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JayMurphy

What’s New with Google Analytics

Third-time presenter and BU’s Google Analytics Instructor Jay Murphy shared his tips on how to use  Google’s recently overhauled Google Analytics. Newport Interactive Marketers learned about why businesses should be using Google Analytics and how to use the site’s new features.

Meet Jay Murphy

JayMurphy
Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results by delivering analytics, website development, social media strategy, search engine marketing, search engine optimization and display advertising all optimized with measurable results. He has worked with organizations including GE, Harvard University and Janus Mutual Funds.

Jay previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including higher education, financial services and energy. He holds a B.S. in Computer Science from Northeastern University and a M.S. in Electric Engineering from Tufts University. He was awarded a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.

As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.

When he is not tweaking a website – Jay can be found cheering on his sons at baseball games or racing his sailboat.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Newport Interactive Marketing

Analyzing Google Analytics With BU Instructor Jay Murphy

 

Missed March’s NIM Analyzing Google Analytics?

Jay Murphy dug into Google Analytics, showing NIM attendees how they can see who is coming to their websites and engaging with them. With this valuable information, brands can provide more specific information that attracts a greater number of followers.

Why it’s important to know who is following you

Knowing who is following your business online offers unprecedented advantages. With this information, you can clearly identify your target market as well as the customer base  you are trying to reach. You can then implement new strategies to find and attract  potential customers you have yet to reach.

Need to know more about Google Analytics? Sign up for Jay’s workshop at the Chamber of Commerce in Middletown, R.I. [Date Change: JUNE 6]

Google Analytics is a free tool that will enhance your marketing strategy. Jay covers all the basics as well as how to interpret the results and how to make solid business decisions from the data. We we’re able to explore advanced topics like how to setup features such as:

  • Dashboards
  • Integrating with Google AdWords
  • Goals and Segments and more.

This program is free, and it gives you great insights into your website traffic and marketing effectiveness.

Navigating Google’s powerful, flexible and easy-to-use features lets you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives, and create higher-converting websites.

If you have a website and you don’t leverage Google Analytics, you’re throwing money away!

JayMurphy

Analyzing Analytics, with Google!

#NIMR hosted CEO and Managing Director Jay Murphy of Trionia, Inc to learn how Google Analytics works.

Through the instruction provided by Murphy and NIM, the audience learned how to:

  • Add and use Google Analytics
  • Interpret results from Google Analytics
  • Make solid business decisions from the data

Attendees were asked to think of questions prior to the event about Google Analytics. Also, how to attract more traffic to their business. Murphy’s expertise extends from social media strategy and search engine optimization to website development and analytics.

Meet Jay Murphy

JayMurphy
Jay works with large and mid-sized organizations to successfully convert business imperatives to effective online marketing results by delivering analytics, website development, social media strategy, search engine marketing, search engine optimization, and display advertising all optimized with measurable results.  Additionally, he is the founder of Trionia, Inc., and has worked with GE, Raytheon and Janus Mutual Funds. He previously worked at Sapient Corporation as a director of program management and led projects in a variety of industries including financial services, energy, and higher education. Also, Jay holds a B.S. in Computer Science from Northeastern University and an M.S. in Electric Engineering from Tufts University.  He received a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

JayMurphy

Drive ROI from Google Analytics

Boston University’s Center for Digital Imaging Arts instructor Jay Murphy showed Newport Interactive Marketers how to maximize Google Analytics to drive ROI. NIM attendees learned how to attract people that will actually buy and how to bring in more buyers and prospects.

Find out more about what attendees learned from “Google Analytics with Jay Murphy at Newport Interactive Marketers.” Discover how to get the best results from your online efforts, on Designated Editor’s blog.

Meet Jay Murphy
JayMurphy

Teaches at Boston University’s CDIA (classes cost $200). Has been using Google Analytics since beta in 2004. Holds a Google Analytics Individual Qualification certificate. Presents Google Analytics to audiences of more than 400 people. Founded Trionia: all-inclusive online marketing for mid-sized to Fortune 100 businesses,  web development, Search Marketing, SEO, and analytics.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.