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Ted-Ives

Strategize Your Content for Maximum SEO and Social ROI

Trying to get to the top of Google? Seeking social media followers? Don’t miss this crucial #NIMRI talk, not just about SEO/social but HOW to maximize your marketing.

Keywords are out, long-form, expertise-showcasing content is in, not to mention infographics, images, and more.

“It’s all about repurposing creatively and squeezing all the value you can out of limited efforts – and – budgets.” – Ted Ives

Once again, a fellow #NIMRI member is graciously sharing insights THAT WORK – insights that folks paid $THOUSANDS$ to hear at the SMX conference.

Hear and ask:

  • Why content is vital for marketing online and off
  • How to market across multiple channels
  • Top ways to be more effective and efficient.

Whether you’re a writer, photographer, marketer, or a “technophobe,” this non-techie talk will spark ideas and help get content flowing.

Ted-IvesMeet Ted Ives!

Ted Ives has deep experience at technology companies ranging through every layer of the information technology stack (including Apple, Microsoft, APC, and National Semiconductor), previously served as Vice President of Product Management at The Search Agency, and currently helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations.

Ted writes for his blog and also SearchEngineLand on a variety of online marketing topics with a special emphasis on Paid Search and SEO.

Connect with Ted on Twitter!

Missed this great talk? Learn more about video & visuals  and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

AnnetteTonti

Make Your Website Mobile Friendly

Annette Tonti, CEO of MoFuse, shared mobile web best practices for publishers and advertisers. NIM attendees learned the difference between a mobile app and a mobile site and how to build effective web content.

Check out the highlights from “Make Your Business Mobile Friendly.” Learn how to use mobile to engage with customers on Designated Editor’s blog.

Meet Annette Tonti
AnnetteTonti

Annette Tonti is a seasoned executive with more than 20 years of business and entrepreneurial experience. Currently, she is CEO of MoFuse Inc. a fast-growing mobile content management platform and network. Previously, she was co-founder and CEO of Bluestreak Inc. There she built a company that was an early entrant in rich media advertising and online marketing technologies.

Prior to Bluestreak, she served as Executive Producer, Massachusetts Institute of Technology’s Media Laboratory. There she produced the Junior Summit, a global project that linked thousands of kids from around the world. Prior to MIT, Ms. Tonti was vice president, executive director Vanguard, a global marketing and advisory service for senior executives.

She’s one of Mobile Marketer’s “Mobile Women to Watch for 2011”. Also, she served on the board of the Harvard Business School’s Cyberposium.  In 2000, Ms. Tonti received the Governor’s IT Achievement Award for Rhode Island. She was selected as a regional finalist for Ernst & Young’s Entrepreneur of the year award for 2002. She attended the University of Cincinnati and holds advanced degrees in computer science and mathematics and a B.S. in biological sciences.

Missed this great talk? Learn more about video & visuals  and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Social Media Secrets with Newport Interactive Marketers

Newport Interactive Marketers hosted a panel of social media experts to teach attendees how to optimize social media. Experts shared the best way to connect with customers through social media and discussed the most effective platforms to use.

Meet the Panel

Kathie Manchester from the Rhode Island Blood Center “I believe social media offers a positive way to talk with our donors without being intrusive. Having been in the industry long enough to see many forms of communications come and go, I am passionate about all forms of social media as a way to build long-term relationships.”

Dana Duellman & My Perfect Space Entrepreneur, consultant, Realtor “The key to having your business active in social media is to engage your fans: show them you love what you do, you are passionate about it, and rewarded every day by your experiences.  My goal with my business page – and the pages of the businesses I manage – is to put forth uplifting, pertinent information that really allows our clients to relate and benefit from our relationships.”

Moderator: Nick Brown, Community Manager at Astonish Results, a student of social media for nearly 10 years at a high-tech PR agency and at a digital marketing company focused on insurance agencies, Nick has taught social media and community-building in college classrooms and at trade show seminars. Nick brings a keen understanding of the tools, best practices, and skills necessary for successful social networking.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.