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Newport Interactive Marketing

Trade Tips at Newport Interactive Marketer’s Second Open Mic Night!

After the incredible success of NIM’s first-ever Open Mic Tips Night, we are very excited to once again host an insightful evening of networking, learning & sharing. We’ll be covering topics such as the latest in SEO, social media, project management & more. Come join us and experience the collective wisdom the NIM community has to offer & share your own bit of expertise!

What’s involved?

Just 1 quick 2-minute tips that would help other businesses/nonprofits, whether it’s SEO, design, Facebook, time-savings. No powerpoint or anything fancy. Just an opportunity to showcase your brand and your know-how.

This event is not to be missed!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Eeyore or Elvis?

In an age where we can’t seem to put down our phones, it was nice to hear Gail Lowney Alofsin give a presentation involving face-to-face communication at last week’s Newport Interactive Marketers Networking event.

Newport Interactive Marketers (NIM) was established in 2010 as an assembly of new media talent. NIM attracts speakers from across New England to share their marketing experiences.

Thursday night’s speaker, Gail Lowney Alofsin is the Director of Corporate Partnerships at Newport Harbor Corporation as well as a professor in the Communications Department at URI. Alofsin is also the author of her first book, “Your Someday is Now.”

Alofsin began her speech, drawing philosophy from her book, explaining the power of networking. While giving many helpful tips along the way, here are a few that stuck out to me:

Mindset

Every networker needs to begin with a positive mindset. It is easy to sit back and not take part in something. Particularly when an opportunity allows you to build relationships, Alofsin advises that you check your “whether report.” No, I didn’t make a spelling mistake…the “whether report” is a way to address a situation to decide whether to go or not. Take advantage of any opportunity that comes your way (or make your own opportunities).

Clearly making an impact, newportFILM even used the expression in a tweet, “@sue_DesigEditor glad my “whether report” told me it was going to be friendly & awesome at #NIMRI 😉 THNX for the wise words @gailalofsin!”

Network before you need it: Meeting new people can be fun! Remember to spend time with your colleagues and reinforce current relationships. You never know when you might need them, or whom THEY know.

Screen Shot 2015-03-04 at 12.24.31 PM

You, Inc.: Alofsin also stresses the idea that EVERYTHING communicates. It is important to pay attention to how you present yourself. When networking, try to “disconnect to connect” by putting away your phone and communicating with the people around you.

Screen Shot 2015-03-04 at 12.24.52 PM

Attire, body language, attitude, as well as what you say, all contribute to a person’s perception of you. Are you going to enter a room like an Eeyore or an Elvis? When communicating with people: be present, be interesting, and be your best.

After all of this inspiration, the NIM event also provides its attendees with the opportunity to utilize some of these skills. With over 50 people in attendance, all were able to mingle and create new contacts.

Filled with old-timers, newcomers, and great food…the NIM Networking event was a success!

Gail Alofsin, who works to promote in-person networking to ensure a sincere and organic connection with others to increase professional growth.

Top Tips to Maximize Your 2015 Networking

Another networking event,” “I am tired, do I have to go?” “It’s raining and cold.”

It’s always easy, not to go. However, sincere and organic networking is a crucial element for your personal and professional growth, especially if you’re active on social media, perhaps even more so.

In-person networking cements online relationships and may actually reduce the amount of time you need to spend online. Plus, networking done well builds support and interest in your career or business.

If you enjoy networking or even dread it, you’ll be sure to take away top tips from one of Newport’s best connectors, Gail Alofsin. If you know Gail, you won’t miss her … and if you DON’T know Gail, you need to see her speak. Don’t miss this national keynote speaker on work/life integration and personal leadership, share her top tips to maximize your 2015 networking.

