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MarkCollinsPicture

Turn Your Web Traffic Into Foot Traffic: Help Google Help Your Business

Fact for small- to mid-sized business: Up to 30% of visitors to your website find you from Googling aka unpaid or ORGANIC search

Don’t leave your 30% to the competition! Learn from a local expert on how to get local businesses found on Google at this FREE #NIMRI event. Learn:

  1. Your next steps to make your business easier to find on Google, Yelp, Bing, TripAdvisor & more.
  2. How Local Search Engine Optimization (SEO aka getting found online) differs from national or global SEO.
  3. How you can tell if you (or someone you’ve hired) is helping or hurting your business
  4. Which data points matter and add up to real revenue.
  5. Which free online tools can help edge out competitors.

Learn the exact steps you need to be on Google’s Page 1

Meet Mark Collins
MarkCollinsPicture

Owner of OnWebLocal.com, Mark Collins, assists clients to define their product or service niche as it relates to serving a specific customer need in the marketplace. Additionally, he develops website, blog, video, and social media content with a convincing call to action. Also, Mark works with web designers and agencies to get client(s) website to generate sufficient traffic. This can be achieved by attaining organic page one Google Local search rank. He has an experienced track record of success for getting increased traffic to small- medium-sized business websites. Hence, what makes him the ideal speaker for this presentation.

Connect with Mark on Twitter!

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

eric-enge

Gain Google Traffic Now & In The Future

How Machine Learning Will Transform Search & Create New Opportunities

Gain Google traffic right now with the right types of quality content and be prepared for the coming changes.

Machine learning is an advanced computer programming methodology that is being used by major companies such as Google and Facebook to improve the quality of their products. This means that how SEO works is evolving in significant ways. This creates new threats to your SEO traffic, but it also creates new opportunities as well, ones that you can take advantage of immediately. In this session, we’ll show you how to adapt and prepare, and better still, take advantage of the coming changes.

You will learn

  1. What machine learning is and why Google and other search engines are using it.
  2. The ways content quality is evaluated by Google, and how to create better content on your site.
  3. How the value of links will evolve, and how to adapt your marketing strategy to benefit.
  4. How SEO must adapt and change in the era of machine learning and search.

Meet our expert speaker, Eric Enge!
eric-enge
Eric Enge returns for his third NIM talk! An internationally sought-after speaker, you’d normally spend thousands to hear his insights.

Eric was the 2016 US Search Awards Search Personality of the Year, and 2016 Landys Search Marketer of the Year. Also, he publishes on a regular basis in The Digital Marketing Excellence blog, Search Engine Land, Moz, and elsewhere.

He is the co-author of The Art of SEO, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric speaks at many industry conferences, including Search Marketing Expo, Pubcon, State of Search, MNSearch, and many more. Additionally, Eric is the CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

JayMurphy

How Google Analytics Can Boost Your Business

Google Analytics has quickly become one of the most helpful tools for any business with an online presence. However, learning how to make it work for you can be tricky.

At this #NIMRI FREE event, you will learn about:

  • Google tag manager, a system that makes it easier to manage your digital marketing. You will see a quick demo that will answer all your GA questions.
  • Data Studio, a new dashboard tool that’s easy to use and makes it simple to pull data from multiple sources.  A well-built dashboard shows how your website and online marketing are performing. This way your focus is on improving instead of pulling reports.
  • How to get more timely and relevant interactions to boost your online traffic as well as your business!

Meet Jay Murphy

JayMurphy

Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results. Strategies include delivering analytics, website development, social media strategy, search engine marketing, search engine optimization, and display advertising. These are all optimized with measurable results. He has worked with organizations including GE, Harvard University and Janus Mutual Funds.

Additionally, Jay worked at Sapient Corporation as a director of program management. He led projects in a variety of industries including higher education, financial services, and energy. As for his education, he holds a B.S. in Computer Science from Northeastern University and an M.S. in Electric Engineering from Tufts University. Also, he was awarded a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.

As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.

When he is not tweaking a website,  Jay can be found cheering on his sons at baseball games or racing his sailboat.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch from your device at your convenience.

