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Social Media to Drive Events | Newport Interactive Marketers

 

America's Cup World Series Newport 2012

Tall Ships Newport 2012

Social Media: Share and Share Alike

Besides social media, what’s the most important word in the Newport Interactive Marketers vocabulary? That would be “share.” The group shares connections, contacts, information, leads, advice, insight, links, hashtags, business cards, stories, you name it. With social media dominating marketing today, business owners large and small need one another to succeed. So they share – and share often.

In light of this summer’s big events – America’s Cup World Series and Ocean State Tall Ships – 3 social media experts who are also NIM members shared their tops tips and insights for using social media to boost events or bring people through your doors.

  • Mindfull’s Social Media Training Guru Chip Leakas, specializing in real estate
  • RI Blood Center’s Social Media Maven Kathy Manchester, who rocked NIM’s Social Media on a Budget panel
  • Social Media Manager Brian Hodge, who feeds multimedia for GoProvidence.com

The May 17 panel focused on marketing and new media, trading short cuts, hot tips, and best practices that could be implemented  by businesses based in Newport and in surrounding locations. Participants came away with their brains chock full of tips they could try immediately and … of course, share via Twitter, Facebook, and all manner of social media platforms.

Events and Social Media

  • There are 3 phases to any planned event: lead-up, spreading, get others to share, generate buzz during event & post-event
  • Facebook lets brands schedule ads via an “offers” button right from the brand page
  • Understanding customers via social comes first; getting them to know you is second

Social Media To-Dos

  • Update Facebook header image often. Look on Flickr for Creative Commons, which let’s you use photos freely. Highlighted posts cover the width of your Facebook page
  • Facebook and Twitter move on an momentary basis; be actively engaged or you will lose business
  • If you’re on Twitter, you need to be monitoring the feed. People expect answers, and they expect their complaints to be answered
  • Host a Twitter powerhour for social media savvy folks, offer some freebies, or a prize
  • Restaurants should be sharing menus and specials on Facebook and Twitter
  • Offer social customers discounts. Create an event, because social media people love to interact in real life, too
  • Ask customers who have had a great experience to review your business, because testimonials are huge
  • Encourage people to tag themselves when you feature them in your photo and post it to Facebook
  • Check privacy settings so you are notified when people post on your Facebook. page
  • Encourage people to share their photos and post them on your brand page.
  • Set up a Facebook contest, use Wildfire to help with contests, set up a photo contest during Americas Cup and Tall Ships, offer a gift certificate to the winner
  • Post events to RI Monthly, Patch, and @NewportBuzz willing to share.

Social Media Resources

  • Fbcovers.com and similar tools allow you to customize your Facebook header.images
  • Inboxq is another helpful tool to build campaigns around keywords
  • Foursquare is a great tool to drive awareness and loyalty
  • Yelp is a great tool to build awareness, want to be sure you’ve claimed your biz
  • Google Places (now converted to Google+ pages) give you an opportunity to upload photos and videos. 84% of people use consumer videos when travel planning
  • QR codes can be really handy, just need to make sure your site is mobile-friendly

Thanks @NewportBuzz@12MeterCharters, @NoirBlancDesign for sharing Tweeting insights.

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NIM Events You Missed

New Media events you may have missed

April 26, 2012 – Pinterest for Business: All You Need to Know

Annie Colella of Discover Newport (the Convention and Visitors Bureau) shared how Pinterest can work for your business. Attendees learned how to get to get started with Pinterest and how to get the most out of the social media site. Highlights from Pinterest for Business are posted on the Newport Interactive Marketers blog.

March 29, 2012 – The film “Connected” at the Jane Pickens Theater

 

 

March 1, 2012  Optimize Online Marketing With Secrets of a Revenue Coach

Let’s take a look at our websites and social media from a proven sales perspective.