Meet Gail Lowney Alofsin

Gail-Lowney
Gail Alofsin is a lifelong student and educator. The intersection of her personal and professional relationships has served to build a sincere and impactful network. Gail has had the privilege of working for Newport Harbor Corporation for over two decades. Additionally, Gail has served as an adjunct professor at University of Rhode Island since 1999 and is the author of Your Someday is NOW – What are YOU Waiting For?  launched in April 2014. A graduate of Tufts University, Gail serves on the boards of the Martin Luther King Jr. Center and St. Michael’s Country Day School. She has been a volunteer for her family’s foundation, the Haitian Health Foundation, for over three decades.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Sunset Networking with Views of Newport

Newport Interactive Marketers and the Public Relations Society of America hosted close to 200 engaged professionals at their annual networking event on the rooftop of the Hotel Viking on Thursday, July 31 from 6-9 p.m. No speaker in July — but plenty of business cards were exchanged. Attendees connected with area professionals and enjoyed the beautiful views of downtown Newport over drinks. Many thanks to the Hotel Viking for hosting!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Networking, Drinks, and Views Over Newport

Newport Interactive Marketers gathered on Hotel Viking’s rooftop for the annual Networking, Drinks & Views night. Attendees were encouraged to network and catch up over free light appetizers and drink specials.

Missed this great talk? Learn more about video & visuals  and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

NIM Roundup: Ed King Gets NIM Stoked About Google+

NIM Roundup: Ed King Gets NIM Stoked About Google+

Would you fall in love with Google+ if it boosted your business by 75%? Well, photographer Ed King did, and Google+ for Business did just that for 02809 Ed King Photography. King explained at the September 27 NIM event how the social media platform some take for granted is actually one of the best tools you can have in your marketing toolkit.

What makes Google+ a necessary part of the marketer’s toolkit is how much it improves a marketer’s reach. Similar to Facebook, but with added reach, Google+ Business Pages creates friend-circles with live hangouts, resulting in community conversations that have more longevity so your messaging can grow exponentially.

King explained that Google+ sites are indexed faster and your connections affect search results. In fact, when King made G+ a priority in his marketing campaign, he gained more than 2,000 followers!

With 15 years experience in business-to-business sales, marketing and working with clients such as Partners Healthcare & Brigham and Women’s Hospital, former chapter president of East Bay B.N.I., King became active in social media in 1990 when he worked with AOL and in a content development role for iVillage.

Although Google+ is a little over a year old, it’s gaining serious ground, according to King. It’s a Facebook-heavy world out there, and people grow complacent and think that Facebook is the only network they need but that couldn’t be farther from the truth.

Getting involved in G+ Circles

Some people feel like they’re talking to themselves in G+ circles because they don’t understand the potential. In fact, live circles can improve the reach of a business easily if you know how to use them. If sites on G+ get indexed faster, and presence is about indexing … then G+ is well worth checking out, and King has the 22,000 new followers to prove it.

“My sales have increased dramatically,” says King. “It has opened doors which would never have existed without it.” An example is an online Google mentorship with a photographer who has worked with National Geographic, which has played a vital role in King’s overall online presence.

King was lucky enough to have five images selected as “Google Plus Photo Extract Photo of the day” this year, which boosted his actual print sales not only for those prints but others in his collections as well.

“I know some will say because it is a visual product that is easily shared but the idea is fresh interesting content, but I have even received feedback from one person who shares my work regularly, who mentioned to me that  because of our connection with the shared images it has increased her overall reach.”

King’s Background in Google+

King’s two-year-old fan page slowly grew his fan base – 150 fans in two years – but when he started using Google Plus that number blossomed to a ripe 22,000 followers, plus he has added an additional 300 fans to Facebook in 6 months. His Twitter account was another marketing outlet that was slow to grow, although he said he uses Google+ a bit more. He was able to add several hundred quality contacts in the past few months. [ SUE, this part is unclear to me – does he mean quality contacts through Google+, or quality contacts through Twitter via Google+??? ]

“All of this growth has lead to an increase in revenue and opportunities like my recent shoot on the Tall Ship from New Bedford to Philly which has lead to more revenue,” says King, who was asked to teach an online course through a Google contact and who gave his first three-day workshop in Rhode Island this this past September through another Google contact.

Is Google+ the whole marketing package?

As to whether Google+ is the whole marketing package, King ganders that it’s a strong possibility since he had been working other aspects of social media but until Google+ he never imagined that he could be this successful using social media.

King had some advice for the Newport hospitality industry: “Personally, if I was in the hospitality industry in Newport I would be hosting a weekly or bi-weekly hangout highlighting the area.  This may be a slow grow at first but the live stream to Youtube makes this accessible for anyone at anytime they think about searching Newport as an example.”

Hanging out on Google+ takes patience, and good listening skills, suggests King, who took the time to learn how to use the multifaceted tool until he figured out exactly how to make it work for him.

