Tag Archive for: Engagement

Good to Great: SciComm Proven Tools & Strategies for Public Engagement

Communications isn’t rocket science, but couldn’t you use a boost? 

Zoom in to NIM for master science communicator top tips to set up your campaign for bigger success.

At this NIM talk, expert science communicator and international speaker Sara Poirier will dive deep into tools, tips & strategies to increase awareness, improve understanding, and/or drive behavioral change.

Join #NIMRI virtually to learn to 

  • Identify your audience and meet them where they are
  • Set SMART objectives to achieve your communication goals 
  • Explore a spectrum of objectives to foster deeper engagement with your audiences. 

No matter the channel or platform — now more than ever — audiences demand deeper engagement to inspire their behavior or beliefs — yes there’s research to back that up.


After This Deep Dive

You’ll be able to adapt these proven science communication frameworks to maximize your success for your brand and/or your clients. Don’t assume it’ll be more work. Instead, you’ll be maximizing your return on all of the passion and effort you’re putting in. 


To fully maximize and implement what you’ll learn, join in for the full series

Save these dates — Zoom details to come:

June 2 — Interactive Marketing Insights Podcast 

Join in as we discuss why science communications frameworks are so successful

June 11 — #NIMRI Deep Dive 


#NIMRI mastermind-accountability call to apply these best practices to your brand(s) and get custom feedback from our expert speaker 

Click here to download the Mastermind #ActivationSheet


Meet Sara Poirier, MSc. 

Founder, Spark Strategic Science Communication & Public Engagement

Meet Sara Poirier, MSc.   Founder, Spark Strategic Science Communication & Public Engagement

As a strategic communicator, Sara helps clients clarify science communication goals and guides them to success with proven tools and approaches. Her expertise ranges from writing and producing educational television programs to developing hands-on exhibits, online games, and other interactive media. Her clients include TVOKids, Relish Interactive, Apartment 11 Productions, Big Bad Boo Studios, Imagine Create Media, and Science North

As a staff scientist at the Ontario Science Centre, Sara developed exhibits and educational programs, and created content for Discovery Channel Canada and the Centre’s podcast and YouTube channels. “Ask Sara,” for TVOKids, became a kids’ favorite. In 2017 she co-produced “When I Grow Up!,” about STEM careers. The Canadian Association of Science Centres recognized her as a 2011 Telus Innovator. 

Sara has a MSc. in Science Communication and Public Engagement and a BSc. in Astrophysics. Her work has appeared in the Association of Science and Technology Centers’ Dimensions, Yale’s Climate Connections, Canadian Water & Wastewater’s e-Bulletin, and the Coalition of Museums for Climate Justice Blog. 

Sara lives in Middletown, R.I. with her husband and two children. She volunteers on the Town’s Open Space and Fields Committee and led the coordination of the first Aquidneck Island Earth Week, a community-wide celebration on the 50th anniversary of Earth Day.


Newport Interactive Marketing 

 Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!


Newport Interactive Marketing is

 sponsored by Angles & Insights & Designated Editor



Flash Talks Over Newport Harbor: Maximizing Reviews, Podcast Guesting, Woo-ing Influencers

  • Wondering how you can engage influencers?
  • Which big brand social media insights can you adapt?
  • Considering becoming a guest on a podcast?
  • How can you gain and maximize online reviews of your brand?

Eliciting & maximizing online reviews

You’ll learn about:

  • How to get reviews for Yelp, Google, Facebook, and more
  • Top tips to create a review-gen process
  • Templates, best practices, tricks, etc.
  • How to respond to negative reviews
  • How to populate your reviews

Be empowered to maximize your reviews with the right tools, strategies, and a checklist of to-dos.

Meet Darwin Liu!


Darwin Liu is a 10-year digital marketing veteran and an avid website investor.  He doesn’t know all the right marketing answers but he’s definitely made enough wrong ones to know what not to do.

Darwin the owner of  xagency.com, an invite-only e-commerce agency, the go-to marketing guy for 30+ small businesses and the founder of Smallbusinessmarketing.com, which is coming soon!

