Tag Archive for: digital marketing
Spend Wisely: Big-Brand Insights to Move YOUR Needle
June 2019
As we enter the 2020s, it is now undeniable that digital marketing and social media are going to be at the forefront of business. Actually, that’s already the case, and if you’re not already optimizing your digital marketing strategies, then that means you are getting left behind.
But it’s not too late!
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NIM’s panel of marketing experts are here to demystify the social media age and help you understand how to take advantage of digital marketing and SEO to make your business more successful.
At this NIMRI event, you will learn about:
- Current successful digital and social strategies, and what to focus on going into 2020
- How big brands apply the fundamentals – which affordable tools can inform personas and solve customer problems
- Affordable tools and achievable tactics
- Overlooked opportunities
- The power of Facebook and ads and local SEO
- Utilizing influencers – what lessons can we learn about connection and messaging?
- And, of course, get your answers!
Top experts are here to answer your questions and provide New Media insights – and since it is always evolving, there is always more to learn! Join #NIMRI at Spend Wisely: Big-Brand Insights to Move YOUR Needle on June 20th from 6-8 PM at Innovate Newport, the former Sheffield School on Broadway is open!
Meet Ronni Kenoian
Ronni Kenoian is the marketing manager for leading travel insurance comparison site InsureMyTrip. She oversees the digital marketing of the InsureMyTrip brand, including consumer insights, content strategy, paid search/social advertising, social outreach, and earned media strategy. She also has been intimately involved in a number of new product ideas and development efforts and has been closely aligned with customer needs. Given the demonstrated power of big data, Ronni also leverages the company’s current capabilities to help reinforce the brand. Ronni believes merging creative and technology into cross-functional teams and roles is essential to better executing a winning marketing strategy with long-lasting results.
Meet Kevin Vine
Kevin Vine is a digital marketing strategist and he is currently Director of Marketing for Level Ex, a start-up that creates mobile, AR and VR games for physician training using state-of-the-art video game technology and cognitive neuroscience. Previously, he was head of Customer Experience at Collette Tours, and prior to that he led the web, social and mobile teams at Dunkin’ Brands. His experience also extends to consumer insights, content strategy, communications development and, of course, he is always keeping his fingers on the pulse of new and emerging trends and platforms.
Meet Ana Raynes
Ana Raynes is a thought-leader in the fields of social media and content marketing. Her creative mind led her to study at the London College of Fashion, after which she co-founded the Internet fashion startup Smart is Cool. Raynes has been a motivational speaker as well as an expert in e-marketing, including social media, content marketing, and information technology. She is currently the Vice President of Content Marketing at Didit. She oversees the content marketing needs of agencies and clients across multiple platforms. Raynes also does strategic planning, business development, and strategic growth for social media and SEO. She maintains relationships with bloggers and influencers to keep up with current trends, and to help with her own campaigns.
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Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
Newport Interactive Marketing is
sponsored by Angles & Insights & Designated Editor
Future-Proofing Your Digital Marketing: SEO, Content & Social
April 2019
Rather than chasing algorithms, why not invest in future-proofing your digital marketing efforts?
What can you do now that will pay off in the future: to keep Google happy, customers & prospects engaged & stay ahead of competitors?
Wondering what’s coming next in digital marketing? Seeking to lay the groundwork ahead of your competitors? What small efforts can I make now that will reap greater impact for my brand in 6 months? a year? 5 years?
At this #NIMRI webinar you learn:
- How machine learning will change search forever (or not)
- Getting found on Google now & in the future
- How to recognize and avoid crackpot SEO ideas
- Creating longtime value content for your site in 2019 & beyond
- Leverage visual search as a current opportunity for long-term results
Want to go even deeper?
NIM is offering discount codes for the Next10x daylong conference in Boston. Use discount code NIMRI19 to receive the discounted rate of $450!
Click here to read more about the conference
Click here to register for the conference
Leave your competitors in the dust & adapt your digital marketing efforts to reflect the newest trends with SEO, content, and social. Join #NIMRI for Future-Proofing Your Digital Marketing: SEO, Content & Social on Wednesday, April 17, 12-2 P.M. via Zoom.
Meet Eric Enge
Eric Enge is General Manager of Perficient Digital, a full-service, award-winning digital agency. Previously, Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is a prolific writer, researcher, teacher, and a sought-after keynote speaker and panelist at major industry conferences.
Join Zoom Meeting
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Meeting ID: 926 704 908
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Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!
Newport Interactive Marketing is
sponsored by Angles & Insights & Designated Editor
Learn 7 Steps to SEO Sucess in 2017 (and Beyond)
Feeling behind on the latest SEO ranking factors? Overwhelmed by all the SEO news, algorithm changes, or blog posts claiming the ‘newest strategies?’
This session will cut through all the noise and get right to the top seven things you need to focus on for SEO success.
Become a #NIMRI $upporting Member to watch Dan’s full presentation
If you are already a $upporting Member, sign in below to view!
Sign in below to watch the expert talk!
You’ll learn about:
- The biggest myths to ignore in SEO today.