King’s passion for Google+ piqued new interest for NIM marketers, and NIM founder Suzanne McDonald got right to work to put together a Google+ hangout of her own for NIMers who wanted the marketing success Ed King was able to achieve through G+, for 02809!

Take a look at the hot topics trending twitter about the event:

12MeterCharters says, “Write a complete intro in your Google+ business page. No. 1 complaint of users is incomplete intro.”

Sue_DesigEditor says, “Of 100 million active users, @02809Photo is ranked 626 in US but his Google+ has also boosted his other social platforms.”

KevinTVine says, “Listening to @02809photo talk about how Google+ helped bolster his photography business into the stratosphere #NIMRI

Stay tuned for November NIM event at La Forge Casino Restaurant at 186 Bellevue Avenue. NIM looks forward to seeing you at the next function at La Forge Casino Restaurant at 186 Bellevue Avenue. http://www.laforgerestaurant.com! Easy parking across the street in the CVS parking lot. Don’t forget to register!

 

 

2nd Annual Social Media Social: Through the Eyes of the Professional

Newport Interactive Marketers attended the University of Rhode Island Public Relations Society’s 2nd Annual Social Media Social. The event began with a panel of professionals, who discussed the topic in the agency setting–how to manage campaigns, how to build a strategy for paying clients, and how to track ROI–followed by networking.

Panelists:

Moderator: Adam David Roth, Assistant Professor in Communication Studies at URI

Sponsored by the Harrington School of Communications and Media and the URI Communication Studies Department

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Integrating SEO and Social Media With Google’s Eric Enge

SEO guru Eric Enge broke SEO and Social Media down into plain English at NIM’s Aug. 23 event. Stressing an integrative approach using SEO and Social, Enge said the best way to compete in SEO keywords is to be user-centric.

If anyone knows how to boil down complex ideas for an audience, it’s Enge, who is CEO of Stone Temple Consulting, a 25+ person SEO firm with offices in Massachusetts and California. Enge is also a frequent speaker at marketing conferences like SES, PubCon, and SMX.

According to Enge, the job of any website is to be first in that search. So his PowerPoint presentation boiled down complex SEO and Social Media topics so that attendees of all social media aptitudes could learn just how.

Integrating Search and Social Media highlights

  • Spun or garbage content or cheap tricks to build brand and rank is not the best way to go
  • Devote the right amount of space to anchor text, key phrases, brand names, and domains
  • Avoid bad link-building and backlinking practices, e.g. low-cost or paid-for tactics
Eric Enge From Stone Temple Consulting

Eric Enge featured guest speaker at NIM’s Aug. 23 networking and learning event.

  • Emphasize users in your web content, because they are central to the Google algorithm
  • Make sure your brand lends itself to your audience (and if it doesn’t, ask yourself what it will take to get there)
  • Provide diverse, quality content
  • Title tags play a big role
  • Meta description influences click-through rate

Learning Google’s Algorithm

Quoting Google Search Quality Group expert Matt Cutts throughout the talk, Enge explained that Google algorithm finds quality, diverse results help solve problems for users.

Enge discussed the impact of Google’s Panda algorithm update, ushered in on Feb. 23, 2011, and the impact of Penguin, which came to the fore April 24, 2012.  He discussed the viability of SEO, Social, PR and Real Content integrated together for a masterful integrative marketing plan.

You can build a huge audience even if you’re a small brand, according to Enge, who said 48.8% of the population uses Google+ (that’s 150 million US users) and Google+ creates community circles. But he warned against trying to get too much out of driving FB “likes” and Google+ “+1’s” since these don’t specifically address which part of your content is working. Likes, +1’s and shares aren’t visible to Google. Tweeted links, for example, can help Google discover content faster than Facebook and Google+.

Title Tage, Meta Description & CTR

NIM attendees learned how large a role Title Tags play, how Meta Description can influence click-through rate (CTR), and more specifically, how Bing uses CTR.

“Saying SEO is dead is like saying you 85-year-old grandmother can configure your web server,” Enge explained.

In addition to good content that is user-focused, Enge provided an example of how one guest posting propelled one site from 0 to 100,000 customers using an integrated approach.