Does your website put customers off? You think your website describes your company and products or services. You think you’re not “in the way” when they come to your site to learn about you — or via social media Read More

1/26/2012 Make Your Website Mobile Friendly

Annette Tonti, CEO of MoFuse, shared mobile web best practices for publishers and advertisers. NIM attendees learned the difference between a mobile app and a mobile site and how to build effective web content.

Check out the highlights from “Make Your Business Mobile Friendly.” Learn how to use mobile to engage with customers on Designated Editor’s blog.

 

Newport Interactive Marketers @ URI Social Media Social

Kevin Vine: Interactive Marketing Manager, Dunkin’ Brands, Inc.

Shawn Simmons: Director of Public Relations, StyleWeek

Suzanne McDonald: Chief Content Strategist, Designated Editor, NIM founder

11/29/2011

Newport Interactive Marketers joined the University of Rhode Island for the URI Social Media Social. The NIM speakers provided insights to students and Newport Interactive Marketers about what an intern can do and how social media can boost a business.

Discover what attendees learned from “Cross the Digital Divide” between digital natives (interns) and busy professionals on Designated Editor’s blog.

Create and Market Your Brand Story

Jamie Palmer

10/27/2011

Jamie Palmer, the Senior Practitioner at University Business Consultants LLC, taught NIM attendees how to tactfully articulate the brand. Jamie stressed the importance of telling the story and not selling the story. NIM attendees learned how to engage their audience with messages that would resonate.

Check out the key points from “Create and Market Your Brand Story.” Learn how to create a personal and effective brand story on Designated Editor’s blog.

Enhance your Brand with Google+ and Twitter

Discussion Panel

9/29/2011

Panelists Matt Medeiros of Slocum Studios and Michelle Quillin of New England Multimedia shared their insights on Google+ just as it launched. A general consensus was Google+ was not appropriate for all brands at that time. But for those who are concerned about SEO, it’s worth considering.

Learn more about to enhance your brand using social media from “Google+ Twitter Q & A at Newport Interactive Marketers” located on Designated Editor’s blog.

Intertwining Social Media and Customer Service

Chuck Dennis

8/25/2011

Chuck Dennis, Vice President and Senior Consultant for Knowledgence Associates, taught NIM how to infuse social media with customer service to boost engagement and ROI. NIM attendees learned how to interact with customers’ concerns and complaints through social media. Tips for detecting and redirecting what could become a PR debacle were also included.

Discover what attendees learned from “Social Media and Customer Service With Newport Interactive Marketers.”

Join NIM at the top of Newport Tweetup

7/21/2011

Keeping the social in NIM, attendees gathered high over Newport for free appetizers, drink specials, and nonstop networking.

Drive ROI from Google Analytics

Jay Murphy

6/23/2011

Boston University’s Center for Digital Imaging Arts instructor Jay Murphy showed Newport Interactive Marketers how to maximize Google Analytics to drive ROI. NIM attendees learned how to attract people that will actually buy and how to bring in more buyers and prospects.

Find out more about what attendees learned from “Google Analytics with Jay Murphy at Newport Interactive Marketers.” Discover how to get the best results from your online efforts, on Designated Editor’s blog.

SEO Mythology and Tactics from SEO Book Community Manager Eric Covino

Eric Covino, http://www.creativesignals.com/

5/19/2011

NIM was thrilled to have Eric Covino of internationally regarded SEO community SeoBook.com and CreativeSignals.com answer questions on Search Engine Optimization and Google rankings. NIM attendees learned tactics to get search engines to rank their sites number one. Eric gave tips on how marketers can boost their websites in just one week! He also explained how SEO differs for service businesses and local retailers.

Learn more about SEO from “SEO: What’s working? What’s relevant? A Newport Interactive Marketers session”, on Designated Editor’s blog.

