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OpenMicNight2018

Newport Interactive Marketing’s Open Mic Tips Night

Are you looking to get free tips that will help your business thrive? Join #NIMRI and share your expertise with potential employers/clients and network with other professionals from across Southern New England. This insightful event will be full of networking, learning and sharing with other professionals from the community. Topics will include SEO, social media, and digital marketing.

If you’re looking to get to know marketers, graphic designers, SEO gurus, PR pros, project managers, developers, creatives — or just to pick up a few tips,  join us!

Experience the collective wisdom the NIM community has to offer & share your own expertise as well!

What’s involved?

1 quick 2-minute tip that would help other businesses/nonprofits. Whether it’s SEO, design, Facebook, time-savings. No PowerPoint nor anything fancy. Just an opportunity to showcase your brand and your expertise.

Feel free to invite … friends, colleagues, clients, and bosses who can benefit, too. There will be great food and drinks for purchase, and plenty of networking for free! Even if you’re not doing the marketing yourself, help optimize your team with insights from NIM.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Build Your Brand With Award-Winning Book Coach

Book coach lisa tenerThese days, whether it’s Google+ or SEO, the concept of authorship is abuzz. Award-winning book coach Lisa Tener shares her strategies, tips, and insights to a packed room.

Writing a book isn’t for everyone — but many people who think they’re not writers find out that they have a book in them after all.

This month’s Newport Interactive Marketers inspired audiences to figure out whether a book is for them and, if so, how to write one that’s worthy and worthwhile — without a lot of stress or pain. In fact, we found out how it can even be an exciting and fun process.

Should I write a book?

  • How to know if writing a book is for you
  • 5 compelling reasons to get started now
  • 3 keys to get past overwhelm and make it easy
  • Your critical first 3 steps

Ways & Reasons to Write a Book

  • To reinvent yourself, establish your credibility by writing a book
  • Helps focus your brand and vision
  • To get known as an expert in your field
  • When you research something, write something on it, you then become the expert

How to brand it

  • Using a catchy, to the point title, that offers a solution to the problem of your market: example: The Creativity CURE by Drs. Carrie and Alton Barron.
  • “Complimentology”: think about your publicity for the future: what are you and what is your brand?
  • Include tip lists: 5 things to ____________ OR 5 reasons why ________________

Ways to write your book: Tips From Lisa’s Course

  • 8-12 weeks to have a  draft or a proposal.
  • Fill in the holes later (research, interviews, etc) … get the concrete down first.
  • Write what you know, or interview experts if you are new to the field.
  • Passion — write what you’re passionate about.

Ways to Publish

A traditional publisher will take care of final edits, layout, cover, and distribution. However, you’ll still need to market and sell your book. In fact, it’s generally a good idea to hire a publicist as well, because publishers rarely get their authors much publicity. However, do get references as you can waste a good deal of money on a publicist if you are not careful.

Self-Publishing can be a cost-effective way of writing and selling your book, especially using websites like Amazon to market and sell your content.  When self-publishing, make sure to use professional resources to design, edit, and market.

Questions Answered!

What channel do I use to publish?

People are reading paper! If you’re going to be speaking anywhere, it’s ideal to have a physical version to sell. It almost always makes sense to have both e-book and a physical copy.

What’s the important thing to remember about blogs? And what’s their appeal?

They’re up there forever and sometimes the conversation continues years beyond the date of posting. Blogs can be interactive, which helps you understand what your audience wants (helpful in book writing) and also connects you to your audience and develops a relationship.

What’s the “Bestseller formula?”

  • A strong title and topic, of course
  • One that resonates with a large audience that wants and needs what you have to offer.
  • Marketing: everything from great design and cover to executing a strategic plan for reaching your audience (which means understanding where they “hang out”—online and off line.

Lisa Tener‘s Book-Writing Classes come in virtual and in-person options.  Click here to learn more.

Don’t forget to attend next month’s NIM event: Social Media Insights, What Works.

Pinterest: A Top-Tier Social Media Tool for Business

 

If instead of posting quotes on Facebook, you’d rather share tapestries you found at the bazaar in India, or smiling sloths from your trip to Costa Rica, then you’ll love Pinterest. But did you know that in addition to providing the perfect platform for those who are more visual- than text-oriented, Pinterest can also help your business gain traffic and credibility?

For baby boomers, the act of “pinning” may still conjure up a fraternity engagement ceremony. But Pinterest is so on the edge of marketing platforms that even the aughts ought to know about. In fact, it’s one of the top three social media tools including Facebook and Twitter, according to Annie Colella of Discover Newport (gonewport.com), who presented a talk to NIM April 26.

So, what’s Pinterest?

