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Newport Interactive Marketing

100% networking with PRSA, AMP-RI, and Newport County Chamber Connections

Whether you’re a start-up company or the oldest non-profit in the area, meeting new people & networking can be key. You may find that one person who can build a partnership with your brand, offer essential marketing intel, or connect you to the biggest name in your field.

Join us for an evening of networking and scenic views with the Public Relations Society of America, the Rhode Island chapter of Advertising, Marketing, and Public Relations, and Newport County Chamber Connections. 

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

100% Networking at Newport’s Best Sunset Spot

On July 30th, Newport Interactive Marketers held our annual networking event on the Rooftop of the Hotel Viking, Newport’s Best Sunset Spot, which overlooks Newport Harbor. Unfortunately, we were a bit short on sun but that didn’t stop our #NIMRI members. It was an extraordinary success despite the downpour and having everyone huddled together under the tent just made the networking easier!

Our annual rooftop 100% networking event was co-hosted by:

Here’s some of our favorite moments from that rainy night:

NIM members networking under the tent 2015-07-30 19.26.04

2015-07-30 18.30.08 2015-07-30 18.50.13

All the lovely snacks provided by @HotelViking!

All the lovely snacks provided by @HotelViking!

Such an amazing giveaway! Lucky #NIMRI member Pieter van Gool won 2 tickets to the Newport Jazz Festival and he had a blast!

Such an amazing giveaway! Lucky #NIMRI member Pieter van Gool won 2 tickets to the Newport Jazz Festival and he had a blast!

 

 

2015-07-30 19.35.48

Jameson on the rocks at a rainy #NIMRI. #NewportRI   A photo posted by Drink Newport – Newport, RI (@drinknewport) on

The rain couldn't dampen these #NIMRI members spirits!

The rain couldn’t dampen these #NIMRI members spirits!

 

 

And here’s our lucky winner at the Newport Jazz Festival! 

Many thanks to our venue sponsor Hotel Viking

Social Media to Drive Events | Newport Interactive Marketers

 

America's Cup World Series Newport 2012

Tall Ships Newport 2012

Social Media: Share and Share Alike

Besides social media, what’s the most important word in the Newport Interactive Marketers vocabulary? That would be “share.” The group shares connections, contacts, information, leads, advice, insight, links, hashtags, business cards, stories, you name it. With social media dominating marketing today, business owners large and small need one another to succeed. So they share – and share often.

In light of this summer’s big events – America’s Cup World Series and Ocean State Tall Ships – 3 social media experts who are also NIM members shared their tops tips and insights for using social media to boost events or bring people through your doors.

  • Mindfull’s Social Media Training Guru Chip Leakas, specializing in real estate
  • RI Blood Center’s Social Media Maven Kathy Manchester, who rocked NIM’s Social Media on a Budget panel
  • Social Media Manager Brian Hodge, who feeds multimedia for GoProvidence.com

The May 17 panel focused on marketing and new media, trading short cuts, hot tips, and best practices that could be implemented  by businesses based in Newport and in surrounding locations. Participants came away with their brains chock full of tips they could try immediately and … of course, share via Twitter, Facebook, and all manner of social media platforms.

Events and Social Media

  • There are 3 phases to any planned event: lead-up, spreading, get others to share, generate buzz during event & post-event
  • Facebook lets brands schedule ads via an “offers” button right from the brand page
  • Understanding customers via social comes first; getting them to know you is second

Social Media To-Dos

  • Update Facebook header image often. Look on Flickr for Creative Commons, which let’s you use photos freely. Highlighted posts cover the width of your Facebook page
  • Facebook and Twitter move on an momentary basis; be actively engaged or you will lose business
  • If you’re on Twitter, you need to be monitoring the feed. People expect answers, and they expect their complaints to be answered
  • Host a Twitter powerhour for social media savvy folks, offer some freebies, or a prize
  • Restaurants should be sharing menus and specials on Facebook and Twitter
  • Offer social customers discounts. Create an event, because social media people love to interact in real life, too
  • Ask customers who have had a great experience to review your business, because testimonials are huge
  • Encourage people to tag themselves when you feature them in your photo and post it to Facebook
  • Check privacy settings so you are notified when people post on your Facebook. page
  • Encourage people to share their photos and post them on your brand page.
  • Set up a Facebook contest, use Wildfire to help with contests, set up a photo contest during Americas Cup and Tall Ships, offer a gift certificate to the winner
  • Post events to RI Monthly, Patch, and @NewportBuzz willing to share.

Social Media Resources

  • Fbcovers.com and similar tools allow you to customize your Facebook header.images
  • Inboxq is another helpful tool to build campaigns around keywords
  • Foursquare is a great tool to drive awareness and loyalty
  • Yelp is a great tool to build awareness, want to be sure you’ve claimed your biz
  • Google Places (now converted to Google+ pages) give you an opportunity to upload photos and videos. 84% of people use consumer videos when travel planning
  • QR codes can be really handy, just need to make sure your site is mobile-friendly

Thanks @NewportBuzz@12MeterCharters, @NoirBlancDesign for sharing Tweeting insights.

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