Facebook Marketing Best Practices to Boost ROI

Tom Schuyler, Pandemic Labs’

4/27/2011

Tom Schuyler, Pandemic Labs’ Director of Accounts, shared Facebook best practices and ROI measurement types. NIM attendees gained tools and insights to measure the value of marketing on Facebook. Tom explained how to utilize Facebook analytics to assess weaknesses and opportunities to make brand presence more valuable. Attendees learned the core metrics you can use to determine how much Facebook is doing for your brand/business.

Find out more about what Newport Interactive Marketers learned from “Facebook Marketing: Best Practices to Boost ROI.” Discover how to increase your return on investment using Facebook on Designated Editor’s blog.

Learn and Leverage Video for your Brand Success with Newport Interactive Marketers

Patrick Hughes of Visual Post

3/29/2011

NIM hosted Patrick Hughes and Scott Quillin to share their expert opinions on online video posts. NIM attendees learned why videos are so important to the success of their businesses. The experts explained how to use YouTube and how to start your own brand channel.

Check out the highlights from “Optimal Video on a Budget with Newport Interactive Marketers.” Learn how to incorporate cost-effective video marketing into your business on Designated Editors blog.

Mobile for Marketing with Newport Interactive Marketers

Tamara Gruber

1/20/2011

Tamara Gruber, the founder of Red Giant Consulting, guided NIM attendees into the mobile marketing world. She explored the difference between mobile apps and mobile sites and how they could optimize their businesses.

Discover more about what attendees learned at “Marketing with Mobile with Newport Interactive Marketers”, and grasp why mobile marketing matters on Designated Editor’s blog.

Social Media Secrets with Newport Interactive Marketers

Kathie Manchester from the Rhode Island Blood Center

Dana Duellman & My Perfect Space Entrepreneur, consultant, Realtor

Moderator: Nick Brown, Community Manager at Astonish Results,

10/21/2010

Newport Interactive Marketers hosted a panel of social media experts to teach attendees how to optimize social media. Experts shared the best way to connect with customers through social media and discussed the most effective platforms to use.

Learn how to enhance your success in social media from Designated Editor’s blog post, “Social Media Secret’s Out: A Recap and Tools with Newport Interactive Marketers.”

Search Engine Optimization Insights with Newport Interactive Marketers

Doug Wilson

9/30/2010

Newport Interactive Marketers hosted Doug Wilson SEO specialist at Netsense, a Pawtucket-based market leader in outsourced IT, website, and web marketing solutions. NIM attendees received a how-to seminar on search engine optimization insights. Attendees also learned how to boost their Google rankings.

Social Media Answers With Newport Interactive Marketers

Patrick O’Malley

8/26/2010

NIM hosted nationally known expert Partick O’Malley. Patrick is the former VP of Operations for Northern Light, Google’s former top competitor, and has spoken across the country and nationally. He is an expert on LinkedIn, Twitter, Facebook, YouTube, and Google. Attendees gained insights to use social media to effectively boost their businesses.

Newport Interactive Marketers Networking

Stephen Melanson

7/29/2010

Stephen Melanson opened the attendees’ eyes to the importance of Verbal Branding. The seminar focused on concise messaging.

Check out highlights from “Social Media and Verbal Branding: Get Your Twit Together.” Learn how to build your social media foundations with verbal branding on Designated Editor’s blog.

Newport Interactive Marketers Networking

Highlights from OMMA Conferences

Jessan Dunn Otis

6/24/2010

Jessan Dunn Otis, a linchpin, recapped Seth Godin’s talk in Boston on June 17, 2010. The seminar also highlighted from the OMMA Conference.

Check out a key point from “OMMA Video Conference 2011 Highlights on Designated Editor’s blog.

Newport Interactive Marketers

Matthew Mamet

5/20/2010

Matthew Mamet of EditMe presented how small businesses and individuals can use a Wiki platform to share information and foster communities. NIM attendees learned how to up their online presence quickly and easily.

Discover what NIM attendees learned from Designated Editor’s blog post, “Tips for Building Communities from Matthew Mamet of EditMe, presented at Our First Newport Interactive Marketers Event.”

