and rank is not the best way to go
Devote the right amount of space to anchor text, key phrases, brand names, and domains
Avoid bad link-building and backlinking practices, e.g. low-cost or paid-for tactics
Eric Enge featured guest speaker at NIM’s Aug. 23 networking and learning event.
Emphasize users in your web content, because they are central to the Google algorithm
Make sure your brand lends itself to your audience (and if it doesn’t, ask yourself what it will take to get there)
Provide diverse, quality content
Title tags play a big role
Meta description influences click-through rate
Learning Google’s Algorithm
Quoting Google Search Quality Group expert Matt Cutts throughout the talk, Enge explained that Google algorithm finds quality, diverse results help solve problems for users.
Enge discussed the impact of Google’s Panda algorithm update, ushered in on Feb. 23, 2011, and the impact of Penguin, which came to the fore April 24, 2012. He discussed the viability of SEO, Social, PR and Real Content integrated together for a masterful integrative marketing plan.
You can build a huge audience even if you’re a small brand, according to Enge, who said 48.8% of the population uses Google+ (that’s 150 million US users) and Google+ creates community circles. But he warned against trying to get too much out of driving FB “likes” and Google+ “+1’s” since these don’t specifically address which part of your content is working. Likes, +1’s and shares aren’t visible to Google. Tweeted links, for example, can help Google discover content faster than Facebook and Google+.
Title Tage, Meta Description & CTR
NIM attendees learned how large a role Title Tags play, how Meta Description can influence click-through rate (CTR), and more specifically, how Bing uses CTR.
“Saying SEO is dead is like saying you 85-year-old grandmother can configure your web server,” Enge explained.
In addition to good content that is user-focused, Enge provided an example of how one guest posting propelled one site from 0 to 100,000 customers using an integrated approach.
In the hierarchy of social media effort, the 1-on-1 meeting is at the top (takes the most effort), then the meeting, then meetups, then blogging, then LinkedIn, Twitter, then Facebook. The bottom line? Make the effort to meet with actual people to build real communities, and that will fuel social media activity that builds your reputation, since that’s what people (users) value most.
Thanks to Eric Enge for speaking in Newport; you can visit his website at www.stonetemple.com, follow him on Twitter @stonetemple, or add him to your Google+: +Eric Enge.
https://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2012-09-05 19:49:452018-09-25 20:22:22Integrating SEO and Social Media With Google’s Eric Enge
Thanks to all of you, NIM boasts the biggest turnout so far! 100% Networking saw 150 signups plus some walk-ins – lots of new faces. Raindrops were avoided, connections were made, views were enjoyed, drinks were downed.
Beautiful views of Newport from the Hotel Viking rooftop
Ruth Bazine of PRSA chats with former colleagues from Roger Williams University
Was it the venue (who doesn’t enjoy a view of Newport from a rooftop?) or is the word being spread?
Coming in August … NIM is pleased to feature “Search & Social Marketing” with global expert Eric Enge. Details are forthcoming.
https://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2012-08-13 20:39:292018-09-25 20:29:37Record Turnout for 100% Networking!
NIM: As a marketer of a narrow-niche store, it must be challenging to get new customers. How has Facebook helped?
WQ: People visit the shop, visit my website, or E-bay store just to meet the eccentric person behind the Facebook page.
NIM: Tell us what they’ll find if they make an appearance in your store.
WQ: A mess. Stacks and walls of comics and product, the aforementioned local artwork, masks, clown dolls, and DVDs everywhere.
NIM: What’s the misconception about comics?
WQ: Some Americans have the opinion that comics are for kids or for the unintelligent, or they think the store will provide a rarified atmosphere of hipster elitist geekdom. Comics used to be for everybody and, in many countries of the world, they still are. They are unique artwork by a single creator or small group of creators telling an immersing and synergistic story in a way that is not possible in any other medium.
NIM: You’re a little in love with the industry, and I think that authenticity translates on your Facebook and web pages. Describe graphic love, the comic-book kind.
WQ: Comics allow an imaginative freedom in way that isn’t seen in films or in video games. There is an aesthetic pleasure in the pictures that isn’t present when reading fiction. With comics, the reader has to imagine the sounds, smells, and motion that are implied by the language and vision portrayed.
NIM: Everything has changed so much in the past 10 or 15 years. How have comic books changed?
WQ: That would take an essay. Simply, the 32-page full-color slim pamphlet remains the same but with more sophisticated coloring and better paper. But other forms of presentation of the art form have come into being from graphic novels, which are a thick collection of individual and previously published stories.
NIM: What’s popular with the Kids now? Zombies seem to be a big theme. I don’t get it.
WQ: Zombies are best used as a metaphor in fiction … they can symbolize the horror of “the other,” rampant consumerism, the pervasive anti-intellectualism of American society, the infantile and lizard brain hunger that lives in everyone, the hive mind … And everyone has a lingering fear of being bitten really hard.
NIM: Yes, it makes sense. Hey, do you have any plans for cyber-expansion?