Ted-Ives

Strategize Your Content for Maximum SEO and Social ROI

Trying to get to the top of Google? Seeking social media followers? Don’t miss this crucial #NIMRI talk, not just about SEO/social but HOW to maximize your marketing.

Keywords are out, long-form, expertise-showcasing content is in, not to mention infographics, images, and more.

“It’s all about repurposing creatively and squeezing all the value you can out of limited efforts – and – budgets.” – Ted Ives

Once again, a fellow #NIMRI member is graciously sharing insights THAT WORK – insights that folks paid $THOUSANDS$ to hear at the SMX conference.

Hear and ask:

  • Why content is vital for marketing online and off
  • How to market across multiple channels
  • Top ways to be more effective and efficient.

Whether you’re a writer, photographer, marketer, or a “technophobe,” this non-techie talk will spark ideas and help get content flowing.

Ted-IvesMeet Ted Ives!

Ted Ives has deep experience at technology companies ranging through every layer of the information technology stack (including Apple, Microsoft, APC, and National Semiconductor), previously served as Vice President of Product Management at The Search Agency, and currently helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations.

Ted writes for his blog and also SearchEngineLand on a variety of online marketing topics with a special emphasis on Paid Search and SEO.

Connect with Ted on Twitter!

Missed this great talk? Learn more about video & visuals  and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Travel Bloggers’ Secrets You Can Use: Part 2

 

As promised here is Part 2 of our “Travel Blogger’s Secrets You Can Use” blog post! If you missed Part 1 be sure to click here and check out all the amazing blogging tips we covered in last week’s post. This week we’re talking about the best marketing, monetizing, and travel tips our lovely panelists, Tamara Gruber of We3Travel, Lillie Marshall of Around the World “L”, and Priscilla Pilon of The Weekend in Paris, shared at our August #NIMRI event. So let’s get started!

Top 8 Marketing/Monetizing Tips

1. Soliciting Sponsors: The emphasis should always be on the content you’re creating. “Write it, and they will come,” said Priscilla sagely, “Produce high-quality content, and they will come.”

The Work With Me Section of the We3Travel Website

The Official “Work with Me” section of We3Travel’s About Page

2. Doing Business With Brands: There are a few ways a blogger can work with a brand: being contacted by people to place ads, contacting people to place ads, sponsored posts, or, if you’re lucky, a sponsored trip.“If I work with a brand or do a sponsored post, it has to be something I believe in. Once your audience doesn’t believe you, you’re done,” Priscilla warned.

“Native Advertising, which is when you have content that is already successful and then work with advertisers who would complement that content, can work very well,” said Lillie.

3. Navigating Negativity: It can be very difficult to figure out what to do when you have a bad experience as a blogger, particularly if the trip is a sponsored one. It is especially tricky because, depending on the country’s laws, you could potentially be sued for a negative review. “Contact the PR people and be sure to start with the positive things and then talk about the disappointments,” advised Priscilla, “I always give them a chance to fix it. If they do, I won’t write a bad review. If they don’t, I will offer to not write about it.”

“Steer away from negative content, even though it can be very effective. Everyone gets fired up over a bad review and they like to share it, but it doesn’t reflect very well on you and can get you into trouble,” offered Lillie.

4. Create a Community: “Facebook has become a pay-to-play platform. You can pay $5 to promote a post (and I do that sometimes), but you won’t see a big difference in your analytics. What’s really powerful is to form alliances and private Facebook groups, not just with other travel bloggers. People who like wine, food, lifestyle, even interior design share readers. The cross-pollenization that happens helps everyone grow,” Priscilla said.

5. Know Your Worth: “It depends on your reach and your demographic,” reasoned Tamara, “I have a group of travel blogger friends, and we share that information.”

“This is why you need the group mentality!” proclaimed Priscilla, “Building your blogging network is key. Whatever you do, don’t write a post for someone for free – it brings the rate for everyone down to $0. You’re time is worth something.

“I would argue that there is a value in giving content to high-traffic sites, so it can be OK to do something like that for free as long as there is some ROI. It’s a value to your resume,” Lillie said.