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Newport Interactive Marketers Goes Mobile With Annette Tonti

MoFuse: Powering Mobile Websites 
 

Make Your Website Mobile-Friendly 

As a tourism Mecca, easily reached from Boston and New York metropolitan areas, Newport businesses need to be in the know about mobile. Nearly half of all local searches on a mobile phone result in in-store visits, according to a March 2011 study.

Newport attracts thousands of visitors. What do at least 40% those visitors have in common?

1. Disposable income
2. A smartphone … iPhone, Android, Blackberry
They’re looking for places to eat and things to do and buy. Where are they getting that information? There’s a repository of locations, phone numbers, hours — right in their pockets.

BUT only if your website can be found, this is particularly true for hours. (Yelp, Google Places, etc seem to be not as up-to-date.)

It’s imperative to be there when people want YOU.

Thus, the first Newport Interactive Marketers of 2012 gave attendees an in-depth look at
• What’s happening
• What to do about it with limited time and resources
• How to maximize ROI as a result

Rhode Island-based MoFuse powers mobile websites for a wide variety of customers such as the US State Department, Pandora, Ghiradelli chocolate and numerous local businesses. Similar to WordPress, MoFuse offers a platform for businesses large and small to ensure they’re websites work via mobile phones.

MoFuse CEO Annette Tonti was named one Mobile Marketer’s “Mobile Women to Watch for 2011,” and she received the Governor’s IT Achievement Award for Rhode Island.

Annette shared her insights with the 40+ Newport Interactive Marketers attendees who gathered at 41 North.

What does MoFuse do?

• Optimizes for thousands of mobile browsers and handsets
• Customers have the option to either use the platform or let MoFuse develop the mobile site
• Can be used to ensure that world languages and character sets will work
• Ensures your site will work on 5,200 mobile devices, iPhone and Android being the major ones.

Mobile Sites Vs. Apps

• Mobile sites are more cost- efficient
• Apps take a lot of upkeep & require different versions for each device type
• Mobile sites are easier to maintain
• Apps are device-specific & harder to find in iTunes or Android Marketplace for example

Lessons Learned

• Context is everything: When searching with your phone, you want it now.
• Mobile is primarily used to create content: Uploading photos, posting to Facebook
• Mobile sites can be SEO optimized: Ensure you’re found in search engines like Google
• Can be a low-cost way for businesses to launch websites or campaign-specific landing pages.

Don’t miss Newport Interactive Marketers’ upcoming events!

AnnetteTonti

Make Your Website Mobile Friendly

Annette Tonti, CEO of MoFuse, shared mobile web best practices for publishers and advertisers. NIM attendees learned the difference between a mobile app and a mobile site and how to build effective web content.

Check out the highlights from “Make Your Business Mobile Friendly.” Learn how to use mobile to engage with customers on Designated Editor’s blog.

Meet Annette Tonti
AnnetteTonti

Annette Tonti is a seasoned executive with more than 20 years of business and entrepreneurial experience. Currently, she is CEO of MoFuse Inc. a fast-growing mobile content management platform and network. Previously, she was co-founder and CEO of Bluestreak Inc. There she built a company that was an early entrant in rich media advertising and online marketing technologies.

Prior to Bluestreak, she served as Executive Producer, Massachusetts Institute of Technology’s Media Laboratory. There she produced the Junior Summit, a global project that linked thousands of kids from around the world. Prior to MIT, Ms. Tonti was vice president, executive director Vanguard, a global marketing and advisory service for senior executives.

She’s one of Mobile Marketer’s “Mobile Women to Watch for 2011”. Also, she served on the board of the Harvard Business School’s Cyberposium.  In 2000, Ms. Tonti received the Governor’s IT Achievement Award for Rhode Island. She was selected as a regional finalist for Ernst & Young’s Entrepreneur of the year award for 2002. She attended the University of Cincinnati and holds advanced degrees in computer science and mathematics and a B.S. in biological sciences.

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