WQ: I’m running four different Facebook accounts: my personal account, the store account, the store small business account, and the Annex Art Society page, so I really haven’t had time. Luckily, I have a Webmaster in charge of the store website.
NIM: I know it’s not polite to talk about religion or politics, but in business, it’s always polite to talk about money! Has social media helped your business financially?
WQ: Yes.
NIM: See? That’s sort of the point that gets lost because social media is so much fun. I know you’re not a fan of hash tags, but #NIMRI is one hashtag you should “follow” on Twitter. You’ll learn so much about even more social media opportunities to promote your brand.
WQ: I found out about NIM from friends. The acronym reminds me a little of Nine Inch Nails. I would attend those meetings.
NIM: Hashtag NIN! That’s funny. Well, NIM can help you learn search optimization, to spread the word effortlessly and worldwide about the Annex, so we look forward to seeing you at the next meeting.
NIM: ListenWayne, it was a pleasure talking to you about the Annex. I’m really happy that you have taken the social media bull by the horns, and it’s wonderful to learn you’re also helping kids tap their creativity. #socialmedia
https://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2012-07-13 16:14:332018-09-25 20:38:21Newport Comic Book Store Thrives With Social Media
Around since the 80s, Annex Comics flourishes in 2012, due in large part to the way in which owner Wayne Quackenbush took the social media bull by the horns to promote the fine (and funny) art of comic books.
Here’s Part I of our two-part interview.
NIM: Wayne Quackenbush, I can’t think of a better name to stick onto a Web domain than Quackenbush, but you’re Annex Comics. How long has the Annex been around?
WQ: I started working at the Annex in 1994, and bought it from the owner in 1998. I had an extensive background in retail, having managed several photo-processing and video stores in NYC.
NIM: What’s photo processing? Just kidding. So you’re a savvy retailer who likes new media. Are you a wave-rider in your business, or does the Annex rely on your fan base/repeat customers for its success?
WQ: We’ve ridden through fads over the years, made a lot of changes and experimented with product as much as possible. I introduced video sales and rentals, for instance. The Annex was the first store in the state to go all DVD, and now we have dinosaur status because we’re the last store in Rhode Island to offer DVD rentals.
NIM: That’s very cool, Wayne. I miss the excitement of going to a place and renting something. Speaking of dinosaurs, a few businesses still have yet to embrace social media as a genius marketing tool. But you have. Tell us how you market Annex these days, and how that’s different from before.
WQ: I used to run occasional ads in the local papers, I put up flyers for events and got interviewed in local magazines and on public access TV. Word-of-mouth was and is most effective.
NIM: And what’s faster at getting words out of mouths than Facebook? Your store has quite the presence there. You have a Facebook page for your store, and a Web page for Annex Art Society.
NIM: Before I started following (stalking?!!) you on Facebook, I thought of your clientele as the hipster/nerd/geek squad. Am I on- or off-base?
WQ: My customer base fits the categories named but there’s more. A general description would be male, college educated, mostly in their 20s and 30s.
NIM: How to you market to the Kids who know everything and think everything’s “whatever”?
WQ: I always try to shock and amaze. The store markets a sense of wonder.
NIM: What’s shocking or amazing at the Annex these days?
WQ: I think people would be surprised at the inroads we’ve achieved in promoting local artists via Facebook through our daily artistic challenges, where artists all over the world participate, and our efforts to encourage creativity, especially in young people.
NIM: How do you reach the young’uns?
WQ: The Annex showcases at least 30 artists a year in our galleries. I work with local high schools in artistic intern programs and I teach a drawing class in the store every Saturday morning.
NIM: Well it must be fun, if people are getting anyone under 80 out of bed Saturday mornings! I think that’s great.
NIM: It takes a lot of effort to man those contests because they are so popular! And social media gives people lots of access to your wall. Why has the response to these contests been so great and how do you keep up with them?
WQ: Personally, the daily Art Challenge is a kind of creative calisthenics, an exercise to keep my brain hopping. I know a few others feel the same way. Plus, humans are social creatures, and it’s extremely gratifying to connect in this way and share images and ideas.
NIM: Isn’t that the beauty of social media? It allows you to actually have fun while you promote your business and grow your numbers. And, it gets people in your door who might otherwise just have walked by, had they not seen the quality of the art that’s being posted on your timeline.
https://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2012-06-05 19:53:222018-09-26 10:00:55Annex Comics Taps Social Media to Boost its Base
NIMRI celebrates its overarching theme – connection – with a film showing of Sundance’s “Connected” March 29
It takes a really good movie to silence the smart phones of a room full of NIMRI-ers, but the only lights flickering in the Jane Pickens movie house March 29 came from the big screen. Premiered at Sundance 2011, the gem “Connected, an Autoblogography about Love, Death and Technology” held the attention of NIMRI members for 85 minutes.
Afterward, the crowd spilled into Yesterday’s across the street to re-connect to their phones and each other, reaffirming the filmmaker’s message that human beings function maximally both naturally – and synthetically – as interdependents.