One of We3Travel's Pinterest boards

We3Travel on Pinterest © Photos by Tamara Gruber

6. A Photo’s Worth a Thousand Shares (nope, still not right): “For me, Pinterest is very important. It drives traffic to my site, often more than google,” Tamara shared.

“Be sure to link all of your photos: photos on Google and Pinterest should link to your website and have descriptions,” Priscilla said.

“Selling your photos can also be another source of income,” Lillie pointed out.

The Newport Interactive Marketers' Hootsuite dashboard

Here’s a look at the Newport Interactive Marketers’ Hootsuite dashboard

7. Tally Your Toolbox:  “Don’t be afraid to automate! Hootsuite can schedule your posts at the best time for your demographic. You could write the best blog post ever, but if no one ever reads it, it won’t matter,” explained Lillie. To find out when the ideal time for your demographic is, be sure to check out Tweepi. 

“The Tail Wind app is great for automating Pinterest,” shared Tamara, “Paying a little for the right tools can be worth it.”

Google trends is an invaluable SEO tool,” said Priscilla, “In WordPress there is a feature where you can try a bunch of different options and put them in Google Trends to see where you are in searches.”

Snapchat logo

Snapchat! If you want to learn more about using Snapchat as a blogger, check out AdventurousKate

8. Socialize, Socialize, Socialize (your media, that is):  “Learn and get busy on all social media sites and thank everyone who follows (NOT by direct message),” Priscilla advised.

“The biggest mistake people make is to just stop for an extended period of time on social media,” Lille said, “Be consistent and don’t be afraid to self promote!

“Snapchat is the newest thing people must be on, although it does appeal to a younger demographic,” said Tamara, “Its important to know who your audience is and where to find them.”

 

Top 3 Travel Tips

“Use Trivago or another trip-cost comparison site to look for the lowest fare. Then, take a screenshot and call the hotel. They will always match it, and it’s always better to book through the hotel because they tend to have a better cancellation policy and you also will be eligible for upgrades,” advised Priscilla.

“Tuesday is the best day to book airlines usually,” shared Tamara.

“People would pay a lot of money to stay in your home in beautiful Newport so rent it out on Airbnb to get money for travel and also find places to stay in yourself!” Lillie suggested.

All-Time Favorite Hotel

The Phoenix Resort in Belize

Balcony view from the Phoenix Resort in Belize © Photo by Lillie Marshall

Lillie’s Pick: The Phoenix in Belize “No better place for a babymoon!” 

 Kona Village Resort in Hawaii at Sunrise

The now closed Kona Village Resort in Hawaii © Photo by Tamara Grub

Tamara’s Pick: Kona Village Resort in Hawaii “Unfortunately, after 45 years, this resort was forced to permanently close their doors after the March 2011 tsunami.”

A hammock overlooking the ocean at The Bitter End Resort in BVI

The gorgeous Bitter End Resort in BVI © Photo by Priscilla Pilon

Priscilla’s Pick: The Bitter End in the British Virgin Islands “I’ve never been sponsored to stay at this hotel, but I visit every year!”  

And, of course, we had to ask about their favorite place in Newport! 

Castle Hill Inn from the sea

Castle Hill Inn from the sea © Photo by Priscilla Pilon

Priscilla’s Pick: Castle Hill Inn “They have the best lunch and the best views!” 

hotel viking

The beautiful Hotel Viking (#NIMRI venue sponsor for our annual networking event!) © Photo by Lillie Marshall

Lillie’s Pick: Hotel Viking “This is the place to go to feel like royalty!” 

Here’s what #NIMRI members were saying on Instagram and Twitter: 

 

Great turnout at #NIMRI! A photo posted by Suzanne McDonald (@newportinteract) on

 

 

Learning about travel blogging at #NIMRI at @ParlorNewport. #NewportRI A photo posted by The Newport Blast (@thenewportblast) on

Many thanks to our venue sponsor Parlor Kitchen & Bar

Register for the next #NIMRI event now! 

JayMurphy

What’s New with Google Analytics

Third-time presenter and BU’s Google Analytics Instructor Jay Murphy shared his tips on how to use  Google’s recently overhauled Google Analytics. Newport Interactive Marketers learned about why businesses should be using Google Analytics and how to use the site’s new features.

