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danshure

Learn 7 Steps to SEO Sucess in 2017 (and Beyond)

Feeling behind on the latest SEO ranking factors? Overwhelmed by all the SEO news, algorithm changes, or blog posts claiming the ‘newest strategies?’

This session will cut through all the noise and get right to the top seven things you need to focus on for SEO success.

You’ll learn about:

  • The biggest myths to ignore in SEO today.
  • How SEO fits into your overall digital marketing plan.
  • The most critical technical issues to focus on (how to find and fix them).
  • How to find ‘keyword gaps’ for huge marketing opportunities (one client of Shure’s is getting 2,000+ high-quality visits a month from one piece of content, with no link building.)
  • The hugely important metric of SEO success no one is talking about (and how to leverage it).
  • How to really measure and attribute SEO success in Google Analytics (including whether your content is ‘working’).
  • The top three factors for local SEO success.

You’ll leave feeling more empowered and inspired to make immediate changes to your website for SEO success. We’ll provide you with the right tools, strategies, and checklist of to-dos to make that happen in 2017 and beyond!

Meet our expert speaker, Dan Shure!

danshure

Dan Shure is the owner of Evolving SEO and host of Experts On The Wire Podcast.

At Evolving SEO, he has helped companies large and small grow their traffic and solve challenging SEO problems. He is also a Moz Associate, and recently taught a 10 hour SEO course for the Conversation XL Institute.

As a podcast host, Dan has interviewed over 60 marketing experts and influencers like Rand Fishkin (Moz), Jon Mueller (Google), and Pamela Wilson (Copy Blogger). ‘Experts’ is known for in-depth research, digging deep into uncommon questions, and generating compelling discussions.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

JayMurphy

How Google Analytics Can Boost Your Business

Google Analytics has quickly become one of the most helpful tools for any business with an online presence. However, learning how to make it work for you can be tricky.

At this #NIMRI FREE event, you will learn about:

  • Google tag manager, a system that makes it easier to manage your digital marketing. You will see a quick demo that will answer all your GA questions.
  • Data Studio, a new dashboard tool that’s easy to use and makes it simple to pull data from multiple sources.  A well-built dashboard shows how your website and online marketing are performing. This way your focus is on improving instead of pulling reports.
  • How to get more timely and relevant interactions to boost your online traffic as well as your business!

Meet Jay Murphy

JayMurphy

Jay Murphy works with large and mid-sized organizations to successfully convert business imperatives to effective marketing results. Strategies include delivering analytics, website development, social media strategy, search engine marketing, search engine optimization, and display advertising. These are all optimized with measurable results. He has worked with organizations including GE, Harvard University and Janus Mutual Funds.

Additionally, Jay worked at Sapient Corporation as a director of program management. He led projects in a variety of industries including higher education, financial services, and energy. As for his education, he holds a B.S. in Computer Science from Northeastern University and an M.S. in Electric Engineering from Tufts University. Also, he was awarded a Draper Fellowship to attend Tufts University and took doctoral level coursework at MIT in Aerospace Engineering.

As a project leader on any web-based initiative, Jay brings an understanding of every technical nuance with an understanding of web-based marketing you just don’t find every day.

When he is not tweaking a website,  Jay can be found cheering on his sons at baseball games or racing his sailboat.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch from your device at your convenience.

Eric Covino, CEO at boutique digital marketing, brings his experience to help others understand the advantages of Facebook advertising.

Facebook Advertising Secrets: From Start to Success

Advertising on Facebook is crucial and affordable for even the smallest of brands. Why?

  1. Extreme targeting lets you narrow down to only the folks who are most likely to buy: think parents of tweens in 25 miles of you with incomes of $100K or more with an interest in sailing.
  2. Your regular (organic) posts are simply a waste of time.
  3. The average cost of a Facebook ad click is $.64 while Google AdWords costs $1-$2 per click on average.
  4. Even if you have NO budget at all, you can use Facebook’s ad platform for audience research.

So don’t miss out on Eric Covino’s in-depth know-how. Whether you’re new to Facebook ads or looking to improve your game, you won’t want to miss this Newport Interactive Marketers exclusive.

This in-depth talk is designed to break down Facebook ads to its most fundamental level to help maximize your use of the platform and ensure your success:

  • Targeting mistakes to avoid
  • How to get started with tracking leads and conversions
  • Split testing pitfalls
  • Much more!

Whether you already have a Facebook page and are looking to enhance it, or you’re completely new to Facebook, Eric Covino is sure to have the answers to your questions!

Meet Eric Covino

Eric Covino, CEO at boutique digital marketing, brings his experience to help others understand the advantages of Facebook advertising.
Entrepreneur and CEO at boutique digital marketing agency Creative Signals, Eric brings nearly a decade of digital marketing experience, working with some of the biggest names in travel, education, and e-commerce. When Eric isn’t working on super-secret internal projects, he enjoys spending time with his family.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Kristin Zhivago, President and Co-Founder of Cloud Potential will teach attendees how to get the most out of online marketing to avoid overspending.

Adapt Big Marketing Wins to Your Small Budget

The big guys have enough money to throw a lot of spaghetti on the wall, and to hire specialists for all aspects of marketing. Small guys can’t afford these luxuries. Often times, they have to work smarter to get more for their marketing effort. In this talk, past NIM sell-out speaker Kristin Zhivago will reveal best practices for online marketing. These practices actually work, don’t cost a fortune, and put big-company power into the hands of even the smallest companies.

Hear and ask:

  • The six best-practice areas that digital market leaders focus on;
  • The five revenue roadblocks that are costing you a fortune;
  • The three things you can do to move into best-practice territory.

Kristin Zhivago, President and Co-Founder of Cloud Potential will teach attendees how to get the most out of online marketing to avoid overspending.
Kristin Zhivago, President, and Co-Founder of Cloud Potential, has devoted her career to understanding how customers buy. Also, understanding how companies can use the latest digital resources to make it easy for customers to find buy from them.

Additionally, she is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, voted one of the top 6 sales and marketing books by Forbes and a sought-after conference speaker.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

Be Part of NIM’s New Advisory Board

Advisory Board Forming Now

Have you enjoyed attending NIM events?

Have you made some valuable contacts through NIM?

Have you been exposed to thought leaders in your field?

If you answered yes to any or all of these questions, you might be the right candidate for  an exciting opportunity to join our newly formed Advisory Board. We’re looking for a few creative people to brainstorm for just an hour a month about ways we can leverage our platform to be more beneficial to our members and to take advantage of the incredible resources we have within our group.

NIM was designed to connect, promote and engage like minded people who share an interest in the rapidly changing digital marketing and social media worlds and we did it! 

>We built one of the largest volunteer networking groups in Southern New England

>We meet consistently and have done so over the last 5 years

>We grew our membership to more than 1000 members

Join our Advisory Board if you want to be part of this exciting time in our development and have some ideas to share. Contact Suzanne at Sue@DesignatedEditor.com.