In the hierarchy of social media effort, the 1-on-1 meeting is at the top (takes the most effort), then the meeting, then meetups, then blogging, then LinkedIn, Twitter, then Facebook. The bottom line? Make the effort to meet with actual people to build real communities, and that will fuel social media activity that builds your reputation, since that’s what people (users) value most.

Thanks to Eric Enge for speaking in Newport; you can visit his website at www.stonetemple.com, follow him on Twitter @stonetemple, or add him to your Google+: +Eric Enge.

 

Record Turnout for 100% Networking!

Thanks to all of you, NIM boasts the biggest turnout so far! 100% Networking saw 150 signups plus some walk-ins – lots of new faces. Raindrops were avoided, connections were made, views were enjoyed, drinks were downed.

Beautiful views of Newport from the Hotel Viking rooftop

 

Ruth Bazine of PRSA chats with former colleagues from Roger Williams University

Was it the venue (who doesn’t enjoy a view of Newport from a rooftop?) or is the word being spread?

 

Coming in August … NIM is pleased to feature “Search & Social Marketing” with global expert Eric Enge. Details are forthcoming.

 

Newport Comic Book Store Thrives With Social Media

Continuation of June 5 interview with Wayne Quackenbush from Newport’s Annex Comics, see part 1 here

NIM: As a marketer of a narrow-niche store, it must be challenging to get new customers. How has Facebook helped?

WQ: People visit the shop, visit my website, or E-bay store just to meet the eccentric person behind the Facebook page.

NIM: Tell us what they’ll find if they make an appearance in your store.

WQ: A mess. Stacks and walls of comics and product, the aforementioned local artwork, masks, clown dolls, and DVDs everywhere.

NIM: What’s the misconception about comics?

WQ: Some Americans have the opinion that comics are for kids or for the unintelligent, or they think the store will provide a rarified atmosphere of hipster elitist geekdom. Comics used to be for everybody and, in many countries of the world, they still are. They are unique artwork by a single creator or small group of creators telling an immersing and synergistic story in a way that is not possible in any other medium.

NIM: You’re a little in love with the industry, and I think that authenticity translates on your Facebook and web pages. Describe graphic love, the comic-book kind.

WQ: Comics allow an imaginative freedom in way that isn’t seen in films or in video games. There is an aesthetic pleasure in the pictures that isn’t present when reading fiction. With comics, the reader has to imagine the sounds, smells, and motion that are implied by the language and vision portrayed.

NIM: Everything has changed so much in the past 10 or 15 years. How have comic books changed?

WQ: That would take an essay. Simply, the 32-page full-color slim pamphlet remains the same but with more sophisticated coloring and better paper. But other forms of presentation of the art form have come into being from graphic novels, which are a thick collection of individual and previously published stories.

NIM: What’s popular with the Kids now?  Zombies seem to be a big theme. I don’t get it.

WQ: Zombies are best used as a metaphor in fiction … they can symbolize the horror of “the other,” rampant consumerism, the pervasive anti-intellectualism of American society, the infantile and lizard brain hunger that lives in everyone, the hive mind … And everyone has a lingering fear of being bitten really hard.

NIM: Yes, it makes sense. Hey, do you have any plans for cyber-expansion?

WQ: I’m running four different Facebook accounts: my personal account, the store account, the store small business account, and the Annex Art Society page, so I really haven’t had time. Luckily, I have a Webmaster in charge of the store website.

NIM: I know it’s not polite to talk about religion or politics, but in business, it’s always polite to talk about money!  Has social media helped your business financially?

WQ: Yes.

NIM: See? That’s sort of the point that gets lost because social media is so much fun. I know you’re not a fan of hash tags, but #NIMRI is one hashtag you should “follow” on Twitter. You’ll learn so much about even more social media opportunities to promote your brand.

WQ: I found out about NIM from friends. The acronym reminds me a little of Nine Inch Nails. I would attend those meetings.

NIM: Hashtag NIN!  That’s funny. Well, NIM can help you learn search optimization, to spread the word effortlessly and worldwide about the Annex, so we look forward to seeing you at the next meeting.

NIM: ListenWayne, it was a pleasure talking to you about the Annex. I’m really happy that you have taken the social media bull by the horns, and it’s wonderful to learn you’re also helping kids tap their creativity. #socialmedia

To learn more about Annex Comics, or immerse yourself in zombie-lit, please FB friend Wayne on Facebook or visit his website at annexcomics.com.