About the Film
Organizational leadership expert Dennis Rebelo of University Business Consultants sponsored and introduced the film, which was written, produced and directed by Tiffany Shlain, founder of the Webby awards. Viewers anticipating a trek through how social media is overtaking the universe were surprised – and deeply moved – when things got more personal. Shlain had initially intended for the film to talk about technology and where the human race is heading. But the plot takes a sad turn when her beloved father Leonard, a renowned surgeon and best-selling author, is diagnosed with brain cancer as Shlain herself negotiates a high-risk pregnancy.
There couldn’t have been a better plot device than hospital visits to humanize this technological coup of a movie. Shlain’s father is so brilliant and charismatic that visits with him are part classroom and part favorite grandfather. Through him, Shlain’s larger message about where the human race is trying to go via technology is somehow made palatable even to those who fear and loathe technology. The takeaway from the movie is really that humans seek out connection naturally, and do their greatest work in collaboration with others — and technology is simply a tool to support that. Technology is so often accused of thinning out human interactions, but Shlain’s magnified look at a family dealing with crisis shows how it can also deepen those connections.
Unfortunately, Shlain’s father died before the movie was over, and viewers are bounced into a reality of technological limitations that reminds us that we are still more human than ever.
Part memoir, part documentary, “Connected” is packed with animation, home movies and statistics, narrated by Shlain in a fast-paced, upbeat style that keeps the viewer running to catch up, mimicking the social media exercise of being everywhere, all the time.
https://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svg00Suzanne McDonaldhttps://newportinteractivemarketing.com/wp-content/uploads/2020/01/nim-square.svgSuzanne McDonald2012-04-27 22:36:132018-09-26 14:16:27NIM Brings the Film Connected to Newport
Let’s take a look at our websites and social media from a proven sales perspective.
Does your website put customers off? You think your website describes your company and products or services. You think you’re not “in the way” when they come to your site to learn about you — or via social media Read More
1/26/2012 Make Your Website Mobile Friendly
Annette Tonti, CEO of MoFuse, shared mobile web best practices for publishers and advertisers. NIM attendees learned the difference between a mobile app and a mobile site and how to build effective web content.
Newport Interactive Marketers joined the University of Rhode Island for the URI Social Media Social. The NIM speakers provided insights to students and Newport Interactive Marketers about what an intern can do and how social media can boost a business.
Jamie Palmer, the Senior Practitioner at University Business Consultants LLC, taught NIM attendees how to tactfully articulate the brand. Jamie stressed the importance of telling the story and not selling the story. NIM attendees learned how to engage their audience with messages that would resonate.
Panelists Matt Medeiros of Slocum Studios and Michelle Quillin of New England Multimedia shared their insights on Google+ just as it launched. A general consensus was Google+ was not appropriate for all brands at that time. But for those who are concerned about SEO, it’s worth considering.
Chuck Dennis, Vice President and Senior Consultant for Knowledgence Associates, taught NIM how to infuse social media with customer service to boost engagement and ROI. NIM attendees learned how to interact with customers’ concerns and complaints through social media. Tips for detecting and redirecting what could become a PR debacle were also included.
Boston University’s Center for Digital Imaging Arts instructor Jay Murphy showed Newport Interactive Marketers how to maximize Google Analytics to drive ROI. NIM attendees learned how to attract people that will actually buy and how to bring in more buyers and prospects.
NIM was thrilled to have Eric Covino of internationally regarded SEO community SeoBook.com and CreativeSignals.com answer questions on Search Engine Optimization and Google rankings. NIM attendees learned tactics to get search engines to rank their sites number one. Eric gave tips on how marketers can boost their websites in just one week! He also explained how SEO differs for service businesses and local retailers.
Tom Schuyler, Pandemic Labs’ Director of Accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business.
NIM hosted Patrick Hughes and Scott Quillin to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.
Tamara Gruber, the founder of Red Giant Consulting, guided NIM attendees into the mobile marketing world. She explored the difference between mobile apps and mobile sites and how they could optimize their businesses.
Newport Interactive Marketers hosted a panel of social media experts to teach attendees how to optimize social media. Experts shared the best way to connect with customers through social media and discussed the most effective platforms to use.
Newport Interactive Marketers hosted Doug Wilson SEO specialist at Netsense, a Pawtucket-based market leader in outsourced IT, website, and web marketing solutions. NIM attendees received a how-to seminar on search engine optimization insights. Attendees also learned how to boost their Google rankings.
Social Media Answers With Newport Interactive Marketers
NIM hosted nationally known expert Partick O’Malley. Patrick is the former VP of Operations for Northern Light, Google’s former top competitor, and has spoken across the country and nationally. He is an expert on LinkedIn, Twitter, Facebook, YouTube, and Google. Attendees gained insights to use social media to effectively boost their businesses.
Matthew Mamet of EditMe presented how small businesses and individuals can use a Wiki platform to share information and foster communities. NIM attendees learned how to up their online presence quickly and easily.