Woo-ing Influencers, Marriott Style

NIM members include some serious social media pros & we’re thrilled to have Marriott International’s very rare social media coordinator sharing her insights, including

  • How Marriott uses social media to create touchpoints throughout the purchasing process
  • Opportunities to find & engage influencers
  • How to evaluate various social channels to promote your brand — Alexa manages 23 channels!
  • Ways to maximize your events with social media

Meet Alexa Furtado!


Strategizing & fulfilling demand for 23 social media and customer review channels, Alexa Furtado is the Social Media Coordinator for the Newport Marriott hotel, three restaurants, and a spa and fitness center. A longtime NIM member, Alexa is one of Marriott Americas division’s few social media coordinators, created after the Newport Marriott’s $40 million renovations began in 2014. Alexa previously worked in nonprofit marketing, public relations, and event management.

Becoming an expert guest, podcast-style

According to Pew Research, 21% of Americans over age 12 have listened to a podcast in the past month. With more than 60,000 podcasts to choose from, including a podcast specifically for pizzerias, the opportunity is ripe. Another fab NIM asset, Jessica will share her flash insights, including

  • Why being a guest expert on podcasts is a great way to build your brand
  • Tips on how to get started and be an ideal podcast guest
  • How to position yourself as an asset to the podcast hosts

Meet Jessica Rhodes!


Jessica Rhodes is the founder & CEO of Interview Connections,  the leading guest-booking agency for podcasters and guest experts.  Jessica is has been a speaker at Podcast Movement, Podfest.us, and Dream Business Academy.

Come on out for a fun night with NIM: meet some fantastic professionals and entrepreneurs & gather some tips to help your brand thrive.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Jamie Palmer

Create and Market Your Brand Story

Jamie Palmer Senior Practitioner at University Business Consultants LLC, taught NIM attendees how to tactfully articulate the brand. Jamie stressed the importance of telling the story and not selling the story. NIM attendees learned how to engage their audience with messages that would resonate.

Meet Jamie Palmer

Jamie Palmer
Jamie Palmer spent her early years unofficially tutored in life and business by her father, Lee Palmer, SVP at Bank of America. Since those early learning days, Jamie earned her BS in Accounting and extended her learning at the Art Institute in Boston in Graphic Arts and Design.

After spring-boarding into her Web Development& Marketing Business, her business grew as she leveraged learning provided from University Business Consultants. She integrated story and dialogue with unique question techniques into her sales approach. Soon after, Jamie was awarded an agency agreement by University Business Consultants LLC. This is where she often lectures on the Storytelling Sales and Leadership Programs.

Jamie has recently spoken at the RIBAR Association to discuss “How Systematic Storying Can Help Lawyers Show Value in Sales Conversations.” Her other featured topics are: “Story as a Means of Understanding the Other,” and “How Rhetorical Can be Your Best Friend in Business Development.”

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

Chuck Dennis

Intertwining Social Media and Customer Service

Chuck Dennis, Vice President and Senior Consultant for Knowledgence Associates, taught NIM how to infuse social media with customer service to boost engagement and ROI. NIM attendees learned how to interact with customers’ concerns and complaints through social media. Also, tips for detecting and re-directing what could become a PR debacle.

Meet Chuck Dennis

Chuck Dennis

A Customer Service champion, Chuck Dennis is Vice President and Senior Consultant for Knowledgence Associates of Cambridge, MA.  His consulting practice includes Customer Service strategy and delivery programs. They also include the creation and delivery of customer-focused communications, such as email and social media campaigns.

Chuck’s key strength is his relationships with customers, and his background leading the internal teams that serve them. He stresses active listening, swift action, and sincere follow-up as a method of maintaining customer loyalty. He specializes in the careful handling of “Angry Customers,” teaching businesses to manage that anger and to embrace the business improvements that is made by acknowledging and repairing those problematic issues.

Prior to joining Knowledgence Associates, Chuck held Customer Service management positions with CompuMark and Thomson & Thomson (both member companies of Thomson Reuters) as well as Northern Light Technology.

Chuck serves on the board of directors of SOCAP – New England, and is a member of the Boston chapter of SMEI. He has served on the Customer Advisory Board for Constant Contact Inc. Additionally, he was a member of the Planning Committee of the Boston Cell of Fast Company magazine’s Company of Friends network.