Simply defined, Pinterest is a pinboard-style social photo sharing network about your personal and business interests. “Pinners” discover and post photos they love or are inspired by and organize them into a thematic pinboard. Then they share them so that people they know and people they don’t know gain access and the ability to follow them. Think Facebook+Flickr+Twitter+Youtube. (Pinterest even accommodates video uploads for pinning, from Youtube and Vimeo.)

Colella, whose sunny personality, high profile position at gonewport.com, and visual bent make her the quintessential pinner, presented a Powerpoint rich in easy-to-understand tips for business promotion through the fun and surprisingly simple act of “pinning.” The pinning expert summed up Pinterest in one sentence: “It’s Like Fantasy Football for girls.”

Pinterest has cross-reach

While the 80/20 rule applies to Pinterest in terms of women (80) and men (20) are users, in time, Pinterest promises to level out once business people see its merits, Colella said. Those merits are numerous because Pinterest is integrated with Facebook and Twitter. This way users can sign in through one or the other of their social networks, making cross-networking sharing easier. Pinners can pin their own, or, with attribution, re-pin somebody else’s image.

“Great boards promote the event and lifestyle of their demographic,” said Colella, underscoring why Pinterest is such a great tool for brand creation and development.

Generating traffic for your brand via Pinterest comes down to traditional SEO and link building, Colello told NIM. In addition to integration with other social media accounts, pinners can also bring new visitors to their associated websites, blogs and digitally published guest articles.

How does Pinterest stack up to other social?

Not sold yet? Pinterest outsmarts Facebook for time spent, according to mashable.com. And in October of 2011, the website of Tim, Inc’s Real Simple Magazine got more traffic from Pinterest than Facebook.

Pinterest has another advantage: most pinners re-pin rather than pin new items from the Web, and if they are linking back and crediting the way they should, that means Pinterest is a remarkable website traffic referral tool. This is true particularly for apparel retailers.

Another gleaming statistic is that Pinterest hit $10 million U.S. monthly unique visitors, faster than any independent site in history. Like Google, Pinterest also contains analytic tools for tracking traffic such as PinReach, which tracks interests, followers, boards and pins via analytics to measure the most popular boards by re-pin and who your influential followers are.

Now, NIM-ers are savvy marketers already, but so much new stuff comes onto the social media horizon that every new platform introduced can bring apprehension. To reinforce the power of Pinterest, Colello explained that Pinterest was the top social referrer for marthastewartweddings.com and marthastewart.com, sending more traffic to both properties than Facebook and Twitter combined. Pinterest generates more referral traffic to web sites than YouTube, Google+ and Linkedin combined.

You have to be invited

The only downside thus far, Colello said, is Pinterest is still a closed community, therefore users have to request an invite from existing users to join. So Colella promised to take names at the end of her talk so she could send out Pinterest invitations. She then invited guests to find her on Twitter if they had any more Pinterest questions. And that, folks, is the way social media should work!

After the talk, Portsmouth resident Cheryl Digennaro said she would consider using Pinterest in addition to Facebook to promote her reiki business. “I didn’t really know much about Pinterest before,” said Digennaro, “but now I plan on using Pinterest to post photos and quotes from my favorite authors, holistic practitioners, physicians and quantum physicists who support my message.”

Some of Annie’s hot Pinterest tips & takeaways:

  • Don’t be selfish; pin from sources other than your own site
  • Re-pin, “favorite” and comment on other users’ pins
  • Always provide linkbacks and credit your sources
  • Use keywords to make your pins easy to find
  • Be nice!
  • Include item price in description
  • Link back to your e-commerce site so the consumer can make a purchase
  • Use pleasing graphics, good inspirational images – a “wow” effect makes a good Pinterest board for users to follow
  • Don’t be over-promotional. Concentrate on great products, inspirations, corporate and social responsibility.

 

Photos by Ramon at www.smalltimevideo.com

DE/NIM would like to thank @anniecolellahttp://www.gonewport.com/@41northhttp://www.41north.com

Please stay tuned for the next meeting of NIM in June!

SEO Mythology and Tactics from SEO Book Community Manager Eric Covino

NIM was thrilled to have Eric Covino, of internationally regarded SEO community SeoBook.com and CreativeSignals.com answer questions on Search Engine Optimization and Google rankings. NIM attendees learned tactics to get search engines to rank their sites number one. Eric gave tips on how marketers can boost their websites in just one week! He also explained how SEO differs for service businesses and local retailers.

About Eric Covino

Eric Covino

Eric started his web career in 2003 as a freelance designer and PHP developer. Since then, Eric’s company Creative Signals has evolved to provide search engine marketing and consulting for all types of businesses, from large B2B companies to small-town mom-and-pop shops.

Currently, Eric manages a handful of clients, runs his own websites. Also, he is the community manager at SeoBook.com, where he blogs as “vanillacoke.” Eric lives in Connecticut with his wife and daughter.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.