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First Impression to Lasting Relationships: Connecting Meaningfully with Your Customers/Clients

Like love and cooking, marketing is all about timing — understanding what your web visitors, social media connections, and anyone interacting with you want when he/she wants is the key to connecting and converting. By understanding the Customer/client Lifecycle, you’ll be equipped to better connect, convert & delight with meaningful content and messaging, creating an optimal user experience — aka — “they get me.”

 

Did you know that it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer, according to the Harvard Business Review? Learn how to attract, convert, and keep your customers and prospects at each step of your customer’s journey with insights from brand strategist, Jessica Prokup.

 

 

At this NIM FREE talk, you’ll learn:

  • A system to ensure that you support different types of buyers based on where they are at
  • How to tune into your customer’s/client’s needs to deliver the right message at the right time
  • Effective content and marketing strategies for each stage of the life cycle
  • Easy-to-use tools for planning and organizing your marketing activities
  • Practical ways to measure success and optimize your efforts

 

Learn the best tactics to keep your customers coming back for more by better understanding your audience & aligning it with your business’s goals. Join #NIMRI for First Impression to Lasting Relationships: Connecting Meaningfully with Your Customers/Clients on Thursday, February 28, 6-8 P.M. at Parlor Bar & Kitchen in Newport, RI.

 

Meet Jessica Prokup

Jessica Prokup is the Marketing Director for Twisted Throttle, a motorcycle-outfitting company specializing in complete, vehicle-specific solutions for long-distance travel and daily commuting. Jessica oversees B2C and B2B marketing and communications efforts for the company’s direct e-commerce business and wholesale division, supporting 14 distributed brands. Her team’s activities span a range of digital marketing channels, media outreach, and advertising, strategic partnerships and sponsorships, and trade shows and consumer events.

A former specialty retail shop owner, communications director, and magazine editor, Jessica has more than 15 years of experience crafting brand identities, building customer relationships, developing strategic initiatives and partnerships, and leading collaborative teams.

 

Networking  at 6

Presentation begins at 7

 

Newport Interactive Marketing

Web marketing specialists welcome traditional marketers, small businesses, and beyond for quality education and great networking … right here in Newport!

Newport Interactive Marketing is

sponsored by Angles & Insights & Designated Editor

NIM members gather to brainstorm and solve problems that their companies may be facing.

Gain Fresh Perspectives with Design Thinking

How Design Thinking Helps

Design thinking is a creative process that uses human-centered design in generating innovative solutions to products, businesses and services. Design thinking starts with empathy to understand the end-user/client’s needs and feelings regarding the problem. It encourages radical collaboration among team members, and uses rapid prototyping, testing and iterating in order to create the best concept/design/idea: fail early and cheaply.

Gain Strategies and Tactics for:

  • Deeper insights into clients’ needs
  • Enhanced creative thinking and problem-solving
  • Better ways to conduct brainstorming sessions
  • Finding ways to pivot quickly and cheaply

Rather than a presentation on Design Thinking, we’ll be diving in to tackle a fascinating question that has a great impact on the region. With expert leadership, you’ll actually be practicing design thinking and will be transformed by this problem-solving paradigm:

  • Discover your creative strengths
  • Apply new methods for problem-solving
  • Save time, money, & resources with rapid prototyping and feedback framework

 

  • Having trouble brainstorming solutions to problems for your company?
  • Need to know how to switch things up to bring in more revenue?
  • Wondering if your design is truly desirable, if it is actually feasible, or if it is even viable?

Learn the process that companies such as Airbnb, GE and Tesla are using to solve problems and create innovative products and services.

Meet our Expert, Allison Ingalsbe de Horsey!

Allison holds a B.A. from Rutgers University and an ALM from Harvard University. She has been with St. George’s School since 1994 where she has taught all levels of French and creates experiential programs for students. In 2010 she pioneered the Global Cultural Initiatives Program (GCIP), a cultural immersion program that takes place in the context of an international internship in Paris, Madrid, and London.

As the director of Signature Programs, she continues to develop experiential programs for students that allow them to learn by engaging in the real world —  the learning that happens beyond the classroom. She oversees St. George’s new initiative, SGx, a student based, highly collaborative and innovative program that uses the design thinking process to solve real-world problems. It puts empathy at the center of its process, encourages collaboration, and creativity, and rapid prototyping and testing.

Additionally, Allison works with organizations (Martin Luther King Center, City of Newport, Curie Institute, Paris, France) and schools (Brown, Salve Regina, University of Rhode Island, Millbrook School) to create and facilitate design thinking workshops, as well as to train teachers and students in the design thinking process.

How Design Thinking Turned Around Air BnB

This is an event that you will not want to miss! Join us Tuesday, August 29th from 6-9 PM! Enjoy drinks and Newport’s spectacular sunset views!