Meet Jay Murphy

JayMurphy
Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results by delivering analytics, website development, social media strategy, search engine marketing, search engine optimization and display advertising all optimized with measurable results. He has worked with organizations including GE, Harvard University and Janus Mutual Funds.

Jay previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including higher education, financial services and energy. He holds a B.S. in Computer Science from Northeastern University and a M.S. in Electric Engineering from Tufts University. He was awarded a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.

As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.

When he is not tweaking a website – Jay can be found cheering on his sons at baseball games or racing his sailboat.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Better Business With Better Internet

At this #NIMRI event, a panel of local officials and hi-speed broadband experts discussed the significance of bringing fiber optics to Aquidneck Island. The Aquidneck Island Broadband Project is initiating speed tests around the Island and raising awareness among the community about fiber optics. This alternative serves as a faster and more efficient system than older broadband networks.

Meet The Panelists

  • Stuart Freiman– Director of Broadband at the Rhode Island Economic Development Corporation, and Program Director of Broadband Rhode Island
  • Andrew Cohill– President and CEO of Wide Open Networks and Design Nine. He is a broadband architect who has worked with many communities to build out similar successful projects.
  • Matthew Wainwright– Technology Director for the Town of Middletown, 2nd VP on the GMIS International Executive Board, BostonSIM Providence CIO Roundtable co-chair. Also, a key stakeholder in the Aquidneck Island Broadband Project.
  • Paul Carroll– Economic Development Director for the City of Newport and supporter of the Aquidneck Island Broadband Project
  • Ron Corriveau– Vice President of Business Development at COS Systems AB,

In the United States, more than 1,200 communities have fiber optics. Plus, Google is deploying gigabit networks in over a dozen more communities across the nation. The panelist’s engaged the audience by expressing the benefits of fiber optics and encouraging others to support the initiative for better Internet on Aquidneck Island.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

JayMurphy

Analyzing Analytics, with Google!

#NIMR hosted CEO and Managing Director Jay Murphy of Trionia, Inc to learn how Google Analytics works.

Through the instruction provided by Murphy and NIM, the audience learned how to:

  • Add and use Google Analytics
  • Interpret results from Google Analytics
  • Make solid business decisions from the data

Attendees were asked to think of questions prior to the event about Google Analytics. Also, how to attract more traffic to their business. Murphy’s expertise extends from social media strategy and search engine optimization to website development and analytics.

Meet Jay Murphy

JayMurphy
Jay works with large and mid-sized organizations to successfully convert business imperatives to effective online marketing results by delivering analytics, website development, social media strategy, search engine marketing, search engine optimization, and display advertising all optimized with measurable results.  Additionally, he is the founder of Trionia, Inc., and has worked with GE, Raytheon and Janus Mutual Funds. He previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including financial services, energy, and higher education. Also, Jay holds a B.S. in Computer Science from Northeastern University and an M.S. in Electric Engineering from Tufts University.  He received a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

EdKing

Why Google+ Works, Even Rocks, for Business

Ed King of 02809 Photography described how Google+ boosted business by 75% as of last month, and how the platform can work for you.

At this NIM media pow-wow, Ed answered questions such as:

  • Am I only talking to myself?
  • Confused about circles?
  • Why bother with Google+ when I’m on Facebook?
  • How do Hangouts work and can they boost my bottom line?

King convinced you why Google Plus Business pages are a quick and powerful way to enhance your marketing strategy. Then, he shared with you tested Google+ strategies through his personal social media and business experience.

Ed explained what works and what doesn’t work within the network. He also explained the benefit of network expansion and how Google+ not only increased his business but improved his overall internet marketing presence.

About Ed King
EdKing

Ed King is a local photographer who owns and operates 02809 Photography by Ed King. He also has 15 years of experience in business-to-business sales and marketing, working with clients such as Partners Healthcare & Brigham and Women’s Hospital and the former chapter president of East Bay B.N.I. Ed became active in social media in 1990 when he worked with America Online and in a content development role for iVillage.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.