- How SEO fits into your overall digital marketing plan.
- The most critical technical issues to focus on (how to find and fix them).
- How to find ‘keyword gaps’ for huge marketing opportunities (one client of Shure’s is getting 2,000+ high-quality visits a month from one piece of content, with no link building.)
- The hugely important metric of SEO success no one is talking about (and how to leverage it).
- How to really measure and attribute SEO success in Google Analytics (including whether your content is ‘working’).
- The top three factors for local SEO success.
You’ll leave feeling more empowered and inspired to make immediate changes to your website for SEO success. We’ll provide you with the right tools, strategies, and checklist of to-dos to make that happen in 2017 and beyond!
Meet our expert speaker, Dan Shure!
Dan Shure is the owner of Evolving SEO and host of Experts On The Wire Podcast.
At Evolving SEO, he has helped companies large and small grow their traffic and solve challenging SEO problems. He is also a Moz Associate, and recently taught a 10 hour SEO course for the Conversation XL Institute.
As a podcast host, Dan has interviewed over 60 marketing experts and influencers like Rand Fishkin (Moz), Jon Mueller (Google), and Pamela Wilson (Copy Blogger). ‘Experts’ is known for in-depth research, digging deep into uncommon questions, and generating compelling discussions.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.
Become a #NIMRI $upporting Member to watch Dan’s full presentation
If you are already a $upporting Member, sign in below to view!
The following content is accessible for members only, please sign in.
How Google Analytics Can Boost Your Business
Google Analytics has quickly become one of the most helpful tools for any business with an online presence. However, learning how to make it work for you can be tricky.
At this #NIMRI FREE event, you will learn about:
- Google tag manager, a system that makes it easier to manage your digital marketing. You will see a quick demo that will answer all your GA questions.
- Data Studio, a new dashboard tool that’s easy to use and makes it simple to pull data from multiple sources. A well-built dashboard shows how your website and online marketing are performing. This way your focus is on improving instead of pulling reports.
- How to get more timely and relevant interactions to boost your online traffic as well as your business!
Meet Jay Murphy
Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results. Strategies include delivering analytics, website development, social media strategy, search engine marketing, search engine optimization, and display advertising. These are all optimized with measurable results. He has worked with organizations including GE, Harvard University and Janus Mutual Funds.
Additionally, Jay worked at Sapient Corporation as a director of program management. He led projects in a variety of industries including higher education, financial services, and energy. As for his education, he holds a B.S. in Computer Science from Northeastern University and an M.S. in Electric Engineering from Tufts University. Also, he was awarded a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.
As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.
When he is not tweaking a website, Jay can be found cheering on his sons at baseball games or racing his sailboat.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member for access to the vast video library of past presentations and watch from your device at your convenience.
Facebook Advertising Secrets: From Start to Success
Advertising on Facebook is crucial and affordable for even the smallest of brands. Why?
- Extreme targeting lets you narrow down to only the folks who are most likely to buy: think parents of tweens in 25 miles of you with incomes of $100K or more with an interest in sailing.
- Your regular (organic) posts are simply a waste of time.
- The average cost of a Facebook ad click is $.64 while Google AdWords costs $1-$2 per click on average.
- Even if you have NO budget at all, you can use Facebook’s ad platform for audience research.
So don’t miss out on Eric Covino’s in-depth know-how. Whether you’re new to Facebook ads or looking to improve your game, you won’t want to miss this Newport Interactive Marketers exclusive.
This in-depth talk is designed to break down Facebook ads to its most fundamental level to help maximize your use of the platform and ensure your success:
- Targeting mistakes to avoid
- How to get started with tracking leads and conversions
- Split testing pitfalls
- Much more!
Whether you already have a Facebook page and are looking to enhance it, or you’re completely new to Facebook, Eric Covino is sure to have the answers to your questions!
Meet Eric Covino
Entrepreneur and CEO at boutique digital marketing agency Creative Signals, Eric brings nearly a decade of digital marketing experience, working with some of the biggest names in travel, education, and e-commerce. When Eric isn’t working on super-secret internal projects, he enjoys spending time with his family.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.
Adapt Big Marketing Wins to Your Small Budget
The big guys have enough money to throw a lot of spaghetti on the wall, and to hire specialists for all aspects of marketing. Small guys can’t afford these luxuries. Often times, they have to work smarter to get more for their marketing effort. In this talk, past NIM sell-out speaker Kristin Zhivago will reveal best practices for online marketing. These practices actually work, don’t cost a fortune, and put big-company power into the hands of even the smallest companies.
Hear and ask:
- The six best-practice areas that digital market leaders focus on;
- The five revenue roadblocks that are costing you a fortune;
- The three things you can do to move into best-practice territory.
Kristin Zhivago, President, and Co-Founder of Cloud Potential, has devoted her career to understanding how customers buy. Also, understanding how companies can use the latest digital resources to make it easy for customers to find buy from them.
Additionally, she is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, voted one of the top 6 sales and marketing books by Forbes and a sought-after conference speaker.
Missed this great talk? Learn more about video & visuals and more via the NIM media library!
Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.
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