Experience three hours of non-stop brainstorming on your design thinking techniques to improve your brand’s goals.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

Deb Goeschel, who discusses the ways to engage your customers through engaging messaging.

How to Perfect Your Messaging to Engage Your Perfect Clients

Accurate and authentic messaging is imperative to thrive in today’s online world. Too often websites, social media, printed materials, and branding aren’t working due to muddled content. Frustrated? Poor ROI? High bounce rates? No Likes, no shares? Let’s pull it together:

At this Newport Interactive Marketers FREE event, you’ll learn:

  • How to target your messaging to enhance all your marketing efforts
  • Ways to clarify your content so your marketing materials speak to ideal clients
  • How you can save time & money with better messaging

About Deb Goeschel

Deb-Goeschel

Message Artist Deb Goeschel ensures her clients’ authentic and powerful messaging meets any marketing or branding challenge. Deb possesses 17 years of marketing communications experience and offers her skills and knowledge to women-owned and small- and mid-sized businesses, the wellness industry, and local businesses making a positive impact. Also, she speaks frequently about messaging and marketing and offers both group and one-on-one workshop intensives.

Many small and mid-sized businesses struggle to engage with their ideal clients and articulate why they’re the unique solution to their client’s problems. Deb guides her clients through their messaging, helping them to develop a unique and authentic voice for their company. Then Deb’s team of talented writers, graphic designers, and web designers create everything they need for stand-out-from-the-crowd marketing materials—without the worry and stress.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.

 

Headshot of Julia Scott, Founder of ICM, who talked to NIM about the in's and out's of public relations and what you need to do in order to get noticed online.

A Pro’s Secrets to DIY your PR

Want attention from traditional and online media outlets like the Projo, the Rhode Show, or Boston.com? Don’t miss this essential #NIMRI talk, not just about how to pitch media, but WHAT to pitch to get your business covered.

Following a proven step-by-step process, learn the secrets of a Pulitzer Prize-winning journalist who now regularly gets her clients noticed by top media outlets.

“It’s all about relentlessly honing in on what aspect of your story is meaningful to media.” – Julia Scott, @icm_pr

Giving her second #NIMRI talk, Julia will reveal a PR process THAT WORKS. (A process that her clients pay thousands for!)

Hear and ask:

  • What stories are reporters and editors interested in?
  • Do I really need a press release?
  • Where do I start?

Whether you’re a small business owner, graphic designer, or a marketer, this talk will be chockfull of practical steps to pursue media coverage.

Headshot of Julia Scott, Founder of ICM, who talked to NIM about the in's and out's of public relations and what you need to do in order to get noticed online. Meet Julia Scott

Julia Scott, founder of Integrated Communications + Marketing (ICM), is a seasoned communications and marketing expert who is passionate about success. Julia grew up in California and moved across the country three times before settling in Newport. Additionally, She received her B.A. from Barnard College and her M.A. from Rutgers University.

After six years as a newspaper reporter, including a stint at the Star-Ledger where she contributed to a Pulitzer Prize, Julia started a website to help people save money. She turned herself into a national brand through persistence, dedication, and passion. Her features include the Wall Street Journal, Good Morning America, NPR, and dozens of more national media outlets.

Nowadays, Julia combines her passion for integrated communications and marketing with her love of solving what a business needs to experience rapid growth.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member for access to the vast video library of past presentations and watch at your convenience.

John Picozzi shares his best tips and tricks on free web services that you can use to help grow your brand.

Maximize Partner-Consultant Relationships for Successful Projects

Maximize Partner-Consultant Relationships for Successful Projects

Speaker John Picozzi discussed the importance of keeping partner-consultant relationships on track at NIM’s November event. He shared his favorite tips for how to handle minor disagreements, a bad work dynamic, or just poor communication.

Meet John Picozzi

John Picozzi shares his best tips and tricks on free web services that you can use to help grow your brand.
John Picozzi is Oomph Inc.’s resident Drupal enthusiast, a co-podcaster, and adjunct professor in his spare time. John has done impressive work for CVS Caremark, Leica, BlueCross, and Marriott International. He not only understands client-side development; he teaches it. After receiving his B.A. Cum Laude in Web Development and Internet Commerce from Johnson & Wales University, he was invited back to mold young minds in the “Graphic Design & Digital Media” department. He is an active Drupal community member, as one of the first co-founders of both the Providence Drupal Meetup group, and New England Drupal Camp. He is weekly on the Talking Drupal podcast, a digital discussion on platform news, tips, and industry basics.

Missed this great talk? Learn more about video & visuals and more via the NIM media library!

Become a NIM $upporting member, if you aren’t already, for access to the vast video library of past presentations and watch from your device at your convenience.