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eric-enge

Gain Google Traffic Now & In The Future

How Machine Learning Will Transform Search & Create New Opportunities

Gain Google traffic right now with the right types of quality content and be prepared for the coming changes.

Machine learning is an advanced computer programming methodology that is being used by major companies such as Google and Facebook to improve the quality of their products. This means that how SEO works is evolving in significant ways. This creates new threats to your SEO traffic, but it also creates new opportunities as well, ones that you can take advantage of immediately. In this session, we’ll show you how to adapt and prepare, and better still, take advantage of the coming changes.

You will learn

  1. What machine learning is and why Google and other search engines are using it.
  2. The ways content quality is evaluated by Google, and how to create better content on your site.
  3. How the value of links will evolve, and how to adapt your marketing strategy to benefit.
  4. How SEO must adapt and change in the era of machine learning and search.

Meet our expert speaker, Eric Enge!
eric-enge
Eric Enge returns for his third NIM talk! An internationally sought-after speaker, you’d normally spend thousands to hear his insights.

Eric was the 2016 US Search Awards Search Personality of the Year, and 2016 Landys Search Marketer of the Year. Also, he publishes on a regular basis in The Digital Marketing Excellence blog, Search Engine Land, Moz, and elsewhere.

He is the co-author of The Art of SEO, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric speaks at many industry conferences, including Search Marketing Expo, Pubcon, State of Search, MNSearch, and many more. Additionally, Eric is the CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

TonyGuarnaccia

Learn from Your Competition and GET AHEAD

On April 7, Big Fish Results founder Tony Guarnaccia shared agency-level marketing strategy, tools, and techniques.  Guarnaccia discussed how to develop your edge by discovering which strategies work for your competitors.

TonyGuarnaccia

He also shared the tactics Big Fish utilizes to help its clients spy on their competitors including:

  • Audience – competitor size and market share, site referral mix
  • Reach – traffic sources, paid vs. organic reach, seasonality and traffic trends
  • SEO – organic rankings, backlink analysis, fast-moving and trending search terms
  • Search Advertising – targeted keywords, share of search engine traffic
  • Digital Advertising  – advertising spend, ad copy and banner ad designs
  • Social Media – shares, likes, fans, followers, reach and engagement

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

EdKing

Why Google+ Works, Even Rocks, for Business

Ed King of 02809 Photography described how Google+ boosted business by 75% as of last month, and how the platform can work for you.

At this NIM media pow-wow, Ed answered questions such as:

  • Am I only talking to myself?
  • Confused about circles?
  • Why bother with Google+ when I’m on Facebook?
  • How do Hangouts work and can they boost my bottom line?

King convinced you why Google Plus Business pages are a quick and powerful way to enhance your marketing strategy. Then, he shared with you tested Google+ strategies through his personal social media and business experience.

Ed explained what works and what doesn’t work within the network. He also explained the benefit of network expansion and how Google+ not only increased his business but improved his overall internet marketing presence.

About Ed King
EdKing

Ed King is a local photographer who owns and operates 02809 Photography by Ed King. He also has 15 years of experience in business-to-business sales and marketing, working with clients such as Partners Healthcare & Brigham and Women’s Hospital and the former chapter president of East Bay B.N.I. Ed became active in social media in 1990 when he worked with America Online and in a content development role for iVillage.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.